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After testing it out over the past few months, Instagram’s now rolling out the option to download publicly posted Reels to your camera roll, which will provide another way to share Reels content.

As per Instagram chief Adam Mosseri (on his Instagram channel):

“In the US, we’re rolling out the ability to download reels shared by public accounts to your camera roll. Just tap the ‘Share’ icon on a reel you love and selected ‘Download’.”

That’ll enable broader sharing of TikTok content, which, even without a direct link back to the creators’ profile, can still help to boost their branding, with the inclusion of their username on the clip.

Though there are some limitations. Some users have reported audio issues with some Reels content, which could be linked to Meta’s music licensing agreements. We’ve asked Instagram for further clarification on this element.

Creators can also opt out of enabling downloads of their content in their Account Settings, so not all videos will be downloadable, while you can’t save privately posted content.

And it’s only available to selected users in the US, at least for the time being. But outside of that, it’ll add another pathway for creators to maximize the reach of their content across platforms, following the lead of TikTok, which has enabled video downloads since forever, basically.

As such, the only real surprise is that it’s taken IG this long to enable the function – but it was likely looking to better protect creators by enabling linkage back to their original posts in the app. Or it was hesitant to allow users to download and re-use IG posts elsewhere – but either way, it’s here now, so stop asking so many questions.

Sourced from SocialMediaToday

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Campaigns made misleading claims about charging times and rapid-charging points in UK and Ireland, ASA says

The UK advertising watchdog has banned campaigns by Toyota and Hyundai for exaggerating the speed at which electric cars can be charged and misleading consumers about the availability of rapid-charging points across the UK and Ireland.

The Japanese car firm Toyota ran a marketing campaign on its website for its bZ4X model with the text “making electric easy”. The site claimed the vehicle could be charged to 80% in about 30 minutes using a 150kW fast-charging system.

Toyota said drivers could “easily find rapid-charging points in a number of public locations”, especially in areas where “drivers were most likely to need them”, such as main travel points on motorways and large arterial roads.

Hyundai ran a similar campaign – using its own website, a digital billboard in London’s Piccadilly Square and a YouTube film featuring footballers from the Premier League club Chelsea, which the South Korean car manufacturer sponsors – promoting its Ioniq 5 model electric car.

The campaign claimed the vehicle could be charged from 10% to 80% in 18 minutes using a 350kW charger.

An image from Hyundai’s brochure which prompted a ruling from the Advertising Standards Authority.
An image from Hyundai’s brochure which prompted a ruling from the Advertising Standards Authority. Photograph: ASA/PA

The Advertising Standards Authority received complaints challenging whether the charging times, which both companies admitted were achieved in perfect factory conditions, were achievable in the real world.

The claims about the availability of rapid-charging points across the UK, which would affect the likelihood of consumers achieving the claimed charging time, were also challenged.

Toyota said that at the time it ran the ad campaign, Zap Map, which shows where charging points are located, did not show the precise locations of rapid 150kW chargers but showed that overall there were 419 charging points at 134 locations across the UK. However, there were just seven in Scotland, two in Wales and none in Northern Ireland.

Similarly, the Charge myHyundai website showed that there were 37 ultra-fast 350kW charging locations in Great Britain, six in the Republic of Ireland, “limited numbers” in Wales and Scotland, and none in Northern Ireland.

The bZ4X electric car pictured beside a beach
The bZ4X electric car from Toyota. Photograph: Nathan Leach-Proffer/AP

The companies said their claims were not misleading as it was unlikely that drivers would need rapid-charging points on shorter journeys, meaning they could use the more widely available slower charge points, with many people using points fitted at home.

However, the ASA said the manufacturers had given the impression it was “relatively straightforward” to access rapid-charging points across the UK.

The watchdog also found that numerous factors affected charging times in the real world, including the age and condition of a battery, the ambient temperature, and the battery temperature, all of which were controlled by the manufacturers in the tests used to make the claims.

“If any of those conditions were less than optimal, then charging times would likely take longer,” the ASA said.

The car manufacturers said it was essential that they be allowed to promote EV potential charge times to consumers to address obstacles to consumer take-up, such as range and charge anxiety, and a lack of awareness of the rollout of charging infrastructure.

However, the ASA banned the ad campaigns, the first ban it has instigated against electric car advertising claims, and told Toyota and Hyundai not to mislead consumers about battery charging times in future.

“We concluded that because the ads omitted material information about the factors that could significantly affect the advertised charging time and the limitations in relation to availability … the claims had not been substantiated and were misleading,” the ASA ruled.

Feature Image Credit: Willy Kurniawan/Reuters

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Sourced from The Guardian

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After a months-long marketing blitz, the much-hyped Barbie movie is released this week.

From a Malibu Barbie dreamhouse listed on AirBnB, an AI tool that transforms selfies into Barbie movie posters and multiple Barbie-themed brand collaborations ranging from nail polish to roller skates, Barbie is everywhere.

She has even gone viral as a fashion trend known as Barbiecore, exploding across social media with people embracing vibrant pink hues and hyper feminine aesthetics. A Barbie world is upon us.

Although some have criticised this saturation strategy, it is a very deliberate marketing ploy to revitalise and redefine a brand with a contested position and history.

As well as attracting adults who grew up with Barbie and are curious to see what’s changed, the reinvention is drawing in those younger fans swept up by the tsunami of marketing and merchandise.

Despite being one of the most trusted brands with a value of approximately $US700 million, Barbie has long attracted feminist criticism for fuelling outdated and problematic “plastic fantastic” sexist stereotypes and expectations.

The Barbie backlash

Only a few years back, Barbie was a brand in crisis. Sales plummeted across 2011 to 2015 against the cultural backdrop of a rise in body positivity and backlash against a doll that represented narrow ideals and an impossible beauty standard.

After all, at life-size Barbie represents a body shape held by less than 1 in 100,000 real people. In fact, she is so anatomically impossible that, if she were real, she would be unable to lift her head, store a full liver or intestines, or menstruate.

The backlash has also been in response to growing concerns about how she influences child development, particularly how and what children learn about gender. Barbie has been identified as a risk factor for thin-ideal internalisation and body dissatisfaction for young girls, encouraging motivation for a thinner shape that damages body image and self esteem.

And despite the multiple careers Barbie has held over the decades, research highlights that girls who play with Barbie believe they have fewer career options than boys. This speaks to the power of toys to reinforce gender stereotypes, roles and expectations, and how Barbie has imported narrow ideals of femininity, girlhood and womanhood into young girls’ lives.

Reinventing a long-established icon

In response to this backlash, Mattel launched a new range of Barbies in 2016 that were promoted as diverse, representing different body shapes, sizes, hair types and skin tones. This was not without criticism, with “curvy” Barbie still considered thin and dolls named in ways that drew attention foremost to their bodies.

Hot pink dresses, shirts and other Barbie-inspired clothing on display in a shop.
Barbie merchandise on sale at a clothing store in Ireland. Shutterstock

From a white, well-dressed, middle-class, girl-next-door with friends of a similar ilk, Barbie has since been marketed as a symbol of diversity and inclusion. To signify the extent of the transformation, Mattel’s executives gave this project the code name “Project Dawn”.

Mattel – like many other brands joining the “inclusivity revolution” – knew that diversity sells, and they needed to make their brand relevant for contemporary consumers.

