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Sourced from iab.uk

Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre-pandemic levels

The UK’s digital ad market grew by 15% year-on-year in the first six months of 2022, with spend across the period totalling £12.52 billion, according to IAB UK’s half yearly Digital Adspend update, produced with PwC. This follows a year of exceptional growth in 2021, as the market bounced back from a challenging 2020.

The turbulence of the past two years has impacted the UK’s digital ad market in extraordinary ways. While spend dipped by 5% in the first six months of 2020, it then rebounded by 55% in H1 2021. Today’s update is the first indication that the market is returning to a rate of growth in line with pre-pandemic levels, when the market expanded 15% in both 2018 and 2019.

Key results include:

  • Search continues to drive the majority of digital advertising spend, with the sector worth £6.66 billion in H1 2022 – up 16% year-on-year and making up 53% of the total digital ad market
  • Display has grown by 8%, with spend on video display increasing by 6% and non-video increasing by 10% year-on-year.
  • Mobile continues to attract the majority of all spend (57%) from a device perspective, but spend on non-mobile ads has grown significantly – up by 38% year-on-year in H1 2022. Classified ads also saw strong growth, up 42% year-on-year.

Commenting on the data, IAB UK’s Jon Mew said: “It’s clear that market growth in 2022, so far, is more in-line with what we were seeing prior to 2020. The socio-economic turbulence of the pandemic supercharged growth in digital advertising – both video and search grew by 80% across the past two years – and while it continues to grow beyond that, we knew that this growth rate could not be sustained in the long-term.

“Today’s results indicate that we have returned to a point where growth is strong but more sustainable. Looking to the future, we have Christmas and the World Cup coming up, which will likely see spend peak in 2022, but digital advertising won’t be immune to tightening budgets as the cost-of-living crisis takes hold. Continuing to invest in marketing throughout challenging times is well documented, and digital has the benefit of offering advertisers a powerful combination of proven results and flexibility. “

Sourced from iab.uk

By Hannah Bowler

With no buyer in sight, Made.com is set to become one of the first casualties of the UK’s recession. Is it a one-off, or is it a signal of what’s to come for e-commerce?

Made-to-order retailer Made.com stopped trading today (October 26) after talks of a buyout fell through, switching off its e-commerce site and replacing it with a holding image of a dog in a bed and a message telling customers to ‘sit tight, we’ll be back soon.’

The business is short of the £70m it needs to survive the next 18 months and, as a result, the share price plummeted by 93% to 1/2p after the announcement came that it had shut up shop.

But it is far from an isolated case. It follows brands such as Eve Sleep, which filed for administration in June (it was saved by rival Benson for Beds). The mattress D2C business was a darling from the pandemic boom era when consumers were stuck at home investing in delivery homeware and sales were on the up for brands including Emma, Hypnia and Simba.

There are tough times ahead. It wasn’t long ago e-commerce fashion brand Missguided was salvaged by the ever-hungry Fraser Group, and just last week the UK’s biggest online vegan supermarket The Vegan Kind went bust, only to be later saved by an individual shareholder.

Nicola Strange, senior problem solver and impact lead at B+A agency, says category disruptors like Made.com will also find themselves unable to survive.

“Stalwarts can use their vast infrastructures to pivot and respond to rivals, as John Lewis has with its Anyday collection of homewares and fashion,” she says. But for challengers like Made, Strange says they need a way of “adding value, such as social impact commitments, robust sustainability or an overriding brand purpose to keep customers loyal.”

It’s a bleak picture as retailers are suffering from a combination of supply chain issues, spiralling business costs, a living cost crisis tightening consumer purses and a pandemic boom that created an inflated success.

On Monday (October 24) EY-Parthenon’s latest Profit Warnings report revealed 86 UK-listed businesses hit the red zone in the third quarter of 2022 – the highest Q3 performance since the 2008 recession.

The rise and fall of Made.com

Made set up shop in 2011 as an upmarket online-only furniture and homeware delivery brand. It was alone in a niche that was soon crowded by brands such as Wayfair, Habitat, La Redoute and Swoon. The company went public in July 2021 when it was valued at £775m, below its £1bn predicted market valuation. Herschel Ozturk-Walker, marketing manager at Brandwidth, tells The Drum: “Perhaps one can ultimately question the decision to ‘rush’ into public trading during volatile times.”

At the time its IPO was questioned as the company was struggling with achieving profitability at scale.

Ozturk-Walker adds: “Imagine being both the beneficiary and victim of the same thing … For Made.com, the Covid-lockdown phenomenon presents not only their single largest opportunity for growth, but also their greatest risk.”

Strange suggests instead that Made suffered from a disconnect between the external brand and the internal company.

Made-to-order retailer Made.com stopped trading today (October 26) after talks of a buyout fell through, switching off its e-commerce site and replacing it with a holding image of a dog in a bed and a message telling customers to ‘sit tight, we’ll be back soon.’

The business is short of the £70m it needs to survive the next 18 months and, as a result, the share price plummeted by 93% to 1/2p after the announcement came that it had shut up shop.

