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Filter out those pesky marketing emails with these tricks.

As email has become the de facto mailbox of the web, junk mail has adapted. Almost every site asks for an email address, making quick visits haunt your inbox for weeks. Those useless marketing emails, much like the junk mail that arrives at your front door, take up a lot of space and chip away at your Google Drive storage.

Whether you check your Gmail account on the web, on a trusty Chromebook, or via the app, Google makes cleaning up all those unwanted promotional emails easy. Here’s everything you need to know to take control of your Gmail inbox and banish unwanted promotional emails.

Keeping tabs on your Gmail promotions

A screenshot of the original Gmail beta inbox in 2004
Source: Google

 

When Gmail launched on April 1, 2004, emails were lumped into a single inbox. As email increased in popularity and spam became more common, users found that important emails were buried by marketing emails and newsletters. In May 2013, Google announced an updated Gmail with auto-sorted tabs to reign in this inbox chaos. The newly-released tabbed inbox joined keyboard shortcuts to make Gmail more efficient for power users.

 

Though Google’s tabbed inbox segregates promotional emails into its own tab, those emails still pile up. You can hide the Promotions tab if you prefer to see marketing emails in the Primary Inbox. You can delete those emails to free up some Google Drive storage. Gmail filters can automate this, so you never have to see a promotion again. Every marketing email can be tracked down and handled with a few easy steps.

How to remove the Gmail Promotions tab

Aside from deleting specific emails, you may want to remove the Gmail Promotions tab. Doing so will land those marketing emails in the inbox, giving you a visual of the emails you don’t want. This can be accomplished in a few simple steps.

Remove the Gmail Promotions tab using your web browser

  1. Open Gmail in your web browser.
  2. Open the Gmail Settings menu by tapping the cog icon in the page’s upper-right corner. The Quick settings menu appears.
  3. In the Inbox type section, click the Customize option.
    the Gmail inbox with an inbox settings pane open
  4. Deselect the checkbox to the left of Promotions in the Select tabs to enable popup menu.
  5. Click the blue Save button in the lower-right corner.
    a Gmail popup with check-boxes to disable tabs

Remove the Gmail Promotions tab using the mobile app

Although we’ve used the Gmail app for Android in this tutorial, the steps are the same in the iOS app.

  1. Tap the hamburger menu icon located in the upper left corer of the Gmail app.
  2. Select Settings and choose the account from which you want to remove the Promotions category.
  3. Tap Inbox categories.
  1. Deselect the Promotions checkbox.

How to delete all promotions

Promotions eat into your Google Drive storage space. Gmail makes it easy to get rid of them all at once or even mass delete emails if your inbox has become overwhelming. Here’s how to do the former.

Delete Promotions on Gmail on your browser

  1. In your inbox, click the Categories drop-down menu on the left side of your inbox to view conversations in the Promotions tag.
    the Gmail inbox with the promotions tab highlighted
  2. Click the checkbox that appears above the first email message in the upper-left corner. Clicking the checkbox only selects emails on the current page by default.
    the Gmail inbox with the select all checkbox highlighted
  3. If you wish to delete all the emails in the Promotions tab, click the Select all conversations in Promotions link that appears above the first email.
    emails selected in Gmail with a select all prompt
  4. Click the trash icon to delete the selected emails.
    emails selected in Gmail with the delete button highlighted

Delete Promotions in the Gmail app

The Gmail app doesn’t have a “select all” option. If your inbox needs a good spring cleaning, the desktop site is the easiest way to go. If you must use the app, the process is still simple, taking only a few extra steps.

  1. In the Gmail app, select the hamburger menu in the upper-left corner to see the Gmail All inboxes menu.
  2. Select the Promotions tab.
  • Tap the sender icon (the round icon with a letter or image that appears to the left of the sender name and subject line) to select a message.
  • Tap the trash can icon in the upper-right corner to delete the selected conversations.

How to find hidden promotional emails

Though Gmail’s automatic categorization works well, sometimes a pesky promotional email gets around it. To find these hidden emails, type “unsubscribe” into Gmail’s search box. This simple search finds promotions and newsletters by the unsubscribe link that most of them include.

How to prevent future promotional emails

Deleting the promotions in your inbox is great in the short term, but it’s better not to see them in the first place. There are a few ways to rid yourself of promotions for good.

Filter and auto-delete promotions

Gmail includes a powerful filtering feature. Filters can use multiple attributes of an email to trigger a filter and carry out selected actions on incoming emails that match those triggers. You can also select specific filters Gmail uses to apply to similar messages you receive in the future.

  1. In your inbox, select the emails you want to delete automatically in the future.
  2. Click the overflow menu (three dot) and select Filter messages like these.
    emails selected in Gmail with an options menu
  3. This creates a filter that is triggered when an email comes from the same sender address as those selected. Click Create Filter to confirm this filter trigger.
    a Gmail filter trigger setup menu
  4. Select Delete it and Also apply filter to matching conversations to delete old messages matching the filter criteria.
    the Gmail filter actions setup menu

The CAN-SPAM Act of 2003 requires promotional emails to contain a link to unsubscribe, providing a legally required signature to trigger a filter. As an alternative to filtering by sender, type “unsubscribe” into the Has the words filter trigger field from step 3. Combine this with the default sender-based filter to keep non-promotional emails from the selected senders untouched.

Unsubscribe or block promotional senders

For a more long-term fix to repeat offenders, make sure to unsubscribe, mark emails as spam, or block the sender. On some emails, Gmail shows an unsubscribe button (beside the sender on desktop, in the three-dot menu in the app). On emails where this option isn’t shown, an unsubscribe link is present at the bottom of the email.

Cleaning up your Gmail inbox is a breeze

Though promotional emails are a pain, Gmail makes it easy to clean up your inbox. You can delete promotional emails in your inbox, filter out incoming emails, unsubscribe from mailing lists, and hide the Promotions tab. In addition to these strategies, you can dive deeper into Gmail filters or learn to use Gmail keyboard shortcuts.

By Jacob Estep

Jacob is a designer-developer with a love for tinkering. He loves helping people get more out of their devices and has essentially been his family’s personal IT department since high school.

Sourced from Android Police

By Donna Svei

LinkedIn has slowly become the public version of your résumé.

