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How to Start a Successful Dropshipping Business: A Comprehensive Guide

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By Rebecca Lake

Understand the dropshipping business model, and find out if it’s right for you

If you’re interested in starting a business with minimal investment, dropshipping is one option you might consider. Dropshipping involves selling products online without maintaining any physical inventory. Instead, orders are fulfilled through a third-party company.

Starting a dropshipping business has the potential to be highly profitable, but it’s important to know exactly how it works.

Key Takeaways

  • Dropshipping involves buying products from a wholesaler and reselling them to customers at retail prices.
  • Starting a dropshipping business may only require minimal investment, but it’s important to do your research beforehand.
  • Creating an inventory management system and focusing on customer service can help you to be successful as a dropshipper.

The Dropshipping Business Model

Dropshipping is a type of ecommerce business that allows customers to place orders for goods through one party, which are then fulfilled by another party. Here’s a rundown of what dropshipping looks like in action:

  • A dropshipper enters into an agreement with a wholesaler, manufacturer, or retailer to sell its goods online.
  • Customers visit the dropshipper’s website and place orders for goods.
  • The company that the dropshippper entered into an agreement with processes the orders and ships the goods to the customer.1

Essentially, a dropshipper acts as a go-between for the customer and the product manufacturer or supplier. So, how do you make money dropshipping?

When you set up a dropshipping storefront, you can decide what products to offer. You purchase those items at the manufacturer or retailer’s wholesale price and then resell them at a price point of your choosing. Dropshippers make money from the difference between the wholesale price they pay for an item and the retail price they charge for it.

Pros and Cons of Starting a Dropshipping Business. Dropshipping can have advantages and disadvantages.

In terms of what makes it an attractive business model, the startup costs can be much lower than those of other types of businesses. You don’t need to maintain any physical inventory or a brick-and-mortar storefront. And since someone else handles order shipping, you don’t have to worry about that, either.

But there are several reasons why dropshipping can be problematic. For one thing, it’s not a get-rich-quick scheme—you may need to sell a lot of products to make any real money. For another, you don’t control the supply chain, which means that if an item becomes unavailable, you’re essentially at the mercy of the supplier.

Dropshipping can pose liability risks if you work with suppliers that sell counterfeit goods or products that violate intellectual property laws.

How to Find and Select Profitable Products

One of the keys to success as a dropshipper is finding the right products to sell. You could take a broad approach, but it can make more sense to target a specific niche. Your niche reflects not only what you sell but also the customers you are targeting.

The following strategies can help you find a good niche for your dropshipping business:

  • Conduct market research. To choose a niche, you’ll need to know what’s popular and trending, as well as the types of products people are likely to continue buying over the long term. You can use free tools like Google Trends or Amazon Best Sellers to see which products consistently generate sales. If you’re interested in dropshipping on TikTok, you can also glean insights from trending videos and hashtags.
  • Check the competition. If you have an idea of what you’d like to sell, then researching your competitors is the next step. Specifically, it’s helpful to look at what they’re selling, how they’re marketing those products, and what they charge. It’s also important to look for any product gaps that you might be able to capitalize on in order to gain some traction in your chosen niche.
  • Consider seasonality. Selling products that are seasonal in nature could deliver big sales numbers, but it’s important to get the timing right when deciding what to push. For example, sunglasses might be a trending item during the summer, while chunky knit scarves could be a hot seller for fall. If you plan to sell seasonal products, you also might want to feature items that sell well all year long to help even out sales.

Taking your niche for a test run with just a few products can give you a chance to see how profitable it might be before going all-in.

Setting Up Your Online Store

You’ll need an online storefront to showcase the products you plan to sell. There are three steps involved in setting up an online dropshipping store:

  • Choosing an ecommerce platform
  • Designing a user-friendly website
  • Establishing pricing, payment, and shipping options

The ecommerce platform that you use is ultimately your dropshipping business’s “home” online. Some of the most popular platforms for dropshipping include Shopify, WooCommerce, and Magento, but it’s up to you to decide which one is the best fit for your needs.

As you compare platforms, consider:

  • The time and cost required to set up your site
  • Features and ease of use
  • Scalability
  • Customization options
  • Marketing tools
  • Integrations with suppliers
  • Customer support
  • Pricing

A good ecommerce platform should give you the tools that you need to design your dropshipping website. Looking at the sites of competitors can give you an idea of what customers tend to prefer when it comes to layout and design. The most important thing to remember is that your website should be easy for users to navigate so that they can complete purchases with minimal hassle.

Once you’ve designed your site, you can begin adding listings for the products you plan to sell. At this stage, you’ll need to decide how you want to price your items and which payment methods you’ll accept.

When setting prices, it’s important to consider your profit margins as well as how competitors price their items. Your prices should be high enough to ensure that you’re making money from each sale, but not so high that you’re sending your potential customers to the competition instead.

With regard to payment methods, your options can depend on which platform you’re using. Shopify, for example, allows you to accept credit cards, gift cards, Tap to Pay on iPhone, Shop Pay, and even cash. You can also set up your storefront to allow for full or partial payments.2

You’ll also need to consider shipping when setting prices. For example, offering free shipping could entice more customers to buy from your shop, but that could mean lower profits if you’re not adjusting your product prices to account for that. If you would rather not shoulder any of the burden of shipping costs, you could charge customers a flat rate to ship instead.

You’ll need to pay quarterly estimated taxes on dropshipping income to the Internal Revenue Service (IRS) if you expect to owe more than $1,000 in tax for the current year.3

Inventory and Order Management

Dropshipping inventory management encompasses where your inventory is located, the amount of inventory you have, and what the supplier maintains in their inventory. There are different ways to track inventory for your business, which can include using a spreadsheet or an inventory management app.

Keeping track of inventory is important, as it can keep you from selling items that are out of stock. Monitoring orders ensures that items are shipping on time and that customers are actually receiving what they’ve purchased through your business.

Here are some of the most useful metrics to track for each item you sell:

  • Product title and description
  • SKU or UPC code
  • Quantity available
  • Wholesale cost

This is the same data your supplier should track, and it’s helpful to know how often they update their information so that you can adjust your product details accordingly. Setting inventory minimums with your suppliers can ensure that you don’t run out of any items unexpectedly. You can also set up a system to track the dates when orders are placed, when they’re filled, and when items are shipped.

Ideally, your customers are satisfied with their purchases, but it’s important to have a policy in place for handling returns. This policy should reflect the suppliers’ policies and specify exactly what customers will need to do to send an item back for a refund or exchange. You could also consider allowing customers to keep the item in situations where a return might prove too difficult or expensive to execute.

