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In News

Elon Musk speaks to Twitter staff in first all-hands meeting where he turned up 10 minutes late, discussed alien existence and said he will tolerate ‘pretty outrageous tweets’ ahead of his $44 billion takeover

June 23, 2022 No Comments

The all-hands meeting was set to start at 9 am PT but held an hour late
The meeting, a Q&A, saw Musk speak to 7,500 employees from a shakily held smartphone, which he looked to be holding in his hand.
Musk proposed prospective policies such as having users pay for verification
The CEO said that only ‘excellent’ contributors are entitled to work from home
He was not asked by staffers about his commitment to the looming Twitter deal

Elon Musk spoke to staffers at Silicon Valley tech giant Twitter for the first time Thursday, in a virtual meeting that saw the outspoken exec set plans for the company ahead of his $44 billion takeover.

The all-hands meeting, held just after 9 am PT, saw Musk speak to 7,500 employees from a shakily held smartphone, which he looked to be holding in his hand.

Arriving ten minutes late, Musk, 51, utilized a freewheeling Q&A format for the conference, where he addressed topics ranging from free speech, layoffs, and his preference for in-person work.

Musk also mused about the existence of aliens and other space civilizations during the hour-long talk, and affirmed his stance that the social media company should strive to help ‘civilization and consciousness.’

Musk also addressed plans to take the position of CEO of the company ahead of the planned takeover, as well as his own political stance.

It was the billionaire’s first interaction with the company’s thousands of rank-in-file workers, whom he will likely soon take charge of if his buyout proves successful.

Elon Musk spoke to staffers at Silicon Valley tech giant Twitter for the first time Thursday, in a meeting that saw the exec set plans for the company ahead of his $44 billion takeover

It was the billionaire’s first interaction with the company’s thousands of rank-in-file workers, whom he will likely soon take charge of if his buyout proves successful

Reporters said Musk addressed topics ranging from free speech, layoffs, and his preference for in-person work during the hourlong call, held Thursday morning

The Musk-led meeting, much like the man himself, served as an amalgam of both humour and substance.

In it, the South African mogul set the lofty goal of growing the site’s userbase to 1 billion monthly/daily active users – more than four times its current number of users.

The company said in its Q1 2022 earnings that it had 229 million users as of March.

While outlining a plan to achieve that number, Musk declared that the social media would only be truly successful if it can somehow further civilization and collective consciousness, he said.

He further told staff that he felt advertising should remain important for the company – contradicting previous assertions that the site should not run ads, Reuters reported.

‘I think advertising is very important for Twitter,’ Musk said. ‘I’m not against advertising. I would probably talk to the advertisers and say, like, “hey, let’s just make sure the ads are as entertaining as possible.”‘

While he said he wants ads to be entertaining, Musk proclaimed that he would not allow people to advertise ‘bad products’ that do not deliver on makers’ promises.

Musk, who has described himself as a moderate in recent years but has showed increasingly right-wing views in recent months, was then asked by staffers at the notoriously progressive company about his political views, which have seemed to shift as of late

Musk responded by reiterating that he supports ‘moderate politics’ and that he’s ‘pretty close to center.’

He added that he wants to maintain users’ free speech on the platform, by allowing extreme or ‘outrageous’ views on their social media – as long as they are within the bounds of the law.

Musk went on to say that he has voted Democratic at every election until this week, when he cast a ballot for Republican Texas Rep. Maya Flores – an assertion he had already made on the platform Wednesday.

Meanwhile, world’s richest man Musk is currently embroiled in a months-long deal to but Silicon Valley social media giant Twitter for roughly $44 billion – and his stark anti-remote sentiments would likely fly in the face of the company’s more relaxed work from home rules

Just hours before, Musk announced on the platform that he was leaning toward Conservative Florida Gov. Ron DeSantis as a potential next president, and predicted a ‘red wave’ would hit the country come November for midterm elections.

Musk, a staunch libertarian, went on to posit that making Twitter a paid service may prove beneficial to the company.

He said that one of his goals was to make the platform too expensive for foreign entities to feasibly deploy armies of bots – such as those used by Russian agents on the platform to influence the 2016 presidential election – to influence public opinion.

The conversation then turned to Musk’s view on remote working – a subject that seemed to be on the top of the minds of staffers at the meeting, which was moderated by a Twitter executive.

Musk has previously said he would fire Tesla employees if they did not work at least 40 hours a week in their respective offices.

Musk has also hit out against remote working policies in recent months, blasting Americans for ‘trying to avoid going to work at all’ – in contrast to workers in China who stay at the factory ‘burning the 3am oil’.

In a surprising exception, Musk said that only “excellent contributors” should be permitted to work from home and that too many people were dwelling on the idea of remote work.

Meanwhile, as a private company, Musk said that Twitter would have a similar compensation structure to that of SpaceX, offering stock and options awards and liquidity windows every six months.

An employee then asked if the businessman desired to take the position of CEO if the deal – which has been approved but put on pause over Musk’s concerns of the number of fake or spam accounts on the service – does go through.

Musk, however, seemed to brush away the question with a non-answer, saying that he’s not that hung up on titles but does want to ‘drive the product in a particular direction.’

He went on to cite the level of responsibility the role demands, and the ‘chores’ CEOs typically have to deal with.

And while he said that he doesn’t really care what the title is, the mogul went on to assert that people do need to listen to him if the deal goes through.

Then, in a bizarre turn, the conversation turned to extraterrestrials, sources who attended the meeting said.

According to insiders, Musk – going on a tangent – said conceded he hasn’t seen actual evidence of aliens, but added that does not mean they do not exist.

‘I have seen no actual evidence for aliens,’ the Tesla and SpaceX CEO reportedly said.

On the more serious topic of layoffs, Musk said that any nixings would be considered on a performance basis.

In response, employees reportedly wrote in a Slack chatroom meant to send in prospective questions to be approved by the presiding moderator, CMO Leslie Berland, that many of their worries about layoffs, remote work, and diversity measures were confirmed during Musk’s spiel.

Employees reportedly flooded the chatroom with memes where they jokingly branded themselves ‘exceptional’ to fit in with Musk’s proposed remote policy, and complained that Musk was not providing any useful answers on his vision for the company.

According to a source who spoke to CNBC, the majority of the reactions on the Slack messaging board were negative in nature.

The meeting did not see Musk address his commitment to the Twitter deal, which has yet to be finalized.

Sources reportedly said he was not asked the question.