LinkedIn profile styles change. So if you haven’t updated your profile to current standards, it’s possible that your page may raise some red flags with recruiters. Those concerns can add up, and soon recruiters will scroll past your profile in their searches.

I was a retained search consultant for more than 25 years, and now I write executive résumés and LinkedIn profiles, so I observe and investigate LinkedIn trends daily. In order to keep your career on track, check your profile for these red flags:

 1­. Tagging only remote roles

A recent LinkedIn data analysis found that working from home peaked in 2022. Currently, more than 85% of LinkedIn job postings are hybrid or on-site. So if your profile says you work only from home, some employers will write you off before considering you.

As a result, I never tag my clients’ current roles as “remote” or say they are interested only in remote work on their profiles. I don’t want to create doubt about their willingness to show up on-site at least occasionally. What’s more, if an employer is really interested in a candidate, many will make accommodations for remote workers. But in order to be considered, I recommend that candidates do not advertise themselves as remote-only from the outset.

2. A poorly written headline

LinkedIn has slowly become the public version of your résumé. Therefore, it’s critical to use the same style standards for your LinkedIn profile that you would use for your résumé.

This starts with your headline. It’s one of the most visible elements of your profile, and it needs to show that you have strong communication skills. Expect recruiters to scroll past a headline that reads “seeking a remoat job.”

Fortunately, there are several steps you can take to make your LinkedIn headline stand out. I recommend applicants start with their desired job title, showcase their expertise, and add some intrigue.

 3. No proof of skills or impact

Increasingly I see experience sections with one- or two-sentence job descriptions and a list of skills. However, some companies have started focusing more on skills than on degrees. But saying you have a skill without sharing proof and impact is a red flag to recruiters that you may be exaggerating your background.

The good news is that it’s easy to give proof of your skills. On your profile, describe the accomplishments and impact you’ve delivered using your most marketable skills. This is what really gets recruiters’ attention. You can also list certificates you’ve earned in the education section of your profile.

4. Not expressing your interest

All salespeople, including recruiters, love warm leads. If you work for a company known for high-quality talent, recruiters are more likely to make an effort to attract you. If not, a perceived lack of interest can make recruiters click away from your profile.

You can express interest in many ways: The most overt approach is to activate the #OpenToWork frame on your profile photo. Also, a new LinkedIn feature lets you tell companies you’re interested. Visit the About section of the company’s page. Scroll to “Interested in working with us in the future?” and click “I’m interested.” LinkedIn will privately share your profile with the company’s recruiters for up to a year.

You can also follow a company you’re interested in on LinkedIn. Doing so alerts its talent team of your interest when you appear in their Recruiter search results. This boost expires only if you unfollow the company. Also, you can check your LinkedIn privacy settings under Data and Job-Seeking preferences. There you’ll find additional options to make your profile more visible to recruiters.

5. Inconsistent data

I look at many prospective clients’ LinkedIn profiles and résumés every week. Most of them contain title and date inconsistencies between these two sources.

In the past, no one expected LinkedIn profiles to be perfect, but that has changed. Now when a recruiter sees inconsistencies, it matters. Thus, with one exception, I make sure my clients are consistent between their LinkedIn profile and résumé. The exception I make is that I believe it’s acceptable to show yourself as employed on your profile and unemployed on your résumé. That’s because I have found that LinkedIn downgrades unemployed people in search results. I often advise my clients to show themselves as currently working at their most recent employer. If asked about the discrepancy, they can share the “downgrade” explanation. This approach has never caused a problem for my clients.

The job search process is a dynamic. If you let yourself become outdated on LinkedIn and/or on your résumé, recruiters will likely see that as a red flag. Changing jobs presents serious emotional, financial, and operational challenges. So be kind to your future self and stay current!

Feature Image Credit: Souvik Banerjee/Unsplash; Girl with red hat/Unsplash] 

By Donna Svei

Donna Svei writes executive and board résumés. She’s a frequent writer and speaker on résumés and LinkedIn topics. Previously, she was a retained search consultant for 25-plus years and a C-level corporate executive.

Sourced from Fast Company

By Erik Emanuelli

 

Affiliate marketing is an effective way for businesses to increase sales and reach new customers.

In fact, with the right strategies in place, affiliates can generate significant income from their efforts.

However, many marketers struggle to maximize their earnings due to a lack of the proper techniques.

This post will discuss ten advanced affiliate marketing tactics that will help you take your performance to the next level.

From optimizing content for conversions to leveraging influencers in your campaigns, these strategies can help you drive more traffic and boost your profits.

So if you’re ready to start earning more with affiliate marketing, read on!

Contents:

  • Set Up Affiliate Tracking
  • Work on On-Page Optimization
  • Promote the Right Products
  • Customize Links for Different Countries
  • Leverage Influencers
  • Build an Email List
  • Use Different Post Types
  • Add Links to Pages with High Traffic
  • Join Relevant Affiliate Programs
  • Run Retargeting Campaigns

Set Up Affiliate Tracking

The first step to successful affiliate marketing is setting up the proper tracking for your campaigns. This will help you monitor and analyse performance so you can make adjustments as needed. It’s also important to ensure compliance with applicable regulations such as the FTC’s Endorsement Guides and other relevant laws.

To set up tracking, most marketers use a free tool such as Google Analytics. Once you’ve set up tracking, it’s important to monitor all of your links in order to get accurate data on the success of each campaign.

For example,  if you’re promoting a product on both your website and social media, make sure each link has its own unique tracking code. This will allow you to measure performance across different channels and accurately attribute conversions to accurate sources.

Once you’ve set up tracking, be sure to review the data regularly in order to make changes as needed. By closely monitoring your campaigns, you’ll be able to optimize them for maximum ROI.

Work on On-Page Optimization

On-page optimization is an important step in any affiliate marketing campaign.

This involves optimizing content and design elements to make it more appealing to potential customers (and to search engines).

Here are some tips for improving the performance of your pages:

  • Use targeted keywords in headings, titles, and meta descriptions.
  • Add internal links to related pages throughout the content.
  • Use language that speaks directly to your audience’s needs.
  • Make sure images are optimized for faster loading times.
  • Include calls-to-action (CTAs) that direct customers to the next step.
  • Utilize A/B testing to identify which elements perform best.

