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How Adidas is using WhatsApp as a direct marketing channel

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By Seb Joseph.

Facebook may have shelved the idea of ads on WhatsApp, but Adidas is still steaming ahead with its plan to turn the app into a key marketing channel.

Adidas has been using the mobile messaging app to chat directly with customers since 2015. At the time, the app was seen by the company’s marketers as a way to build hyper-local communities in cities across the world. Now, it’s being used as the main platform for global campaigns. WhatsApp, and by extension direct messaging, is seen as a way to grow influence among key fans rather than buy influence.

“It’s allowed us to build direct relationships with a smaller community of influential people in an ongoing way that doesn’t feel transactional and allows for a conversation, rather than just a broadcast,” said Laura Coveney, managing editor for Adidas’ newsroom in London where the campaign was managed.

The most recent example of the strategy was the “100% Unfair Predator” campaign. Earlier this month, Adidas opened up a hotline on WhatsApp for people in need of a footballer to cover for unreliable teammates on their team. Adidas-sponsored players were made available for games last week once fans had shared some basic information with the hotline such as the game they need the player for. The company’s marketers would notify fans on the morning of their game if their request was successful. The rented players turned up dressed in Adidas’ new Predator20 Mutator footwear.

“We know our audience use it to share fixture info, team selection — and team-mates messaging to find last-minute replacements,” said Coveney. “WhatsApp was perfect for the more functional elements of the ‘Rent-a-Pred’ hotline as it allowed consumers to share private information one-to-one with us for review, before being allocated a Predator player near them.”

Despite Facebook’s decision to scrap plans to run ads on WhatsApp, advertisers like Adidas continue to build a presence there. Messaging apps are becoming the dominant way people communicate with one another on mobile devices. The total number of messaging app users grew 12.1% in 2019 to reach 2.52 billion people, per eMarketer. That means 87.1% of smartphone users worldwide will use a mobile messaging app at least once per month in 2019, according to the research firm.

The open rates for messages in WhatsApp will be “immensely” higher than message platforms’ closest competitor, email,” said James Whatley, strategy partner at Digitas U.K. He added: “The brands that get this right will be the ones that understand just how private message platforms are and how privileged they are to be invited in.”

Direct messaging is becoming increasingly central to Adidas’ marketing strategy. For example, marketers for Adidas used WhatsApp to send direct messages to its “Tango Squad” community — a group of young footballers across 15 key cities worldwide who were given exclusive access to new drops before anyone else and were invited to exclusive events. The groups were between 100 and 250 people. In the wake of reassessing whether it should buy as many ads on social networks like Facebook, Adidas is finding ways to move to more one-to-one communications.

Last year, the sportswear manufacturer turned some of its smaller-scale influencers into salespeople. Working with social commerce app Storr that lets anyone open a store on their phone, Adidas gave some of its biggest fans early access to products, exclusive drops, and secret events. In exchange, the fans sold Adidas’ products. The sellers receive a 6% commission for every sale or have the option to donate to one of Adidas’ partner charities.

By Seb Joseph

Sourced from DIGIDAY

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Google just updated Google Maps. How to use its new commute tools

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Google Maps on iPhone and Android has added several new features to make your commute smoother.

To celebrate the 15th anniversary of Google Maps, Google is rolling out a big update to its planning and navigation app for iPhone and Android that will give you more detailed information about what you’re facing if you use public transportation to get around.

Since its launch in 2005, Google has expanded Maps from a navigation tool to a fuller-featured travel and entertainment service that can help you do everything from make dinner reservations and manage trip itineraries to find EV charging stations along your route.

The update expands Maps’ usefulness for public transit riders, displaying how crowded or hot a route may be, as well as if security is normally present during the trip.
More on Google Maps

Google redesigns Maps app, adds details on public transit safety, accessibility
6 hidden Google Maps tricks you want to know
4 weird ways I use Google Maps every day (that have nothing to do with driving)

Here’s how to use Google Maps’ newest transit features.
Using the new Google Maps transit tools

The new Google Maps update moves forward several useful tools you had to previously hunt for and expands the information it provides you about your public transit trips. Here are Google Maps’ five new tabs and how to use them.

Explore. In the Explore tab, you can discover what’s happening around you and find places to eat and things to do.
Google Maps Update

Google Maps shows displays rider-supplied transit information.
Google

Commute. A holdover from the previous version of Maps, on this tab you can get step-by-step instructions here for your trip — if traveling by car, by transit system, on foot or by bike.