The Tesla Boss has been complaining about fake accounts or bots on the Twitter platform and said that this has complicated his bid to purchase the company for $44billion.

Musk claimed he wanted to pause the deal to verify that false or spam accounts represented fewer than 5 percent of the company’s 229 million users during the first quarter.

‘My offer was based on Twitter’s SEC filings being accurate. Yesterday, Twitter’s CEO publicly refused to show proof of <5%. This deal cannot move forward until he does,’ he said.

Musk has speculated that bots could make up at least half of Twitter’s users, more than 10 times the company’s official estimate – an issue that he repeatedly reiterated during Thursday’s discussion.

The tweet caused Twitter’s stocks to nosedive since his deal was announced, as analysts speculated that Musk is trying to negotiate a lower purchase price or pull out of the agreement entirely.

He is currently being investigated by the SEC for those claims.

Twitter shares climbed a bit during the meeting, and and are up 0.8 percent from Wednesday’s close. Tesla’s stock, meanwhile, is still down 7.8 percent, as many question if the mogul can successfully steer three companies ahead of the looming Twitter deal – which will cost Musk a cool $1billion if he backs out.

The SpaceX CEO has seemingly taken a break from running his businesses as the deal sits in limbo, spending time with his new girlfriend, Australian actress Natasha Bassett.

he couple enjoyed a low-key lunch in the billionaires paradise of St Tropez on Monday.

The pair were seen enjoying a meal at the Cheval Blanc hotel, where rooms cost upwards of $1,300-a-night, a drop in the ocean for the world’s richest man.

Musk, and Bassett, the CEO’s youngest girlfriend yet at 27, sat in full view of the hotel’s pool and bathers.

The couple are believed to have started dating in February this year, when they were spotted getting off Musk’s private jet in L.A.

Musk welcomed his second child with ex-girlfriend Grimes in December last year via surrogate. They called quits on their romance two months earlier in September.

Musk has been in the South of France for the last week attending galas and weddings

The pair chatted, drank wine and ate fries as they caught up in between events in the busy Riviera hotspot

Elon Musk and Natasha Bassett saunter bathers who were oblivious to the world’s richest man

By Alex Hammer For Dailymail.Com

Sourced form MailOnline

In News

8 Time-Saving Content Marketing Tools to Ramp Up Your Team’s Productivity

June 22, 2022 No Comments

By Neelam Goswami

Content marketing is an effort-intensive area of business. Creating quality content, distributing and promoting it to reach the right audience, and ensuring it delivers on your business goals is no mean feat.

From digging up ideas to measuring the performance of your content, there is a lot that content teams and marketers have to strive for. Managing all of it without the right content marketing tools is like sending an army to war without ammunition.

The Content Marketing Software market is expected to grow at a CAGR of 18.7% globally, reaching a market size of nearly USD 22.6 billion by 2028. So if you aren’t making use of the right productivity tools for your content process, you might be falling behind in the race. Productivity-boosting content marketing software can help you automate and speed up a lot of tasks for your content team, freeing up time for more strategic work.

From generating ideas to actually creating and scheduling content, there is a tool for almost every marketing activity that you can think of today. But picking the right tools from a sea of options is a challenge in itself. There’s a lot to consider. On one hand, you may be taking productivity up by a few notches but on the other, you’re probably paying a lot more than what you’re gaining – bringing your ROI down.

Here are a few time-saving tools for content teams and marketers that can do you justice, both in terms of capabilities and pricing.

1. Narrato – Content creation, planning, and collaboration

Content creation is by far one of the most challenging areas of content marketing. In a 2022 survey by SEMRush, some of the top content marketing challenges pointed out by respondents included creating content that resonates with their audience, improving content SEO performance, and producing authentic, high-quality content.

The scattered toolset that your content team has to use to plan, create and optimize content to deliver results does not make things easy for anyone. Often both productivity and collaboration take a hit, reflecting poorly on the final outcome.

This is where the content creation, optimization, and management platform, Narrato shines through. Narrato brings together all the key tools required for content planning, workflow, and team management, plus content creation and optimization – all in one place.

Narrato’s key features include:

Content creation and optimization – You can create content on Narrato itself and optimize your content too. They have a powerful AI content assistant that lets you optimize content for SEO, grammar, and readability. You can also use the AI writer on the platform to generate content for common use cases like creating blog post intros, conclusions, outlines, improving your content or turning paragraphs into bullets, and so on. The platform also has a free image search tool and a Canva integration for creating graphics to go with your content.
Content planning – The content planning tools on Narrato include an AI idea generator for generating new topics for your articles and blog posts. You can generate automatic SEO content briefs to get suggestions on keywords, topics/questions to include, references, and other SEO parameters. To help you organize and plan your content efforts better, there is a content calendar and kanban boards as well.
Content and workflow management – On Narrato, you can assign tasks and take every task through a set of workflow statuses, ensuring you are in control of the process. Workflow automation and bulk actions boost productivity and help save time throughout the content process. All your content can be neatly organized in folders under projects to manage a repository.
Content collaboration and communication – Users get access to on-platform messaging and in-line text commenting for easier collaboration on a content task.
Team management – There are different user roles with custom access to give you better control over which users can access which projects. There is a Client (Guest) role for agencies and a freelance content creator team can also be easily managed including their payment accounting and management.
Content marketplace – Narrato has a content marketplace too, with hundreds of expert freelance writers. Your order is automatically matched to the best-suited writer on the platform and the finished content is delivered within 24 to 48 hours.

Pricing:

Narrato has a free plan for individual content creators and teams just getting started. The Narrato Workspace paid plans start at $8 per user per month which include advanced features like Revision History, Automatic SEO content briefs, Freelancer payment management, white labelling, and more. The pricing for the content marketplace is bucketed under 4 service levels.

2. Easel.ly – Infographic creation

Every content marketing team needs to create visuals and infographics to go with their content. And hiring a graphic designer is not always an option, be it for budget constraints or other limitations. Neither is it easy for content creators without design experience or knowledge to learn graphic design, because the learning curve can be quite steep.

Intuitive software that allows you to easily create infographics, without any expertise in design, is a must-have productivity tool for content teams.

Easel.ly is a graphic design tool that will save you a lot of time on your infographics and visual elements. Apart from infographics, you can build reports, presentations, ads, charts, and more. There are thousands of templates for various use cases, such as health, food, travel, product comparisons, social media, financial, and many others.