Promote the Right Products

In order to maximize your affiliate marketing earnings, it’s important to promote products that are relevant and valuable to your audience. If you choose products that aren’t helpful or appropriate for your readers, it will be difficult to get them to convert.

You should also make sure that the products you’re promoting have a high commission rate and offer good value to customers. At first, you may want to focus on higher-priced items with generous commissions. But don’t forget that cheaper or lower-priced items can still generate income when they’re sold in large numbers.

Customize Links for Different Countries

If you’re targeting a global audience, it’s important to customize your affiliate links according to the country you’re marketing them in. This will ensure that customers are directed to the correct page when they click on your links.

Most affiliate networks offer tools that allow you to quickly switch out links for different countries. This will make it easier to track performance and optimize campaigns for each country you’re targeting.

Leverage Influencers

Influencer marketing can be an effective way to increase visibility and generate more sales from affiliate programs. You should look for influencers who have a large following in your target market, as well as those who have a good reputation within their niche.

Once you’ve identified potential influencers, reach out to them with specific offers that would benefit both of you. For example, you could offer a larger commission rate or exclusive access to new products in exchange for them promoting your business or products on their channels.

Build an Email List

Building an email list is another great way to increase your affiliate marketing earnings. By collecting email addresses from customers, you can send them offers and updates about new promotions that could be of interest to them.

To build an email list, start by creating a signup form on your website or blog. You should also offer incentives for visitors who sign up such as discounts or exclusive access to content. Make sure to include clear instructions on how they can unsubscribe in order to comply with relevant laws like the CAN-SPAM Act.

Use Different Post Types

When creating content for your website, it’s important to mix up the type of article formats you’re using.

Different post types can create a more engaging experience for readers, as well as help drive more sales from your affiliate programs.

For example, you could use blog posts and tutorials to provide helpful information about products or services, while also linking to affiliate programs.

You could also include product reviews and comparisons, or create videos that show customers how to use the products they’re interested in.

Add Links to Pages with High Traffic

In order to maximize your affiliate marketing earnings, it’s important to add links to pages that receive high levels of traffic. This could include popular blog posts or other content pieces that have a lot of social shares and engagement.

By adding affiliate links to these types of pages, you’ll be able to take advantage of the existing traffic and potentially increase conversions. You should also consider using retargeting ads in order to reach more potential customers who may have visited these pages.

Join Relevant Affiliate Programs

Joining relevant affiliate programs is another way to maximize your earnings.

Look for programs that offer products or services related to the content you create, as this will make it easier for customers to find what they’re looking for.

If you have multiple websites or blogs in different niches, consider joining several different affiliate programs so that you can take advantage of different types of offers. This will also help you diversify your income and reduce your risk as an affiliate marketer.

Run Retargeting Campaigns

The last advanced strategy is to run retargeting campaigns. With retargeting, you can target customers who have already visited your website or interacted with your content before.

This is a great way to stay top of mind and encourage customers to make a purchase. To set up a retargeting campaign, you’ll need to install a tracking code on your website or use a third-party platform like Google Ads. Once you’ve done this, you can create ads that will be displayed to those who have already interacted with your content.

Final TIP: Gather User Feedback

Finally, make sure to gather user feedback whenever possible. This will give you insight into what customers think of your products and services as well as areas where you can improve.

You can also use this information to create more content that is focused on customer needs and concerns. Consider running surveys or polls on social media platforms like Facebook or Twitter, or even creating an email survey to send out to your list.

Gathering user feedback is an important part of affiliate marketing and will help you ensure that customers are happy with their purchases and the products or services they receive from your affiliates. This is a great way to build customer loyalty and make sure that you’re providing value for your customers.

Conclusion

By following these advanced affiliate marketing strategies, you’ll be able to maximize your earnings and create a successful online business.

With the right combination of content creation, link placement, and retargeting campaigns, you can make sure that your website is driving high levels of traffic and conversions.

Ultimately, you’ll be able to build a thriving affiliate marketing business that provides long-term value for customers and generates ongoing revenue.

By Erik Emanuelli

Erik Emanuelli has been in the online marketing game since 2010. Visit his website to learn more about SEO and blogging.

Sourced from readwrite

Free traffic. It is the digital marketer’s nirvana. Get eyeballs for zero cost and then turn that into sales and revenue. The big question: Do these new AI content marketing tools provide the answer?

Why it matters

At the beginning of the web revolution if you wanted traffic for free then you needed to master the search engine game. Create great content and get ranked on the first page of Google.

Then there was a new game in town.

Social media.

Social media offered another option. They gave that attention away for free (for a while) until they realized that they could change the game… from free attention to “pay to play”.

Since then it has been a dance of creating content that gets attention while making sure you keep Google and social media happy.

And that is hard work. Or is it?

Google was the only game in the digital town until social media showed up.

Social media offered the keys to the promised land. Build followers and get a shit load of attention and traffic for free. But that time is over.

We now need to spend to send.

Our content.

To the masses.

So…

That paradise looked like it would continue for eternity.

Until it didn’t.

The other reality is that creating content at scale and distributing it to the world is tough. It takes time, money, and resources.

We now have a new revolution and it is a firestorm.

And here is some perspective.

Facebook took over 5 years to reach 100 million users. TikTok took 18 months and Chat GPT took only 8 weeks.

Going deeper

Now we have the new kid on the block.

ChatGPT.

This is a generational game changer.

First, we had Google.

Then we had Social media.

Now we have “Generative AI”

The innovative Generative AI platform, ChatGPT, provides an easy solution for creating high-quality content that can be quickly optimized for search engines. With its cutting-edge tools, ChatGPT enables users to effortlessly generate optimized content in a snap.

The new top 10 AI content marketing tools

Here is the top 10 AI content marketing tools that can help businesses improve their search engine rankings and optimize their content for better visibility online.

These tools use artificial intelligence and machine learning algorithms to analyze and optimize content for relevant keywords, readability, and other SEO factors.

Surfer SEO

An AI-driven content optimization tool that uses data-driven insights to analyze content and provide recommendations for optimizing SEO factors such as keyword usage, content length, and heading structure.

SEMRush

A comprehensive SEO toolkit that offers AI-powered content optimization features, such as topic research, content templates, and SEO writing assistance, to help optimize content for search engines.

