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Here’s Why Entrepreneurs Make The Best Marketers

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By Shama Hyder

The best marketers are those who know how to build a brand, scale it for rapid growth, and cultivate long-term success. They understand the essentials of marketing because they have lived it first hand. I’ve learned countless strategies in the process of becoming an entrepreneur and evolving as a business leader.

Whether or not you are a founder yourself, you need an entrepreneurial mindset to be a successful marketer. Here’s what I mean: entrepreneurs are compelled to take their message and mission further because they are wholly devoted to its success. An entrepreneurial mindset means being totally sold on your company’s mission and having the ability to communicate it clearly.

But, if you’re a marketer reading this, you may not have the rounded experience of an entrepreneur. That’s okay – you just need to adopt the mindset. Here is what an entrepreneur-driven marketing strategy looks like, and how you can implement it for yourself.

Be Single-Minded And Focus Your Core Message 

Kris Lindahl, a real estate expert and founder of Marketing Team, has created a singularly focused mindset in his strategy. He takes the core message of his company and makes sure it touches every aspect of the brand. Any time they have a new idea, they make sure it matches their mission. After they achieved over $1B in sales in 2020, it appears that his strategy is working.

One of his catch phrases is, “confuse, you lose.” If you can’t keep your messaging clear and simple, you will lose customers. Single-mindedness about your core message is essential here because it keeps the marketing plan focused. When starting their companies, entrepreneurs spend an innumerable amount of hours honing the product, business model or service of the company. Because of this, their focus is clear on the core of who they are and what they do.

Even if you aren’t an entrepreneur, you should start with a single focus when it comes to marketing. Make sure that your company’s core message is clearly defined. Whether you are working for a client or for your own company, put in the time on the front end to make sure that you (and every other stakeholder involved) understand the core principles and motivations driving the business.

Make Your Marketing Strategy Personable

Entrepreneurs early in the journey of owning their businesses tend to wear many hats and fulfil many roles within their companies. While the goal is always to grow and build a well-rounded team, there’s a deeper lesson here. Make sure your marketing strategy is all encompassing. Think of it this way: an entrepreneur is so consumed with the mission of their company that it is infused in everything they do. The brand or company is brought into networking conversations, personal exchanges, and more.

An entrepreneur’s company is usually an extension of their value system. This in mind, interactions with the company are infused with the entrepreneur’s personality. Your marketing strategy should be the same. Make sure that your interactions with potential and existing customers are infused with the personality of your brand.

Lindahl does this by maintaining a distinctive presence online, in public, and even through larger media. He is the face of his brand, and its message centres around his voice. Even if your company is not driven by a leader’s notoriety or brand image, you can craft a personality that informs how you communicate in marketing messages.

Overall, entrepreneurs know the best marketing strategies because they know their brand message and motivation inside and out. Successful marketing is driven by a clear mission, and a set of core values that customers can understand. Whether you are building a business, or working for a large company, you need an entrepreneur’s mindset to drive a successful marketing strategy.

Feature Image Credit: Kris Lindahl, a real estate expert and founder of The Marketing Team. Kris Lindahl

By Shama Hyder

Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.

Sourced from Forbes

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5 ‌Critical‌ ‌Marketing‌ ‌Strategies‌ ‌for‌ ‌Product‌ ‌Promotions‌

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These five strategies will help you put together product promotions that sell.

Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and loyalty, communicating the benefits of your products, both new and old, should take up the bulk of your marketing strategy. Here’s how to create product promotions that sell.

Product promotion and marketing strategy

What exactly is effective marketing for products?

If your product promotions make an impact, your customers should understand what differentiates your product from the competition’s, know the features of the product that make it useful to them, understand how the product benefits them and feel more brand loyalty.

Ultimately, the best way to promote products is to adjust your marketing strategy to your target market. What channels do they frequent? What does their behaviour look like online? Once you have the research down, promote across multiple channels and cross-promote to ensure cohesive and consistent messaging.

Marketing strategies for product promotion

Influencer marketing

Influencer marketing uses endorsements from online personalities to spread awareness about your product or brand. It’s successful because it allows you to reach specific niches in which the influencer is considered a trusted expert. The influencer is already engaged with the audience you’re aiming to reach, so he or she is more likely to be open to your product promotions. For example, Tom’s of Maine wanted to increase brand and product awareness for their all-natural products. They used influencer marketing, targeting micro-influencers to spread awareness across all platforms. Micro-influencers encouraged their followers to share about the brand, which snowballed into reaching 4.4 million potential customers.