Marketing and Promoting Your Dropshipping Business

To make money with dropshipping, you need customers, but you can’t expect them to come to you automatically. You’ll have to come up with a plan for successfully marketing your store and the products that you sell.

Social media can be an invaluable tool for developing your brand and increasing its visibility. The key to using social media to market your dropshipping business is to target the channels where your prospective customers spend the most time. That goes back to understanding your niche and target audience.

Some of the platforms that you could use to market your business include TikTok, Instagram, X (formerly Twitter), and YouTube. When you’re creating marketing content, it’s important to keep SEO in mind. SEO stands for search engine optimization, and it means creating content that’s designed to make it easier for buyers to find you in a search. That includes the use of keywords that are relevant to your niche.

Doing some product research on the social media platforms where you plan to promote can help you identify the types of keywords that make the most sense for your niche. Researching hashtags or using keyword tools can make it easier to find keywords that have high search volume but low competition.

Optimizing image titles for SEO and including alt text could help give your product listings a boost in searches.

Ensuring Customer Satisfaction

Customer service is always important when running a business. Satisfied customers can become loyal customers who come back to buy from you again and again.

Here are some of the best ways to ensure loyalty when providing customer service.

  • Listen to customer complaints and absorb feedback before offering solutions.
  • Keep response times short and answer questions thoroughly the first time they’re asked.
  • Set clear policies and expectations for your store.
  • Be polite and professional at all times.
  • Make sure your business contact information is readily available.
  • Consider adding an FAQ section to your website to reduce customer inquiries.
  • Respond to negative feedback promptly, and attempt to find a resolution that’s agreeable to both you and your customer.
  • Ask for suggestions on what you can do to improve.

One thing to keep in mind is that no amount of service or support will satisfy some customers. There will always be people who complain or leave negative reviews. Maintaining professionalism at all times, and being proactive rather than reactive, can help you navigate those situations without casting your business in a negative light.

Is Dropshipping Legal?

Yes, dropshipping is a legal business model. As such, dropshipping businesses are subject to the same rules and regulations as other businesses when it comes to things like marketing and tax reporting. It’s important to consider potential liability issues that may arise with dropshipping if you’re working with vendors or suppliers that engage in illegal tactics.1

How Much Does It Cost to Start a Dropshipping Business?

It’s possible to start a dropshipping business with as little as $100 or even less. The biggest investment you might make upfront is setting up an online storefront to sell your products. Researching different ecommerce platforms and shopping around to find the right suppliers can help you minimize your out-of-pocket costs.

How Do Dropshippers Get Paid?

Dropshippers make money by charging a higher retail price for the items they sell than the wholesale price they pay for them. When someone buys a product through a dropshipper, the seller gets to keep the difference between the retail and wholesale prices.

The Bottom Line

Starting a dropshipping business begins with choosing a niche and doing market research. From there, you’ll need to set up your storefront and establish your policies for managing inventory and customer orders. Once you launch your business, you can use social media to market it and focus on strategies for building customer loyalty.

It may sound daunting, but running your own business can be rewarding, and there’s no time like the present to get started.

By Rebecca Lake

Reviewed by Andy Smith. Fact checked by Suzanne Kvilhaug

Sourced from Investopedia

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3 Marketing Messaging Mistakes That Prevent E-Commerce Brands From Generating More Sales

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By Kai Ravariere

These pitfalls can throw wrenches in your business that aren’t always so easy to remove.

Having worked with a myriad of small businesses and startups, I’ve seen the stress early-stage entrepreneurs face when they’re faced with a gap between the realities of cash flow and what is needed to survive. When money is tight, startups tend to be reactive in creating more revenue. All too often founders find themselves chasing initiatives that, while revenue-generating in the short term, often don’t yield the highest returns in the long term.

Having a good long-term marketing strategy is key to overcoming this. Your marketing messaging should create real emotional resonance and give consumers a reason to buy and buy again. However, there are four costly marketing messaging mistakes that startups should avoid:

1. Forgetting to resonate emotionally and visually with your consumer base.

All too often e-commerce startups make the error of tailoring messaging to what the teams or founders resonate with. It’s one of the gravest mistakes in marketing for emerging brands. For the most part, messaging tends to almost exclusively focus on the features and benefits–a practical approach but rarely an effective one in a desensitized digital world.

An age-old adage applies here: show, don’t tell. Human beings are visual–in order to purchase, they must be compelled. In order to be compelled, they must first understand. And in order to understand–especially with such short attention spans–they must first see and feel. There’s a lot that has to happen in the first five to seven seconds of a digital interaction with your brand, copy and creative that resonates helps consumers feel the experience, benefits, and value of what you offer. If they can’t visualize it, your campaigns are dead in the water.

When you can use messaging and visuals that speak to the core emotions of consumers, they’re more likely to hit that purchase button much faster. Core emotions are ones like joy, safety, and security, and it’s up to you and your marketing team to ascertain which ones matter most to your audiences.

If you’re looking for an example of resonant marketing that appeals to consumers’ core emotions, study Liquid Death’s marketing and advertising. This edgy water brand’s meteoric rise is in part due to its creative and messaging mastery and command of entertaining pop culture trends, which has really flexed its muscles when it comes to tapping into its demographics’ sense of fun, social connectedness online, and desire for healthier lifestyles.

2. Failing to continue the conversation, even post-purchase.

Once a consumer purchases, it is by no means the end of the customer journey. The work isn’t done. It is both easier and less costly to sell to someone who’s already purchased from you than to get new customers, and continuing the conversation and the relationship is absolutely critical to increasing your customer’s lifetime value and getting subsequent repurchases, much faster.

This back-end retention play matters a great deal when setting out to scale your e-commerce brand, setting the threshold for tolerance for high costs per thousand impressions and customer acquisition cost.

This is the single largest impact driver when it comes to steepening the lifetime value curve:

Set up post-conversion email flows that inform customers what to expect and how to use the products they’ve ordered. Use these flows to ask for feedback, provide use cases of what they purchased, and serve up complementary products that can get them to their desires and goals easier, better, or faster. Let them know they’re a valuable part of your product development process by notifying them of updates, new features, and new variants when improvements to the product or product line are made.

3. Not focusing on demonstrating trust.

E-commerce is a trust-centric business. Clothing companies are asking people to purchase apparel without trying it on for size. Cosmetic companies require consumers to buy without seeing how their shades will look and feel on their own skin. Supplement companies are asking for the sale of products with unfamiliar ingredients to ingest. The list goes on and on. Driving conversions at efficiency necessitates a certain degree of trust: in your products, your ability to fulfil on time, and that a satisfactory remedy will take place should you fail to deliver on your marketing promises.

