“Kill Your Darlings – And Other Lessons From 40 Years Of Storytelling”
AAI Nuts and Bolts of Advertising seminars form part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and marketers keep up-to-date on important advertising topics and useful marketing questions.
Seminar Details
Windmill Lane has been a creative powerhouse in the media landscape for over 40 years.
From its origins in the urban wasteland of Dublin’s docklands during the savage recession of the 1980s to a glittering rise, Windmill Lane grew to work with a list of who’s who in music, television and film, expanding into London and LA, setting up a TV station, and producing some of the most iconic advertising campaigns created in Ireland and internationally.
In the latest #AAIToolkit event, Creative Director John Kennedy will take you on an entertaining journey through the key lessons Windmill Lane has learned in 40 years of navigating creative chaos. But it’s not been all smooth sailing – and Windmill Lane knows a thing or two about working through disruption without a roadmap.
John will share compelling insights into what makes great creative, how you can’t do good work without authenticity and emotion, and how, while the medium may have changed, crafted storytelling will always be at the heart of what we do.
As the media and consumer landscapes continue to change rapidly, John will also argue that the creative process needs to constantly adapt to mirror those changes.
Where: Dentsu Aegis Network, 20-38 Haddington Road, Dublin 4
When: Tuesday 31st March, 8.15-10am
Register to attend:
Free to AAI Members – please register your attendance
€40 + booking fee for non-members