Yoast SEO

A popular WordPress plugin that offers AI-powered content optimization features, including keyword analysis, readability checks, and content suggestions to help improve on-page SEO.

Clearscope

A content optimization platform that uses AI to analyze content and provide insights on keyword usage, content relevance, and competitor analysis, to help businesses optimize their content for SEO.

MarketMuse

An AI-driven content optimization platform that offers content analysis, topic modeling, and content recommendations to help businesses create optimized content that ranks well in search engines.

Frase

A content optimization tool that uses AI to analyze content and provide insights on keyword usage, content gaps, and competitor analysis, to help businesses create high-performing content for SEO.

Textmetrics

A content optimization platform that uses AI to analyze and optimize content for SEO, including keyword analysis, content structure, and readability, to help businesses create content that is search engine-friendly.

WordLift

An AI-powered content optimization tool that uses natural language processing (NLP) to analyze content and provide recommendations for improving SEO, including entity recognition, structured data markup, and content enrichment.

CognitiveSEO

A comprehensive SEO tool that offers content optimization features, including keyword analysis, content performance tracking, and content ideas generation, to help businesses optimize their content for search engines.

ContentKing

An SEO auditing tool that offers content optimization features, including content analysis, keyword tracking, and content suggestions, to help businesses optimize their content for SEO.

The future of content marketing is happening now

In the beginning, content marketing was primarily driven by the realization that generating high-quality content can aid in the discovery of businesses on Google search.

By providing valuable and informative content, businesses were able to build trust with potential customers, leading to increased sales. This approach was commonly referred to as “inbound marketing.”

When it started it was the wild west and raw. There were hardly any tools apart from a blog and some rough and ready SEO tools.

Today we have content publishing platforms, AI-enabled SEO optimization tools that help create content that is designed to be found in search (SurferSEO), and sophisticated SEO tools like SEMRush that are also assisted by Artificial Intelligence technology.

You can now use all these tools to create SEO-optimized content that will help you rank high on Google and get the free traffic we all want.

He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger. Learn More

Sourced from Jeffbullas.com

 

Looking to get more eyeballs on your social media posts?

Your visual elements play a key role in stopping users as they scroll, so it’s important to focus on how you can maximize your visual resonance, to ensure that you get the most traction in-stream.

This could help – the team from Giraffe Social Media have put together an infographic listing of five tips to help improve your visuals in your posts.

You should also look to trending topics and apps, and take note of what makes you personally stop mid-scroll, then try to hone in on the specifics of each example.

Applying these tips, and imbuing them with your own creative reasoning, could help you improve your approach.

5 Design Tips for Social Media Graphics

Sourced from SocialMediaToday

 

Sourced from Futurism

Remember back in 2018, when Google removed “don’t be evil” from its code of conduct?

It’s been living up to that removal lately. At its annual I/O in San Francisco this week, the search giant finally lifted the lid on its vision for AI-integrated search — and that vision, apparently, involves cutting digital publishers off at the knees.

Google’s new AI-powered search interface, dubbed “Search Generative Experience,” or SGE for short, involves a feature called “AI Snapshot.” Basically, it’s an enormous top-of-the-page summarization feature. Ask, for example, “why is sourdough bread still so popular?” — one of the examples that Google used in their presentation — and, before you get to the blue links that we’re all familiar with, Google will provide you with a large language model (LLM) -generated summary. Or, we guess, snapshot.

“Google’s normal search results load almost immediately,” The Verge’s David Pierce explains. “Above them, a rectangular orange section pulses and glows and shows the phrase ‘Generative AI is experimental.’ A few seconds later, the glowing is replaced by an AI-generated summary: a few paragraphs detailing how good sourdough tastes, the upsides of its prebiotic abilities, and more.”

“To the right,” he adds, “there are three links to sites with information that Reid says ‘corroborates’ what’s in the summary.”

As it goes without saying, this format of search, where Google uses AI tech to regurgitate the internet back to users, is wildly different from how the search-facilitated internet works today. Right now, if you Google that same query — “why is sourdough bread still so popular?” — you’d be met with a more familiar scene: a featured excerpt from whichever website won the SEO race (in this case, that website was British Baker), followed by that series of blue links.

At first glance, the change might seem relatively benign. Often, all folks surfing the web want is a quick-hit summary or snippet of something anyway.

But it’s not unfair to say that Google, which in April, according to data from SimilarWeb, hosted roughly 91 percent of all search traffic, is somewhat synonymous with, well, the internet. And the internet isn’t just some ethereal, predetermined thing, as natural water or air. The internet is a marketplace, and Google is its kingmaker.

As such, the demo raises an extremely important question for the future of the already-ravaged journalism industry: if Google’s AI is going to mulch up original work and provide a distilled version of it to users at scale, without ever connecting them to the original work, how will publishers continue to monetize their work?

“Google has unveiled its vision for how it will incorporate AI into search,” tweeted The Verge’s James Vincent. “The quick answer: it’s going to gobble up the open web and then summarize/rewrite/regurgitate it (pick the adjective that reflects your level of disquiet) in a shiny Google UI.”

Research has shown that information consumers hardly ever make it to even the second page of search results, let alone even the bottom of the page. And worse, it’s not like Google’s taking clicks away from its long-time information merchants by hiring an army of human content writers to churn out summarization. Google’s new search interface, which is built on a model that’s already been trained by way of boatloads upon boatloads of unpaid-for human output, will seemingly be swallowing even more human-made content and spitting it back out to information-seekers, all the while taking valuable clicks away from the publishers that are actually doing the work of reporting, curating, and holding powerful interests like Google to account.

As of now, it’s unclear whether or how Google plans to compensate those publishers.

In an emailed statement to Futurism, a Google spokesperson said that “we’re introducing this new generative AI experience as an experiment in Search Labs to help us iterate and improve, while incorporating feedback from users and other stakeholders.”

“As we experiment with new LLM-powered capabilities in Search, we’ll continue to prioritize approaches that will allow us to send valuable traffic to a wide range of creators and support a healthy, open web,” the spokesperson added.

Asked specifically whether the company has plans to compensate publishers for any AI-regurgitated content, Google had little in response.

“We don’t have plans to share on this, but we’ll continue to work with the broader ecosystem,” the spokesperson told Futurism.

Publishers, however, are extremely wary of these changes.