Diversity initiatives included a line of female role model dolls, promoted as “introducing girls to remarkable women’s stories to show them you can be anything”.

Barbie was also given a voice in the form of Barbie Vlogs, where she expressed her views on issues including depression and the sorry reflex. A gender neutral collection called “creatable world” was added in 2019 to open up gender expression possibilities when playing with Barbies.

Such efforts were crucial to undoing missteps of the past, such as a “Teen Talk Barbie” that was programmed to say “Math class is tough!”, or the compulsory heterosexuality that Barbie has long advanced.

The latest step in Barbie’s transformation

Barbie the film is simply the next step in an evolution to make brand Barbie inclusive. And with a rumoured film budget of $100 million, the supporting marketing machine provides a critical opportunity to reset the Barbie narrative.

Fair skinned and dark skinned Barbies sitting in wheelchairs.
Part of the range of Barbies introduced in 2016 to promote diversity and inclusion. Shutterstock

With Greta Gerwig, acclaimed director of female-led stories such as Little Women and Lady Bird at the helm, and a diverse cast of Barbies of different races, body types, gender identities and sexual preferences, the film and its creators have sought to assure audiences of the film’s feminist leanings.

Addressing the complicated history of Barbie is crucial for audiences who grew up and played with the doll and are grappling with introducing her to the next generation of doll consumers.

Yet, Robbie Brenner, executive producer of Mattel Films, has explicitly stated that Gerwig’s Barbie is “not a feminist movie”. Indeed, the main character still represents a narrow beauty standard – tall, thin, blonde, white – with diverse characters in place to support her narrative.

Which begs the question: are these inclusion initiatives simply emblematic of diversity washing, where the language and symbolism of social justice are hijacked for corporate profit? Or do they represent a genuine effort to redress the chequered history of a brand that promotes poor body image, unrealistic ideals and rampant materialism?

What is clear is that in today’s climate where brands are increasingly rewarded for taking a stand on socio-political issues, brand Barbie’s attempts to reposition as inclusive have paid off: sales are now booming.

Seemingly, Barbie’s famous tagline that “anything is possible” has shown itself to be true.

Feature Image Credit: Ryan Gosling (left) and Margot Robbie who play Ken and Barbie in the “Barbie” movie. Shutterstock

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Sourced from The Conversation

By Emma Jones

The digital marketing strategy is one of the highly comprehensive and important tools for businesses. One of the essential features of any digital marketing strategy is accessibility. But very few companies know about digital accessibility.

Digital accessibility covers all about offering the full experience of the brand to different customers irrespective of their special needs. Let us explore digital accessibility and how it matters in the digital marketing strategy of any business. Starting with what is accessibility in digital marketing.

What is Accessibility in Digital Marketing?

Accessibility in digital marketing includes the different design practices that make it easy for people with special abilities to get the best out of the brand. Hence, it is a crucial step to ensure that everyone can enjoy the services, products, and brand.

The secret behind the accessibility in digital marketing is the expansion in the reach of the business product and services to potential customers. Further, it has a positive impact on the customers that the brand is doing enough for the people with special abilities. Businesses from certain areas must comply with regional accessibility standards.

Digital accessibility ensures that every person has a similar access to the content which remains to be the king in digital marketing. But which types of disabilities are catered to by digital accessibility?

Disabilities Handled by Digital Marketing Accessibility

People with the following disabilities the best benefited from digital marketing accessibility:

  • Learning

It covers memory loss or learning disabilities.

  • Thinking

This includes Alzheimer’s, Parkinson’s, and other mental illnesses including loss of mental function.

  • Communication

It covers the inability to talk or speech impairment.

  • Movement 

This includes loss of a limb, paralysis, and limited movement due to different issues.

  • Hearing 

It covers hearing loss or deafness.

  • Vision

This includes people having difficulty seeing or blindness.

Examples of Accessible Marketing

After having a quick overview of accessibility in digital marketing, time to have an overview of its successful examples:

  • Inclusive Experiences

Any digital marketing strategy should be equally accessible to offline and online users. It confirms and restricted use of the digital marketing initiatives for attracting business through both channels.

  • Email Marketing Accessibility

Email campaigns can be made highly accessible with the inclusion of certain features. These include proper headings, alt text, descriptive subject lines, and plain text versions.

  • Social Media Accessibility

The guidelines for social media accessibility are offered by the prestigious Princeton University. It focuses on making social media content highly accessible for people with special abilities. These guidelines are valid for audio, visual, text, and image content. 

  • Video Content Accessibility

The accessible videos are viewed more by the audience. Hence, many businesses prefer to add captions and transcriptions in their video to make them highly accessible. Some other features include adding music or sound effects.

  • Content Accessibility

It ensures easy readability and optimized SEO benefits to businesses. The use of proper heading tags, sub-headings, headlines, and lists facilitates easy reading and scanning. The use of descriptive link text and accessible file uploading increases content accessibility. For social media content, it is easier to include that descriptive image text in the post.

  • Web Design Accessibility

Web design accessibility is an eternal part of digital marketing accessibility for any business. It includes a selection of the perfect fonts, improved navigation, and optimized call-to-action (CTA) buttons. Many prefer to go with the Sans serif font as these are easiest to read with no ornaments. The font size of 12 is good for readability. The use of keywords can facilitate web navigation.

These include using them in menus and buttons on your web page. The CTA should be accessible for a quick click by the users.

  • Image and Graphic Design Accessibility

The audience which is unable to see should be able to understand the image and graphic design in the digital marketing content. It is ideal for situations when the audience is having visual issues or the website is not loading properly.

Some of the common methods to ensure immediate graphic design accessibility in your digital marketing strategy are infographics, complementing colours, and adding alt text. All the infographics should be exported as PDFs as images can’t be read by different assistant devices.

It is important to use different design elements using the text and buttons to eliminate the colour issues for the audience having colour blindness or low vision. Some other methods are using different border patterns or sizes to communicate the content.

The alt text improves the overall SEO initiatives with the addition of at least one keyword in the total content images. It makes people understand the image when it is not displayed to them or they are unable to see it.

Requirements for Digital Accessibility (web accessibility)

Web accessibility is governed by the World Wide Web Consortium (W3C) and Web Content Accessibility Guidelines (WCAG). These offer single and standard requirements for the digital accessibility of the websites. According to them, any website should be:

  • Perceivable

Any website must be easily readable and easy to see by visually impaired persons.

  • Operable

Websites should be easy to operate and receptive.

  • Understandable

The information on the website should be easy to understand and present.

  • Robust

The website should be highly interactive with the different technology tools.

Importance of Accessibility in Digital Marketing

Before jumping to the importance of accessibility in digital marketing, it is essential to go through the main risks of inaccessibility.

With around 23 percent of people not using the internet from their digital devices, many businesses are missing their significant audience. A major factor for this figure is digital inaccessibility.

Some of the common risks for businesses due to accessibility in digital marketing initiatives include the following:

  1. Portraying a poor company reputation
  2. Legal actions due to non-compliance with the accessibility standards
  3. Failing to convert potential customers due to poor user experience
  4. Missing out on a large segment of the audience

Several businesses are leveraging the different benefits of digital accessibility. Some of the key points focusing on the importance of digital accessibility are:

  • Avoid Legal Issues

Firstly, it is easy for companies to avoid different lawsuits and complaints related to accessibility issues. Countries have strict laws protecting the interest of the differently abled paper. Hence, if you are not compliant with your regional accessibility standards, then you may attract legal issues.