The ease of use of the platform makes it convenient to operate for anyone on your content team. You can add team members to collaborate on a design. You can also share your designs directly from the platform via email, a public link, or even on Facebook and Twitter.

Easel.ly also has an unlimited graphic design service if you’re planning to outsource it, particularly handy for small businesses with a small content team. You can choose to hire a designer part-time or full-time and all you will have to do is share a brief.

Pricing:

Easel.ly pricing plans include student, individual, and business plans. The Individual plan is priced at $4 per month and the Business plan with additional features costs $5 per month. Paid plans for graphic design services on Easel.ly start at $120 per month

3. Portent’s Content Idea Generator – Ideation and topic inspiration

The first step in content creation for marketing is generating ideas. Finding new and engaging topics for your blog posts, articles, eBooks, podcasts, videos, etc. can be tough, especially if you are creating content frequently. If you have to compete in the market, your content has to be both fresh and yet something that the audience wants to read about. And the topic is the first thing anyone would look at to decide if it’s worth their time.

A good ideation and inspiration tool can be a lot more productive than having to brainstorm new topics with the entire team every time.

Portent’s Content Idea Generator is one such ideation and topic inspiration tool that many marketers vouch for. It is a simple tool with very little to talk about. But it does what it says. All you need to do is enter your subject or keyword and the tool churns out an attention-grabbing title in seconds. If you want alternatives you go on clicking on ‘See Another Title’ to generate new suggestions.

You can also click on the title generated to get some quick tips on why the title could work and how to craft better titles.

Pricing:

Portent’s Content Idea Generator is free to use.

4. Norbert – Email finder

In content marketing, you often have to reach out to people, be it influencers in your industry or another brand you would like to partner with. Reaching out is not the hard part, but finding their contact information is. It is hard to find the right email addresses for your cold outreach, and if your messages don’t land in the right inbox, it is just wasted time and effort.

An email finder tool like Norbert can be very handy for your content team in this regard.

The tool helps you find email addresses based on the contact name and company URL you provide. The platform also has a contact database that is regularly updated. Email addresses retrieved by Norbert are also verified to check for accuracy and assigned with a ‘certainty score’.

This makes the process of contact extraction a lot faster than the manual process of digging through databases and social media accounts. Norbert also helps you build contact lists for building resourceful relationships in business. In content marketing, Norbert can help you find relevant emails for reaching out to other blogs for link-building efforts, and also for content distribution.

Norbert integrates with most other platforms like HubSpot, Salesforce, Zapier, Google Chrome, and others.

Pricing:

The first 50 emails you extract are free on Norbert. The Norbert paid plans start at $49 per month for up to 1,000 leads and go all the way up to 50,000 leads at $499 per month.

5. Alitu – Audio and podcast editing

Podcasts are a raging trend in the content marketing world right now. Brands that are not investing in podcasts may soon be losing out on a major chunk of their audience if this trend sustains. But creating podcasts and especially editing them to arrive at something share-worthy is a painstaking task.

So if you are considering including podcasts in your content strategy, you will need an audio editing tool to ensure quality.

Unless you have a professional on your team, you should be looking for more intuitive and easy-to-use tools where you don’t have to put in much time or effort.

Alitu provides just that. It is a simple recording and editing tool that has some very useful features. The automated audio clean-up automatically reduces all background noise and levels the audio when you upload a file, for a crisp and clear final product.

You can record podcasts remotely with up to 5 guests using the call recording feature. The recorded call is added to the Alitu library, so no upload is required. You can also highlight any mistakes and silences that you don’t want in the final output and the tool will remove them for you. Intros and outros to your podcasts can be set once and will be added to every new podcast created.

You can also directly publish your podcast to your favourite hosting services directly from Alitu.

Pricing:

Alitu offers a free trial. There is a monthly and yearly plan priced at $32 per month and $320 per year respectively.

6. Hashtagify – Hashtag analytics

As a content marketer, your primary goal is for your content to be found by the right audience, irrespective of which channels you publish on. Your team may be creating excellent content but if it doesn’t reach the right audience, the effort is all in vain. For your social media content, using the right hashtags is one sure-fire way to increase your reach.

But finding the right hashtags again demands research. From finding what is trending to what your target audience may be searching for, it’s a lot for a small content marketing team to handle.

Using a hashtag analytics tools like Hashtagify can help. Hashtagify boosts your hashtag marketing by suggesting the best hashtags for Twitter and Instagram based on your target keyword. Along with relevant hashtags to use, it also shows you a popularity score for your target hashtag, a recent popularity score, and monthly and weekly trends.

It also offers hashtag suggestions based on your content and also helps identify Twitter influencers in your niche, who you could connect with.

Pricing:

The platform offers a free trial. Hashtagify paid plans start at $29 per month.

7. Tomato Timer – Time tracking

Nothing helps save time more than keeping track of time. This is why your content marketing team needs a time tracking tool that can help them be productive, take much-needed breaks between work and maintain a good balance.

The Tomato Time, recently acquired by Toptal, is a simple and easy-to-use time-tracking tool that works on the Pomodoro technique in which you break your work into 25-minute sessions followed by 5-minute breaks. With the Tomato Timer, however, you can choose between a short and a long break of 10 minutes as well.

You can change the settings to customize the work and break session times. You also get desktop alerts on Chrome, Firefox, and Safari.

Pricing:

Tomato Timer is a free tool.

8. Murf – AI voice generator

Adding narration to your videos is a great way to add a human touch and help the audience connect better with the content. But adding voiceovers to videos is not everyone’s cup of tea. Neither is hiring voiceover artists very pocket-friendly for every business.

This is where you can save both time and money by trying a voice generator tool instead. An AI voice generator tool like Murf can help you create quality, human-like voiceovers for all your videos, animations, podcasts and similar content.

Murf helps you create studio-quality voiceovers for different use cases within minutes. There are different options available for product developers, marketers, authors, animators, podcasters, and more. The Murf library has over 130 text-to-speech voices in 20 different languages. You can easily upload your creatives, be it a video, image, or music, and sync it with the voiceover you choose. You can also change the pitch, punctuation, and emphasis where you need to so that your message is rightly conveyed in the voiceover.

Not just text-to-speech, but you can also convert your voice recordings to AI voiceovers. With the Enterprise plan, you can add your team members to collaborate on projects too.

Pricing:

The free plan gives you access to up to 10 minutes of voice generation and transcription. Murf paid plans start with the Basic plan for individuals priced at $13 per month and can go up to $166 for the Enterprise plan for teams.