With influencer marketing, you’ll need to research which influencers are within your budget and have access to your target market. You should vet them to ensure that they have engagement on their social media, checking that their content aligns with your brand. Audience size isn’t all that matters — sometimes a smaller audience means stronger engagement. Once you find an influencer, set a budget and reach out to them via direct message or look for a business inquiries email in their bio. Be sure to set forth clear, organized goals for the best results.

Run a contest on social media

Giveaways are a simple and fun way to make your new product exciting for your customers. Giveaways are especially effective on Facebook: On average, contests bring in 34 percent of new customers. Whether you choose to run the contest on Facebook or another platform, you should advertise it across all of your social media as well as on your website, blog and email newsletters. This will drive traffic for you.

For the contest itself, set parameters to gain further reach. Entries should include follows, likes, comments and tagging friends.

Offer a preview to loyal customers

Your most loyal customers are most likely to purchase your new product, but they’re also most likely to share it with their friends. Offer them a preview of your new product by having a launch event (in person or virtual), a demo or tour, or by sending them free product in exchange for feedback. Americans actually value word of mouth over social-media recommendations by 41 percent, so this is an extremely effective way to promote a product.

Email marketing

Note that 76 percent of email subscribers report making purchases because of a marketing email, and the ROI for marketing emails can be as high as 4,400 percent. Take advantage of your existing email list and use it for product promotion. Build up anticipation with a campaign leading up to launch day or make it a primary focus of a newsletter.

Use Google My Business

If you have a Google Business profile, you should be utilizing Google My Business to control what people see when they google you by promoting your product. In the GMB dashboard, select the “Posts” tab. From here, you can create a “What’s New” post to advertise your product. These expire every seven days, so be sure to time it around your product launch or repost it again once it’s expired. Separately, you can also share an “Offer” from the Posts tab and set a timeline so you don’t have to worry about taking the ad down. This is an excellent way to advertise introductory offers.

To get the most from your GMB profile, add posts, photos, products and services, and FAQs. A completely filled-in profile shows your customers that you’re a legitimate business and helps to optimize your profile.

 Product promotion is a key part of your marketing strategy. When done properly, across multiple channels with cohesive messaging, you’ll see large returns. Don’t stick to just one marketing strategy — implement several, be consistent, and the results will follow.

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Chairman of Leyes Empire, CEO of Leyes Media and VVS

Sourced from Entrepreneur Europe

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Coca-Cola’s Ronaldo fiasco highlights risk to brands in social media age

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Sourced from The Guardian

Stars like the Portugal captain, with 550m followers, are beyond the control of sport sponsors

Cristiano Ronaldo’s decision to remove two Coca-Cola bottles from view at a press conference, and dent the value of the fizzy drink maker’s sponsorship of the European Championship, has highlighted the risks brands face associating with sports stars made powerful by the social media era.

The Portugal captain, a renowned health fanatic who eschews carbonated drinks and alcohol, underlined his point by holding a bottle of water while saying “agua”, Portuguese and Spanish for water. The water brand in question happened to be owned by Coca-Cola too, but the damage – by a major sports star with 550 million social media followers – was done.

“It’s obviously a big moment for any brand when the world’s most followed footballer on social media does something like that,” says Tim Crow, a sports marketing consultant who advised Coca-Cola on football sponsorship for two decades. “Coke pays tens of millions to be a Uefa sponsor and as part of that there are contractual obligations for federations and teams, including taking part in press conferences with logos and products. But there are always risks.”

Major brands have never been able to control the actions of their star signings. Nike decided, stoically, to stand by Tiger Woods as the golfing prodigy lost sponsors including Gillette and Gatorade after a 2009 sex scandal. However, Ronaldo’s public snub signifies a different kind of threat to the once cosy commercial balance of power between stars and brands, one born of the social media era.

“Ronaldo is right at the top of social media earners,” says PR expert Mark Borkowski. “It is about the rise of the personal brand, the personal channel, it gives so much bloody power. That’s what has allowed Ronaldo to make a point [about a healthy lifestyle].”

Now 36, the world’s most famous footballer has built an empire that has seen him make more than $1bn (£720m) in football salaries, bonuses and commercial activities such as sponsorships. What is crucial is the global platform social media has given him – half a billion followers on Instagram, Twitter and Facebook – which has freed him from following the commercial rules of clubs, tournaments and their sponsors. He is the highest earner on Instagram, commanding $1m per paid post, and with more than $40m in income from the social media platform annually he makes more than his salary at Juventus.

“People are saying this is about athlete activism and there is some truth to that,” says Crow. “Athletes are taking a more activist view, we are seeing that, most recently in press conferences. And we will see it again.”