The best solution in this case is to comply with the regional accessibility guidelines and the standard accessibility guidelines. You may standardize your website with W3C and WCAG guidelines.

  • Increases Branding

The key purpose of digital accessibility is to increase the overall business branding. There is no secret to understanding that customers would like to buy from a branch that takes care of differently-abled people.

It not only increases the business marketing initiatives toward a specific section of the audience but creates a long-lasting impact on others also. Customers are in love with brands that care about their special needs.

  • Increases Search Engine Rankings

Achieving high search engine rankings is the pain point of many digital marketers. Google indexes rely on text to understand images and media content. Hence, there is no better way than including digital accessibility in increasing the search engine rankings of your website.

You can go for adding alt text to videos and images. Thus, the Google algorithm will find your content easily and make it rank above inaccessible content.

  • Increases Return on Investments

Who doesn’t want to increase return on investments when it comes to digital marketing strategy? The best method to increase the return on investment is to see the help of digital accessibility.

Many businesses argue that the costs associated with digital accessibility may or may not balance their returns. However digital accessibility, when planned precisely, can easily bring amazing returns on investments.

  • Increases Usability

Your business website is not usable unless it is accessible to the people. Thus, it is important to take care of the users with different limitations like movement, hearing, vision, understanding, and others.

A clean and simple website prepared using accessibility standards is all that you need to make your business website a success.

Best Practices to Include Accessibility in Digital Marketing

Moving ahead in your exploration of accessibility in digital marketing, below are some of the best practices to include it:

  • Including Accessible Designs

Firstly, less is more when it comes to accessible web page designs. So, all you need to do is avoid complexity and prefer simplicity in the different digital marketing initiatives. You must take care of the special needs of people with special abilities according to their types of impairments.

  • Offering Transcripts and Captions for Videos

The video and audio content can be quickly made available to people with special abilities using the transcript. The captions along with a time-stamped transcript offer a detailed description of the video. All you need to do is ensure that the transcripts and captions are effective and highly accurate. This helps people with vision and hearing problems to understand the context of videos.

  • Including Screen Reader Coding

People with special abilities use screen readers for your web page content. Hence, it is essential to include the coding for this assistive technology on your web page. These assistive tools are highly useful for people with cognitive reading, or visual disorders. It is one of the important steps in including accessibility in your digital marketing.

  • Including Proper Contrast Ratio

Nobody wants to be on a web page having a drastic contrast ratio. Thus, all you need to do is maintain the amount of contrast between the background and the foreground colours of your web page. According to the WCAG guidelines, text and images of the text can have a contrast of 4:5:1. Businesses can use different colour contrast checkers available to maintain a suitable contrast ratio for their web pages.

  • Including Captions and Alt Text for Informational Graphics and Images

It is essential to add alt text for different images and graphics. It is highly beneficial in cases when your web page is not loading or is viewed by people with vision impairment. Alt text should be accurate, descriptive, and have short details of the image offering its context with the content.

Concluding Thoughts

Thus, it is safe to conclude that accessibility matters in the digital marketing strategy. It is all about reaching the unreached audience by making your content accessible to the mass. There are different types of accessibility like website accessibility, email accessibility, video accessibility, content accessibility, and many more. The W3C and WCAG standards offer the best standards for website accessibility.

It is easy to understand the importance of accessibility in marketing and the best practices to include it. So, all you need to do is keep accessibility in mind while taking any big or small step in your digital marketing strategy.

By Emma Jones

I am Emma Jones; I live in New York. I am a content writer. I am passionate about writing and have been in the industry for several years. My goal is to ensure that individuals with disabilities or impairments can access and interact with technology, digital content, physical spaces, and other aspects of daily life with ease. It is from my experience that I have concluded using accessibility audit services and accessibility testing services are the go-to solutions to achieve accessibility. And I am keen to learn about new technologies, marketing, and businesses and help the public know about the same through my blogs. As a content writer, I create clear and concise content accessible to all.

Sourced from readwrite

What are the most effective ways of engaging a group whose spending and consumption habits aren’t exactly traditional?

Gen Z make up 40% of the global consumer population, according to global research and consulting firm McKinsey. The Influencer Marketing Factory reports 97% of Gen Z turn to social media as their main source of shopping inspiration. Another report by Statista shows 54% of Gen Z say social media is better than online search when it comes to discovering new products. With this demographic wielding increasing buying power, brands know better than to ignore them.

The question is not whether companies should market to Gen Zs—it’s how? What are the most effective ways of engaging a group whose spending and consumption habits aren’t exactly traditional? Although most brands are still asking these questions, legacy companies like Adidas and Walmart, which have thrived through countless market fluctuations, technological upheavals, and cultural shifts, may already have the answers.

Selling experiences, not products

Product-focused sales have become tacky, especially for a generation that values authenticity and engagement. And, as Jeremy Finch wrote for Fast Company way back in 2015, “Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time.” What works instead is creating immersive narratives that offer unique journeys, personalized services, and memories that transcend the product’s functionalities.

Adidas is appealing to Gen Z through digital assets like NFTs. “For many brands and consumers, the value of NFTs doesn’t come from the token itself, but from the sense of community built around it,” says Rohan Handa, senior vice president for business development at Horizen Labs Ventures, a digital asset advisory and solutions platform. “It creates a shared experience and exclusivity that draws people in [and] for a population that evolved with Web 2.0, social media, and the mobile-market Web, it is normal that Gen Z users value their digital identity more than people from Gen X, who sometimes don’t even have one.”

This is why Adidas’ first NFT launch in 2021, themed “Into the Metaverse,” minted all 30,000 of its NFTs and amassed up to $22 million in sales in hours. Fast forward to 2023 and the brand has launched the third and final phase of the project, with perks like exclusive access to certain offers and increased interactions.

Walmart, on the other hand, has plans to create two immersive Roblox gaming experiences—Walmart Land for buying virtual merchandise and Walmart’s Universe of Play for toy games. This, according to Walmart’s marketing chief William White, is a strategy to “increase brand favourability with younger audiences” and “drive relevance in cultural conversations.”

“Gen Z is a digital-first cohort [and] digital identities matter to these participants,” says Horizen Labs Ventures’ Handa. “Digital avatars like those done by Ready Player Me, in-game skins/assets similar to the ones in Fortnite and Roblox, ticketing and token-gated sales by Ticketmaster, and collectible NFTs like NBA top-shot are some top-of-mind use cases, and where a lot of Gen Z is headed.”

But if selling products, do it socially

The market size for social commerce—that is, a form of e-commerce that combines social media, online communities, and user-generated content—was estimated to be valued at $584.91 billion in 2021 and is set to grow before the end of the decade, with a projected market value of $6.2 trillion in 2030.

The idea of social commerce is a relatively new phenomenon characterized by its use of social media platforms to facilitate the buying and selling of products and services. While social commerce is still in its early stages, it has the potential to revolutionize the way we shop online.

“It is more important than ever for brands to implement a social commerce strategy that captures their young and increasingly influential audience,” says Roy Avidor, cofounder and CEO of Cymbio. “To a large extent, this booming shopping trend is due to Gen Z, who dedicate a lot of time to browsing social channels.”