Wrapping up

In the competitive world of content marketing, time is money. The more productive your content marketing team is, the more likely it is that their brilliant ideas will be put to action.

But they cannot deliver their best unless they have all the resources they need for success. If your team is overworked and stressed, they cannot be productive. These few time-saving tools should be a good place to start when it comes to empowering and enabling your team.

With a little help from these tools, you are sure to witness a noticeable difference in both productivity and your team’s morale.

By Neelam Goswami

Neelam Goswami is a content writer and marketer working with a leading content writing service – Godot Media. She has written for several reputed brands in the digital and content marketing space including Neal Schaffer, Mio, and Content Studio, among others.

Sourced form JeffBullas.com

In News

Three trends that will have your marketing department humming

June 22, 2022 No Comments

By Liz Carter

As technology transforms and industries shift, important new marketing trends are beginning to emerge.

Change is in the air. Of course, most things are in a constant state of change, but technology and digital transformation are driving bigger changes at a faster pace. This is impacting marketing departments across every industry. In response, three exciting trends are emerging that will help your marketing team run like a well-oiled machine, even as circumstances shift.

TREND #1: RENEWED FOCUS ON AGILITY

Markets are experiencing disruption, business structures are changing, customer needs are evolving, and your competitor’s product features are advancing at breakneck speeds. Many organizations are struggling to keep up with the pace of business today.

Development teams faced this reality years ago and responded by implementing agile methodologies that dramatically accelerated product development. But doing so created challenges in other areas. If adjacent departments aren’t equally agile, they can create bottlenecks. Today, marketing organizations are looking to boost agility by building flexible teams that help organizations turn on a dime.

But an agile team isn’t built overnight. Two key components are required: a company culture that supports and embraces change, and technologies that support collaboration, enable communication, and help teams adapt to new situations. These technologies are widely available, and most organizations have implemented them.

At my company, we’ve experienced several structural changes over the years, including an acquisition followed by a spinout to private equity and a shift to virtual events and digital campaigns—exactly the types of changes that require a marketing team that’s ready to pivot at a moment’s notice.

When organizations experience structural changes, customers worry. Our biggest challenge was helping our customers understand how our new business structure would—or would not—impact them. Overnight, our focus shifted, and we realized how important flexibility really is.

A FEW POINTERS ON DEVELOPING AGILITY

Increased agility comes with experience, so practice working together as a team to address challenges. This is best done in times of relative calm and not during a crisis. Start by ensuring you can internally communicate the changes taking place and the reasons for them.

Secondly, focus on process. Help teams understand how the changes will impact the projects they’re working on and allow them to set a new course that realigns their efforts with the latest corporate strategy.

Finally, promote cross-functional collaboration by bringing teams together for regular meetings that ensure everyone knows what everyone else is working on.

Most of all, train your teams to anticipate change as a constant and to understand that through change comes opportunity.

TREND #2: MARKETING AUTOMATION 2.0

The introduction of automation transformed marketing. Data collection, analytics, and streamlined processes allowed us to approach potential customers with greater precision. But automation is no longer delivering the necessary results.

Modern marketing teams are now shifting to tools that provide data insights and metrics across entire accounts. Casting a wider net with a greater degree of personalization allows us to better understand the people we’re marketing to and helps elicit the desired response.

Today, my team and I are seeing more participants in the buying cycle. There may be 10 or more people from the same company visiting our website and becoming involved in the decision-making process. To capitalize, we’re shifting from a qualified lead to a qualified account made up of multiple individuals engaged in a buying cycle.

My team has also started moving to tools that offer more information about an organization’s combined journeys across our site to identify what they’re researching and why. And we’re rethinking how leads are scored and how entire teams should be approached with the most effective messages.

The more we understand engagement across an entire account, the more relevant the content we serve them will be—and the more context and data we can provide our sales teams.

TREND #3: THE RISE OF SHORT FORM VIDEO CONTENT

My team at ServiceMax recently performed a website analysis that showed two of the top three most viewed assets on our website are videos. Along with analyst reports, videos are driving the most downloads and the most form fills—important in building a healthy sales funnel.

It’s clear that as people get busier and attention spans shorten, videos are the answer. They are easier to consume, and people seem more willing to click on them versus long form articles where they tend to just scan headlines and subtitles. Videos also provide more control over the content, as it can be very challenging to get everything you want to convey into a subtitle.

CHANGE ISN’T LIMITED TO MARKETING

In many ways, the world seems to have entered a state of rapid evolution. While it’s difficult to see exactly when or how we will emerge from this process, it’s clear there will be some new form of normal. Until then, our focus is on identifying changing situations early, understanding the potential impact of those changes, and quickly and effectively adapting to them. It’s time to prepare ourselves, our teams, and our organizations to operate adeptly, even as the sands are shifting under our feet.

Feature Image Credit: Rawpixel.com / AdobeStock

By Liz Carter

Sourced from Fast Company

In News

What is Local SEO … and Why is it So Important for Your Small Business?

June 22, 2022 No Comments

Sourced from Boss Magazine

When running a small business, your local community represents your lifeline, main profit source, and target audience. Even more importantly, your community embodies your greatest…

But, how can you tap into your local users’ spending power and loyalty? That’s where local SEO can become your most powerful tool! Here’s what you need to know to get started!

What is Local SEO? Let’s Cover the Basics

Today, Google searches for local information and services account for nearly 50% of the total volume of user queries. Of these, over 80% of local searches conducted on mobile devices convert into sales!

Local SEO is the marketing process that helps your brand appear at the top of the search engine result page or Google’s 3-pack for any relevant local search. Thanks to Local Search Engine Optimization, you can grow your website’s organic traffic and expand your customer base.

But, even more importantly, Local SEO allows your business to appear in front of the eyes of prospective customers who are already looking for your services in your area!

Should You Invest in Local SEO? Yes – Here’s Why

While Local SEO is a vital marketing strategy for all brick-and-mortar enterprises, all businesses can benefit from it. For example, Local SEO best practices should be part of all eCommerce SEO strategies. At the same time, tools like Google My Business and directory citations can help private sellers without a website.

Some of the benefits of investing in Local SEO include:

Improved business visibility on a local level
Secure a position in Google’s local 3-pack, which receives over 30% of local search clicks.
Improved conversion rate
Reduced advertising costs
Improved long-term search engine ranking

Ultimately, this strategy is a must-have for any business looking to cut through the competition, regardless of specific long-term goals, niche, or business type.