On Tuesday, the France midfielder Paul Pogba, a practising Muslim, removed a bottle of Euro 2020 sponsor Heineken’s non-alcoholic 0.0 brand from the press conference table when he sat down to speak to the media after his team’s 1-0 win over Germany. Three years ago, he was one of a group of Manchester United stars who boycotted a contractual event for sponsors to protest at the club’s poor travel arrangements that had affected Champions League games.

Crow says the most important example of athlete activism came last month when Naomi Osaka, the No 2-ranked female tennis player, pulled out of the French Open after being fined $15,000 and threatened with expulsion by organisers for saying she would skip contractual media obligations because of the effect on her mental health.

Osaka, who has more than 4 million social media followers, used Twitter to explain her “huge waves of anxiety” and the “outdated rules” governing players and media conferences, and announce she was pulling out of Roland Garros.

“Activism is now on every sponsor’s radar,” says Crow, who believes Ronaldo’s move could mark the beginning of the end of product placement-laden press conferences.

“My view is that for a long time now having sponsors’ products on the table in front of athletes in press conferences looks outdated and inauthentic and it’s time to retire it,” he says. “This incident highlights that fact. Many of my sponsor clients have mentioned this in the past, particularly those targeting younger consumers. It’s not as if sponsors don’t have enough branding throughout tournaments and events anyway.”

Sourced from The Guardian

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Social media influencers can’t get away with paid content – Must label them

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Ad council lays down much-needed rules

Advertisement industry watchdog, the Advertising Standards Council of India (ASCI), has made it mandatory for online influencers to prominently label promotional content and do appropriate due diligence about products or services they promote. The rules for influencers’ advertising on digital media platforms come into effect from June 14.

The much-needed rules were in the making since February. The draft guidelines were issued in February and feedback from all stakeholders was sought. Based on that, the ASCI yesterday unveiled the final guidelines for influencer advertising on digital media.

Basically, social media influencers will have to make adequate disclosures regarding promotional content to ensure transparency regarding their paid partnerships with brands. Influencers will be required to label and identify paid content as advertisement and won’t be allowed to run them simply as content.

Guidelines applicable across platforms

As per the new guidelines, the disclosure label should be clear, identifiable and prominent, and specify exactly where, how and for how long these labels must appear.

Subhash Kamath, chairman of ASCI, said that consumers have the right to know the difference between paid and organic content so that they make an informed choice.

ASCI has partnered with a French technology provider to keep tabs on social media platforms and pick out errant influencers. Reech is expected to put to use artificial intelligence (AI) to scan digital content.

The ASCI said the guidelines are applicable for content across blogs, apps, websites, social media platforms, video streaming and audio platforms, and digital terrestrial television, among others.

The guidelines also require influencers to perform due diligence of technical and performance claims that they make about a product.

However, as of now it is not clear as to how these rules will be enforced and what kind of penalties will be levied on influencers in the event of them not adhering to the prescribed code.

India’s influencer industry is growing

The guidelines had, in a sense, become a necessity as the influencer industry is burgeoning in India. According to industry estimates, India’s influencer market is pegged around $75-$150 million a year. As an industry it has become mainstream within the advertising space. Brands across sectors are associating with influencers to get across their products and services to the general public.

For the record, the ASCI guidelines define influencer as “someone who has access to an audience and the power to affect their audiences’ purchasing decisions or opinions about a product, service, brand or experience, because of the influencer’s authority, knowledge, position, or relationship with their audience.”

The ASCI is also simultaneously launching its social platform, asci.social, a one-stop destination for all information related to the guidelines. It will be interactive with dos and don’ts, FAQs, information related to the guidelines etc. Over time, it will create a community of social media influencers, consumers, advertisers, and talent management agencies.

  • Get up close with consumer tech news that you can use, latest reviews and buying guides. Follow TechRadar India on Twitter, Facebook and In

Feature Image Credit: ASCI

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9 Keys to Increasing Fan Engagement on Social Media

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Emelie Olsson, Director of Artist Relations for Corite, a crowdfunding platform, shares her advice on how artists can best engage with their fans on social media.

Corite’s mission is to keep artists in control of their careers. Speaking with Emelie Olsson, Director of Artist Relations for the company, it’s clear the entire business model is predicated upon empowering independent artists and their fans. A crowdfunding platform based in Stockholm, Sweden, Corite allows fans to “invest with their hearts” and become “true collaborators” across artists’ careers.

The Corite model exists to push the music industry into a future where major-label backing stops being the be-all-end-all. With Corite, artists secure funding, distribution, and marketing support from fans-turned-backers. In return, artists share their revenue in real-time when their music is streamed. An artist sets up a campaign on Corite—complete with a detailed presentation, so fans understand what they’re getting into—setting a funding goal, which is met by their fans and repaid over the course of a year’s worth of streaming payouts.