“If this actually works and is implemented in a firm way,” wrote RPG Site owner Alex Donaldson, “this is literally the end of the business model for vast swathes of digital media lol.”

At the end of the day, there are a lot of questions that Google needs to answer here, not the least being that AI systems, Google’s included, spew fabrications all the time.

The Silicon Valley giant has long claimed that its goal is to maximize access to information. SGE, though, seemingly seeks to do something quite different — and if the company doesn’t figure out a way to compensate publishers for the labour it’ll be gleaning from the journalists, the effects on the public’s actual access to information could be catastrophic.

Updated with comment from Google.

Feature Image Credit: Getty

Sourced from Futurism

 

By Subbu Viswanathan

Leveraging the right learning experience platforms can help you achieve your business goals by enabling you to address company skill gaps, create a skills inventory, and encourage learning and retention.

A learning program that simply ensures employees are compliant–with content that may or may not be relevant to their job role–is a common practice. This is especially true when the learning solution is bundled with your human capital management (HCM) platform. In my experience, an HCM solution usually provides no more than a simple administrative system that tracks learning adoption.

Today more than ever, I think it is vital to provide personalized, role-specific and relevant content for learning and skills-building for your employees.

Advantages of Personalized Learning

Personalized learning takes an employee-centric approach to learning and development. The idea is to create customized learning opportunities that align with a person’s job role, existing skills and interests.

As the leader of a learning experience platform, here are some of the benefits I’ve seen clients experience when they take advantage of personalized learning:

  • Metrics to analyse employee skills and role readiness.
  • A leadership pipeline based on hard and soft skills enhancements.
  • Improved knowledge retention with personalized content.
  • Increased employee engagement and retention.

Six Thing To Prioritize When Evaluating a Learning Platform

There are many learning platform options, but it is important to ensure that they are aligned with your business requirements. Below are the most important features and capabilities that your learning platform should have.

1. Role-Based Skilling

Look for a solution that enables you to access a skill directory that aligns with your L&D strategies. To do this effectively, you must have the capability to identify and map skills for every role in your organization.

2. Skill Assessment

Your employees will have varying levels of skills and knowledge. You don’t want to put all employees through the same learning experience, even if they share the same role.

Instead, you should evaluate current employee readiness and determine the skill gaps that each employee has. Once you’ve performed the skill assessment, you can tailor a personalized learning experience that will meet individual employee needs for learning and upskilling.

3. AI-Based Content Recommendations

These days, the best learning experience platforms leverage artificial intelligence to provide content and learning recommendations. This technology enables your platform to auto-generate a personalized learning path with even more quality content fetched from renowned and credible sources.

An employee’s learning experience may include AI-based recommendations for a variety of content formats like online articles, videos, etc. Any way that you can include these things can make for a more engaging experience.

4. Self-Paced Learning

One of the issues with many learning programs is the mistaken belief that every course should be taken at the same pace. It’s important to understand that each employee learns at a different pace. Some catch on to certain concepts quickly, while others need a bit more time to digest and truly understand them.

Therefore, I recommend prioritizing self-paced learning. Allow your employees to go through the training at their own pace. They will feel more comfortable and will likely retain more of what they learn.

5. In-Depth Analytics

I also recommend that the platform you choose provide in-depth learning analytics. You can then measure how effective your personalized learning initiatives are. The right analytics allow you to link personalized learning efforts to employee performance and optimize the impact on your business outcomes.

You’ll also be able to determine whether the courses being recommended are working as you planned, or whether you may need to make changes to provide more learning opportunities for some or all employees.

6. Third-Party Integrations

When choosing your learning platform also consider other software applications you are currently using in your business.

You should find a system that integrates well with third-party platforms, so it will be easier for you to adopt. Consider the HRMS, LMS, CMS, MOOCs, business apps and any other software you might be using and determine whether your platform will integrate with them.

A learning experience platform should not have a problem integrating with popular third-party platforms available on the market.

In conclusion, leveraging the right learning experience platforms can help you achieve your business goals by enabling you to address company skill gaps, create a skills inventory and encourage learning and retention on the part of your employees. By prioritizing the right elements of a platform, you can infuse your team with a mindset that makes them want to enhance their skills.

Feature Image Credit: Getty Images

By Subbu Viswanathan,

CEO of Disprz, an enterprise skills acceleration platform, 3-time tech entrepreneur, former McKinsey consultant, ITT and ISB alumni.

Sourced from Inc.

By Mark Hinkle

Vector databases store data such as text, video or images that are converted into vector embeddings for AI models to access them quickly.

Artificial Intelligence, such as ChatGPT, acts much like someone with endemic memory who goes to a library and reads every book. However, when you ask an AI a question that was not in the book at the library, it either admits it doesn’t know or hallucinates.

An AI hallucination refers to instances where an artificial intelligence system generates an output that may seem coherent or plausible but is not grounded in reality or accurate information. These outputs can include text, images or other forms of data that the AI model has produced based on its training but may not align with real-world facts or logic.

For example, we could use a generative AI for images like the ones Midjourney provides to generate a picture of an old man. However, the prompt (the way you communicate with an AI like Stable Diffusion or others) has to be something that the model understands. For example, you may ask the AI to create a picture of a man who is over the hill. In this case, I used Midjourney, a popular generative AI for images, to do just that. I used an example that I thought might cause it to hallucinate.

Midjourney-generated image of a man over the hill

Midjourney doesn’t understand euphemisms like over the hill, so it generated a picture of a man who was literally over the top of a hill.

How could you inform the AI what you mean by “over the hill,” and other nuances of language it doesn’t know of? First, you could provide training data. The way you would do this is to convert that data into something known as embeddings, and then import them into a vector database.

While this example is a bit far-fetched for effect, many other contexts apply. For example, industry-specific terminology for medical and legal fields would benefit from being able to train AI on their specific terminology and meanings. Enterprises will want to provide their data to AI without introducing public models.

A critical use case for vector databases is large language models to retrieve domain-specific or proprietary facts that can be queried during text generation. Therefore, vector databases will be essential for organizations building proprietary large language models.

Vector vs. NoSQL and SQL Databases

Traditional databases, such as relational databases (e.g., MySQL, PostgreSQL, Oracle) and NoSQL databases (e.g., MongoDB, Cassandra), have been the backbone of business data management for decades. They store and organize data in structured formats like tables, documents or key-value pairs, making it easier to query and manipulate using standard programming languages.