3 Ways To Succeed at Local SEO

When choosing the best results for any local search, search engines like Google seek specific signals that determine a website’s relevance, distance from the user, and prominence. So, if you are looking to bypass the competition and ensure that your business appears first in local searches, you should:

Hire an SEO Specialist in Your Area, e.g. Sydney, Australia

The specific challenges and benefits of Local SEO vary by location and business niche. That is why the most important step that you can take is to partner with a local SEO expert.

For example, if you are looking to establish a local business in New South Wales’s capital city, you should look no further than a consultant that provides SEO services in Sidney.

An expert with local knowledge can help you identify your competitors, build relevant backlinks (such as through local newspapers and magazines), and create content that resonates with your local community.

Make Use Of The Right Tools, e.g. Google My Business

There is a range of Local SEO tools you can deploy to start climbing rankings and secure your spot in Google’s Local Pack. These include:

An optimized Google My Business profile
Up-to-date and consistent NAP (Name, Address, and Phone number) information
Social media platforms
Online directories and citations
On-page signals (i.e.: services you offer and keywords)
Online reviews

Create Content That is Relevant To Your Local Audience

Localized content is essential to engage with your audience – both on your website and social media pages. What’s more, using localized tags and meta titles can help you establish more signals for Google’s crawlers to pick up and assess.

Unsure about what your content strategy should be? A social media manager or local SEO specialist can help you understand the type of information and media your audience is more likely to engage with.

Build a Genuine Community

One of the most important aspects of Local SEO is real-life community engagement. By networking with competitors, local charities, and complementary businesses to yours, your local community can become your competitive advantage and help you build a solid reputation. Make sure to carry out your Local SEO efforts both digitally and in your daily life!

Sourced from Boss Magazine

In News

This Coffee Company’s Been Spying on Customers With Its App, According to the Canadian Government

June 21, 2022 No Comments

By Dell Cameron

“You can’t spy on your customers just because it fits in your marketing strategy,” British Columbia’s privacy commissioner said of Tim Hortons.

Canadian regulators on Wednesday found that Tim Hortons—a popular fast-food chain owned by the same multinational company as Burger King—changed its mobile app in 2019 to track and collect sensitive location data on its customers.

An investigation led by Canada’s privacy commissioner found that, indeed, with the help of a U.S.-based company called Radar, Tim Hortons was able to collect data on its customers’ locations “as often as every few minutes.”

Regulators found the collection, described as “continual and vast,” ultimately served no legitimate purpose, and was “not proportional to the benefits Tim Hortons may have hoped to gain from better targeted promotion of its coffee and other products.”

“Tim Hortons clearly crossed the line by amassing a huge amount of highly sensitive information about its customers. Following people’s movements every few minutes of every day was clearly an inappropriate form of surveillance,” Privacy Commissioner of Canada Daniel Therrien said.

The government investigation into the company began in 2020 after a journalist at the Financial Post claimed the Tim Hortons app had recorded his GPS coordinates over 2,700 times in five months. The tracking occurred even when the app was not in use, the journalist, James McLeod, said.

Among many other locations, the app tracked McLeod each time he visited his parent’s farm in rural Ontario, while he was boarded a flight in Toronto and when he checked in to a Winnipeg hotel for a cousin’s wedding. “It bothered me,” McLeod wrote. “How many more times had Tim Hortons checked in on me? Was my coffee-ordering app tracking all my movements?”

In a statement, Tim Hortons underscored that the privacy commissioners’ report does not recommend any changes to its current app. After the Financial Post’s story, the company “proactively removed the geolocation technology,” it said.

“The very limited use of this data was on an aggregated, de-identified basis to study trends in our business—and the results did not contain personal information from any guests,” the company said.

“This investigation sends a strong message to organizations that you can’t spy on your customers just because it fits in your marketing strategy,” said Michael McEvoy, British Columbia’s information and privacy commissioner. “Not only is this kind of collection of information a violation of the law, it is a complete breach of customers’ trust.”

Phone makers have taken recent strides to stop unscrupulous app developers from farming location data. In April 2021, Apple introduced an update that gave users the option of preventing apps from tracking their locations and sharing that information with third parties.

Roughly two-thirds of iPhone users opted out of tracking when presented with the option, according to an October report by the analytics firm AppsFlyer.

Feature Image Credit: Tim Horton cafe in Manhattan.Photo: Spencer Platt / Staff (Getty Images)

By Dell Cameron

Sourced from GIZMODO

In News

5 omnichannel trends to integrate into your marketing strategy in 2022

June 21, 2022 No Comments

By Alejandro Tauber

Omnichannel’s steady march to ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Or are they?

Line graph showing increase in omnichannel trend/popularity

According to a report by McKinsey&Company:

We find that retailers are often swayed by new technologies that sound promising, but too often don’t deliver.

In all the buzz, brands are struggling to be present everywhere, all the time. New platforms and tools are cropping up presenting new opportunities in both the digital and physical marketing space.

So where can your brand add the most value in 2022? We listed a few of the most promising trends, and how they can be used to create more engagement for brands.

Virtual and mixed reality shopping assistance

Value add: Boosting customer service

Remember shopping by appointment only? It’s here to stay –– without the masks though.

The big advantage of brick-and-mortar shopping was and is the fact that there’s always someone around to help you out. Shopping clerks know exactly what’s available, and might even be able to give customers some pointers on what might be suitable for them, but what about your virtual shoppers?

A Forrester study commissioned by Shopify showed that 52% of brands are investing in ways to help brand representatives communicate with prospective shoppers in real time, through the media they prefer (e.g. text, chat, social, video), and the channel they’re on.

When you’re cluelessly scrolling through children’s toys before your three-year-old nephew’s birthday, it’s these experts who have access to sales data that can point you in the right direction.

What’s important to keep in mind, of course, is that you need to think of your representatives as a specific brand audience, who require their own marketing programs. They need to be trained on brand purpose, tone, and messaging, so that the consistency and quality of their communication with customers is ensured.

On the flip side, some stores are catering to their IRL shoppers’ digital needs by introducing mixed reality shopping assistance. For example, Dutch supermarket, Albert Heijn, introduced an AR application where shoppers can choose a recipe and have a shopping list automatically created for them. When in the store, the app directs them to where they can find each product and offers information about discounts and special offers.

This means shoppers don’t have to wait for a sales rep to be available, and it also provides the opportunity for direct and personalized selling opportunities through the shoppers’ recipe choices.