“Our mantra is ‘Fan Power,’” Olsson explains. “We’re building a world ruled by independent artists, driven by the power of the fans. By inviting fans to be a part of your release, you turn your fans into backers and gather the ones who truly believe in you and actually are willing to pay money for your music.”

Once the supported song is released, backers and artists get access to a detailed streaming dashboard, wherein everyone can track the song’s success. In essence, Corite activates fans in the digital world much like street teams were once the pinnacle of artist-to-fan marketing.

“Everything we do today is about engagement,” Olsson says. “The bridge between the artist and the public is very big. Regular people can, all of a sudden, talk to a famous person. It’s definitely all about how everyone wants to support artists these days.”

For Audiomack World, Emelie Olsson shares nine keys to fan engagement on social media.

Don’t be shy on social media. “With social media, the possibilities for an artist are endless and a great asset. These days you can build, grow, and engage your fans with no or very little money at all. Having patience, being creative, updating with high-quality content, and dedicating time to getting to know and understand your fans will lead to both growth and engaged followers.”

Be consistent with your posts. “As in many other cases, the saying ‘consistency is key to success’ can be applied. Following someone on social media could be compared to following a TV show. The fans and followers are eager for you to post more content, and they’re waiting for you to post the next update.”

Get creative with your social strategy, and have fun. “The reason the ‘tired’ social media tactics don’t work is because it’s no fun following them. And if you don’t think it’s fun, the fans will notice.

“Find your spark in what you’re doing. What lights your spark? Is it writing, video editing, telling stories, or perhaps going live on Instagram? Do what you think is fun; everything that isn’t will never work, and if none of that is fun to you, maybe finding someone who can help you with social media will make it easier.”

Be generous with your followers. “In its essence, it’s all about being generous towards the ones who follow you, whatever that means to you. It doesn’t necessarily mean being personal, but inviting your fans to be a part of your creative journey, your life from the studio until the performance on stage.

“Find your true connection with your fans by figuring out what you have in common. What matters to them? Ask your fans what they want more of on your social media, and take your time talking to them, answering their questions, and small things like liking their comments could make your fans’ days.”

Develop your social media voice. “This is so the fans immediately recognize your posts in their feeds. This could be done by always using the same font and color when you update on TikTok or Instagram, using a specific filter or combination of colors in your pictures. It could even be a personal greeting you always start with. It’s the same way that big brands think to build brand recognition, like how we connect colors with the McDonald’s brand.”

Storytelling is key. “Everyone loves a good story, so make sure you have yours written down and that you have put thought into it. Being an artist who loves music will not make you stand out in any way, but your story will!”

Be prepared to blow up. “Music today is largely driven by single tracks that are trending on social media, so it’s something that everyone tries to figure out and struggles with. You should always be prepared for your music blowing up or going viral. That way, when it happens, you already have the next release in mind to keep the momentum going. I think most artists dream about it happening, but when it does, there isn’t a plan, and you could even get more anxious with what you should put out there or what the next step is.”

Collaborate and network. “Reach out to artists in the same genre and try to build a relationship with them. Try to get them to listen to your music. If the music is great, they will definitely like it and are more likely to show it to their fans.”

Over-communicate your message. “Lots of artists tend to believe that once they’ve said something once, they’ve said it enough, and everybody knows about it. Most of it gets lost in the loud noise where everyone fights for attention. You have to repeat your messages over and over again for them to stick.

“I think Justin Bieber is a good example of an artist who successfully managed to get the story out there. Even if you’re not a fan, you probably know that Justin Bieber made his way to success by being scouted on YouTube when he was very young. We’ve heard the story so many times that we can connect the music to it once it’s being played, putting everything in context and aligning it with his story itself.”

This article, sponsored by Corite, previously appeared on Audiomack World.

Feature Image Credit: Corite

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How to Optimise Your Social Profiles in 7 Easy Steps

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Optimising your social media accounts across all platforms is key if you do business online. Here’s 7 simple tips on how.

Your social media profiles, also known as your personal brand, are essentially the face of your business in 2021. If you’re anything like me, I’m sure you’ve been hit with random messages over Facebook or Instagram, with just one glimpse at the person’s profile causing immediate ignorance of their message. Building a personal brand is more important than ever – particularly with people preferring to talk to people, not just a business.

Communication is incredibly important, both visually and verbally. According to cognitive biases such as The Halo Effect, from the moment someone lays eyes on your profile they’ve already subconsciously made an assumption about you. Making a good first impression is now more important than ever, as we don’t have the same opportunity to save a conversation like we do in face to face interactions.