But it is far from an isolated case. It follows brands such as Eve Sleep, which filed for administration in June (it was saved by rival Benson for Beds). The mattress D2C business was a darling from the pandemic boom era when consumers were stuck at home investing in delivery homeware and sales were on the up for brands including Emma, Hypnia and Simba.

There are tough times ahead. It wasn’t long ago e-commerce fashion brand Missguided was salvaged by the ever-hungry Fraser Group, and just last week the UK’s biggest online vegan supermarket The Vegan Kind went bust, only to be later saved by an individual shareholder.

Nicola Strange, senior problem solver and impact lead at B+A agency, says category disruptors like Made.com will also find themselves unable to survive.

“Stalwarts can use their vast infrastructures to pivot and respond to rivals, as John Lewis has with its Anyday collection of homewares and fashion,” she says. But for challengers like Made, Strange says they need a way of “adding value, such as social impact commitments, robust sustainability or an overriding brand purpose to keep customers loyal.”

It’s a bleak picture as retailers are suffering from a combination of supply chain issues, spiraling business costs, a living cost crisis tightening consumer purses and a pandemic boom that created an inflated success.

On Monday (October 24) EY-Parthenon’s latest Profit Warnings report revealed 86 UK-listed businesses hit the red zone in the third quarter of 2022 – the highest Q3 performance since the 2008 recession.

The rise and fall of Made.com

Made set up shop in 2011 as an upmarket online-only furniture and homeware delivery brand. It was alone in a niche that was soon crowded by brands such as Wayfair, Habitat, La Redoute and Swoon. The company went public in July 2021 when it was valued at £775m, below its £1bn predicted market valuation. Herschel Ozturk-Walker, marketing manager at Brandwidth, tells The Drum: “Perhaps one can ultimately question the decision to ‘rush’ into public trading during volatile times.”

At the time its IPO was questioned as the company was struggling with achieving profitability at scale.

Ozturk-Walker adds: “Imagine being both the beneficiary and victim of the same thing … For Made.com, the Covid-lockdown phenomenon presents not only their single largest opportunity for growth, but also their greatest risk.”

Strange suggests instead that Made suffered from a disconnect between the external brand and the internal company.

By Hannah Bowler

Sourced from The Drum

By 

Video marketing can get your business in front of new audiences in an exciting and engaging way. Here are tips for success.

Over the last couple of years, video has taken over social media, as there’s a new tendency to consume video content. Users prefer to watch short videos rather than see pictures or read posts on . The tendency to prefer video over images started with YouTube, a social media platform where users can upload videos to talk about their chosen topics, share their daily lives or even participate in trendy challenges to keep their audience entertained.

It wasn’t until the rise of TikTok that other social media platforms implemented video content. TikTok became popular during the pandemic when users spent much of their free time in their houses watching and creating short videos. TikTok so trendy because it was an easy-to-use platform, and every user had the opportunity to be seen and go viral.

Video marketing covers different factors because every video is different, meaning that video features are used diversely to reach  goals. Some people use the features to engage emotionally with their audience and make sure to reach the emotional factor to stop them from scrolling in their feeds. Others use it to directly sell a product and provide an experience that will make users click on their video. The truth is that people remember more the content they see than the content they read or hear; having a visual focus will help them remember you and your brand.

 have shifted their marketing efforts into creating more video content. They know users prefer this type of content. As marketing professionals, it is vital to understand the current market, see the user’s behaviour, and understand how they interact with the content you share. Different social media platforms have included video content, and something that started as fun videos to share has become a marketing strategy you can’t miss.

As we said previously, this video trend started with TikTok. It became so big that other social media platforms jumped in as well. Now you can create videos on Instagram with Reels. You can create up to 60-second videos to showcase your brand features and current products and even share how their product or service can solve your life with lifestyle videos. Even YouTube joined the trend with YouTube Shorts. As the same suggests, they are small videos where creators can share snippets of longer videos on platforms or a different type of content that differentiates them from their regular audience.

Learn how video marketing can help your business

Video marketing has multiple benefits. You can get discovered by many people and see your business grow in ways you couldn’t imagine. Today, we will discuss the top three reasons your social media marketing team should implement video in content creation. If you are still considering including videos in your monthly calendars, think about the fact that millions can discover your brand in a short time.

1. Video marketing is great for SEO

One factor influencing SEO is time spent on a website; the same applies to social media platforms. If a user spends a reasonable amount of time on your page consuming and watching your videos, your SEO will significantly improve. That’s why it is so important to create content that catches the interest of your audience.

To create the right content, do a trial-and-error test. Post different kinds of videos and see which ones perform best, and then you will identify the type of content your audience enjoys.

2. You can use videos to sell products

Studies have shown that most marketers say video has helped them directly increase sales. Many marketers say video has helped them increase brand awareness. This means that video enables you to discover your brand and gives your new audience reasons why they should buy your product or service.

Video marketing influences buyers’ decisions. With a video, you can show them the benefits of your product and make them understand how it is helpful for their daily lives.