Upgraded social selling

Value add: Generating more sales on social media

A Statista survey showed that sales made through social media channels are set to triple by 2025. And if there’s any country to follow for the latest trends, it’s China. About half of Chinese internet users already shop on social networks versus about a third of US internet users. More striking is the amount of money they spend. Chinese social shoppers spent over $351 billion in 2021, almost ten times more than the paltry $36 billion US social shoppers spent.

It’s time for brands to experiment and think about how they can use some of the new opportunities to their advantage.

Live video in particular appears to be a hot market. In the first half of 2021, it already accounted for a whopping 21% of total physical goods sold online in China. And according to the Forrester study,

Eighty-one percent of companies plan to either increase or maintain investment in livestream selling to drive sales over the next 12 months.

Live videos can be great for product demonstrations, virtual showroom visits, or even on-appointment personal shopping –– depending on what fits with your brand. Amazon, TikTok, Twitter, Instagram and Facebook already offer tools for live commerce, all you need is the right content to go with the flow.

For example, KiKat hosted a Facebook Live event for its Chocolatory Australia campaign that resulted in a triple increase in online sales. During the event, the audience could directly purchase using the Comment to Message feature, which automatically begins a conversation in Messenger when someone comments on the livestream.

Channel selection is also important; depending on where your target customers are, it might be more efficient to focus on a channel where they’re already present –– e.g. Discord over Instagram if they skew younger.

Using push notifications to re-engage

Value add: Converts one-time shoppers into repeat customers

But it’s not just about attracting new customers. The most important omnichannel strategies will be focused on converting one-time shoppers into long-term customers.

One great way to do this is through push notifications. If brands can entice shoppers to opt-in, they can use this strategy to push their latest news, new products, and personalized discounts directly to shoppers’ devices.

A little prompt with the right message at the right time can work wonders for sales. Follow-ups fit into a wider personalization strategy. By integrating users’ shopping data, companies can deliver well-timed nudges to customers to come back, check out new products, or replenish their previous purchase.

Beware of being too pushy though. As we set out in a previous article, push notification pros, Notix, suggest finding the right balance. Take a look at their handy blog with tips on the best time to send push notifications, how to send triggered push notifications through API integration, and more.

A Wix Ecommerce survey found that 58 percent of customers expect follow-up messages post-purchase. A well-timed follow-up can lead to a sense of relationship being built between customer and brand. And if the message is tailored correctly, it’s often rewarded with continued business. The same survey states that 78 percent of customers are willing to make a second purchase if their communication and experience is personalized.

The nice thing about this strategy is that it’s automated, making it easier and less resource intensive to introduce into your growth strategy.

Thanks to services like Notix, integrating push messaging into your website for timely and effective follow-ups is easier and cheaper than ever, with some customers seeing double digit increases in conversion and re-engagement.

Offline is the new online, and vice-versa

Value add: Making the buying experience seamless

‘Phygital’ is the hottest buzzword in omnichannel retail in 2022. Even DTC brands that only had an online presence are now opening up brick-and-mortar showrooms for customers to physically experience their products.

What’s clear is that physical and digital spaces are almost as important. The Forrester study found that 54% of surveyed consumers said they’re likely to look at a product online and buy it in a store, while 53% said they’d look at a product in-store and buy it online.

But experience is not the only reason –– omnichannel is all about convenience. Or as HBR puts it “channel extensions that address gaps in the customer’s journey should be the real purpose of omnichannel selling.”

Shops offer a location where needs can be instantly gratified, which is an enormous benefit for people who just can’t wait. Buy-online-pick-up-in-store, or BOPIS, blends the best of online shopping with the best of in-store. Moreover, customers that pick up their product in a physical store can be exposed to more products and brand messaging, making future purchases more likely.

‘Buy in-store, ship to home’ and ‘Buy online, return in-store’ are other options that are sprouting up together with the flourishing of physical showrooms, both offering added value and convenience for shoppers.

Build communities, not third-party data

Value added: Increasing brand awareness and retention

Access to customer data is based on trust, and trust can be created by a sense of community. With third-party cookies being restricted, omnichannel retailers have to find ways to generate first-party data –– data that is given voluntarily to the retailer itself.

Communities enable this. Investing in a strong community building team that leverages appropriate channels for a brand’s personality can lead to increased customer retention and brand awareness. Examples can be chat rooms, in-person, or online experiences, and even on the blockchain.

One company that stands out in creating a tight-knit community is Peloton, a company best known for its exercise bikes and accompanying workout videos and classes. Thanks to a combination of approachability, rituals, gamification, encouragement, and yes, push notifications, the company managed to maintain a 95% retention rate.

Unfortunately, communities take commitment and time to form. But if a brand has a clear purpose and well-defined metrics of success, a community can deliver a sense of ownership, exclusivity, and identity to customers –– who in turn will be more likely to share data, and moreover, will have an incentive to keep coming back for more.

Omnichannel might be a fleeting buzzword, but developing a strategy in which brands engage their audiences and customers in all the places that make sense is smart in the long-term.

By Alejandro Tauber

Former Editor-in-Chief, TNW

Sourced from TNW

In News

The future of digital marketing isn’t what you think: 5 trends

June 21, 2022 No Comments

By Stas Pamintuan

The landscape of digital marketing solutions changes so frequently that it’s almost impossible to imagine its future. For entrepreneurs and businesses, it’s become even more of an opportunity to gain a competitive edge in the market. Stas Pamintuan of agency Digital Ethos looks into this future, looks at five trends every marketer should keep abreast of.

As many companies transitioned to remote work throughout the pandemic, digital marketing became essential to most businesses’ survival.

This is still the case, as many have stayed remote or moved toward hybrid working. Fast-growing means ever-changing and evolving, so in order to venture into the future of digital marketing, keeping with the times is essential for adaptation to your target market’s wants and needs.

1. Expanded reach in generation Z

As generation Z starts to mature, businesses must reconsider their marketing strategies. That generation wants memorable experiences, and digital marketing solutions have to be more precise in their purpose.

One way to do this might is leveraging user-generated content to create a sense of exclusivity for your product or service. This will make it something they can relate to and more likely to side with, especially if they have FOMO.

2. Omnichannel and integrated approach

As consumers become more aware of what they want, market expectations have become more specific. This is evident on digital platforms and channels. It’s even more important in the way you market to your target audience. Whether that’s through social channels, PR or content, there are plenty of opportunities to maintain a unified omnipresence.