These databases excel at handling structured data with fixed schema, but they often struggle with unstructured data or high-dimensional data, such as images, audio and text. Moreover, as the volume and velocity of data increase, they may face performance bottlenecks, leading to slower response times and scalability issues.

Vector databases, on the other hand, represent a paradigm shift in data storage and retrieval. Instead of relying on structured formats, they store and index data as mathematical vectors in high-dimensional space. This approach, called “vectorization,” allows for more efficient similarity searches and better handling of complex data types, such as images, audio, video and natural language.

Imagine a vector database as a vast warehouse and the AI as the skilled warehouse manager. In this warehouse, every item (data) is stored in a box (vector), organized neatly on shelves in a multidimensional space. The warehouse manager (AI) knows the exact position of each box and can quickly retrieve or compare the items based on their similarities, just like a skilled warehouse manager can find similar group products.

The boxes represent different types of unstructured data, such as text, images or audio, which have been transformed into a structured numerical format (vectors) to be efficiently stored and managed. The more organized and optimized the warehouse is, the faster and more accurately the warehouse manager (AI) can find the items needed for various tasks, such as making recommendations, recognizing patterns or detecting anomalies.

This analogy helps convey the idea that vector databases serve as a crucial foundation for AI systems, enabling them to efficiently manage, search and process complex data in a structured and organized manner. Just as a well-managed warehouse is essential for smooth business operations, a vector database plays a vital role in the success of AI-driven applications and solutions.

The key advantage of vector databases is their ability to perform approximate nearest neighbour (ANN) search, quickly identifying similar items in a large dataset. Using techniques like dimensionality reduction and indexing algorithms, vector databases can perform these searches at scale, providing lightning-fast response times and making them ideal for applications like recommendation systems, anomaly detection and natural language processing.

Embeddings — Turning Words, Images and Videos into Numbers

Embeddings are techniques that convert complex data, such as words, into simpler numerical representations (called vectors). This makes it easier for AI systems to understand and work with the data. Probability helps create these representations by analysing how often certain pieces of data appear together.

Probability helps quantify the similarity of two pieces of data, allowing the AI system to find related items. Probability-based techniques help AI systems quickly find similar data points in large databases without examining every item. Probability helps AI systems group similar data points together and reduce the complexity of the data, making it easier to process and analyse.

Popular Vector Databases

While there are an ever-growing number of vector databases, several factors contribute to their popularity. These factors include efficient performance in storing, indexing and searching high-dimensional vectors, ease of use in integrating with existing machine learning frameworks and libraries, scalability in handling large-scale, high-dimensional data, flexibility in offering multiple backends and indexing algorithms, and active community support with valuable resources, tutorials and examples.

Vector databases that are more likely to be popular among users are ones that provide fast and accurate nearest-neighbour search, clustering, and similarity matching, and that can be easily deployed on cloud infrastructure or distributed computing systems. Based on popularity among users and the number of stars on Github, here are some of the most popular vector databases.

  • Pinecone: Pinecone is a cloud-based vector database designed to efficiently store, index and search extensive collections of high-dimensional vectors. Pinecone’s key features include real-time indexing and searching, handling sparse and dense vectors, and support for exact and approximate nearest-neighbour search. In addition, Pinecone can be easily integrated with other machine learning frameworks and libraries, making it popular for building production-grade NLP and computer vision applications.
  • Chroma: Chroma is an open source vector database that provides a fast and scalable way to store and retrieve embeddings. Chroma is designed to be lightweight and easy to use, with a simple API and support for multiple backends, including RocksDB and Faiss (Facebook AI Similarity Search — a library that allows developers to quickly search for embeddings of multimedia documents that are similar to each other). Chroma’s unique features include built-in support for compression and quantization, as well as the ability to dynamically adjust the size of the database to handle changing workloads. Chroma is a popular choice for research and experimentation due to its flexibility and ease of use.
  • Weaviate: Weaviate is an open source vector database designed to build and deploy AI-powered applications. Weaviate’s key features include support for semantic search and knowledge graphs and the ability to automatically extract entities and relationships from text data. Weaviate also includes built-in support for data exploration and visualization. Weaviate is an excellent choice for applications that require complex semantic search or knowledge graph functionality.
  • Milvus: Milvus is an open source vector database designed for large-scale machine-learning applications. Milvus is optimized for both CPU and GPU-based systems and supports exact and approximate nearest-neighbour searches. Milvus also includes a built-in RESTful API and support for multiple programming languages, including Python and Java. Milvus is a popular choice for building recommendation engines and search systems that require real-time similarity searches. Milvus is part of the Linux Foundation’s AI and Data Foundation, but the primary developer is Zilliz.
  • DeepLake: DeepLake is a cloud-based vector database that is designed for machine learning applications. DeepLake’s unique features include built-in support for streaming data, real-time indexing and searching, and the ability to handle both dense and sparse vectors. DeepLake also provides a RESTful API and support for multiple programming languages. DeepLake is a good choice for applications that require real-time indexing and search of large-scale, high-dimensional data.
  • Qdrant: Qdrant is an open source vector database designed for real-time analytics and search. Qdrant’s unique features include built-in support for geospatial data and the ability to perform geospatial queries. Qdrant also supports exact and approximate nearest-neighbour searches and includes a RESTful API and support for multiple programming languages. Qdrant is an excellent choice for applications that require real-time geospatial search and analytics.

As in the case of SQL and NoSQL databases, vector databases come in many different flavours and address various use cases.

Use Cases for Vector Databases

Artificial intelligence applications rely on efficiently storing and retrieving high-dimensional data to provide personalized recommendations, recognize visual content, analyse text and detect anomalies. Vector databases enable efficient and accurate search and analysis of high-dimensional data, making them essential for developing robust and efficient AI systems.

Recommender Systems

In recommender systems, vector databases have the crucial function of storing and proposing items that best match users’ interests and preferences. These databases facilitate fast and effective searches for similar items by representing items as vectors. This feature allows AI-powered systems to provide personalized recommendations, thus improving user experiences on social networks, streaming services and e-commerce websites.