3. Increase traffic

Video marketing gets your video seen. If used correctly, your videos can reach thousands or even millions of views, helping your brand to get discovered by many potential customers. Different researchers estimated that by this year (2022), 82% of the global internet traffic would come from video streaming and downloads, which translates into an 88% increase in traffic share from 72.3% in 2017.

Whether you want to get discovered, sell your product or position your brand as one of the top results, video marketing is your solution. Don’t be afraid to try it and enjoy results that will take your business to the next level.

By 

Sourced from Entrepreneur

By William Parker

DTC brands must take a page from the CPG book if they want to grow

Les Binet and Peter Field pioneered research on the value of a 60-40 spend on brand building versus sales activation messaging. This mix has shown the right balance of driving short-term sales for growing the brand as a whole and can lead to sustained revenue growth and acquisition of new markets while simultaneously keeping a brand from tapping out a single customer base.

This is great insight, but many DTC brands don’t have the budget or interest to spend 60% of their marketing dollars on brand growth, something difficult to measure or understand.

The combination of easily optimized, digital sales activation channels with cost-efficient distribution has created a new breed of rapid-growth DTC companies that fill niche gaps left by larger, hard-to-transition CPG organizations. Many of these DTC and rapid-growth companies have found great success prioritizing sales activation messaging alone.

This allows for rapid growth, but eventually depletes core audiences. Cost per acquisition begins to rise to unprofitable levels and a DTC brand faces a looming revenue decline.

At some point, even DTC companies that want to maintain some autonomy in their distribution network must expand beyond their immediate consumer base and engage in more broad, typical CPG activities like mass awareness and brand building. To become dominant in their category, DTC brands must be willing to transform their media, message and measurement.

Media mix: Transition to cost-effective, broad-reach vehicles

One pitfall of only using sales activation channels is that they only represent a small portion of the total potential marketplace. Marketers can leverage existing consumer profile information to build an expanded target that is not overly restrictive. The goal is to capitalize on a new, untouched consumer base.

A transition to 60% brand messaging doesn’t have to happen overnight, as brands can (and should) slowly test into larger mass-reach media channels. One concern with larger channels is maintaining adequate frequency. Brands must find high-reach opportunities that match their budget and consolidate spend within select channels to ensure the frequency and flight of this media into shorter spurts to understand its true effect.

One way to leverage existing audience data is to do an analysis of current buyers. Find which types of people over-index in purchasing the product compared to the population at large. This could be a strong indication that these types of people really enjoy the product and others like them may as well.

Take these insights and expand the target to not just those who are likely to purchase a product (as done in conversion strategy) but those that share similar traits to people who are. This will increase your overall reach without trying to hit the entire national market.

Brands can start with 10-15% of the overall media budget and test into each new channel, funding these efforts enough to get market feedback and slowly grow the budgets over time. Yes, even performance brands can find success in TV.

Message: Transition from sales activism to brand building

Many DTC brands leverage logic-based messages over emotive ones. This works great to drive short-term sales but may limit a brand’s ability for long-term growth. It trains consumers to be sensitive to things like price, promotion or features and fails to drive an irrational love of a brand.

Big brands capitalize on impulsive buying through emotional messaging that builds over time. It’s ideal to create a connection with your audience beyond a transactional relationship.

One place to start is to onboard a team to lead this effort. Brand building and sales teams are typically composed of very different personalities. If that’s not possible, start with your consumers and the relevant category. Find a nonrational reason to love the product.

McDonald’s doesn’t talk about how technically good their hamburgers are, they simply chirp that when a customer eats one, they’re “lovin’ it.” Nike doesn’t go into product specs in a 30-second TV ad, they tell us their products help athletes “just do it.”

Unique selling propositions are for rational sales models. These brands have traded product differentiation for product distinction that helps the brand stand out in the crowd. Find out what is missing in the marketplace and fill that gap.

Measurement: Transition from direct attribution to cross-channel contribution

DTC media channels can be easy to measure and quick to optimize. Last-touch attribution is the bread and butter for rapid growth but only tells part of the story, particularly when it comes to building a brand. Brands must leverage multiple measurement solutions to triangulate results and identify channels, strategies and tactics that are working best.

When moving into offline strategies like linear TV, OOH, radio and podcasts, many DTC brands are exploring marketing mix modelling (MMM) as a comprehensive solution. This is also true for brands that market primarily within digital because walled gardens and the iOS 14 update have made it difficult to directly tie media exposure to conversion.

MMM also has the advantage, when done right, to provide insight into marketing’s impact on KPIs beyond sales, allowing for true war-gaming against short- and long-term goals. Additionally, there are new and innovative multi-touch attribution solutions that can bridge the online-offline divide through things like automatic content recognition to help tie TV exposures to a DTC sale.

Many brands leverage experimentation to try new things and bring learnings to larger campaigns. No measurement solution is perfect, which is why it’s key to leverage multiple approaches and put extra effort into your integration strategy.

Sustained DTC growth: Building a brand

There comes a point when every DTC brand must consider investing in larger brand building activities, and it is important to begin making that transition before fully exhausting cost-per-acquisition media tactics. Brand building requires a large and sustained presence, but one that will pay off in the long run.