Avidor recommends that businesses that want to succeed in the social commerce space must leverage influencer marketing, simplify payment options, and prepare omnichannel marketing. “Brands seeking to connect with younger audiences in the social commerce space must leverage the reach and engagement of influential social media users, ensure payment methods are up-to-date and easy to use, and implement omnichannel strategies by integrating social media into their overall commerce strategy,” adds Avidor.

With inflation and the cost of goods rising, it’s more important than ever for retail businesses to retain existing customers, especially when the cost of acquiring new ones can be up to five times higher. This is where social commerce can help brands of all sizes.

Communicating with Gen Z

Whether it is from their favourite brands or persons, genuine and transparent interactions are necessities for Gen Z. In the words of Avi Pardo, cofounder and chief revenue officer at communications platform LeapXpert, “More than anything, Gen Zers just want to be seen. . . . Should a Gen Z member feel like they are merely a statistic in a customer relationship management system, they will disengage.”

For businesses, this means meeting Gen Z with the information they need in the places they use frequently—especially on social media and mobile messaging platforms. Pardo says leading brands are able to engage Gen Z by creating a personalized experience, which means, among other things, the ability to use any social media or mobile messaging platform to reach out to their personal rep at any time. “These brands don’t make Gen Zers call a desk phone number, a directory line, or reach out through a dedicated company portal. Instead, they have dedicated, personal representatives available to Gen Zers on their time, and on their preferred channel, be it iMessage, WhatsApp, SMS, Telegram, or Signal.”

New insights on mobile messaging are spotlighting significant opportunities for increased brand and customer engagement. For instance, a 2021 report by Statista showed that an estimated 3.09 billion mobile phone users communicate using mobile messaging, while another report by Klaviyo discovered that not only is text messaging the most important form of mobile communication, many customers (especially younger ones) feel secure interacting with brands over texts.

For Adidas, moving personalized interactions to WhatsApp in 2015 was a strategy to connect with the different subcultures of their young audience across the world and grow hyper-local communities within these countries. This, according to Laura Coveney, managing editor at Adidas, “allowed us to build relationships . . . in an ongoing way that [didn’t] feel transactional.” Through WhatsApp, the sportswear brand has launched several campaigns that allow it to engage organically with users.

Similarly, Walmart’s recent “Text-to-Shop” mobile-marketing strategy provides a convenient and accessible way for customers to shop without the need for a dedicated app or website. With a Walmart account, customers can browse products, add to their carts, review recommendations, and eventually make purchases—all via text. Because a Walmart account is linked to your payment information and even location, you can have your items on your doorstep in no time.

Making hiring more engaging

As a generation group expected to account for a third of the workforce by the end of this decade, companies that intend to be around for a long time are actively seeking to leverage their talents and potential. Compared to previous generations, there is now a world of difference in the strategies used to hire and retain Gen Z employees.

“Gen Z are used to instantaneous experiences,” says Benjy Gillman, cofounder and head of innovation and strategy at the candidate experience platform, myInterview. “They can order a taxi, find a date, or book a hotel in minutes on their mobile phone. At the same time, the application process also needs to be as engaging and instantaneous to engage this generation.” And this is what leading brands like Adidas and Walmart are doing—taking a candidate-first approach to recruitment practices.

“Leading brands are making the entire application process mobile-first; they are making it more engaging by injecting interactive media such as video and audio within the application process, and most importantly, they are personalizing the candidate journey so it’s easier and more engaging to apply for a job at the organization,” notes Gillman.

Worthy of note is Walmart’s strategy to attract young talent by offering what they call a debt-free college education where employees enrol in online programs at three universities for $1 a day. But Gillman advises further that the candidate experience must be swift and seamless. “Waiting a week to get back to a candidate isn’t acceptable anymore,” he says. “In the battle for talent, brands need to be fast-paced and need a real-time approach to the candidate experience.”

Feature Image Credit: Getty Images

By Kolawole Samuel Adebayo

Sourced from FastCompany

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If you are interested in learning more about ChatGPT and artificial intelligence put together a quick introductory list of 100 ChatGPT terms explained in just a few sentences. Allowing you to easily grasp its application and research it more thoroughly if required. Here are some terms that are often used in discussions, papers and documentation relating to ChatGPT and similar AI models. Don’t forget to bookmark this glossary of terms or link to it for future reference.