One commonly used AI-powered recommendation system is the one used by Amazon. Amazon uses a collaborative filtering algorithm that analyses customer behaviour and preferences to make personalized recommendations for products they might be interested in purchasing.

This system considers past purchase history, search queries and items in the customer’s shopping cart to make recommendations. Amazon’s recommendation system also uses natural language-processing techniques to analyse product descriptions and customer reviews to provide more accurate and relevant recommendations.

Image and Video Recognition

In image and video recognition, vector databases store visual content as high-dimensional vectors. These databases empower AI models to efficiently recognize and understand images or videos, find similarities, and perform object recognition, face recognition, or image classification tasks. This has applications in security and surveillance, autonomous vehicles and content moderation.

One commonly used image and video recognition system powered by AI is the TensorFlow Object Detection API. This open source framework developed by Google allows users to train their own models for object detection tasks, such as identifying and localizing objects within images and videos.

The TensorFlow Object Detection API uses deep learning models, such as the popular Faster R-CNN and SSD models, to achieve high accuracy in object detection. It also provides pre-trained models for everyday object detection tasks, which can be fine-tuned on new datasets to improve performance.

Natural Language Processing (NLP)

Vector databases play a critical role in NLP by storing and managing information about words and sentences as vectors. These databases enable AI systems to perform tasks such as searching for related content, analysing the sentiment of a piece of text or even generating human-like responses. By harnessing the power of vector databases, NLP models can be used for applications like chatbots, sentiment analysis or machine translation.

One commonly used NLP system is the Natural Language Toolkit (NLTK). NLTK is a comprehensive platform for building Python programs to work with human language data. It provides easy-to-use interfaces to over 50 corpora and lexical resources and a suite of text-processing libraries for classification, tokenization, stemming, tagging, parsing, semantic reasoning and more. Researchers and practitioners widely use NLTK in academia and industry, and it is a popular choice for teaching NLP concepts and techniques.

Anomaly Detection

Vector databases can help detect unusual activities or behaviours in various areas, such as cybersecurity, fraud detection or industrial equipment monitoring. These databases can quickly identify patterns that deviate from the norm by representing data as vectors. AI models integrated with vector databases can then flag these anomalies and trigger alerts or mitigation measures, ensuring timely and effective responses.

Microsoft Azure Anomaly Detector is a cloud-based service that allows users to monitor and analyse time series data to identify anomalies, spikes and other unusual patterns. Azure Anomaly Detector uses advanced AI algorithms such as Seasonal Hybrid ESD (S-H-ESD) and Singular Spectrum Analysis (SSA) to automatically detect and alert users when anomalous behaviour is caught in the data. It also provides a simple REST API for developers to integrate the service into their applications and workflows efficiently.

Summary

Vector databases are critical to many artificial intelligence (AI) applications, including recommender systems, image and video recognition, natural language processing (NLP) and anomaly detection. By storing and managing data as high-dimensional vectors, these databases enable efficient and accurate search and analysis of large datasets, leading to enhanced user experiences, improved automation, and timely detection of anomalies. In the realm of recommender systems, vector databases allow for the quick identification of items most relevant to users’ preferences.

At the same time, image and video recognition enables efficient object and face recognition. Vector databases play a crucial role in NLP by storing and managing information about words and sentences as vectors. In anomaly detection, they enable quick identification of unusual patterns or behaviours. Overall, vector databases are essential for developing robust and efficient AI systems across various domains.

Feature Image Credit: tikisada from Pixabay

By Mark Hinkle

Sourced from THENEWSTACK

By Bernard Marr

The first two decades of this century are characterized by digital entrepreneurs upending traditional business models in search of new ways of creating revenue and serving customers.

This has been made possible by the emergence of several new waves of technology – from desktop computers to the internet, mobile devices, and the cloud. Going forward, these waves of disruption seem certain to continue as new breakthroughs such as artificial intelligence (AI) continue to redefine the way we shop, work, play, and live our lives.

Often these business models are used in combination – for example, a software provider might make a “freemium” version available, supported by advertising revenue, while also offering a premium, ad-free service to those that are willing to pay. Or e-tailers like Amazon may make revenue from e-commerce while also acting as a marketplace where other sellers can offer their goods in exchange for a cut of the profits.

Anyone wanting to do business today – or understand how money is going to be made tomorrow – needs to understand the fundamental models underpinning the digital economy. So here’s my overview of some of the most successful and important and an explanation of how technology has made each of them possible.

The ad-supported business model is among the most successful of the digital era. It is behind the rise of companies like Google and Facebook, which match users to products and services using AI and analytics. This has become possible due to the sheer amount of user data that can be captured from online users. The success of these businesses is due to the concept that “if you’re not paying, you’re the product.” In the days of newspaper, radio, and television advertising, the data that could be collected was limited to information gleaned from audience and market research surveys. Today, every click, follow, like, and share – as well as the information we directly give to sites and services – can be used to learn about us. This data is collected from audiences and users and sold to advertisers who use it to predict what products and services we might want to buy.

As it’s simplest, this simply refers to companies that offer products and services online directly to the customer. This can describe the giants such as Amazon and Alibaba that sell products directly to consumers themselves but also operate as marketplaces. It also describes thousands of smaller and niche businesses that exist today, generally operating via platforms and marketplaces such as Amazon, Shopify, Etsy, or Alibaba. E-commerce offers a super-convenient and affordable way for just about anyone to start selling their products globally without having to worry about the logistics and expense of setting up bricks ‘n’ mortar stores. Platforms and marketplaces make the job of setting up a storefront and listing products a one-person job, and e-commerce operators will often leverage the power of advertising platforms such as Google or Facebook to reach customers in their niche. The value of global e-commerce was estimated to be around $10 trillion in 2020 and is expected to grow to $27 trillion by 2027.

Freemium

The freemium business model generally involves offering a basic, no-frills version of a product or service for free but charging users if they want to access premium features. Examples include Spotify, which puts limits on how users can listen to music unless they are subscribers, Dropbox, which offers limited storage and transfer speeds to free users, LinkedIn, which lets anyone browse job adverts and list vacancies, but enables advanced analytics functions to subscribers to help with job searches and hiring, and Zoom, which limits the length of meetings and the number of participants for free users.