There is no such thing as a niche brand, only small ones, and small brands often struggle to remain relevant for long. If you’re wondering if it is time to begin the transition, it probably is.

Feature Image Credit: Malte Mueller/Getty Images

By William Parker

William Parker is the vice president of client strategy at Leavened, adjunct professor and board member for the Branding + Integrated Communications Master of Professional Studies program at the City College of New York and a member of our Adweek Academic Council.

Sourced from ADWEEK

By Nadine Rogers

My Ad Center is in the process of rolling out to users around the world.

It is designed to help users control the kinds of ads seen across Google on Search, YouTube and Discover. Users will be able to block sensitive ads and learn more about the information used to personalise the user’s ad experience.

“My Ad Center was designed to give you more control over your ad experience on Google’s sites and apps. When you’re signed into Google, you can access My Ad Center directly from ads on Search, YouTube and Discover, and choose to see more of the brands and topics you like and less of the ones you don’t. You will never have to spend time searching for the right control or decoding how your information is used. Instead, you can manage your ad preferences without interrupting what you’re doing online,” says Jerry Dischler, Vice President, General Manager, Ads.

“Imagine you spent months researching your latest beach trip, and now that you’re back, you don’t want to see vacation ads. With My Ad Center, you can just tap on the three-dot menu next to a vacation ad and choose to see less of those types of ads. You can also choose to see ads about things that you care about, like deals for sneakers or holiday gifts for your loved ones.”

My Ad Center allows you to turn off ads personalisation while making this control easy to find.

If you choose not to see personalised ads, you’ll still see ads, but you may find them less relevant or useful.

This will apply anywhere you’re signed in with your Google Account.

There may also be specific ad topics you don’t want to engage with; in My Ad Center, you can choose to limit ads related to topics such as alcohol, dating, weight loss, gambling, pregnancy and parenting.

“We follow a set of core privacy principles that guide what information we do and don’t collect. We never sell your personal information to anyone, and we never use the content you store in apps like Gmail, Photos and Drive for ads purposes. And we never use sensitive information to personalise ads — like health, race, religion or sexual orientation. It’s simply off limits,” says Dischler.

Users can decide what types of activity are used to make Google products work for you.

Independent of the ads you’re shown. In the past, if your YouTube History was on, it automatically informed how your ads were personalised. Now, if you don’t want your YouTube History to be used for ads personalisation, you can turn it off in My Ad Center, without impacting relevant recommendations in your feed.

“It’s our responsibility to strengthen the ways we keep you in control of your ad experiences, while ensuring that every day, people are safer with Google,” says Dischler.

By Nadine Rogers

Sourced from IT Brief New Zealand

By Jason Aten

Apple isn’t just coming for Facebook’s money, it’s coming for its business.

3.1.3(g) Advertising Management Apps: Apps for the sole purpose of allowing advertisers (persons or companies that advertise a product, service, or event) to purchase and manage advertising campaigns across media types (television, outdoor, websites, apps, etc.) do not need to use in-app purchase. These apps are intended for campaign management purposes and do not display the advertisements themselves. Digital purchases for content that is experienced or consumed in an app, including buying advertisements to display in the same app (such as sales of “boosts” for posts in a social media app) must use in-app purchase.

The first part of that paragraph applies to apps that allow you to place ads elsewhere. For example, Facebook has an app dedicated to creating and managing advertising campaigns. Those types of ads are not affected by this change. On the other hand, you can also go into Instagram, for example, and boost a post directly within the app.

If you build a business based on letting people create content and then pay you money to “boost” that content, giving Apple 30 percent of that money is not good news. Before the change, you got to keep 100 percent of the money you charged people because they actually wanted their friends or followers to see their post. Now, Apple is going to get almost a third of that money.

Math is hard, but I think we can all agree that losing a third of the money you charge for a thing is bad for business. Mostly, it’s bad for Meta, which owns Facebook and Instagram. Here’s why:

First, I should say that I have no idea how much of Meta’s overall advertising business is random people or businesses opening the Facebook app and deciding to boost a post, but it’s more than none. (I asked Meta, but the company did not immediately respond to my request for comment.)

Even if it’s only a little bit more than none, it’s still a problem. Apple isn’t offering any new API or underlying technology that makes boosted content a better advertising business. It’s just collecting rent for the privilege, something it has never done before for this type of transaction. In fact, during Apple’s trial with Epic Games, Phil Schiller made a point during his testimony that the company had never taken a share of developer ad revenue.

It’s not like this is a new business. Facebook has allowed boosted posts for years. Meta has already built out its business model and the technology that makes it work, and–now that it’s successful–Apple would like a cut, thank you very much.

This isn’t even the first time this has happened. A few years ago, the Hey email service got into a public fight with Apple when the iPhone maker blocked updates to the Hey app until it added the ability to subscribe within the app.