A unified omnichannel marketing strategy enables you to create an irresistible online presence for your brand – collectively, that’s the goal of digital marketing.

3. Personalization

Make sure your campaigns are personalized. While it’s obvious that most consumers value privacy, they also favour personalization. You can see this in appreciation for tailor-made Spotify playlists and Netflix recommendations.

Each element of the campaign is essential, allowing you to deliver value via storytelling. Personalized campaigns see higher rates of engagement, conversions and reviews from customers. The first step in obtaining this data is allowing customers to opt-in for data tracking and analysis, so they are aware of how their data is being used, before analysing it.

4. Micro-influencer marketing

Influencer marketing has hugely grown in recent years, with top influencers on Instagram, YouTube and Twitter attracting millions of followers and making a decent income from brand deals. While this offers great ROI compared to traditional advertising channels, there are still some issues.

From fake followers to big-name influencers losing their power as they take on more and more sponsored posts, consumers perceptions of authenticity (and the relevance of influencers’ recommendations) can be affected. As consumers continue to value individual recommendations over being marketed at, it makes sense to invest in micro-influencers – social media users who have a smaller but dedicated audience who are trusted to deliver authentic content. Influencers’ power will be measured not by the number of followers they have, but by their personal relationships with their followers.

5. Video to overtake digital channels

Savvy marketers have recognized the power of using online video in their digital marketing solutions for years. We’re not quite at the peak yet, but video is proving itself as a powerful medium; we’ve seen a massive rise in live streaming video, especially over the last year or so.

From social media to SEO, digital marketing continues to impact billions of people. And with more advanced tools and changes in best practices, digital marketing solutions will continue to propel businesses to step up their competitive drive in the market. That’s the beauty of this space. It’s about adapting and delivering tailor-made marketing strategies to keep your online presence flowing.

By Stas Pamintuan

Sourced from The Drum

In News

The messy middle and infinite choice: hacking the complex new consumer journey

June 20, 2022 No Comments

By Annie Little

With the Covid-19 pandemic transforming shopping habits, journey orchestration matters now more than ever before. Digital commerce has shifted the journey stage balance. Annie Little, strategy director at agency Initials, asks whether there is, now, such thing as ‘the’ consumer journey for any given category and explains the complex maze of touchpoints that brands must carefully navigate.

The stakes have never been higher.

Brands need to get a firm grip on how the consumer journey has evolved and update traditional linear purchase funnels from their marketing agenda as a strategic priority.

Here, we’ll look at the evolution of the purchasing journey, the impact this has on consumer behaviour, and how to ensure that (in a sea of endless consumer choice) your brand gets chosen first.

Decision paralysis

The ease with which consumers can access product information has changed the landscape forever.

Gone are the days of a linear purchase journey. With more options and far greater accessibility than ever before, consumers today are spoiled for choice.

While this new world offers countless benefits for brands and retailers, it also adds a new layer of complexity to consumer decision-making. When this complexity reaches a tipping point, it can spiral into ‘decision paralysis’: too much choice, too many options, too hard to decide.

Such an overwhelming wealth of information for consumers to wade through has done the opposite of streamlining the consumer journey. In many ways, these extra touchpoints and decision-factors have created a more complex and cumbersome path to purchase.

A new model for the consumer journey

Some of the savviest brands and retailers have quickly pivoted their consumer engagement strategies, adopting prevailing shoppable touchpoints to remove any immediate friction or pain points for their target audience.

Creating a high-converting omnichannel purchase journey can’t be a checkbox exercise. A more holistic and strategic approach is required, spanning the entire consumer journey and incorporating reciprocal actions at every experience encounter.

This requires, first, an understanding of how the consumer journey has evolved; and, second, insight into how consumers are navigating their way through it.

Let’s start with the former. The ‘messy middle’, coined by Google, is a space of abundant choice and unlimited content. Here, consumers explore and evaluate product information, research brands, and weigh up their options. This is happening across an ever-expanding digital ecosystem, from online channels to social media to search engines, aggregators, review website and much more.

This exposure is not a stage or step in the buying process, but an ‘always-on’ experience. Consumers will traverse the loop between exploration and evaluation many times before making a purchasing decision.

So, how can brands show up at the right moment and win consumer preference?

How to address cognitive biases and win consumer preference

While the initial trigger and purchasing moments still stand in today’s journey, the middle area between the trigger and purchase has become messy and complex.

Due to the constant bombardment that consumers now face, they are turning to a range of coping mechanisms (including cognitive biases) to shortcut indecision and make purchase conclusions.

Cognitive biases are often a result of the brain’s attempt to simplify information processing. In this case, they help consumers make sense of the world and reach decisions with relative speed.

These cognitive biases shape shopping behaviour and influence why we choose one product over another.

By responding to the cognitive biases at play intelligently, responsibly, and at the right moment in the consumer journey, brands can effectively shorten the gap between trigger and purchase and emerge victorious at the point of conversion.

But how do brands pinpoint which biases are at play during a typical purchase journey in their category?

At Initials, we’ve developed a strategic model to help brands hack the consumer journey and win the moments that matter. Since the path to purchase is no longer linear, we can’t afford to think in linear terms.

Our Consumer Journey Hacker is a data-driven and behavioural science-based strategy that helps brands plan for the right stimuli that will impact buyers in key moments.

Understanding behavioural biases does more than just increase advertising effectiveness; it can encourage a deeper psychological understanding of consumers and their cultural norms and nuances. It can inspire new business strategies and products.

These behavioural science principles (and the behavioural and informational needs they align with) are powerful tools for winning and defending consumer preference in the new complex consumer journey.

The goal is close the gap between trigger and purchase. This means consumers spend less time exposed to competitor brands and transition to your basket faster and with greater confidence.

In a sea of overwhelming choice, this is how your brand can emerge victorious.

By Annie Little

Sourced from The Drum

In News

Marketing Specialist Cody Cruz Knows How to Make Things Go Viral

June 20, 2022 No Comments

By Amir Bakian

The goal of marketing is to attract an audience and get them to purchase your product or service. In today’s world, this requires a different approach than traditional marketing techniques from years ago. Many factors go into finding the right target market and understanding what they want, which Cody Cruz knows how to do very well. A marketing specialist with a lengthy portfolio of successfully making projects go viral, Cruz specializes in branding, social media, and digital marketing strategies for businesses looking to expand their customer base. He has experience in online media, advertising, communications, and digital strategy, which he believes are crucial for business owners in today’s environment.

