Are you considering adding Pinterest into your social media marketing approach?
You probably should. The product discovery focused app is now up to 570 million users, who mostly come to the platform with a level of shopping intent. Less a social media platform than an online mall, with ever-improving search tools, used right, Pinterest can connect you with a range of opportunities, and buy-ready shoppers looking for your products.
When used right.
That’s where this new guide from Pinterest comes in, providing a complete overview of the Pinterest business process, and how you can use both its organic and paid options to best effect.
You can check out Pinterest’s full overview here, but in this post, we’ll outline the key steps.
1. Upload your product catalogue
Pinterest’s first key step is to feed your product catalogue into the app, which will power your Pin listings.
“Merchants with Catalogues have seen 5x more impressions than those who don’t. This foundational step puts your products in front of potential buyers across the platform.”
You can learn more about Pinterest’s catalogue ingestion process here.
2. Optimize your listings
With your catalogue feed connected, you also need to ensure that all of the relevant metadata is listed with each of your items, including relevant keywords, high-quality visuals, and informative descriptions and titles.
Pinterest also suggests that brands monitor feed heath to avoid any errors that could restrict opportunities, while adding more products, if you can, improves performance.
“Upload more products for stronger performance. Feeds with more than 2,500 products have seen over 3x higher ROAS. By increasing the number of products in your Catalogue, Pinterest machine learning has more options to test and choose from, helping it identify the best item to serve for each impression to each user.”
I mean, 2,500 products is a lot, but the point is the more variation you have available, the more options Pinterest’s system has to show your products to the right users.
3. Expand your opportunities
Pinterest advises that brands should look to maximize their opportunities by making all of their Pins shoppable, and adding products to themed boards.
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