With that being said, having your social media optimised truly is the key to building trust, rapport and letting the world know how you can serve them. Here is my simple 7-step guide to optimise your social profiles. 

1. Get a Great Headshot or Profile Picture

This is really the pinnacle when it comes to your personal brand. Your profile photo can be the “make or break” when it comes to prospecting. More often than not, it’s the first thing people will see on your profile – meaning it is what the first impression will be made upon.

I highly suggest that you invest a hundred bucks into having a few professional photos done. They truly make a massive difference when it comes to making a good first impression, and having a bad headshot can cost you thousands. I would also invest in using canva to make an aesthetically pleasing cover photo for both your Facebook & Instagram accounts 

2. Find Your Colours

When it comes to a good personal brand, having clear, defined and consistent colours across all your content, is highly important when it comes to being memorable and standing out. Associating yourself with a particular colour will enable you to be at the top of your consumers mind each time they see a particular colour.

For example, check out my Instagram account. I like to use blue, specifically with a gradient to make the colour pop more. Remember, the goal here is to make your brand stand out and be as memorable as possible. Also putting the ring around your profile photo is another great way to catch attention.

3. Invest in Your Content & Get Creative

Let’s be honest, sometimes photos can get a little boring. And everyone loves creativity. In my opinion, you really need to invest time, money and energy into making your brand stand out.  Personally, I use Canva to get creative with my content, to make images and thumbnails that grab people’s attention.

If you want tips and tricks on how to do this, join my free facebook group here for insane value on optimising your personal brand & creating scroll-stopping content.

4. Create Content That is Relative

If you’re a business owner trying to talk to high-level CEO’s and executives, you probably don’t want photos on your profile of you drinking and smoking with your buddies on the weekend (save that for the group chat). Your content should all be relevant to your work, your industry and your target audiences pain points and desires.

Remember to always be authentic with your content, but post things that can actually help people. Study your audience in depth: what topics they talk about, the language they use and what they’re trying to accomplish. 

5. Tell People What You Do

Chances are that a complete stranger stumbling across your profile will have no idea what you do, without you telling them. Save time and energy by optimizing your bio to tell people how you can serve them, and more specifically: what you do. Keep it clear, concise and attention grabbing. For example, “I help companies scale ridiculously fast”. If you want some feedback or opinion on your bio, send me a DM on Instagram.

6. Be Consistent

If you’re using multiple channels or social platforms, consistency is a must. Many business owners are bombarded with dozens of messages a day, and you want to be sure to make an impression where they won’t forget you.

For example, if you were to connect with someone on LinkedIn, Instagram and Facebook in the same week, and your profile picture was different across all 3, they might think that it’s a different person adding them each time. The same thing applies

7. Be Authentic

In true fashion of saving the best for last, authenticity in my opinion, is the key to great content. By being open, honest and sometimes even vulnerable, you create a bond and emotional connection with your audience that is far stronger than you’d be able to achieve otherwise. In a world that’s full of fakes, choose to be real.

In the competitive environment of business and personal branding in 2021, you need to do everything you can to stand out. Follow these tips to optimise your social profiles to position your brand for success.

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Sourced from INFLUENCIVE

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Do You Need Search Engine Optimisation for Your Mobile App?

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Sourced from appPicker

Just like a website needs optimisation to rank higher in search engines, so do mobile apps. New apps are introduced daily in app stores. There are 3.14 million apps in Google Play and 2.09 million apps in the Apple App Store, according to Statista. The exact number can change from a day to another because Apple and Google periodically remove low-quality apps from their stores, but the number of available apps has been steady for a couple of years. With the high number of apps, there is also growing competition. Digital marketers know how important SEO is for a website, and similarly, in the app world, an SEO marketing strategy is vital.

How does Search Engine Optimisation work for mobile apps? Let us explain it to you.

What is mobile app SEO?

Mobile app search engine optimisation upgrades your mobile app to rank higher on a search results page according to keyword searching trends. Similarly, to optimising the content on your website by creating high-quality headings and metadata (on-page SEO strategies), you can work on your mobile app’s content to ensure search engines identify and index it. Google always favours and directs Internet-users towards mobile-friendly websites first and recommends apps related to their searches at the top of search engine results pages.