100 ChatGPT terms explained :

  1. Natural Language Processing (NLP): This is the field of study that focuses on the interaction between computers and humans through natural language. The goal of NLP is to read, decipher, understand, and make sense of human language in a valuable way.
  2. Artificial Intelligence (AI): AI refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.
  3. Machine Learning (ML): ML is a type of AI that provides systems the ability to automatically learn and improve from experience without being explicitly programmed.
  4. Transformers: This is a type of ML model introduced in a paper titled “Attention is All You Need”. Transformers have been particularly effective in NLP tasks, and the GPT models (including ChatGPT) are based on the Transformer architecture.
  5. Attention Mechanism: In the context of ML, attention mechanisms help models focus on specific aspects of the input data. They are a key part of Transformer models.
  6. Fine-tuning: This is a process of taking a pre-trained model (like GPT) and training it further on a specific task. In the case of ChatGPT, it’s fine-tuned on a dataset of conversations.
  7. Tokenization: In NLP, tokenization is the process of breaking down text into words, phrases, symbols, or other meaningful elements called tokens.
  8. Sequence-to-Sequence Models: These are types of ML models that transform an input sequence into an output sequence. ChatGPT can be viewed as a kind of sequence-to-sequence model, where the input sequence is a conversation history and the output sequence is the model’s response.
  9. Function Calling: In the context of programming, a function call is the process of invoking a function that has been previously defined. In the context of AI like ChatGPT, function calling can refer to using the model’s “generate” or “complete” functions to produce a response.
  10. API: An API, or Application Programming Interface, is a set of rules and protocols for building and interacting with software applications. OpenAI provides an API that developers can use to interact with ChatGPT.
  11. Prompt Engineering: This refers to the practice of crafting effective prompts to get the desired output from language models like GPT.
  12. Context Window: This refers to the number of recent tokens (input and output) that the model considers when generating a response.
  13. Deep Learning: This is a subfield of ML that focuses on algorithms inspired by the structure and function of the brain, called artificial neural networks.
  14. Neural Networks: In AI, these are computing systems with interconnected nodes, inspired by biological neural networks, which constitute the brain of living beings.
  15. BERT (Bidirectional Encoder Representations from Transformers): This is a Transformer-based machine learning technique for NLP tasks developed by Google. Unlike GPT, BERT is bidirectional, making it ideal for tasks that require understanding context from both the left and the right of a word.
  16. Supervised Learning: This is a type of machine learning where the model is trained on a labelled dataset, i.e., a dataset where the correct output is known.
  17. Unsupervised Learning: In contrast to supervised learning, unsupervised learning involves training a model on a dataset where the correct output is not known.
  18. Semi-Supervised Learning: This is a machine learning approach where a small amount of the data is labelled, and the large majority is unlabelled. This approach combines aspects of both supervised and unsupervised learning.
  19. Reinforcement Learning: This is a type of machine learning where an agent learns to make decisions by taking actions in an environment to achieve a goal. The agent receives rewards or penalties for the actions it takes, and it learns to maximize the total reward over time.
  20. Generative Models: These are models that can generate new data instances that resemble the training data. ChatGPT is an example of a generative model.
  21. Discriminative Models: In contrast to generative models, discriminative models learn the boundary between classes in the training data. They are typically used for classification tasks.
  22. Backpropagation: This is a method used in artificial neural networks to calculate the gradient of the loss function with respect to the weights in the network.
  23. Loss Function: In ML, this is a method of evaluating how well a specific algorithm models the given data. If the predictions deviate too much from the actual results, loss function would cough up a very large number. It’s used during the training phase to update the weights.
  24. Overfitting: This happens when a statistical model or ML algorithm captures the noise of the data. It occurs when the model is too complex relative to the amount and noise of the training data.
  25. Underfitting: This is the opposite of overfitting. It occurs when the model is too simple to capture the underlying structure of the data.
  26. Regularization: This is a technique used to prevent overfitting by adding a penalty term to the loss function.
  27. Hyperparameters: These are the parameters of the learning algorithm itself, not derived through training, that need to be set before training starts.
  28. Epoch: One complete pass through the entire training dataset.
  29. Batch Size: The number of training examples in one forward/backward pass (one epoch consists of multiple batches).
  30. Learning Rate: This is a hyperparameter that determines the step size at each iteration while moving toward a minimum of a loss function.
  31. Activation Function: In a neural network, the activation function determines whether a neuron should be activated or not by calculating the weighted sum and adding bias.
  32. ReLU (Rectified Linear Unit): This is a type of activation function that is used in the hidden layers of a neural network. It outputs the input directly if it is positive, else, it will output zero.
  33. Sigmoid Function: This is an activation function that maps34. Softmax Function: This is an activation function used in the output layer of a neural network for multi-class classification problems. It converts a vector of numbers into a vector of probabilities, where the probabilities sum up to one.
  34. Bias and Variance: Bias is error due to erroneous or overly simplistic assumptions in the learning algorithm. Variance is error due to too much complexity in the learning algorithm.
  35. Bias Node: In neural networks, a bias node is an additional neuron added to each pre-output layer that stores the value of one.
  36. Gradient Descent: This is an optimization algorithm used to minimize some function by iteratively moving in the direction of steepest descent as defined by the negative of the gradient.
  37. Stochastic Gradient Descent (SGD): This is a variant of gradient descent, where instead of using the entire data set to compute the gradient at each step, you use only one example.
  38. Adam Optimizer: Adam is a replacement optimization algorithm for stochastic gradient descent for training deep learning models.
  39. Data Augmentation: This is a strategy that enables practitioners to significantly increase the diversity of data available for training models, without actually collecting new data.
  40. Transfer Learning: This is a research problem in ML that focuses on storing knowledge gained while solving one problem and applying it to a different but related problem.
  41. Multilayer Perceptron (MLP): This is a class of feedforward artificial neural network that consists of at least three layers of nodes: an input layer, a hidden layer, and an output layer.
  42. Convolutional Neural Networks (CNNs): These are deep learning algorithms that can process structured grid data like an image, and are used in image recognition and processing.
  43. Recurrent Neural Networks (RNNs): These are a class of artificial neural networks where connections between nodes form a directed graph along a temporal sequence. This allows them to use their internal state (memory) to process sequences of inputs.
  44. Long Short-Term Memory (LSTM): This is a special kind of RNN, capable of learning long-term dependencies, and is used in deep learning because of its promising performance.
  45. Encoder-Decoder Structure: This is a type of neural network design pattern. In an encoder-decoder structure, the encoder processes the input data and the decoder takes the output of the encoder and produces the final output.
  46. Word Embedding: This is the collective name for a set of language modelling and feature learning techniques in NLP where words or phrases from the vocabulary are mapped to vectors of real numbers.
  47. Embedding Layer: This is a layer in a neural network that turns positive integers (indexes) into dense vectors of fixed size, typically used to find word embeddings.
  48. Beam Search: This is a heuristic search algorithm that explores a graph by expanding the most promising node in a limited set.
  49. Temperature (in the context of AI models): This is a parameter in language models like GPT-3 that controls the randomness of predictions by scaling the logits before applying softmax.
  50. Autoregressive Models: This is a type of random process where future values are a linear function of its past values, plus some noise term. ChatGPT is an example of an autoregressive model.
  51. Zero-Shot Learning: This refers to the ability of a machine learning model to understand and act upon tasks that it has not seen during training.
  52. One-Shot Learning: This is a concept in machine learning where the learning algorithm is required to classify objects based on a single example of each new class.
  53. Few-Shot Learning: This55. Language Model: A type of model used in NLP that can predict the next word in a sequence given the words that precede it.
  54. Perplexity: A metric used to judge the quality of a language model. Lower perplexity values indicate better language model performance.
  55. Named Entity Recognition (NER): An NLP task that identifies named entities in text, such as names of persons, organizations, locations, expressions of times, quantities, monetary values, percentages, etc.
  56. Sentiment Analysis: An NLP task that determines the emotional tone behind words to gain an understanding of the attitudes, opinions, and emotions of a speaker or writer.
  57. Dialog Systems: Systems that can converse with human users in natural language. ChatGPT is an example of a dialog system.
  58. Seq2Seq Models: Models that convert sequences from one domain (e.g., sentences in English) to sequences in another domain (e.g., the same sentences translated to French).
  59. Data Annotation: The process of labelling or categorizing data, often used to create training data for machine learning models.
  60. Pre-training: The first phase in training large language models like GPT-3, where the model learns to predict the next word in a sentence. This phase is unsupervised and uses a large corpus of text.
  61. Knowledge Distillation: A process where a smaller model is trained to reproduce the behaviour of a larger model (or an ensemble of models), with the aim of creating a model with comparable predictive performance but lower computational complexity.
  62. Capsule Networks (CapsNets): A type of artificial neural network that can better model hierarchical relationships, and are better suited to tasks that require understanding of spatial hierarchies between features.
  63. Bidirectional LSTM (BiLSTM): A variation of the LSTM that can improve model performance on sequence classification problems.
  64. Attention Models: Models that can focus on specific information to improve the results of complex tasks.
  65. Self-Attention: A method in attention models where the model checks each word in the input sequence for all the other words to better understand their impact on the sentence.
  66. Transformer Models: Models that use self-attention mechanisms, often used in understanding the context of words in a sentence.
  67. Generative Pre-training Transformer (GPT): A large transformer-based language model with billions of parameters, trained on a large corpus of text from the internet.
  68. Multimodal Models: AI models that can understand inputs from different data types like text, image, sound, etc.
  69. Datasets: Collections of data. In machine learning, datasets are used to train and test models.
  70. Training Set: The portion of the dataset used to train a machine learning model.
  71. Validation Set: The portion of the dataset used to provide an unbiased evaluation of a model fit on the training dataset while tuning model hyperparameters.
  72. Test Set: The portion of the dataset used to provide an unbiased evaluation of a final model fit on the training dataset.
  73. Cross-Validation: A resampling procedure used to evaluate machine learning models on a limited data sample.
  74. Word2Vec: A group of related models that are used to produce word embeddings.
  75. GloVe (Global Vectors for Word Representation): An unsupervised learning algorithm for obtaining vector representations for words.
  76. TF-IDF (Term Frequency-Inverse Document Frequency): A numerical statistic that reflects how important a word is to a document in a collection or corpus.
  77. Bag of Words (BoW): A representation of text that describes the occurrence of words within80. n-grams: Contiguous sequences of n items from a given sample of text or speech. When working with text, an n-gram could be a sequence of words, letters, or even sentences.
  78. Skip-grams: A variant of n-grams where the components (words, letters) need not be consecutive in the text under consideration, but may leave gaps that are skipped over.
  79. Levenshtein Distance: A string metric for measuring the difference between two sequences, also known as edit distance. The Levenshtein distance between two words is the minimum number of single-character edits (insertions, deletions, or substitutions) required to change one word into the other.
  80. Part-of-Speech Tagging (POS Tagging): The process of marking up a word in a text (corpus) as corresponding to a particular part of speech, based on both its definition and its context.
  81. Stop Words: Commonly used words (such as “a”, “an”, “in”) that a search engine has been programmed to ignore, both when indexing entries for searching and when retrieving them as the result of a search query.
  82. Stemming: The process of reducing inflected (or sometimes derived) words to their word stem, base or root form.
  83. Lemmatization: Similar to stemming, but takes into consideration the morphological analysis of the words. The lemma, or dictionary form of a word, is used instead of just stripping suffixes.
  84. Word Sense Disambiguation: The ability to identify the meaning of words in context in a computational manner. This is a challenging problem in NLP because it’s difficult for a machine to understand context in the way a human can.
  85. Syntactic Parsing: The process of analysing a string of symbols, either in natural language, computer languages or data structures, conforming to the rules of a formal grammar.
  86. Semantic Analysis: The process of understanding the meaning of a text, including its literal meaning and the meaning that the speaker or writer intends to convey.
  87. Pragmatic Analysis: Understanding the text in terms of the actions that the speaker or writer intends to perform with the text.
  88. Topic Modelling: A type of statistical model used for discovering the abstract “topics” that occur in a collection of documents.
  89. Latent Dirichlet Allocation (LDA): A generative statistical model that allows sets of observations to be explained by unobserved groups that explain why some parts of the data are similar.
  90. Sentiment Score: A measure used in sentiment analysis that reflects the emotional tone of a text. The score typically ranges from -1 (very negative) to +1 (very positive).
  91. Entity Extraction: The process of identifying and classifying key elements from text into pre-defined categories such as person names, organizations, locations, medical codes, time expressions, quantities, monetary values, percentages, etc.
  92. Coreference Resolution: The task of finding all expressions that refer to the same entity in a text. It is an important step for a lot of higher level NLP tasks that involve natural language understanding such as document summarization, question answering, and information extraction.
  93. Chatbot: A software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent.
  94. Turn-taking: In the context of conversation, turn-taking is the manner in which orderly conversation is normally carried out. In a chatbot or conversational AI, it refers to the model’s ability to understand when to respond and when to wait for more input.
  95. Anaphora Resolution: This is a task of coreference resolution that focuses on resolving what a particular pronoun or a noun phrase refers to.
  96. Conversational Context: The context in which a conversation is taking place. This includes the broader situation, the participants’ shared knowledge, and the rules and conventions of conversation.
  97. Paraphrasing: The process of restating the meaning of a text using different words. This can be useful in NLP for tasks like data augmentation, or for improving the diversity of chatbot responses.
  98. Document Summarization: The process of shortening a text document with software, in order to create a summary with the major points of the original document. It is an important application of NLP that can be used to condense large amounts of information.
  99. Automatic Speech Recognition (ASR): Technology that converts spoken language into written text. This can be used for voice command applications, transcription services, and more.
  100. Text-to-Speech (TTS): The process of creating synthetic speech by converting text into spoken voice output.