The fact that Apple is branching out, looking through apps to find new ways to collect money should be a troubling sign for every developer. Meta’s advertising business didn’t become the second-largest advertising platform because of the App Store or iOS. No, it became so large because it turns out that collecting massive amounts of data about your users to target them with ads is very lucrative.

It actually raises an interesting point, which is that Apple has now decided that, as much as it thinks targeted advertising is bad, it’ll tolerate it on iOS as long as it gets some of the profit. It’s hard to stand on the moral high ground of protecting users from the “data industrial complex, built on a foundation of surveillance,” which is a real thing Tim Cook has said publicly, when you’re making a profit off the same “targeted experiences.”

Apple’s services business is its fastest-growing source of revenue, and most of that is App Store commissions. The thing is, people aren’t necessarily downloading more apps or making more transactions, so the company has to find new types of interactions from which it can collect money in order to grow App Store revenue.

Ultimately, however, the biggest problem for Meta isn’t that Apple is coming for some of the money it makes from boosted posts, it’s that Apple appears to be coming for its business. This is just another in a series of changes Apple has made that have the effect of making advertising harder on the iPhone.

In 2021, Apple rolled out iOS 14.5, which included a requirement that developers request permission before they are allowed to track users, known as App Tracking Transparency. Meta has said before that the change resulted in a loss of as much as $10 billion in revenue last year.

While Meta did not respond to my inquiry, it did provide a statement to The Verge saying that “Apple continues to evolve its policies to grow their own business while undercutting others in the digital economy. Apple previously said it didn’t take a share of developer advertising revenue, and now apparently changed its mind. We remain committed to offering small businesses simple ways to run ads and grow their businesses on our apps.”

It’s true that Apple has been actively growing its own advertising business at the same time it’s making it harder for platforms like Facebook/Meta. Apple has also been adding ads in more places, especially in the App Store. If Apple is serious about building a real advertising product, it could pose an existential threat to Facebook’s dominance.

Apple controls the rules and has perfect knowledge of every transaction on its platforms. It has both the technological capability and the financial incentive to grow an advertising business, or at least try. It hasn’t been particularly successful in the past, but if it is, it could be the end of Facebook.

Feature Image Credit: Getty Images

By Jason Aten

Sourced from Inc.

Sourced from GO BankingRates

Increasing fuel prices and the cost of living in general are affecting the bottom line of many individuals. Finding a side hustle is a good solution to help make ends meet. There are plenty of opportunities on the internet that could help you earn some extra cash without necessarily having to give up your day job. This guide on how to make money online for beginners will give you some ideas on how to get started.

How Can a Beginner Make Money Online?

If you’re looking for ways to earn extra income online as a beginner, here are some of the best options you can choose from:

  1. Sell your clutter
  2. Tutor or teach online
  3. Sell products on Amazon
  4. Rent out your belongings
  5. Earn rewards
  6. Start a blog
  7. Sell handmade goods
  8. Start a drop-shipping business

1. Sell Your Clutter

If you’re a fan of Marie Kondo and her method of only keeping things that bring you joy, you could clear out your home and make some money on the side. There are plenty of websites where you can sell clothes, accessories, home furnishings, collectibles and more. All you need to do is photograph the items and write a description of what you’re selling. Some marketplaces and websites you could sell your items from include:

  • Poshmark (fashion)
  • eBay (collectibles and nearly everything else)
  • Facebook Marketplace (local and longer-distance shipping)
  • Craigslist (local)

While the opportunity is there to make money, be sure to watch out for scams, especially in the local marketplaces.

2. Tutor or Teach Online

If you have a skill that’s worth sharing, you may be able to tutor or teach someone else online. Becoming an online homework tutor or an English instructor to individuals in other countries are a couple of the most common options.

You don’t even need an educational degree — you can help grade school kids with their homework or a high school student with algebra or geometry if you have some knowledge on the topic. Some places you can advertise your skills and services to teach online include:

  • Wyzant
  • TutorMe
  • Cambly
  • VIPKid
  • Tutor.com

3. Sell Products on Amazon

If you’re a master of finding the best deals in stores near you, it may be a profitable online business. You could make cash on the side by reselling clearance items for a profit on Amazon with a seller account.

If you have less than 40 items per month to offer, you can sign up for the Individual plan. With this plan, you’ll incur a fee of 99 cents per item sold. For more volume, you can sign up for the Professional plan, which comes with a fee of $39.99 per month. Note that both plans come with additional transaction fees once you sell the items.

Some of the best places to hunt for discounted items to resell include:

  • Ross
  • Marshalls
  • HomeGoods
  • Big Lots
  • Outlet stores

If you find items at great prices that you think could sell well, you can list them via your Amazon account. If you opt to use the Fulfilment by Amazon service, you can ship the items to an Amazon fulfilment centre, and if they sell, the retailer will ship orders directly to customers and handle customer service and returns for your FBA orders.

4. Rent Out Your Belongings

There are a growing number of websites that allow you to rent out your belongings. Some examples of platforms you can use to rent things out for a profit include:

  • Swimply: Rent out your swimming pool for the day
  • Turo: Rent out your car
  • Airbnb: Rent out a home or room as a vacation rental

Most of the websites that let you offer your items as rentals offer insurance or coverage that protects your belongings against loss or damage and even offer some liability if something goes wrong.