There is a direct correlation between the degree of trust your acquisition and retention audiences alike have in your brand and the cost-efficiency with which your marketing teams can run marketing and advertising initiatives. Why? Marketing that can prove your brand is and can be trusted will sell a consumer into what you offer much faster and more efficiently than marketing that falls short, here.

Most already know that consumers are more likely to buy if a trusted source vouches for your brand, but what isn’t as readily apparent for many brands is that the type of trusted source matters. Celebrities can often garner plenty of attention, curiosity, and enough trust to drive the conversion for some brands and products, but it often comes down to whether the consumer base trusts the celebrity as an authority of some kind for that particular niche, and sometimes when the celebrity and the niche don’t seem to “match” these types of influencer campaigns can fall flat. A celebrity known for his chiselled physique who looks great for his age would match and resonate rather well for messaging that promotes an anti-aging, organic health supplement, for example, whereas one who isn’t known for their focus on health or longevity may not.

It all comes down to the levels of trust audiences have about their degree of knowledge in that particular space. People can generally sense when an influencer deal has just been thrown in front of a celebrity rather than coming from a genuine place of interest and knowledge in the product. The way in which you build trust matters.

There are many other approaches to this, from communicating risk-free and money-back guarantees and hassle-free returns to showcasing video reviews, social proof, putting the product up against extreme testing, and behind-the-scenes creative on how the sausage gets made, there are endless opportunities to instil trust in your products and the brand itself.

Whatever the approach, just make sure you employ one, ideally many at different stages of the buyer consideration process and customer journey. Brands cannot afford not to talk about how they’ve built trust and authority. Showcase the lengths you go to maintain and uphold that trust, highlight trusted people or companies who trust you as well, and ideate at every point ways to prove your product does what it says it does and will yield a positive experience. Trust is not a marketing communication you want to leave out–it should be front and center.

Sustainable growth and profitable scaling, at its heart, rely on strong messaging that resonates. Use these principles in your brand’s messaging, and optimize further as new data comes in. You may not be able to control everything as a founder, but what you can control is how effectively you communicate with consumers.

Feature Image Credit: Getty Images

By Kai Ravariere

Sourced from Inc.

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How to Build a Marketing Function During the Go-to-Market Stage of Your Startup

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By Bryan Karas

If you think hiring experts is expensive, try hiring novices

I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them:

They don’t need my agency yet.

In fact, they might not even need a full-time marketer on their team yet. At this stage, with a go-to-market plan the priority, there are certainly lots of boxes to check, but many of them have little to do with media.

Let’s discuss how to approach marketing resources at the go-to-market stage: mistakes to avoid, priorities to address and how to move forward without curtailing future growth prospects.

Marketing mistakes in the go-to-market stage

There are a couple of things founders can get very wrong about marketing at this stage: either they under-invest in things like branding and proving product-market fit, or they over-invest in resources they don’t need.

I’ve seen plenty of founders bring on full-time CMOs or VPs of Marketing when the priorities should be block-and-tackle work and establishing product-market fit and a go-to-market plan. A better approach, and one that doesn’t represent a long-term salary commitment and/or equity shares, is a fractional expert who can help you develop your go-to-market strategy and find the right operational talent – which might be freelance – to carry it out.

Another mistake founders make at this stage is thinking that any marketer can do the job and not trying to find – or pay for – a great fit. I had a conversation with a fellow agency founder the other day, and what he said about hiring – in general, but especially in the early days – really stuck with me: If you think hiring experts is expensive, try hiring novices.

You need to tackle a few initiatives at this point:

1. Establish your brand

By “branding,” I don’t mean spending a bunch of money on commercials and programmatic campaigns to build brand awareness. I’m talking about building the essentials: a name, logo, visual identity and messaging that speaks to the brand’s positioning, differentiation and target market. This branding should carry over into optimizing owned media: a website, social media profiles and profiles on any free directories that might be referenced by your target audience.

2. Find a channel-product fit

The quickest way to assess the right advertising channels for your offering is to choose one or two advertising channels (usually Google and Facebook) and methodically test messaging, creatives, and audiences to see what features and differentiators resonate and with whom. You’re likely convinced you have a great product that can improve your ICP’s life, but paid media offers a quick way to establish proof of concept outside of your echo chamber.

Even with paid media on the table, you’re probably still too early for an agency; if you go that route, you’ll get a B team and a retainer you don’t need. When you scale up, it’s time to evaluate in-housing or hiring an agency. In the meantime, I highly recommend freelancers or consultants with expertise in these channels. If you try to do it yourself or make it worthwhile with existing resources who don’t have the chops, you’ll never know if it was the channel that didn’t work or just a lack of operational skill that led to failure. Carefully vetted freelancers are great for point-and-shoot projects, and this is an imperative one.

3. Build a community of evangelists

Your immediate network should help provide you with a seed group of folks who can test your product and speak publicly about why they’re using it. Those folks will provide some significant early benefits: social proof and a source of referrals to establish a revenue base and force you to build your customer service processes.

How to plan for responsible growth

The important things to avoid at this point have a theme: commitments that will extend beyond their usefulness. This often boils down to hiring and equity, but it can also incorporate initiatives like PR and media campaigns that don’t have a product-market fit to convey.

Concentrate on initiatives that will pay off for years to come: positioning, audience understanding, competitive research and your place in the market. Look for experts who can help you tackle each of these, but leave yourself room to bring on the next wave of experts as your business matures and your needs evolve.

When you move into the next phase of your business – early-stage growth – you’ll have more resources on hand and a broader range of possible initiatives to tackle, including building an actual marketing team. I’ll break down the challenges and considerations of this stage in my next post.

By Bryan Karas

CEO of Playbook Media and GrowTal. Bryan Karas is a career marketer, having spent nearly two decades helping businesses of all sizes scale their marketing efforts. Bryan founded Playbook Media in 2017 to help entrepreneurs to navigate the many pitfalls of growth marketing.

Sourced from Entrepreneur

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How To Make Money From Home: 32 Best Ways To Try Today

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By Marjolein Dilven

Do you want to learn about getting paid while working in your pyjamas in front of your computer? Good news. Here are some options on how to make money from home.

All the reasons for wanting to work from home are valid. You may want a way out of the stressful commute or office politics that usually come with a 9-to-5 job.

Our changing world has brought technology and flexible work arrangements together, creating many lucrative work-at-home job opportunities. This article will show you several smart, convenient, and legitimate moneymaking ways from home. 