Productivity and workplace software-as-a-service providers also frequently use the freemium model, then offer individual or corporate licenses to users who want to access the full feature set without limitations. It’s also popular with games publishers, who use a free version to get players hooked before enticing them to either take out a subscription or buy individual features or benefits on a “pay-to-play” basis.

Marketplace/ Platform

This model covers both the e-commerce providers like Amazon and Alibaba, which have grown into marketplaces where anyone can set up their own business. It also covers more specialized platforms like eBay, Uber, or AirB’n’B. Users benefit from the prominence and financial clout of these platform providers, which will often use analytics and advertising campaigns to drive traffic to their customers’ stores or listings. For the marketplace or platform owner, the benefit is that they do not even have to provide a product or service themselves, and they can simply take a cut from every business that sells through them. We can also include “gig economy” sites like Fiverr, Freelancer, and Amazon’s Mechanical Turk in this category, as they offer platforms for individuals to offer their own one-to-one services to businesses.

Subscription

This refers to any business which charges customers a regular payment. Initially, it would generally refer to service providers – such as Netflix offering movies on demand, or Microsoft and Adobe offering software-as-a-service subscription packages such as Microsoft 365 or Adobe Creative Cloud. Increasingly, however, product retailers and manufacturers are offering goods and consumables through subscriptions as well. This includes home fresh food delivery businesses such as Hello Fresh and Gousto. Amazon is an example of a business that covers the whole spectrum – offering digital services like video, music, and cloud computing infrastructure, and also product subscriptions that deliver physical goods directly to customers’ doors. This business model enables organizations to generate a regular income while also developing ongoing relationships with customers, meaning they are able to offer different products and services as their customers’ requirements change. Niche and independent businesses might also choose to generate revenues through subscriptions by taking advantage of a platform such as Substack, which allows audiences to connect with individual creators.

Aggregator Sites

This business model involves scraping the web for companies offering products and services, then aggregating them into a handy portal where shoppers can compare prices, features, and benefits. Some well-known examples include PriceRunner, PriceGrabber, and Shopping.com. Other aggregators specialize in particular markets such as comparethemarket and moneysupermarket (insurance and financial services) and Expedia (holidays and travel). Rather than charging a fee to businesses that advertise their products on their sites, these businesses generate revenue from referrals they are paid when we buy products through them.

Crowdfunding

The final digital era business model we can’t ignore is crowdfunding. The big crowdfunding sites – such as Kickstarter, Indiegogo, and Gofundme, are also platforms offering other businesses the opportunity to raise funding via small donations from a large number of individuals. Crowdfunded businesses themselves are those that use money generated through these platforms as a source of revenue, often to launch niche or prototype products. Other sites like Patreon allow creators to build personal relationships with their audience, often allowing them to create ongoing products or services such as music, videos, or writing.

To stay on top of the latest on new and emerging business and tech trends, make sure to subscribe to my newsletter, follow me on Twitter, LinkedIn, and YouTube, and check out my books ‘Future Skills: The 20 Skills And Competencies Everyone Needs To Succeed In A Digital World’ and ‘Business Trends in Practice, which won the 2022 Business Book of the Year award.

Feature Image Credit: Adobe Stock

By Bernard Marr

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)?

Sourced from Forbes

By Kimeko McCoy

Social media fragmentation, the rise of TikTok and social media’s expedited pivot to video has upped the ante for client expectations. Agency partners in public relations and social media say they’re feeling the impact as clients are increasingly asking for more content, feeding platforms like TikTok and Instagram Reels in hopes for a viral moment.

The surge in workload has pushed one social media marketing entrepreneur to remove social media management service offerings to focus on content creation. In this latest edition of our Confessions series, in which we exchange anonymity for candour, we hear from that social media entrepreneur about client expectations in the fast-paced, ever-changing social media landscape.

This conversation has been edited and condensed for clarity.

As a content creator and social media strategist, what’s your experience in today’s current digital landscape? 

One thing I’ve noticed, for a change, [is] clients don’t necessarily understand what it takes to get the results that we do. They’ll drop a lot of ideas on you at once, or they have a lot of different ideas that they want to do at once, but not necessarily know that it takes a lot to execute it. Then they want you to get it out very timely. This is a process. Sometimes, the process seems a little rushed now because of how fast paced everything is happening — new features and everyone wants to keep up with everybody else. It just seems like people don’t necessarily appreciate the process anymore when it comes to social media experts.

So there’s pressure on you to put out good content fast? How does that impact the way you work? 

It definitely does. My agency recently had 12 clients at once. That was a hard thing to manoeuvre, even now, because of how burnt out I felt in dealing with that. I literally started changing my business activity. I used to say that we specialized in social media management and content creation. Now, I’m saying that we specialize in just content creation.

Why did you do that?

I was making 30 posts a month for my clients. When I got a little bit more experience, I changed my lowest [service] package to 15 posts a month and a few Reels a week. Now, you have to create Reels. It’s just videos. Now, we have to force the clients to get that content. Before, it was just me making the content. I didn’t necessarily need them. But now, I need those Day in the Life videos. I need you to show your expertise, go live and collaborate with others. You have to do these different things now to thrive on these different platforms. [But] they’re busy too. That’s why they hired me. So that has definitely become a struggle within itself too — just being able to connect with my clients for them to get me the content that I need.

What social media platforms are taking up the most of your time and energy? 

Instagram, definitely. TikTok, I see as the least amount of effort. With all of my clients, we’re able to have fun on TikTok. But with Instagram, everything has to be so technical because some of my clients have different [product] features that some of my other clients don’t. If a client sees something, they’re like, “I want that. Can I do something like that?” And it’s like, “You don’t even have that feature [available on your account].” Then they feel upset and we have to manage expectations. [Clients asked for more] when Reels came out. When video content literally took over, because everybody wanted to be seen. When Reels dropped, that’s the only way people saw people’s content. [It] was through video content.

You said Instagram Reels is a heavier lift for you, in terms of content production than TikTok. Why? 

Everybody wants to be perfect on Instagram. TikTok thrives off of authenticity. You can literally do a video of you in bed, talking about whatever and it will blow up because people love you, relate to you… As far as Instagram, you may not see a post for three days that somebody posted. Or you may not see somebody’s story because Instagram is only showing 10% of their followers’ posts. There’s so many technical things with Instagram now that’s just drawing people away.

By Kimeko McCoy

Sourced from DIGIDAY