To learn more about ChatGPT terminology and the new artificial intelligence recently upgraded by OpenAI jump over to its official website.

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Sourced from Geeky Gadgets

Sourced from Entrepreneur

Want to boost your qualifications but not sure which certificates to pursue? Check out these in-demand professional certifications to pick your path.

Professional certifications are vital additions and improvements to your resume. In fact, the right professional certifications can help you qualify for higher-paying jobs or break into new industries even if you don’t have a specific degree.

Whether you’re looking to upgrade your current position or switch careers, you need to know about the most in-demand professional certifications you can get ASAP. Let’s take a closer look.

What are professional certifications?

Professional certifications are credentials you earn through short-term classes or programs, depending on the subject matter. Once you earn a certification, you can put it on your resume, join certain organizations and qualify for different positions.

As an example, you may need a professional certificate to become a project manager at your current place of employment. To become a certified professional, you’ll attend a certification program from an organization like Google.

Think of professional certifications as extra qualifying credentials on top of degrees. In many cases, degrees are combined with certifications to show that a job candidate has the skills and practical expertise to fulfil a position’s requirements.

Professional certifications typically take anywhere from a few weeks to a few months to earn (although a few may take several years), and some just require you to take a test without completing a program beforehand. A certification exam covers the fundamentals of the topic and lets you demonstrate competency. They’re often required for certificates in information technology, healthcare and business management.

Many professional certifications require several years of experience or a degree before you can apply for them. Completing online courses also allows you to qualify for critical career path certificates. Organizations like the Project Management Institute offer certification courses for professional development and continuing education purposes.

Why do you need professional certifications?

You may need a professional certification for a variety of reasons, including:

  • You want to progress your career. Some high-level and high-paying positions in your field may require you to have one or more certifications on top of a degree and several years of experience.
  • You want to enter a new field or industry. In some cases, a certification can stand in as a degree if you already have a bachelor’s in another major. For instance, if you have a bachelor’s degree in English but you wish to become a teacher, a teaching certification could qualify you for teaching positions.
  • You want to maximize your salary potential and resume attractiveness. Simply put, if you wish to earn a promotion or qualify for a higher pay grade, you might need a professional certification so management can justify the pay raise.
  • You just want to learn more about your field or a specific subject. Since professional certification programs take less time to complete than degree programs, they are optimal opportunities to learn more about a particular topic without committing a few years of your life to the process.

For these reasons and more, you might want to know about the most in-demand professional certifications to pursue. However, you should look at factors like pricing, continuing education units and more to find the right certification for your needs.

Top 9 in-demand professional certifications

Good news: there are dozens of different professional certifications you can earn in the near future. However, it’s wise to prioritize your professional certification education.

To that end, here are nine top professional certifications that should help you in a variety of different industries and jobs.

1. Certified Associate in Project Management (CAPM)

Project management is one of the most in-demand skill sets in business, finance, technology and more. If you want to become a supervisor or manager in any capacity, you’ll need a certificate proving you have the skills needed to succeed.

That’s where the CAPM certificate comes in. This associate-level certification is perfect if you still need to gain experience managing company projects. You need 1,500 hours of project experience or 23 hours of project management education. Then you’ll need to pass a 150-question exam and pay a fee of up to $300.

2. Project Management Professional (PMP)

Another good project management certificate to complete is the PMP certification. This advanced certification is perfect for professionals with project management experience. It marks you as a capable project management specialist, and it requires 7500 hours of project leadership experience. If you have a four-year degree, you can cut down the hours requirement to 4500 hours instead.