How To Make Money From Home Using Social Media 

1. Reviewing Products and Services 

Leveraging social media platforms allows individuals to monetize their opinions by reviewing products or services. Reviewers can earn credibility and revenue through genuine feedback and a loyal follower base.

Even if a company isn’t offering you money, it may still be an excellent way to get makeup or free perfume samples. Alternatively, they can offer free products like toys, jewellry, and everything in between.

2. Sell Your Products

Social media provides a platform for entrepreneurs to showcase and sell their unique products to a global audience. Individuals can turn their creative endeavours into profitable businesses by effectively marketing and engaging with followers.

3. Become an Influencer

Create and share engaging content on platforms like YouTube, Instagram, or TikTok. As your followers grow, you can monetize through ads, sponsored posts, or brand collaborations. 

You can also promote products through affiliate marketing and gain paid subscribers or livestream viewers for a rewarding online income. If you’re doing influencer or social media work, it is okay if you’re underage, which can be the perfect job when you’re 16 or younger.

4. Social Media Management

If you’re good at managing social media, businesses often look for experts to handle their online presence. You can offer content creation, posting scheduling, and engagement management services. 

How To Make Money From Home Using Your Skills or Degree 

1. Telenursing

Platforms like HealthTap or Teladoc offer telenursing to consult patients online, requiring skills in communication and clinical expertise. You enjoy flexible hours, but be prepared to deal with challenging patient situations and potential tech issues.

2. Graphic Designing

Are you searching for how to make money from home? Try graphic designing! With expertise in software like Adobe Creative Suite, you can easily create visually appealing content for various clients and projects. It may be one of the best businesses to start with under $5K. 

3. Online Tutoring

Generate income from home through online tutoring, leveraging your math, science, or language expertise. With strong communication skills and subject proficiency, you can help students achieve academic success from the comfort of your home.

4. Transcription 

With attention to detail and a good command of language, you can earn an estimated $24.46 per hour transcribing audio files into written documents for various clients and industries.

5. Proofreading

Strong attention to detail, excellent grammar, and keen editing are essential for proof-readers. When proofreading, you enjoy flexible hours and the ability to work remotely. However, the job requires high concentration and patience, balancing the meticulous task of error detection with meeting deadlines.

6. Content Writing

You must have strong writing skills, creativity, and research abilities. The earnings vary based on your platforms, such as Fiverr and Upwork, which offer opportunities to showcase your skills. While the job offers flexibility and diverse projects, meeting deadlines and handling revisions can be challenging.

7. Virtual Assistant

Become a virtual assistant and earn money from home by providing administrative support to businesses and entrepreneurs. Virtual assistants offer services such as email management, scheduling, and data entry to clients worldwide.

8. Freelance Photographer

Use your skills as a freelance photographer to earn money from home. Required skills include photography expertise, creativity, and sound editing abilities. Pros include a flexible schedule and creative freedom, while cons may involve inconsistent income and a competitive market.

9. Sell Food Online

One great way to earn money from home is by starting an online food business. You can create a website or use social media to showcase your dishes. To deliver orders, you can hire drivers or use services like Foodpanda. It’s a simple and effective way to make money while working from home.

10. Become a Coach

You can become a coach and earn from home by offering your expertise to help others. Coaching can be a rewarding way to earn income while working from home, whether in sports, life, business, or other areas. 

11. Web Development

You can offer various services, including building responsive websites tailored to clients’ needs, developing user-friendly mobile apps, and creating custom software solutions for businesses. 

12. Digital Marketing

Explore opportunities in digital marketing, utilizing SEO, social media, or email marketing skills to assist businesses in enhancing their online visibility and attracting more customers. With dedication and creativity, these home-based ventures offer a chance to thrive in the digital marketplace.

How To Make Money From Home As a Side Hustle 

1. Surveys

Online surveys through apps like Swagbucks, Survey Junkie, and Toluna Influencers can earn you money from home. Pay varies, often between $1 to $5 a day. You’ll have a flexible schedule and easy tasks, but the downsides are less earnings.

2. Garage Sales

You can earn by selling unwanted items in garage sales; organization, negotiation, and people skills are essential. While there’s no fixed pay, the pros include immediate cash and space clearing, but you must invest time and energy in setting it up.

3. Playing Online Games

Playing online games on Twitch or Mistplay can earn you money from home. While fun and interactive, making significant income requires consistency, and you may even opt to build a fanbase or invest in in-app purchases.

4. Website Testing

Making money from home with website testing involves reviewing websites’ usability. You can earn per test with a keen eye and a good internet connection, though availability and depth of reviews can vary.

5. Sell Crafts

Selling handmade crafts from home has become popular on Etsy. Creating unique items and listing them online can bring in extra cash, though success often requires creativity, dedication, and effective marketing.

6. Dropshipping

Dropshipping is an efficient online business model for selling products through your e-commerce store, like Facebook Marketplace. Still, the items are directly shipped from suppliers to customers upon purchase. It means no inventory management or shipping hassles, allowing you to concentrate on sales and business growth.

7. Blogging

Blogging offers a creative outlet to share your expertise, passions, or experiences with a wider audience. Creating valuable content allows you to monetize your blog through various channels like display ads, sponsored posts, and affiliate marketing.

8. Rent Your Property

Renting your property, whether a spare room or storage space, can be a lucrative side hustle. By listing your space on Vrbo, you not only provide travellers with a comfortable place to stay but also generate extra income. Additionally, renting for storage allows you to maximize the use of your space and earn passive income without much effort.

How To Make Money From Home Through Your e-Business 

1. Set Up an E-commerce Store

Set up your store on Shopify or eBay and make ample money from home. You need skills in product selection, digital marketing, and customer service. Pros include the potential for high profits and flexibility. Cons may involve initial investment, competition, and the need for effective marketing strategies.

2. Do Retail Arbitrage

You can earn from home by running your e-commerce store and doing retail arbitrage. Skills needed include product research, negotiation, and online selling expertise. 

The good part is the potential for high profits and flexibility. However, finding profitable deals, market competition, and managing inventory effectively can be challenging.

3. Market Homemade Products

Start a home-based e-commerce store selling the products that you’ve been creating. You’ll need skills like crafting and basic computer know-how. It’s great for flexibility and creativity, but challenges include competition and effective online marketing. 

How To Make Money From Home Using Moneymaking Apps 

1. Cashback Apps

Utilize cashback apps like Rakuten and Upside that offer a percentage of your online purchases back in cash, points, or gift cards. By making regular purchases through these apps, you save money that can be seen as money made.

