ChatGPT has been around for over six months, and while the initial excitement of having a “robot assistant” may have faded, it continues to surprise with new use cases.

In this post, we’ll explore some effective ways to leverage ChatGPT for SEO, digital marketing, and management tasks, making your workflows more efficient and impactful.

1. Keyword Research with ChatGPT

While ChatGPT isn’t the best standalone keyword research tool, it can still play a crucial role in the process.

Standard keyword tools often give everyone the same results, increasing competition for those keywords.

However, ChatGPT can help you think outside the box by suggesting unconventional seed keywords.

For example, if you’re researching keywords for a golf website, you can ask ChatGPT to generate a list of related terms that are less obvious, helping you uncover untapped opportunities.

You can then input these keywords into traditional tools like Ahrefs or Keywords Explorer to find easy-to-rank topics.

This method has helped me find keywords with over 35,000 monthly searches that competitors haven’t yet capitalized on.

Combining ChatGPT’s creative output with a robust keyword tool can give you an edge in finding less competitive but highly valuable topics.

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2. Short-Form Copywriting Made Easy

One of the best uses of ChatGPT is for short-form copywriting, like creating email subject lines, meta descriptions, or ad copy.

While the tool is decent out of the box, I’ve found that refining the prompts produces even better results.

Start by setting the tone or voice you want the copy to have.

For instance, you might tell ChatGPT to write in the voice of a specific persona or with a particular tone, like humorous or formal.

You can also ask ChatGPT to generate multiple variations, giving you more options to choose from.

Here’s a personal example: When writing ad copy for a new product launch, I asked ChatGPT to generate five different versions of a Facebook ad.

This gave me a variety of angles to work with and sparked new ideas that I hadn’t thought of initially.

To take it a step further, you can use Expert Writer AI to automate your content strategy and blogging process, ensuring high-quality, optimized content without the manual effort.

Click here to visit Expert Writer AI and subscribe to its waiting list, which will make you eligible to get its early bird discount on launch.

3. Using ChatGPT as a Query Builder

For marketers who use advanced tools like Ahrefs or Web Explorer, ChatGPT can help create complex search queries that save time and find valuable opportunities.

By teaching ChatGPT specific search operators and combining them creatively, you can discover potential backlink opportunities or unlinked brand mentions.

For example, you can instruct ChatGPT to construct a query that finds mentions of your brand across the web that aren’t currently linking to your site.

This is a great way to identify opportunities to reach out and build more backlinks, ultimately improving your site’s authority and search engine ranking.

4. The Free Consultation Trick

One of my favorite ways to use ChatGPT is what I call the “free consultation.”

It works just like those free consultations businesses offer when you’re about to hire them for a service.

You can ask ChatGPT for advice on a wide range of topics, from podcasting to SEO strategies, and get actionable responses instantly.

For example, when I wanted to start a podcast but didn’t know how to differentiate it from others, I asked ChatGPT for creative suggestions.

It helped me come up with unique ideas, such as interviewing small business owners instead of just SEO experts.

The best part? This advice comes without the high price tag that often comes with professional consultations.

Even if you don’t follow every suggestion ChatGPT provides, it’s a great way to get your creative gears turning.

You’ll often leave these “consultations” with new insights and strategies you hadn’t considered.

5. Creating Long-Form Content with ChatGPT

Initially, ChatGPT wasn’t great at creating long-form content because the results often felt generic and boilerplate.

However, with GPT-4 and a well-defined workflow, the tool can now produce a decent first draft of long-form content.

There are two key factors that will make ChatGPT effective at writing longer content.

First, you need to choose the right topic — one that doesn’t require deep expertise.

For example, topics like “how to take a screenshot on a Mac” are ideal because they are straightforward and don’t require specialized knowledge.

Second, providing a detailed outline ensures that the structure and flow of the content meet your standards.

By giving ChatGPT an outline with bullet points, subheadings, and key details, you’re able to steer the content in the right direction.

The AI then becomes more of a tool that helps you flesh out ideas, rather than doing all the work for you.

Once ChatGPT provides a first draft, you can edit, add multimedia, and refine the tone to ensure the content meets your audience’s expectations.

6. Automating Email Replies with ChatGPT

One of the most time-saving uses of ChatGPT is for responding to detailed emails.

Instead of spending 20 minutes crafting a thoughtful response, you can provide ChatGPT with a rough outline and let it do the heavy lifting.

For example, when replying to a candidate who asked multiple questions about a job role, I gave ChatGPT a brief outline of what I wanted to say.

The AI created a professional yet casual response that sounded natural and saved me a ton of time. I even had ChatGPT adjust the tone to match my style, making the email sound more authentic and less corporate.

Final Thoughts

As AI continues to evolve, we’re discovering new ways to use tools like ChatGPT in our daily workflows.

Whether it’s conducting keyword research, writing ad copy, or responding to emails, ChatGPT offers solutions that make tasks faster and more efficient.

And if you’re looking to automate your content creation and marketing strategy, Expert Writer AI is the perfect solution for setting everything on autopilot.

Click here to visit Expert Writer AI and subscribe to its waiting list, which will make you eligible to get its early bird discount on launch.

With the right combination of AI tools and a bit of creativity, you can take your digital marketing game to the next level.

Stay tuned for more tips and tutorials, and start leveraging AI to streamline your workflow!

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