You’ll also need 35 hours of education project management. Pass the 200-question exam and pay the fee of up to $555, and you’ll get the certificate in no time.

3. IIBA Agile Analysis Certification (IIBA-AAC)

Business analytics is a growing field, and it’s no surprise why. Businesses need a lot of data to understand their customers, and those who can analyse that data are invaluable employees.

To prove your data analytics skills, consider pursuing the IIBA Agile Analysis Certification. This standalone certification designates you as an adaptable, high-performing data analyst in changing and evolving environments. To acquire this certificate, you’ll need to finish an 85-question exam in two hours, plus pay the exam fee of up to $525.

Notably, you don’t have to complete any eligibility requirements besides two to five years of agile-related experience. To maintain this certification, you must pay for recertification every three years.

4. Certified Supply Chain Professional (CSCP)

Aspiring or current supply chain managers should consider the CSCP certification. This is a globally recognized supply chain certificate proving you are a credible, experienced supply chain management specialist.

Fortunately, many supply chain professionals will already have most of the requirements needed to acquire this certificate. You need a bachelor’s degree or equivalent, at least three years of related business experience and at least one other approved certification. Then you just need to pass the exam after paying a fee of up to $969.

5. CompTIA A+ Technician Certification

IT professionals can often benefit from pursuing certificates that prove specific skill sets. The CompTIA A+ Technician Certification is perfect for beginning workers who want to get into the technology field without formal computer science degrees or education.

When you graduate from this certification program, you’ll be able to troubleshoot technology of all types. It’s a perfect certificate for pursuing support specialist or help desk technician positions, plus it qualifies you for further on-the-job training. You need to pass the written exam and pay a minor fee to acquire this certificate.

6. SHRM-CP Certification

Every business needs a team of human resources professionals. The SHRM-CP certification could qualify you for open HR positions, and there are other good reasons to pursue this human resources certification as well.

For example, HR professionals with this certification have more credibility than others, qualifying them for higher-value positions. Once you have this certificate, you’ll likely also earn 14% to 15% more than your peers. In other words, it’s a fantastic progression certificate to pursue if you know you want to stick with the HR field.

To get this certificate, you should apply for the program and study for three to four months before taking the exam. It takes about four hours to complete, but most candidates complete the exam and earn their certificates before the allotted time expires.

7. Google Digital Marketing and eCommerce Professional Certification

Google offers a handful of very desirable certificates as well. One of them is the Digital Marketing and eCommerce Professional certificate, which is split into seven courses with distinct focuses. These help you develop new insights and knowledge into digital marketing and online commerce strategies for your brand.

It’s a go-to marketing certification choice for those who want to become digital marketers without marketing degrees. It takes about six months to complete with 10 hours of study per week, and you have to pay $39 monthly for a Coursera subscription. Still, this adds up to less than $300 over the six-month timeframe for most students.

8. Google Project Management Professional Certificate

Then there’s the Google Project Management Professional Certificate: another in-demand certificate to pursue for project management specialists and team leaders across industries. The certificate program includes 140 hours of instruction and many different practice-based assessments.

Upon completion of this certificate program, all students can apply for jobs at Google and many other employers throughout the US. It takes about six months to complete and once more, you need to pay a $39 per month fee for Coursera’s subscription.

For this program, you can take advantage of financial assistance from Google. All in all, it’s a great certificate to pursue for middle-level managers wanting to increase their skills and job responsibilities.

Don’t forget to check out Google’s other certificates in Google Analytics, Google Cloud security and machine learning and more.

9. IBM Data Science Professional Certificate

The IBM Data Science Professional Certificate is a stellar choice for future data scientists and IT professionals. It doesn’t require any prior knowledge of computer science or programming languages, and it entails nine courses in total.

Not only will completing this certificate program qualify you to work in entry-level data science jobs, but you’ll also get an IBM digital badge. You can add this to your portfolio and resume, making you more likely to be hired. You can even earn up to 12 transferable college credits since the lessons are ACE recommended.

To complete the program, you’ll need to take about 11 months of study. You’ll also need to subscribe to Coursera for $39 per month. In total, expect to pay around $429 for 11 months of study.

Get the certification you need to propel your career

Ultimately, any professional certification could be just what your professional portfolio needs.

Some other excellent professional certifications that look great to potential employers include:

  • SEO certification.
  • AWS fundamentals certification.
  • Social media marketing certification.
  • SFP (Sustainability facility professional) certification.

Consider acquiring one or several certifications in the near future, and fuel your career.

Feature Image Credit: Maskot | Getty Images

Sourced from Entrepreneur

Sourced from Cryptopolitan

One of the hot topics this year is ChatGPT, an artificial intelligence technology hailed as a turning point in our lives and work. Keep up with the progress of the world.

One of the most noteworthy artificial intelligence innovations this year is the AI-Crypto Trading Bot ATPBot, which has won the reputation of “ChatGPT in the investment world” due to its integration of artificial intelligence technology and quantitative trading. It provides traders with superior asset trading performance beyond any other bot in the industry.

With its huge data processing and analysis capabilities, ATPBot is similar to ChatGPT’s natural language understanding and processing capabilities. It represents the efficient use of artificial intelligence in quantitative trading and empowers investors.

By utilizing data and algorithms to determine trade times and prices, ATPBot minimizes emotional interference and human error. Today, let us explore ATPBot together, discover the magical ability of this trading bot, and improve the efficiency and stability of quantitative trading.

What is ATPBot?

ATPBot is a platform focused on quantitative trading strategy development and services. It develops and implements quantitative trading strategies for its users with the advantages of AI technology.  ATPBot are intending to provide crypto investors with efficient and stable trading strategies.

By analyzing market data in real time and using natural language processing to extract valuable insights from news articles and other text-based data, ATPBot can quickly respond to changes in market conditions and make more profitable trades. Additionally, ATPBot uses deep learning algorithms to continually optimize its trading strategies, ensuring that they remain effective over time.

Comparing ATPBot with other trading bots

ATPBot boasts unique advantages compared to other trading bots in the market. Unlike many other trading bot platforms, which rely solely on predetermined parameters set by the trader, ATPBot adopts extensively tested and verified trading strategies. By conducting rigorous historical data analysis and market analysis, ATPBot has fine-tuned its strategies to minimize risk and losses while maximizing profits. This differs from other trading bots that have no control over the trading process and often lead to traders losing money.

Moreover, ATPBot eliminates the need for users to spend endless hours manually testing different parameters or acquiring expertise in charting and indicator operations. With ATPBot, users can rely on a reliable and mature trading bot that professionally manages their investment for an efficient and effective trading experience.

What are the advantages of ATPBot

Provide an AI strategy for 24-hour trading: Our team will develop an AI strategy for you with 24-hour trading needs. Whether trading day or night, the strategy will continuously monitor the market and make trading decisions accordingly.

Experienced Strategy Modelling Team: Our team has more than 20 years of experience and manages nearly $1 billion in capital. They will use their expertise and experience to design a strategic model for you to meet your needs.

Powerful computing power support: We will provide huge computing power support to help you determine the best strategy configuration parameters. By using high-performance computing and optimization algorithms, we can quickly and accurately find the best configuration parameters, thereby improving your trading results.