5. Earn Rewards

If you have some downtime and don’t mind spending some time on your phone or a computer doing activities such as taking surveys or watching videos online, you could earn points, rewards and cash.

Websites like Swagbucks, InboxDollars and Survey Junkie work with brands to receive consumer input about their goods and services. In some cases, you may even receive products to try out and review.

For more info on how you can make money by investing a few minutes every day to shop online, surf the web or answer some questions, check out these money-making apps.

6. Start a Blog

It could take some time before you see any rewards after starting a blog. This is simply because you’ll need to invest time and effort to write your blog posts and find an audience willing to read them. However, the investment could be well worth it. Once you build a loyal audience, there are many ways to make money from the blog. Some ways include:

  • Ads: Google Adsense is a great way to sell space on your blog to the right advertisers for a fee. Each time a reader clicks on an ad, you’ll receive some money, which depends on the category and popularity of the topic.
  • Affiliate marketing: With affiliate marketing, you can promote a certain product and if someone purchases it, you’ll receive a commission. One of the easiest ways to get started with affiliate marketing is by using Amazon Associates. You’ll need to apply, but if you’re approved for an account, you’ll earn a commission when a customer you referred makes a purchase.
  • Selling your own products: If you have a unique voice or experience that could be useful to others, you could sell your goods or offer services for a fee, write an e-book for sale or even start a subscription-based membership for select readers.

7. Sell Handmade Goods

If you enjoy making things such as bedazzled phone cases or hand-knit blankets or scarves, you may be able to sell your creations online on websites such as Etsy or Amazon Handmade.

For example, once you set up an Etsy account, you could list products for 20 cents per item for up to four months. If the items sell, you’ll pay a transaction fee of 6.5% and a payment processing fee of 3% plus 25 cents. Selling your handmade goods, especially if they’re unique and popular, could be a great way to make money online for beginners.

8. Start a Drop-Shipping Business

Drop-shipping is a way to sell products without having to invest too much money to get started. You won’t have to purchase and hang on to products in the hopes of selling them and then packing and shipping them yourself. All you need to do is set up a website with products, and when a purchase is made, the manufacturer you work with sends the product directly to the customer on your behalf.

It does take some time to learn the ins and outs of the business, but there are plenty of resources, especially when it comes to creating a website. There are templates you can use from websites such as Shopify and WooCommerce that can help you set up a professional-looking website in no time so you can start selling right away.

Takeaway

The internet offers nearly limitless opportunities to make a living with side gigs. All you need to know to get started is how to make money online as a beginner. Regardless of the path you choose, do your research. There are plenty of resources available that explain the steps required, what works — and what doesn’t.

Feature Image Credit: LightField Studios / Shutterstock.com 

Sourced from GO BankingRates

 

By

An excerpt from ‘All The World’s A Stage: A Personal Branding Story’, by Ambi Parameswaran.

‘We spoke about executive presence and executive voice. But digital technology is changing the way we work. Many companies are offering their employees the flexibility to work from home or, in fact, from anywhere. And this trend grew exponentially during the pandemic. Where does all this presence and voice go in that scenario?’ Shankar had a great poser for the three of us.

Kunal decided to chime in with his additional query, ‘Well, many financial institutions too are examining how to make work more modular, so that people can have greater work-life flexibility. What Shankar is asking is quite pertinent. I know a company that has been having even board meetings where directors join virtually from several countries. I am also wondering if there is a need to relook at all the executive presence and executive voice gyan we discussed a few minutes ago.’

‘Virtual meetings are definitely becoming more and more common, but that does not mean that we need to throw out what we know about building personal brands through executive presence and voice,’ Rita said.

I knew that this was a new domain and we all knew very little about how this would shape up in the years to come. There were many contradictory thoughts going through my mind. But I decided to wade in with a question. ‘Well, Shankar, what are the key principles of executive presence and executive voice?’

‘We just went over that. Make sure you look smart and speak well. And be consistent. Shankar repeated what we had discussed earlier. He, however, followed it up with a question. ‘But when doing a virtual meeting, you are reduced to a little box, and sometimes it’s just audio. All your executive presence is nothing in a small box, no?’ Shankar asked.

‘Shankar, even in a small window you can appear like a ghost or a smart executive. I know some managers hold meetings with a brightly lit window right behind them. If they only flipped directions and faced the light, they would look much better and not ghost-like. Or look at the way you dress for a virtual meeting. Some executives are dressed in t-shirts when the rest of the attendees are formally dressed,’ I replied.

Rita jumped in with her suggestions on what works in virtual meetings. ‘I read somewhere that there are a few key principles of running a good virtual meeting. And those will help you build your executive presence.’

‘What are those principles, Rita?’ Shankar was now curious. Clearly, he was getting ready to implement some of these best practices for his virtual meetings.

