By Sean Peek.
There’s no easy fix to improve your Google search ranking, but you can use these tips to start making improvements.
Your Google search ranking impacts your visibility to your audience and how much engagement you receive. The higher you rank, the higher your chances are of being seen by consumers.
In the modern world of online advertising, however, many brands forgo an organic search strategy in favour of paid ads. But money alone can’t improve your website’s search rank.
These seven tips — along with time, planning and dedication — can help you improve your Google search ranking:
Conduct an audit
The first step to improving your ranking is to conduct an audit and learn about your site’s usage. Use a keyword rank checker to assess your rank on Google. Knowing where you rank allows you and your team to set realistic goals for how to increase your search results. Check your website analytics as well to gauge your audience and their patterns and evaluate where you’d like to improve.
Google’s algorithm is constantly changing, which could also affect your site’s ranking. Poor website structure and information architecture can cause your website to get lost in search results. It also makes it difficult for users to find and use your site. Perform an SEO audit to make sure your site is functioning on every level. Evaluate your site crawl, domain names, KPI, duplicate content and metadata to gain insight on page errors, on-site factors and more to act as a blueprint for your audit.
Feature Image Credit: Getty Images/Delmaine Donson