The latest Google’s mobile-friendly update brought some algorithm changes in mobile devices and SERP, so now mobile-friendly web pages and mobile apps rank higher. Google prefers the apps optimised for mobile searches. It created the search menu to allow users to discover both websites and apps, so it’s crucial to optimise your app if you want it to register traffic and be more visible on the web. Google stated that 40% of mobile users search for new apps directly in app stores, but they have numerous apps for each category, and if you want yours to be more visible and rank higher than your competitors, you need to refine your SEO strategies to help your target public to find your app on the app store.

SEO strategies you should use to rank your mobile app higher in SERPs

Keyword research

All SEO strategies rely on keyword research. Keywords are search queries that help people discover the information, products, or services they’re looking for. Search engines use them to match the search with the best results. Websites and mobile apps use keywords to reach their target audience, and the more relevant keywords they include in their content, the more relevant they are for search engines and the public looking for an app like yours.

When you do keyword research, start by analysing your competitions and the keywords they use to attract users. When you have a list of keywords they include in their content, use a keyword rank checker to determine how well they rank. These keywords are your digital marketing strategy’s foundation.

Optimise your app’s name, title, and URL

You need to help search engines discover your app, so use the most searched keywords in the app name, title, and URL. Pick a name that highlights what it offers. When you use keywords in its name and title, you make it easier for users to determine if they need it, and allow search engines to discover it, and suggest it to users who’re looking for something similar. Search engines discover easier apps with optimised names, titles, and URLs and list them higher in search pages.

The app title should include the keyword with the greatest amount of search traffic. Undertake thorough keyword research before picking a keyword to add to your app’s title because you cannot change it as often as the ranks change. Pick an app title that shares your brand’s values and goals because as the app begins to gain ratings and visibility, word of mouth increases, and it gets easier to promote it. You should make it easy for users to find your app by searching for the name or title.

Implement app indexing

App indexing helps your mobile app appear on Google search results together with websites. This feature allows search engines to crawl and index the app as they do with websites. It helps you reach a wider public who is looking for the kind of features your app provides. The benefit of app indexing is that people can find your app when searching for informative content. This means that your mobile app can generate more traffic, register more downloads, and reach even audiences outside the app store.

Build quality backlinks

Backlinks are essential tools for a successful digital marketing campaign because they help Google determine if a website is trustworthy and reliable. When other credible sources recommend your app, they tell Google it’s legit and that it can list it as a suggestion in search results. The first step in creating quality backlinks is to add the app’s link on your official website. Then create a digital marketing strategy that implies collaborating with other reliable websites that talk about your app and help you build quality backlinks. Ensure that only websites with a good domain authority send links to your app. Otherwise, this strategy can negatively impact your rankings.

Monitor and measure SEO

A well-crafted SEO strategy can help your mobile app rank higher on search engines and within app store searches. Before you establish what strategies you want to employ, use a tool like rankchecker to identify its position in search engine results. After you optimise the app, monitor its evolution and measure the results because search engine optimisation is a continuous work that implies fine-tuning the content and metadata regularly. Create engaging content to describe the app’s features and benefits and include snippets from the app to help the users picture what they get if they install it. Ensure that metadata is up-to-date and text it on different operating systems to identify any bugs that can impact the user’s experience.

Optimising your mobile app is essential to make it more visible to your target public. If you neglect SEO, it doesn’t matter how good its features are because it’s invisible in the app store.

Sourced from appPicker

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Want to erase yourself from the internet? Here’s how

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By Kim Komando

Ever get that eerie feeling somebody’s watching you? I hate to break the bad news, but there are endless tech companies, advertisers, snoops, and enterprising hackers out there trying to get their hands on as much of your info as possible.

If you want to get your privacy back, your first step is to shut down all the intrusive GPS trackers and hidden maps you can. Tap or click for eight buried settings you need to change now.

Now it’s time to see what’s out there. Sure, you can do a quick Google search for your name, but it won’t turn up everything floating around. Tap or click for step-by-step directions to digging up all the dirt others can see when they look you up online.

It’s nearly impossible to delete yourself from the web totally, but you can wipe out quite a bit if you know where to start.

1. Facebook

The term “data collection” and Facebook go hand in hand. We’ve known the social media giant follows you across the web for years, and it hasn’t exactly been careful with all our private information. Just this year, a breach exposed info on over 530 million users.

If you want to lock down your profile, you need to navigate a handful of menus to catch everything. Tap or click here for 10 security and privacy settings you should change.

If you don’t want to bother with all that, you can delete your profile. Here’s how to do it on a computer:

• Click the down arrow icon in the upper right corner.

• Click Settings & Privacy > Settings then click Your Facebook Information in the left column.

• Choose Deactivation and Deletion.

• Select the option to Delete Account.

• Then click Continue to Account Deletion.