‘Some of the principles are simple. When doing a virtual meeting always face the light. Don’t have the brightest light in the room behind you. And just because it is a virtual meeting that you are attending from home, you cannot dress inappropriately. Always dress right. Ensure that you find a place in your home that is tidy and will not distract the other attendees. As far as possible, find a room that is quiet or keep putting yourself on mute when you’re not talking. Background household noise can’t be helped but can be disturbing. Even if you’re in your office, you’ll be surprised how bothersome white noise can be in virtual meetings. Then there is the nostril problem,’ Rita stopped for effect.

‘What nostril problem are you talking about? Are you once again making fun of my big nose?’ Kunal asked with a half-smile.

‘No, not your nose, silly. I have attended meetings where the attendee is showing off his nasal hair. The simple rule is to ensure that the camera of your laptop or your webcam is at eye level,’ Rita added.

‘Wow, Rita, you are the expert,’ I complimented her on the simple hacks she had suggested. ‘In addition to these key things, I think you must also ensure that you test the system and the bandwidth so that you don’t end up freezing all the time. I always have a backup network to go to and keep doing speed tests to ensure that my internet speed is good.’

‘Everything you’re saying makes sense. But how can everyone ensure all of the above? Many people live in small apartments. How can they fulfil these conditions?’ Shankar wanted to know.

‘Shankar, if people are going to attend meetings from home, then they have to find a corner that is well lit and quiet. And investing in a good internet connection and a backup internet dongle aren’t big asks,’ Rita fired back.

‘I think all that we discussed about executive presence and executive voice applies to virtual meetings too. You need to arrive in time and should be able to join the meeting without any technical glitches. You should have done your homework and not be distracted or looking at your mobile phone when the meeting is in progress. Mute your mic when not speaking. Minimise body movements so it does
not distract the others. Pay attention and participate. In fact, virtual meetings give us an opportunity to put up our hands or send questions and comments in the chat box. All these can help improve the quality of meetings and our personal effectiveness,’ I added.

‘I get it now. Some of these are simple things but we may not pay attention to them,’ Shankar was nodding in agreement. ‘Yes, Shankar. In fact, going forward for a company like yours, that deals with global customers, virtual meetings may be a blessing. And if you run them well, they can improve your effectiveness,’ Rita said.

‘Absolutely, Rita. I think the virtual world is rapidly changing the way we do business. And those of us who understand these new rules of the game can get ahead of the pack,’ Kunal added. Kunal had been doing virtual meeting with global investors.

‘One thing that you have to agree on is that these virtual meetings are a damn sight better than those boring teleconferences we used to have earlier,’ I added.

‘Oh yes! Some of these routine telecalls in my previous job were a waste of time. They used to run for hours and we used to put the call on speakerphone and get on with our work. Only to say “great initiative” or “good point” every fifteen minutes,’ Kunal laughed as he said that.

‘You know that a lot of what we discussed here may sound basic, but you will be surprised to know how often these simple rules are violated or even forgotten. I often spend time coaching executives on the norms of digital meetings,’ Rita explained.

‘I think well-run virtual meetings can be a big help. They can save some valuable resources. And from what you guys are saying, the rules we discussed earlier for personal branding and executive presence are applicable to the virtual world too, right?’ Shankar seemed to have seen the light. Shankar’s next question was something I had expected much earlier. ‘Guys, you have been schooling me about personal branding, but I think we are missing out on one important area—digital and social media. Aren’t those essential for personal branding in this day and age? I’m hoping to hear a no, because I hate social media of any kind,’ Shankar said. And we had another topic to unravel.

Feature Image Credit: Illustration from the book 

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Sourced from Scroll.in

By Douglas A. McIntyre

Many people who use Twitter the most frequently recently stopped using it at all. This presents new owner Elon Musk with a problem he may be unable to solve. The financial results needed to support the deal’s debt could deteriorate instead of improving.

Twitter Inc. (NYSE: TWTR) is losing its most active users, internal documents show. According to Reuters, “heavy users” create about nine of ten tweets each month. Heavy users also number about 10% of users, and they generate about 50% of Twitter’s revenue. Reuters reports that the information comes from a report titled “Where Did the Tweeters Go?”

The best reference for the effects of this problem is Twitter’s quarterly financials. Twitter’s revenue was $1.2 billion in the most recently reported quarter. Even a drop of $100 million would drive Twitter well into the red. Advertising revenue already has started to decline because of the recession’s impact on marketing budgets.

Musk may have only one choice to offset the drop in revenue. There are rumors he could cut as many as half of Twitter’s employees. This would mean the company could not monitor bad actors. And the effect on morale would be harsh enough for the best people left to seek jobs elsewhere.

Twitter’s annual debt service may be in the hundreds of millions of dollars. Financial firms that supported Musk’s ownership are already concerned they will take huge losses. If the Reuters report is accurate, this is a certainty.

It may be that the worst of Twitter’s multiyear slide began to doom its future as a growth company. That growth is all that has supported its stock, which has dropped by double-digit percentages this year. The only thing that has kept it from collapsing is Musk’s buyout.

Musk tried to pull out of the Twitter deal, and that would have cost him over $1 billion. Now, that sum seems cheap compared to what the company will lose in the future.