2. Shopping Apps

Earn money using specific shopping apps such as Honey and RetailMeNot that provide discounts, coupons, or cash rewards. These apps help you save on expenses and put money back into your pocket.

3. Referral Programs

Participate in apps with referral programs that offer commissions or bonuses for referring friends and family. Money earned through referrals can quickly accumulate, turning your network into a source of income.

Frequently Asked Questions (FAQs) – How To Make Money From Home

How Can a Beginner Make Money Online?

Beginners can start by freelancing, selling products online, or participating in online surveys and gigs to earn money. Remember, success in making money online often requires time, effort, and dedication. It’s essential to research each method thoroughly, develop your skills, and adapt as needed to achieve your financial goals.

How Can I Make Money From Home as a Kid?

Kids can earn money by doing chores for neighbors, babysitting, selling handmade crafts, or offering tutoring services to peers. Always get permission from your parents or guardians for any moneymaking activities, and prioritize your safety when interacting with others.

How Can I Make Cash From Home Quickly?

To make cash quickly from home, consider online tutoring, selling unused items, or taking up gig jobs like food delivery or virtual assistance.

How To Earn $1,000 per Day at Home?

Earning $1,000 daily at home involves substantial skills like building an online business, investing, or high-demand freelancing in programming, marketing, or writing. Building expertise and finding high-paying clients are essential.

By Marjolein Dilven

Marjolein is the founder of Radical FIRE. She has a finance and economics background with a master’s in Finance. Radical FIRE is a personal finance blog that helps you live your dream life through making more money and investing. We want you to reach your financial goals and have fun while doing it!

Sourced from Wealth of Geeks

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7 Steps to Writing and Designing Emails That Convert

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By Michelena Howl

The key to success depends on these dos and don’ts.

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly impact your ability to succeed efficiently and understand the effectiveness of your program.

But email messaging is an important tactic to get right, given the impact it has on building customer relationships. According to our 2023 Consumer Trends Index, email remains the No. 1 format for driving sales, with 52% of consumers reporting making a purchase directly from an email. What’s more, email outperformed banner ads and SMS by 108%. With that said, email is a proven channel that shouldn’t be overlooked in any effective relationship marketing campaign.

So, it’s important to dig into email stats beyond campaign performance to see which subject lines, email copy, design and CTAs performed well … and understand why. There are a few key strategies every smart marketer should employ, based on the psychology behind what grabs readers’ attention — and the factors leading up to it.

Here are the dos and don’ts of email design and copywriting:

Do — Make branding a priority

It’s easy to overlook one of the most critical elements of design — your branding. Whether you’re a startup, a small business or a rapidly growing company, brand consistency is vital. If you don’t yet have formal brand guidelines, including key branding areas like colours, fonts, logos and tone-of-voice aligned with your brand, it’s time to make some.

Aligning and maintaining brand consistency in your email strategy alongside other media channels is important for readers to be able to easily identify your brand at first glance.

Don’t — Forget about good copywriting

Some people will try to tell you no one reads anymore, and with poorly written copy, that could be the case. The best marketing campaigns have clear and concise copy that grabs the attention of the reader and ignites a desire to take the action you have framed up.

If you fall into copywriting pitfalls like using passive voice in place of active, or compounding wordy sentences, you can create a disconnect between what you’re talking about and what you’re offering. Focus on the problem you’re solving for your audience and maintain your brand tone of voice in email marketing.

Do — Leverage psychology to influence action

Our subconscious mind is deeply involved in information processing and affects everything we think, say and do. Tapping into the subconscious mind with your email and marketing campaigns can have a big impact on your conversion rates.

Leveraging psychology to increase conversions and nudge your audience in a specific direction can pay off in a big way. A few impactful examples are:

  • Fear of missing out: Including offers that expire can motivate someone to do something immediately. For example, saying something like, “You only have 30 days!” makes the reader feel like they might miss out. However, communicating the same 30-day deadline as “You still have 30 days,” makes the expiration date seem further away.
  • Colour theory: The right colour contrast plays an important role in attracting attention — as long as it maintains readability. Make sure the colours in your email campaigns reflect your brand and drive urgency, but consider the accessibility of different colour combinations when making choices.
  • Emotional imagery: Select pictures that tell a story. Imagery helps crystalize concepts for customers. Email banners, icons and product images can positively reinforce your stories and break up blocks of text.

Don’t — Bury the lede

When you bury the lede, or, the most newsworthy part of the story, your reader misses critical information. As a result, they can easily lose interest completely. If you have something important to say or an action you want someone to take, don’t leave it for the end of your email.

Surface the most important information at the beginning of your email. Echo it in the subject line, the heading and introductory text. This doesn’t mean you need to build a big CTA button underneath your first sentence, however. Find a way to strike a nice balance between calling out the most important information, in a reasonable and appealing way for your readers.

Do — Use email templates to your advantage

The layout of your email should be easy on the eyes and optimized for desktops, mobile phones and tablets — which can be easier said than done if you’re a small team with limited resources.

A great first step is creating a set of email templates specific to your brand. These templates should be designed with the conversion you want to happen in mind. Sometimes the simplest design can be the most impactful. A one-or-two-column email that contains a branded graphic, copy sections that break up the content and a clear CTA button typically render well on any device.

Do — Practice dynamic personalization

Raise your hand if you’ve ever seen an email personalization go wrong. Maybe it was the classic personalization tag error where the intended first name displays as “{first name}” or a beautifully tailored email offer sent to the completely wrong person.

When incorrect, personalization can have the opposite effect of what you intended. A good email marketing platform will enable you to extend personalization beyond the typical mail merge fields we all grew to love 15 years ago. Dynamic personalization allows you to use data and insights to send the right message to the right person at the right time.

Don’t — Use typography the wrong way

There is an actual art and science to typography. Good typography enhances the experience, draws attention to the information you want to highlight and entices the consumer to learn more. Bad typography gives people headaches.

You don’t need to be a trained graphic designer to apply some typography strategies to your email designs. Make sure you stick with your brand fonts. A good rule of thumb is two, maybe three, fonts per email, in a font size that follows accessibility guidelines.

The best email marketing campaigns communicate offers clearly, with a consistent brand look and feel, and a snappy call to action draws readers in. As marketers, we want to make sure our outreach is accessible, relevant and created efficiently. Employing these key strategies will ensure your email marketing campaigns help convert readers to customers and will help you better understand the right levers to pull, and when.