You’ll be asked if you want to deactivate your account or download your information. If you want to deactivate, your information will remain available for the taking. To delete:

• Choose Delete Account.

• Enter your password, click Continue and then click Delete Account.

Once you’ve deleted your account, you have 30 days to log back in and restore the account if you change your mind. Keep in mind you will lose access to Facebook Messenger as well.

2. Instagram

This Facebook-owned social media platform is all about photos, and you better believe yours are being analysed if you have a public account. Even if yours is private, it’s hard to keep track of exactly who can see what you post unless you closely monitor your friend list.

You won’t find the option to delete right there in the regular menu. Here’s how to wipe out this account:

• Tap or click here to reach the Delete Your Account page.

• Select an option from the drop-down menu for Why are you deleting your account? and type in your password.

• Select Delete (your username).

Instagram will delete your profile and account details one month from the day you hit that delete button. You won’t be visible on Instagram at that time, and you can log back in before that date if you change your mind.

3. Twitter

If you’re erasing your online presence, don’t forget about Twitter. Maybe you haven’t shared quite as much there, but it’s still a piece of the puzzle.

Deleting your Twitter account is easy. Log in on your computer and follow these steps:

• Click on Settings and privacy from the menu. You’ll find this by clicking More in the right-hand menu when you’re logged in.

• Select Your Account > Deactivate your account.

• Enter your password when prompted and confirm you want to continue by clicking the Deactivate account button.

Just like Facebook, Twitter waits 30 days before fully deleting your account. During this time, your personal information is hidden from the public. If you log in, your account will return in full.

As Twitter warns, even some deleted tweets may still show up in online searches.

4. Amazon

Amazon sells it all, at great prices. Still, you probably don’t want others to see comments and ratings you have left on products purchased on the site, your biographical information, and other site interactions.

Your public profile doesn’t include purchases or browsing history, but there’s still a lot to be gleaned from it. Here’s how to change that:

• Sign in to your Amazon account. Click Account and Lists.

• Under Ordering and shopping preferences, click Your Amazon profile.

• Click the orange box marked Edit your public profile.

• Here, you’ll see Edit public profile and Edit privacy settings.

Click through the various options to review. You can adjust the about me section, shopping lists, wish lists, any pets you added, and more. Check your community activity section, too.

5. Google

I bet you think, “Yeah, Google knows quite a bit about me.” But do you really know just how much? Tap or click here for a simple way to see all the data points about you the search giant has cataloged. You’ll be shocked.

By Kim Komando

Sourced from USA Today Tech

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7 Ways You Can Use LinkedIn To Blow Up Your Brand

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Over the last three years, LinkedIn‘s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections.

The following seven ways can help you utilize LinkedIn to grow your brand and gain a competitive edge over your competition.

1. Optimize your company profile and connect with people

If you haven’t worked on your LinkedIn profile, please take some time and perfect it. Make sure it provides all the essential details about your company’s products and services. Put more emphasis on the headline and summary to ensure that it’s compelling, engaging, interesting and professional. Furthermore, optimize it for more B2B and B2C lead generation.

Within no time, you will start seeing the “Someone has viewed your profile” notification. Don’t just view their profile back. Instead, track the individuals who viewed your business’s profile. If they are an ideal prospect, invite them to connect. An individual who views your company profile is most likely finding out more about your brand. There could be a chance they are also interested in your products or services.

2. Post valuable content on LinkedIn publisher

You can use LinkedIn Publisher to publish blog posts that users can engage with and share. With more shares of your blogs, the higher the impact it has on growing your brand. The post can also get prospects interested in your products, triggering an open door for more partnerships.

Make it a habit to publish content on LinkedIn consistently — but remember quality is key. It can build a community of loyal followers who admire your brand. Through them, you have ambassadors who can create a good reputation out there about your business. When users see the value and insights in your content, it gives them the conviction to check out more about your company. It’s one of the most straightforward and subtle ways of promoting your brand on LinkedIn without being pushy.

3. Follow other companies

Don’t forget to follow other businesses within your industry, including those you have partnered with and those who can be potential partners. This way, you have a chance to learn about them and what they offer. Still, don’t limit yourself from poking around as it might be an eye-opener to some techniques other companies use to get more leads. Also, the more you position yourself out there, the higher your chances of getting more returns.

4. Join LinkedIn groups where your target clients gather

The right groups can be a very powerful tool in growing your brand. By using advanced search, you can locate practitioners within your sector and your firm. Group conversations can give you vital insights into your industry. You can also learn about emerging industry pains and the options you can use to solve these issues.