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By Douglas A. McIntyre

Sourced from 24/7 Wall St

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A mod of DeepMind’s game engine finds a shortcut for an algorithm unimproved on since the punch-card era

An artificial intelligence system from Google’s sibling company DeepMind stumbled on a new way to solve a foundational math problem at the heart of modern computing, a new study finds. A modification of the company’s game engine AlphaZero (famously used to defeat chess grandmasters and legends in the game of Go) outperformed an algorithm that had not been improved on for more than 50 years, researchers say.

The new research focused on multiplying grids of numbers known as matrices. Matrix multiplication is an operation key to many computational tasks, such as processing images, recognizing speech commands, training neural networks, running simulations to predict the weather, and compressing data for sharing on the Internet.

“Finding new matrix-multiplication algorithms could help speed up many of these applications,” says study lead author Alhussein Fawzi, a research scientist at London-based DeepMind, a subsidiary of Google’s parent company Alphabet.

“AlphaTensor provides an important proof of concept that with machine learning, we can go beyond existing state-of-the-art algorithms, and therefore that machine learning will play a fundamental role in the field of algorithmic discovery.”
—Alhussein Fawzi, DeepMind

The standard technique for multiplying two matrices together is usually to multiply the rows of one with the columns of the other. However, in 1969, the German mathematician Volker Strassen surprised the math world by discovering a more efficient method. When it comes to multiplying a pair of two-by-two matrices—ones that each have two rows and two columns—the standard algorithm takes eight steps. In contrast, Strassen’s takes only seven.

However, decades of research after Strassen’s breakthrough, larger versions of this problem are still unsolved. For example, it remains unknown how efficiently one can multiply a pair of matrices as small as three by three, Fawzi says.

Here, we show the standard algorithm compared with Strassen’s algorithm, which uses one less scalar multiplication (seven instead of eight) for multiplying two-by-two matrices. Multiplications matter much more than additions for overall efficiency.DeepMind

“I felt from the very beginning that machine learning could help a lot in this field, by finding the best patterns—that is, which entries to combine in the matrices and how to combine them—to get the right result,” Fawzi says.

In the new study, Fawzi and his colleagues explored how AI might help automatically discover new matrix-multiplication algorithms. They built on Strassen’s research, which focused on ways to break down 3D arrays of numbers called matrix-multiplication tensors into their elementary components.

The scientists developed an AI system dubbed AlphaTensor based on AlphaZero, which they earlier developed to master chess, Go, and other games. They converted the problem of breaking down tensors into a single-player game and trained AlphaTensor to find efficient ways to win the game.

The researchers noted that this game proved extraordinarily challenging. The number of possible algorithms that AlphaTensor has to consider is much greater than the number of atoms in the universe, even for small cases of matrix multiplication. In one scenario, there were more than 1033 possible moves at each step of the game.

“The search space was gigantic,” Fawzi says.

“In the next few years, many new algorithms for fundamental computational tasks that we use every day will be discovered with the help of machine learning.”
—Alhussein Fawzi, DeepMind

When AlphaTensor began, it had no knowledge about existing algorithms for matrix multiplication. By playing the game repeatedly and learning from the outcomes, it gradually improved.

“AlphaTensor is the first AI system for discovering novel, efficient, and provably correct algorithms for fundamental tasks such as matrix multiplication,” Fawzi says.

AlphaTensor eventually discovered up to thousands of matrix-multiplication algorithms for each size of matrix it examined, revealing that the realm of matrix-multiplication algorithms was richer than previously thought. These included algorithms faster than any previously known. For example, AlphaTensor discovered an algorithm for multiplying four-by-four matrices in just 47 steps, improving on Strassen’s 50-year-old algorithm, which uses 49.

“The first time we saw that we were able to improve over existing known algorithms was very exciting,” Fawzi recalls.

These new algorithms possess a variety of different mathematical properties with a range of potential applications. The scientists modified AlphaTensor to find algorithms that are fast on a given hardware device, such as Nvidia V100 GPU and Google TPU v2. They discovered algorithms that multiply large matrices 10 to 20 percent faster than the commonly used algorithms on the same hardware.

“AlphaTensor provides an important proof of concept that with machine learning, we can go beyond existing state-of-the-art algorithms, and therefore that machine learning will play a fundamental role in the field of algorithmic discovery going forward,” Fawzi says. “I believe that in the next few years, many new algorithms for fundamental computational tasks that we use every day will be discovered with the help of machine learning.”

AlphaTensor started with no knowledge about the problem it tackled. This suggests that an interesting future direction might be to combine it with approaches that embed mathematical knowledge about the problem, “which will potentially allow the system to scale further,” Fawzi says.

In addition, “we are also looking to apply AlphaTensor to other fundamental operations used in computer science,” Fawzi says. “Many problems in computer science and math have similarities to the way we framed the problem in our research, so we believe that our paper will spur new results in mathematics and computer science with the help of machine learning.”

The scientists detailed their findings on 5 October in the journal Nature.

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Sourced from IEEE Spectrum