By Michelena Howl

Entrepreneur Leadership Network® Contributor. COO of Marigold

Sourced from Entrepreneur

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5 Ways ChatGPT Can Improve, Not Replace, Your Writing

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By David Nield

Generate your own text—but get help from the AI bot to make it stand out.

It’s been quite a year for ChatGPT, with the large language model (LLM) now taking exams, churning out content, searching the web, writing code, and more. The AI chatbot can produce its own stories, though whether they’re any good is another matter.

If you’re in any way involved in the business of writing, then tools like ChatGPT have the potential to complete up-end the way you work—but at this stage, it’s not inevitable that journalists, authors, and copywriters will be replaced by generative AI bots.

What we can say with certainty is that ChatGPT is a reliable writing assistant, provided you use it in the right way. If you have to put words in order as part of your job, here’s how ChatGPT might be able to take your writing to the next level—at least until it replaces you, anyway.

Find the Right Word

Using a thesaurus as a writer isn’t particularly frowned on; using ChatGPT to come up with the right word or phrase shouldn’t be either. You can use the bot to look for variations on a particular word, or get even more specific and say you want alternatives that are less or more formal, longer or shorter, and so on.

Where ChatGPT really comes in handy is when you’re reaching for a word and you’re not even sure it exists: Ask about “a word that means a sense of melancholy but in particular one that comes and goes and doesn’t seem to have a single cause” and you’ll get back “ennui” as a suggestion (or at least we did).

If you have characters talking, you might even ask about words or phrases that would typically be said by someone from a particular region, of a particular age, or with particular character traits. This being ChatGPT, you can always ask for more suggestions.

Screenshot of ChatGPT in a browser window

ChatGPT is never short of ideas. OpenAI via David Nield

Find Inspiration

Whatever you might think about the quality and character of ChatGPT’s prose, it’s hard to deny that it’s quite good at coming up with ideas. If your powers of imagination have hit a wall then you can turn to ChatGPT for some inspiration about plot points, character motivations, the settings of scenes, and so on.

This can be anything from the broad to the detailed. Maybe you need ideas about what to write a novel or an article about—where it’s set, what the context is, and what the theme is. If you’re a short story writer, perhaps you could challenge yourself to write five tales inspired by ideas from ChatGPT.

Alternatively, you might need inspiration for something very precise, whether that’s what happens next in a scene or how to summarize an essay. At whatever point in the process you get writer’s block, then ChatGPT might be one way of working through it.

Do Research

Writing is often about a lot more than putting words down in order. You’ll regularly have to look up facts, figures, trends, history, and more to make sure that everything is accurate (unless your next literary work is entirely inside a fantasy world that you’re imagining yourself).

ChatGPT can sometimes have the edge over conventional search engines when it comes to knowing what food people might have eaten in a certain year in a certain part of the world, or what the procedure is for a particular type of crime. Whereas Google might give you SEO-packed spam sites with conflicting answers, ChatGPT will actually return something coherent.

That said, we know that LLMs have a tendency to “hallucinate” and present inaccurate information—so you should always double-check what ChatGPT tells you with a second source to make sure you’re not getting something wildly wrong.

Choose Character and Place Names

Getting fictional character and place names right can be a challenge, especially when they’re important to the plot. A name has to have the right vibe and the right connotations, and if you get it wrong it really sticks out on the page.

ChatGPT can come up with an unlimited number of names for people and places in your next work of fiction, and it can be a lot of fun playing around with this too. The more detail you give about a person or a place, the better—maybe you want a name that really reflects a character trait for example, or a geographical feature.

The elements of human creation and curation aren’t really replaced, because you’re still weighing up which names work and which don’t, and picking the right one—but getting ChatGPT on the job can save you a lot of brainstorming time.

Screenshot of ChatGPT in a browser window

Get your names right with ChatGPT. OpenAI via David Nield

Review Your Work

With a bit of cutting and pasting, you can quickly get ChatGPT to review your writing as well: It’ll attempt to tell you if there’s anything that doesn’t make sense, if your sentences are too long, or if your prose is too lengthy.

From spotting spelling and grammar mistakes to recognizing a tone that’s too formal, ChatGPT has plenty to offer as an editor and critic. Just remember that this is an LLM, after all, and it doesn’t actually “know” anything—try to keep a reasonable balance between accepting ChatGPT’s suggestions and giving it too much control.

If you’re sharing your work with ChatGPT, you can also ask it for better ways to phrase something, or suggestions on how to change the tone—though this gets into the area of having the bot actually do your writing for you, which all genuine writers would want to avoid.

Feature Image Credit: PM Images /Getty Images

By David Nield

David Nield is a tech journalist from Manchester in the UK, who has been writing about apps and gadgets for more than two decades. You can follow him on Twitter.

Sourced from WIRED

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There Is a Bright Future for AI-Driven Integration

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By Anant Jhingran and Matt Roberts

A look at how an integration layer completes AI applications and how integrations can be done better with the help of AI.

AI is reshaping the enterprise landscape. Already, developer productivity, digital labour, email marketing, website creation, etc., seem ripe for a major transformation. It is also well understood that general AI foundation models like GPT4 and Falcon-40B need to be fine-tuned or prompt-tuned for enterprise-specific tasks, and therefore must be fed some curated data that allows for some subset of the parameters to be “adjusted,” or output changed based on new task information given in prompts.

However, training the models is one thing. Enterprise applications today live and die on access to current enterprise data. For example, an e-commerce website might return the status of the orders of a logged-in customer. Or a chat application might process the return of a product. In neither of these cases can anything useful be done without real connectivity to ( integration with) one or more enterprise applications. First, we’ll speak to how an integration layer completes AI applications.

In addition, these integrations do not magically appear. They have to be coded, and they have to be tested and maintained. Later, we’ll speak to how integrations can be done better with the help of AI.

AI Without Integration is Incomplete

How would an AI application return useful information? AI without integration is like fish without water.

Feature Image Credit: Shutterstock. 

By Anant Jhingran and Matt Roberts

Anant is the founder and CEO of StepZen, a startup with a new approach for simplifying the way developers access the data they need to power digital experiences. With a career that spans IBM Fellow, CTO of IBM’s Information Management…
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Matt Roberts is Distinguished Engineer and CTO for the IBM Integration product portfolio where he has technical responsibility for offerings that cover API management, application integration, security gateways and high-speed data transfer. He has extensive experience delivering software products and…
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Sourced from THENEWSTACK

 

 

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4 Ways To Use ChatGPT To Make Money on Twitter

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By Karen Doyle

Many tech and finance experts are talking about ChatGPT and how it is revolutionizing content creation. But can you actually use ChatGPT, or another AI tool, to make money on social media? You can, in fact, and here’s what you need to know about using ChatGPT to make money on Twitter (now X).