Cruz is the founder and CEO of Viral Press Agency, a digital marketing agency that specializes in social media management, content creation, talent management, voiceovers, and digital marketing. His clients include many celebrities, athletes, and other high-profile customers in other industries. Over the years, Cruz has built a vast network to provide immediate exposure for brands and businesses. As the marketing and tech landscape continues evolving, Viral Press Agency is well-prepared to take its clients’ brands to greater levels through a multifaceted approach.

With more people throughout the world turning to the internet for information and entertainment, Cruzbelieves that should be the starting point for all business owners. It is often said that content is king, so content creation is a core component business owners should incorporate into their marketing strategies. However, in this case, quality will matter more than quantity. People’s attention spans are becoming increasingly shorter, which is why you need riveting content with the potential to go viral. But how do you do that? According to Cruz, you need to understand your audience to get their attention. An expert in that area, Cruz has a knack for understanding what will attract an audience with minimal effort from his clients.

Cruz’s success comes from understanding the needs of his clients’ target markets and their competition. He then uses these insights to build winning social media strategies that will help businesses get more customers through paid and organic means. Cruz ensures customer satisfaction by connecting his clients with the right tools, websites, content, and influencers so they can build powerful brands. From content creation to management, Cruz and his team can place their clients’ names at the top of the minds of their audiences. Sometimes, Cruz has found success in helping his clients reach new heights with their companies through innovative advertising techniques such as videos or infographics that attract a broader demographic.

Social media management is another skill Cruz leverages to help his clients. He is renowned for building brands on Facebook, Twitter, Instagram, and other social media platforms, as well as generating buzz for events like trade shows or conferences. Cruz’s well-executed social media strategies have helped countless businesses grow from a grassroots level to become global giants. His mission is to expand his reach, helping even more startups scale and achieve the highest level of success. Cruz’s work has been featured in publications such as LA Wire, NY Weekly, London Daily Post, Yahoo Finance, Business Insider, California Herald, Influencive, Disrupt, and Fox 34, among others.

By Amir Bakian

Sourced from The Village Voice

In News

How to make a rock-solid pitch to the investors? Here are some tips for startups

June 20, 2022 No Comments

By Orsolya Jakots

How to fabricate a successful business pitch? What are investors looking for in start-ups? We share our experience which we here at Exagent Group gathered over the years – an article by Orsolya Jakots, brand manager

As a start-up, it can be challenging to thoroughly introduce your business to investors. In some cases, there are only 10 minutes to show your company’s worth and convince investors. The objective is to put your main idea in the centre and arrange related subtopics around that core idea. Therefore, you can help your investor to understand your goal more accurately.

Based on our taste and experience we created a step-by-step guide to give a helping hand to young, investment seeking start-up companies. Here are some tips on how to shape your pitch to make it more successful – writes Exagent Group‘s brand manager, Orsolya Jakots.

What’s the problem? What’s your story? What’s your solution?

It is beneficial to begin your presentation with a compelling story. You should align your story with the problem that you want to solve in the marketplace. It is even better if your story is relevant for your investor. In order to get to know your audience, you can do research previously in your investor’s history. As an example, what industries they support to invest in, which startups they have already invested in? With this research, you can have a sense of what they care about and tailor your pitch deck story to them.

Afterwards, state the problem that your future clients are facing and describe how you can solve them.

There are so many products and services thrown on the market, you need to stand out with your solution and explain how you can fill in those gaps that your clients are “suffering from”.

Target audience & Target market – TAM, SAM and SOM

You must complete a thorough research and understand the market where your product or service can be satisfying and booming. If you fail to find that specific gap in the market that you are fabricating your company’s products for, that can lead to a misalignment on those audiences’ needs. In worse cases it can waste time and resources or alienate an audience.

Therefore, it is suggested to have a breakdown of your company’s TAM (Total Available Market), SAM (Servicable Available Market) and SOM (Share Of Market). Using these data and formulas can help to determine actual numbers of your market analysis and understand your target market better.

Business Model & Revenue

It is one of the most essential slides that investors give attention to. How will you make money? What is your revenue model? Is it Advertising, Freemium, Licensing, Markup, Production or perhaps Subscription Model? Try to scout between the options and determine which revenue model could be more fitting to your business.

Marketing & Sales strategy – CAC formula

In this section, you show your investors what your business would look like in action.

How will you reach customers? How much would that cost? What is your sales cycle strategy? Entrepreneurs tend to give less credits for this part, however it is also an important detail that interests investors. You should calculate your customer acquisition costs (CAC) to determine how much money your company spends to get new customers. It is good to mention communication channel options, advertising platforms that you use to reach potential customers.

Competitors

First and most importantly, who are your competitors? Secondly, why are you so different from those competitors?

One of the great options to showcase it, is a Competitive Matrix Format. List your competitors down on the left side of the figure and add features and benefits on the top. Then place check marks on each lane under each category where it is applicable – do they have that feature/extra? In order to show your competitive advantage, it is a good point if your company has all the checkmarks and is better in most features than your competitors.

Funding Needs & Financial Projections

State how much money has already been invested in your business. Who invested in it? What are the ownership percentages? State clearly as well how much more money you will need to step up your game and define transparently what that would be.

Demonstrate the projections in revenue over the next three to five years. It is vital to back up all your information with not only assumptions but facts and numbers as well.

If investors would like to hear and know more, be well prepared and add extra information slides at the end of your pitch deck.

Vision

Adding a Vision slide can really add value to your pitch and bring an even greater first impression to the investors. What is your company’s long-term vision and plan? What would you like to construct and build up on the long run? By clarifying these perspectives in front of your investors, your conversion of receiving a successful investment might be better and make a deeper impression in your audience.

Julia Sohajda, co-founder of Vespucci Partners Venture Capital Fund, who has just been selected by Forbes for the 30u30 list, confirmed to our question that outlining the vision will allow the investor to see the great opportunities and potential of the business. The investors can really “fall in love” with this approach.

There is always a possibility to improve. Listen to the feedback you receive, whether it is positive or negative and refine your pitch deck or business model. There is a chance you will schedule a next meeting or receive funding or even be rejected. Any of these outcomes give you a new perspective and an opportunity to improve. It can be reflective to hold a session with your team afterwards. It is a great learning experience that you can implement to your professional life in the future.

By Orsolya Jakots Brand Manager, Exagent Group

Sourced from : Daily News Hungary