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Do you often hear the two terms- AR & VR in alteration?? Do they confuse you??

Augmented and Virtual Reality concepts have many utilizing features that can prove beneficial to different operations if successfully incorporated into their framework.

Both AR and VR have the remarkable ability to change the very perception of the world around us. But they differ in the perception of our presence.

What do you understand by AR and VR concepts???

Virtual Reality/VR:

Marxent defines VR as the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds.

Augmented Reality/AR:

Wikipedia gives the definition for AR as a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

AR vs VR- The key points of difference:

The key points in which the two above mentioned concepts differ has been jotted down here that will clear the confusion to an extent.

Let us cite an example given in AR vs VR example

‘Virtual Reality enables you to swim with the sharks. You can catch a shark pop out of your business card with Augmented Reality.’

  • Purpose:

AR concept enhances user experience by adding virtual components such as digital images, graphics, or sensations etc providing a new layer of interaction with the real world.

VR creates a computer generated reality.

  • Delivery Method:

AR concept finds its’ application more in mobile devices such as laptops, smart phones and tablets to change the process of interaction between the real and virtual world.

VR is delivered to the user through a head-mounted, or hand-held controller. This equipment connects people to the virtual reality, and allows them to control and navigate their actions in an environment meant to simulate the real world.

Let us peek into their useful features that can prove beneficial on application:

There is much talk about these two concepts in the recent times. Both have their individual set of advantages and disadvantages. If the concepts can be economically incorporated in different fields, they definitely can come out with sparkling results.

Benefits of Augmented and Virtual Reality in Business:


  1. AR embedded apps and devices can be used to provide high tech training to the employees to increase productivity.
  2. Entrepreneurs can give a vivid and visual interpretation of their products and services to the clients.
  3. Companies can display relevant data of their products in real time to the interested parties.


  1. 3D vision pf the products to improve customer satisfaction and loyalty thereby increasing the company’s profit.
  2. Useful for branding and aggressive marketing for e-commerce companies.
  3. Companies can promote their product or service by a proper blend of photography and technology
  4. Manufacturers can showcase their goods in virtual showrooms without any use of physical space.

Benefits of Augmented and Virtual Reality in Real Estate:

  • Great Visual Engagement-

AR app can showcase your projects to end buyers in 3D.

VR app allows buyers to walk through the site without being physically present there.

  • Mobility-

You can easily reach out to your potential customer to showcase your project the very instant you get a query on your website or app, by going live on their smart phone or any suitable VR device.

  • Extended Reach-
  • Cost Saving-

You can reach more customers, cutting down the traveling and other related costs incurred in drawing more consumers to your business.

Improved Brand Loyalty-

  • Improved Brand Loyalty-

Benefits of Augmented and Virtual Reality in Education:

Do you know Egyptian Temple can be recreated in 3D making it possible to take a stroll around it as a true surround environment without leaving the classroom?

This is one of the few possibility that the modern technology has to offer to the world of education.

In Media Studio has implemented the method of immersive learning in its various educational projects. Students can immerse themselves in a seabed environment to learn marine biology and works with a tablet in which the teacher activates scenarios that students can see through virtual reality glasses. There are no books and all the content is exposed otherwise.

The various tools involved:

  1. Oculus Rift
  2. Tablet 60 Pulgadas
  3. Tele Transport Booth
  4. 3D objects and motion capture
  5. Virtual Learning Environment- AULA Virtual

Summing Up:

This article has given a brief insight in to the multiple applications of AR and VR concept in different fields. To get a real time experience in every aspect of your life, these two concepts can work wonders.

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