Sponsored Tweets

If you have a large enough following, companies will pay you to tweet about their products. To make money in this way, it’s helpful to have not only a large following, but one that is specific to a type of product. For example, if you tweet about parenting young children, you may be able to post sponsored tweets about baby products or toys.

Most companies use an agency to find influencers to post sponsored tweets about their products. The agency gets a cut of the money, but it’s a lot more efficient than trying to find companies on your own. Try SponsoredTweets.com or Collective Voice, or just Google “social media influencer agency.” You can sign up with more than one agency, which will increase your chances of getting selected by a brand to post sponsored tweets.

To use ChatGPT to create your sponsored tweets, the first thing you need to do is to verify that you can do this. There should be a stipulation in the influencer contract that indicates whether the company allows AI-generated content. If it’s not mentioned in the contract, ask. It’s not worth saving a few minutes of time by having AI generate your content if it means you get fired from a lucrative contract.

Once you’ve determined that the brand will accept AI-generated content, all you need to do is write a prompt asking for copy that talks about the product in your voice. You can include word or character counts if that’s a requirement for the sponsored tweet. Check the tweet to make sure that it’s accurate and you like it, and you’re good to go.

Affiliate Marketing

Companies use affiliate marketing to broaden their reach so they can get their message out to more consumers. If you have a lot of followers on Twitter (now X) you can sell other company’s products by promoting them on your feed. For every order the company gets through your tweets, they’ll pay you.

This arrangement requires that you choose a product or products to sell on Twitter, and every time a sale is made through one of your posts, you get a commission. To find products to sell, sign up for an affiliate marketplace like JVZoo or ClickBank. Then you can browse the available products and choose which one(s) you want to promote.

You can then use ChatGPT or another AI tool to create your posts. As with anything that you’re doing with AI, the key is to compose the prompt correctly. You want to be sure that your post sounds natural — like it’s actually coming from you — and that it represents the product accurately. You may have to try a few times to get it right.

Blogging

Successful bloggers know that it’s all about the volume of content — the more you can post, the more money you can earn. But writing all those posts yourself takes time. You can use ChatGPT to create blog posts much more quickly than you could write them yourself. You can ask ChatGPT to create a blog post and you can even ask for the post to be in your style or voice.

As a hypothetical example: If Chris Smith has a blog called “Cooking with Chris,” Smith could prompt ChatGPT to “write a blog post with instructions on how to bake sugar cookies from scratch in the style of Chris Smith of Cooking with Chris.” Plugins such as VoxScript allow ChatGPT to browse the internet to familiarize the model with Chris’ previous work, or several blogs can be fed to the AI manually to form a basis. Then, all Chris needs to do is verify that the recipe is accurate (trying it would be a good idea) and then post it.

E-Books

ChatGPT can help with writing e-books as well. When using AI to generate an e-book, it’s best to start with an outline. Determine the number of chapters or sections you want your e-book to have, and what each chapter or section should cover. You can write a detailed prompt for the entire e-book at once or break it up and do one section or chapter at a time. It is likely, due to current constraints, that several pieces will have be done separately and then assembled later down the line.

Be sure to review the copy carefully to make sure it flows properly and isn’t redundant, particularly if you’re using different prompts for each section. Once the copy is generated, you can write another prompt for an introduction and conclusion.

Promoting your e-book on Twitter requires that you have a following, of course, and that you are recognized as an authority in the subject you’re writing about. If that’s the case, you can use ChatGPT to write a post advertising your e-book and start selling!

All of these ways to make money on Twitter with ChatGPT come with the same caveat: any artificial intelligence tool is a data gathering tool. It’s up to you, as the owner of the Twitter account, to ensure that the content you are posting is accurate and doesn’t violate any of Twitter’s rules. Most importantly, it has to be content that you stand behind. Checking the sources is imperative, because you can lose your hard-earned credibility quickly by posting something without verifying the validity of information

feature image credit: Vertigo3d / Getty Images

By Karen Doyle

Sourced from GOBankingRates

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20 Tips For Mastering The Art Of The 60-Second Company Story

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Sourced from Forbes

The ability to convey your company’s essence and mission in 60 seconds or less is a skill that can make or break your success. The art of crafting a concise and compelling company story becomes invaluable when you only have a minute to capture someone’s attention.

To help entrepreneurs do this effectively, 20 Forbes Business Council members share their best tips for captivating audiences, convey a brand’s unique identity and leave a lasting impression in those critical first moments of engagement. Here’s how they recommend condensing your narrative without sacrificing its impact.

1. Understand What Makes Your Company ‘Tick’

Spend as much time (with as much rigor at play) gaining clarity about not just your company, but also understanding what makes it really tick. What is at the core of the business or is central to it? Then, figure out what aspect of it will appeal to your target group the most effectively and how to convey that aspect in a particular manner. This makes it really easy to articulate the company’s story in as little time as possible. – Xavier Prabhu, PRHUB

2. Know Your Target Audience

When you’re trying to speak to everyone, you run the risk of not resonating with anyone. So, don’t be afraid to be specific—know your target audience, their pain points and the problem your company solves. You can craft your message from there and edit, edit, edit until you’ve got your pitch. – Erica Jain, Healthie

3. Avoid Sharing The Whole Story

Leave them wanting more. Everyone knows that a good story takes longer than 60 seconds to tell, but if you can focus on getting them hooked in those first 60 seconds, there’s a good chance you’ll get more time to tell your story. Don’t get too caught up in trying to cram everything into your elevator pitch. Instead, think about what will spark follow-up questions and curiosity. – Howard Makler, Innovation Refunds

4. Get To The Heart Of Your Story

When it comes to sharing your company’s tale in under a minute, my go-to advice is simple: Dive into the heart of your story. Bring out the values that drive your team, the passion fuelling your journey and the distinct issue your company tackles. Spin a narrative that tugs at the heartstrings with the aim of creating a memorable impact on everyone who listens. – Linda Obi, Afrihealth Ltd

5. Ensure Your Purpose Is Reflected In Your Brand

Your purpose as a founder needs to be reflected in the brand and company you have created. When those two are aligned, not only does the story become crystal clear, but it also grips the listener on a different level. If it is hard work creating the 60-second pitch, something does not align yet. – Barbara Wittmann, IT Zeitgeist LLC