Time-saving and emotion-free trading: Our goal is to save you time and remove the influence of emotions from trading. With automated trading and AI strategies, you can let the system execute your trading decisions, avoiding emotional decisions and human errors.

Strong Profitability: Our strategies are rigorously tested and optimized to ensure their superior profitability in the market. Our actual transaction results far exceed the performance of most funds and private placements in the market, which enables you to obtain higher returns and investment income.

Why Choose ATPBot?

1. World-leading Technology: Cutting-edge algorithms that combine multiple factors are adopted to find profitable methods through complex data types.

2. Simple to Use: All strategies are ready-made that do not require tuning. All you need to begin running a profitable strategy is just a simple click.

3. Millisecond-level Trading: Real-time market monitoring to capture signals and millisecond-level response for quick operations.

4. Ultra-low Management Fee: A permanent one-time payment to achieve a higher return on investment.

5. Security and Transparency: All transactions are processed by the third-party exchange Binance; ATPBot has no access to your funds and we are committed to providing maximum protection for your security.

6.  24/7 Trading: AI trades 24/7 automatically, and you can get profits even when you are sleeping at night.

7. 24/7 Service: One-on-one service; Fix your issues quickly.

Just like ChatGPT is your trusted writing and programming assistant, ATPBot is your exclusive investment analyst and faithful trading partner. Don’t miss out on the opportunity to revolutionize your investment experience with ATPBot.

Register the ATPBot  today to open the door to AI quant trading, and share the profits of AI technology algorithms with ATPBot.

In addition to the functions of the platform itself, ATPBot also has a professional discord community, which gathers a large number of quantitative trading researchers and practitioners. In the community, you can interact with quantitative trading enthusiasts from all over the world, sharing experiences and ideas. Not only will this improve your trading knowledge and skills, but you can also learn and get inspired by other people’s trading strategies. At the same time, our community also provides professional guidance, including guidance on market trends, market analysis and trading skills, to help you go further on the road of quantitative trading.

Disclaimer. This is a sponsored post. Cryptopolitan does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions related to the company. Cryptopolitan is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this sponsored post.

 

Sourced from Cryptopolitan

By Shauna Frenté

As with many buzzwords emerging from the intersection of business and technology, the phrase “business intelligence” (BI) is often misunderstood. In a nutshell, it refers to the skill and practice of extracting insights from data to realize new goals, strategies, trends, and values. A business intelligence analyst, working with a network of other knowledge workers (such as data stewards and data governance specialists), helps an enterprise thrive.

Business Intelligence Explained

Business intelligence refers to the perspectives gained from analysing the business information that companies hold. Since that data may be spread across many locations and departments, business intelligence is an amalgam of analytics and mining that can empower management with the tools needed to make informed decisions that may not otherwise be apparent.

Today’s data-driven businesses are growing at an unprecedented pace, often along unpredictable paths. Because of this, you might think that business intelligence should largely be an automated affair – even the domain of AI. However, algorithms and automation alone cannot harness the creative connections and nuanced insights required within the field. Although IT is obviously a major part of the equation, business intelligence requires human intelligence. 

Curious about what it takes to become a business intelligence analyst? Read on for the skills and education you’ll need and the responsibilities you’ll have if you follow this career path.

What Is a Business Intelligence Analyst?

As is common among data-centric professions, a business intelligence analyst (BIA) must wear many hats and have skills that fall across various areas. Still, the core of the job boils down to creating regular reports that summarize a company’s current data holdings in relation to parallel financial reports and current market intelligence.

Typically, these reports cogently present salient trends in an identified market that could impact the goals and actionable items on a company’s agenda, plotted as a function of the various data assets at the organization’s disposal.

Although a business intelligence analyst is much more than a glorified office assistant, the job is best understood as a support role for executive decision-makers. A BIA must provide meticulously supported analytical insights that reflect the current realities of both the enterprise and markets in question. At the end of the day, the key outcomes of the analyst’s work are to bolster the company’s place in the market, streamline the efficiency of the staff, amplify overall productivity, and even upgrade performance at the level of customer experience.

The business intelligence analyst is a relatively new vocation but growing fast: Forbes recently tapped the BIA as one of the most sought-after positions in the greater STEM marketplace.

Since there’s a demand for BI expertise across so many industries – healthcare and medicine, insurance, finance, e-commerce – professionals working in the U.S. can expect to command a salary of roughly $80,000 per year (with even higher figures in especially tech-heavy states).

What Skills Do Business Intelligence Analysts Need?

Just as one would expect from the job title, the lion’s share of a business intelligence analyst’s skill set involves crunching data. They need to have a strong command of data at every level, including organization, storage, mining big data, and analysis – all with a keen and responsive eye for spotting key performance indicators and business-critical priorities in a company’s data troves.

Beyond data, a top-tier BIA will have some proficiency in tools tailored specifically for BI, programming languages, and systems analysis.

Data and tech know-how may anchor the position, but it’s nothing without a raft of communications skills to translate data insights into actionable steps. This entails critical thinking and the ability to make presentations that speak to the needs of stakeholders in easy-to-understand language and data visualizations.

Typical skills required for business intelligence analysts:

  • Extensive knowledge of software in user interface, database management, enterprise resource management (proficiency in Python, R, C#, Hadoop, and SQL)
  • Presentation and reporting in a timely and cogent manner (mastery of PowerPoint and business functions of Zoom are obvious assets)
  • Upper-level background in integrating software and programs into multiple tiers of data services
  • A knack for problem-solving in both technical and interpersonal contexts; at least five years of engagement in analytical and critical thinking skills in a professional setting
  • Ability to build rapport with both individuals in management and interdepartmental teams (especially in cases of implementing new software and tech that may result from BI recommendations)

BI Roles and Responsibilities 

As much as business intelligence can be about interpersonal action, much of an analyst’s duties are solitary ones, chief among these authoring procedures for data processing and collection. From there on, expect reporting and more reporting, including analytical reports that can be personalized for the needs of stakeholders, highlighting the most departmentally relevant findings.

A business intelligence analyst also needs to maintain an active role in the various life cycles of data as it moves throughout the organization. After all, data reports are built upon regularly monitoring the way data is collected, looking at field reports, product summaries from third parties, and even through public record.

As a function of this, a BIA may want to continually track burgeoning trends in tech or emerging markets that could potentially offer efficiency or value within the industry and their specific enterprise.

Working in concert with specialists in data governance and stewardship, a BIA must oversee the integrity, security, and location of data storage. This should be performed in the organization’s computer database and may be done in conjunction with new operational protocols that make the most of the database as it evolves in tandem with updates and unique program features. Finally, BIAs benefit from taking a step back for meta-analysis, forging new methodologies that improve analysis at every step outlined above.

Required Education and Training 

There are several routes you may follow to prepare for a career in business intelligence. Most obviously, you can earn a bachelor’s degree directly in business intelligence, which incorporates a study of analytics with elements of marketing, tech, and management.

Alternatively, a beginner in the field may want to proceed more obliquely, garnering a B.A. in a related field, such as computer science, accounting, finance, management, or business.

A bachelor’s is enough to open the door for most entry-level positions in business intelligence, but a master’s in a more comprehensive discipline such as business analytics can make the difference in landing more competitive, elite jobs.

By Shauna Frenté

Sourced from DATAVERSITY