While in the group, learn about the rules to know if content sharing is allowed. If so, create your credibility by sharing relevant content that capture potential prospects. It can include links to articles about your brand, relevant blog posts, event notices for webinars and posts that quote your business. However, make sure the materials you post are a helpful source and avoid dominating the conversation.

5. Utilize plugins

LinkedIn can be an even more powerful lead generation tool by itself when you utilize the complementary add-ons. Tap into the following plugins:

  • LinkedIn Connection Revealer: The LinkedIn Connection Revealer shows you the following that your connections have. By pinpointing the users who travel in big circles, you can engage with them to leverage their platform and promote your brand.
  • LinMailPro: It’s a Chrome extension that gives you the capability to automatically find and invite individuals who have recently viewed your profile. You can also send personalized messages to them about your brand or deliver marketing messages.
  • Headlinr: You may have sponsored a great story, uploaded ads or put up posts, but without a great headline, your potential targets might not click on them. When you use Headlinr, a chrome paid plugin, it automatically generates multiple headline combinations with the keyword you specify depending on your industry. You will get compelling titles that lure users into clicking through your ads and stories.
  • Rapportive: If you are a Gmail user browsing in Chrome or Firefox, Rapportive can be a handy tool in getting more leads. It enables you to get LinkedIn profiles that have email addresses in your contacts. You can then send them personalized invites to their inbox to help you grow your network.

6. Create a sponsored InMail campaign

By utilizing sponsored InMail campaigns, you have an easier route to cut through the clutter and reach inboxes of individuals who matter to your business. You can send your target prospects compelling offers and rich content.

7. Ask your employees to post your business’s content

In most cases, entrepreneurs search for powerful brand advocates who can share their brand case studies and blogs. Yet, you can also do it through your employees. Research shows that about 50% of employees are already posting on social media platforms about their employers. Ask them to post blog content and other pieces relating to your brand to generate more traffic and leads. In fact, some organizations allow their marketers to pick company-approved content that their employees can share on LinkedIn.

LinkedIn can be a goldmine in attracting new clients and growing your brand, but correct execution is critical. Take your time to create your LinkedIn strategy, get clear about how you can offer prospective clients value first — then implement like crazy!

By

CEO of Bolder and Louder

Sourced from Entrepreneur Europe

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Leading Brain Expert on How to Learn Faster and Retain More: Ask Yourself These 3 Questions

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By Jeff Haden

Because knowledge isn’t power unless you actually use it.

When I read books, like many people I occasionally scribble a note or bookmark particularly interesting passages I want to remember or refer to later.

Unlike many people, I rarely go back and refer to them later. So I did a little experiment and went back to Adam Grant’s book Think Again to see what I had bookmarked. Right away I found something I had forgotten.

Research into how forecasters form their opinions in areas like politics, technology, and the economy shows that accurate forecasting is based more on how you think than what you know. Sure, intelligence matters.

But what matters most is how often people update their beliefs: how often they look for new information. How often they revise their predictions. How willing they are to change their minds when they uncover new facts or discover new information.

In short, you have to be willing to be wrong — a lot — to eventually be right.

Cool premise.

Why had I forgotten it?

Because, as Jim Kwik says, I didn’t ask myself three questions:

  1. “How can I use this?”
  2. “Why must I use this?”
  3. “When will I use this?”

According to Kwik, the author of the best-selling book Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life, knowledge isn’t power. Like experience, knowledge is only useful when actually used.

Using new information requires framing. How could I use what I learned about making better predictions? At the moment, I didn’t consider a use. I just thought it was a cool premise.

I could have thought, “Hmm. The next time I take a position, I should first take a step back and see if I can find information that disproves my belief, and whether I’m emotionally invested in my perspective.” (I never liked being supervised, so I’m quick to see greater employee latitude and responsibility as a good thing.)

That’s the how. As for why must I use it? Easy: My goal is to provide useful, actionable, beneficial information — not just spout some half-assed opinion. That’s a simple, yet powerful, “must.”

As for when must I use it? That’s also easy. Whenever I think, without thinking, that I’m right. (Which happens all the time.)

Or, better yet, the next time I sit down to write. That way my “when” won’t be fuzzy or indeterminate, which is the kiss of death for good intentions.

Had I asked myself those three questions, I would have remembered — because my new knowledge would have had a purpose, a motivation, and a time frame.

It would have been useful, meaningful, and actionable — which means it would have become a process, and not just a cool perspective.

Try it. The next time you learn something — better yet, the next time you want to learn something — ask yourself the three questions. Determine how. Determine why. Decide when.

And then actually follow through.

Because, as Kwik says, nothing you read works … unless you work.

Feature Image Credit: Getty Images

By Jeff Haden

Sourced from Inc.

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