6. Share Your Core Beliefs And Values

Discussing my core beliefs and values has always been a successful approach. I incorporate these principles into my elevator pitch, skillfully linking the conclusion back to the inherent essence of the brand or company DNA. This strategic alignment not only strengthens the impact of the narrative, but also emphasizes a deep connection between personal convictions and organizational identity. – Dr. Nimish G. Patel, HBS Investment Group

7. Be Authentic And Transparent

Be authentic and transparent about your intention while leading with your “why” and ending with your “how.’ People don’t remember what you say but they will remember how you say it. – Ariya Malek, Educational Awakening Center

8. Take Time To Explain Unclear Parts Of Your Story

Keep the obvious parts short and use your time to explain the nonobvious parts. What these parts are will depend on your specific business. For example, some businesses don’t need to spend a lot of time pitching their market size because everyone already knows the market is huge (e.g., food, health care, education, etc.). – Yanick Steinbeck, bilateralstimulation.io

9. Focus On The Facts

Stick to the facts and be authentic! It is very easy for someone to get engaged if the story is coming from an authentic place as opposed to someone trying to sell their company to someone. I also believe that if you stick to the facts, it will be easier to condense years of blood, sweat and tears of how and why an organization is the way it is in 60 seconds. – Jordan DeBrincat Mintzas, Altree Developments

10. Condense Your Key Benefits

Condense your key benefits concisely. Do it with a story by crafting a narrative that evokes tangible emotions. Don’t worry; 60 seconds is enough if you explain to them like they are fifth graders. – Nikola Minkov, Serpact

11. Focus On A Relatable Core Message

To convey your company’s story in 60 seconds, focus on a relatable core message. Emphasize unique value and problem-solving and use a compelling narrative delivered with a passion for a lasting impression. – Shashidhar Reddy Keshireddy, CEPTUA IT INC

12. Remember Why You Started The Business

I would advise people to not forget your purpose or why you started the business in the first place. If you can be clear on who and what you are and speak from the heart, it is a lot easier to tell your story. Don’t try and be everything to everyone; instead, know your purpose. – Cathleen Anthony, LifeSpring Home Nutrition

13. Articulate The Problem Your Company Solves

The first step has to be connecting emotionally to the brand to figure out the best way to share its story. Understand your audience in order to articulate the problem your company solves. Craft a concise narrative by finding a compelling story with an actionable takeaway. Be clear and leave your audience with no questions to ask. – Archer Chiang, Giftpack

14. Identify A Compelling Story Element That Resonates

Start by defining your target audience—potential investors, customers or partners. Once you know your audience, identify the single most compelling element of your story that will resonate with them. Craft your narrative around this core hook in plain, conversational language. Share just enough context to make your key point tangible and memorable. Leave your audience eager to engage further. – Chirali Jain, ByDesign

15. Ensure Your Story Evokes Empathy

Be authentic and ensure that the story resonates and invokes empathy by answering the following questions: What do you do? What problem do you solve? How do you help customers in a unique way? Clarify the help you need. Closely knitting the answers to the above questions combined with authenticity and empathy as core values will be a key tip I suggest for crafting a 60-second story. – Venkat Rao, Pitney Bowes

16. Focus On Key Company Aspects

Focus on the key aspects of your company, inclusing why you exist, the problem you solve, how you do it and your unique advantages. Condense and convey this essence succinctly in a 60-second narrative to engage your audience and make an impression. Your story should be clear, easily understandable and substantive to capture your audience’s interest and leave a lasting impact. – Jekaterina Beljankova, WALLACE s.r.o

17. Start With The Full Story

I would suggest starting with the full story. Then cut half the words, then again and again until you hit 60 seconds. That way, you are starting with the whole concept first rather than potentially cutting important information by worrying about the length of time you have. – Gary Romano, Civitas Strategies

18. Make It Personal

Nowadays, someone might say, “Ask ChatGPT.” While that’s going to be more and more common, it’s important that you are telling your story, not a generalization. People care when it’s personal and when it means something to you. So yes, feel free to brainstorm with AI, but know deep down the “why” and how to express it as a human. Avoid jargon and cliches and be concise. – Carl Holden, Zellus Marketing

19. Tell A Story That Comes From The Heart

While there are many variations to telling your company story in 60 seconds or less, they are all based on problem, solution and opportunity. So, my No. 1 tip to any entrepreneur would be to tell an authentic, honest story that comes from the heart, and master the storytelling to drive spontaneity and the ability to nuance the story around the audience. – Augustine Hong, Alexandria Capital | A Hightower Company

20. Share A Problem You Solve For Clients

Focus less on what you do and more on the problems of your ideal clients. People aren’t concerned with what you do, they are concerned with their problems. Instead of giving generic facts and benefits, give a problem you solve for clients. This will pique their interest and make them willing to listen for another 60 seconds! – Liz Haberberger, Dale Carnegie Missouri

Feature Image Credit: getty

Sourced from Forbes

Forbes Business Council is an invitation-only, fee-based organization for successful entrepreneurs and business leaders.

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Reach Solutions partners with B&Q TradePoint for Fantasy Football Campaign

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Reach, one of Ireland’s leading publishers, has proudly announced the acquisition of another impactful campaign with B&Q. This time, the focus is on the TradePoint League, catering to the Fantasy Football league enthusiasts. The campaign aims to heighten brand awareness among the target audience of tradespeople, with a specific emphasis on C1C2 males who are sports enthusiasts residing in the vicinity of B&Q stores. The initiative encourages readers to rally behind the TradePoint brand, which made its debut in Ireland in September 2022.

Promoting the league on the Irish Mirror through content, display, social, and print ads, Reach Solutions has already enlisted the participation of 2,500 players in the league.

Donal Ormsby, Ireland Pricing & Marketing Manager at B&Q commented:

“The TradePoint campaign with Reach has been a great success and is down to the brilliant collaboration and creativity of the B&Q, Reach and Dentsu teams”.

Caroline Christie, Agency Business Manager at Reach Solutions in Ireland, shared her excitement about partnering with B&Q and Dentsu to promote the TradePoint brand. She highlighted the openness of B&Q to innovative approaches, enabling the placement of their brand at the forefront of the online and print presence among the Tradespeople audience.

“We were thrilled with the opportunity to partner with B&Q & Dentsu again this year to promote their TradePoint product. It was amazing to partner with a client so open to trying something new and different enabling us to place their brand at the forefront of our Tradespeople audience online and in print and engage with them in an effective way.

The results speak for themselves and we were absolutely delighted to create and deliver such a successful partnership for B&Q TradePoint & Dentsu”.

Media Enquiries: Aimee Rourke. email: [email protected]

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