Right now, you can already see how crowded — or empty — your bus, subway, or train will be when you pick your transit line. With the update, you can also see rider-supplied information on which accessibility features are available, what the temperature is like, if there is a women’s-only section or carriage, and if security is present.

Saved. Your saved places used to be buried in the navigation menu in the upper left-hand corner. You can now find those places you’ve saved under the Saved tab at the bottom of the Maps app.

Contribute. The Contribute tab, previously named Your contributions, lets you share reviews and photos of interesting places you’ve visited, add a missing place on the map and suggest edits to the map. If you join Google’s Local Guides program, you can earn points for your contributions and earn rewards such as a free six-month subscription to Google One.

Updates. This new tab is a bit like the older For you tab, letting you see what’s happening around you, with guidance from locals and from publications such as Surface and The Infatuation.

If you don’t have the new version yet, hold on because it is coming: Google tends to push out app updates slowly — over days and weeks. For more about Google’s navigation app, see six hidden tricks for Maps and four ways to use Maps without driving.

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Sourced from C/NET

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Microsoft Pulls New Windows 10 Update Causing System Crashes

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By Gordon Kelly

Microsoft continues to secretly offer Windows 10 free, and you can see why. Despite new attempts to overhaul Windows upgrades, the platform continues to anger users with poor quality updates and questionable transparency. And now Microsoft has had to issue another major warning to all Windows 10 users.

Pushed to users as part of its latest ‘Patch Tuesday’ updates, Microsoft has confirmed the KB4524244 security update bundled in it can cause system freezes and crashes across every supported version of Windows 10, from Windows 10 Home right through to Enterprise and Server. Unfortunately, KB4524244 was available for four days but Microsoft has now stated it has been pulled for good.

Update: also beware KB4532693. Another security fix recently released by Microsoft, Windows Latest notes it is also causing boot failures for a number of users as well as Blue Screen of Death (BSOD) crashes. Microsoft has so far only acknowledges minor issues connected to Windows Server on the KB4532693 update page, it is still floating around unlike KB4524244. Be sure to checkout the Windows Update troubleshooter linked below, it will also enable you to proactively block this update for now.

Additional Update: problems with KB4532693 just stepped up a notch with Windows Latest now reporting that it is deleting files. Desktop files are the main form of data loss, so be careful if you save important content there while user settings are also disappearing.

“Thank you, Microsoft for the latest updates which totally wiped all settings from my system on each startup. Everything reverted to basic settings [and] all my programme information and settings were also deleted from every programme on my system. Several apps were deleted completely, keyboard settings, language screen res everything gone,” writes one user.

“My desktop is black, icons are gone, Taskbar and Start menu are also empty. Uninstalled the update and my data is still missing, I cannot find it anywhere,” states another.

Windows Latest writes that this problem is “based on a small but a growing number of user reports” so be careful and, once again, make sure you get the Windows Update troubleshooter linked below.

“This standalone security update has been removed and will not [be] re-offered from Windows Update, Windows Server Update Services (WSUS) or Microsoft Update Catalog,” wrote the company on the Windows 10 Health Dashboard.

While Microsoft has now stopped the spread, users already impacted are left to pick up the pieces. As Bleeping Computer reported earlier in the week, both AMD and Intel computers were affected with HP owners hit particularly hard. Microsoft says it is “working on an improved version of this update” but in the meantime, it recommends affected users remove KB4524244 with these steps:

  • In Windows Desktop Search type ‘update history’ then click ‘View your Update history’
  • Select ‘Uninstall Updates’
  • On the Installed Updates dialog window, find and select KB4524244, click the Uninstall button
  • Restart

Proactive users can also download the Windows Update troubleshooter, which will allow you to hide problematic updates and prevent them from reinstalling. As things stand, it is fast becoming essential software for all Windows 10 users.

This week Microsoft demonstrated the future of Windows updates. The advances target a new generation of dual-screen devices and are not meant for the millions of existing Windows 10 PCs and laptops. Meanwhile, long-overdue Windows 10 update improvements were suddenly shelved.

Microsoft, it is time to prioritize the present.

Feature Image Credit: Windows 10 updates continue to cause problems. STEVE KOTECKI

 

By Gordon Kelly

An experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. Started in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.

Sourced from Forbes

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It Took Elon Musk Exactly 5 Words to Teach a Major Lesson in Emotional Intelligence

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By Justin Bariso

Tesla has become one of the most valuable automakers in the world, based primarily on its potential for changing the auto industry. So, it’s easy to forget that the company is also in the solar panel business, due to its 2016 acquisition of Solarcity, a company Tesla CEO Elon Musk has been heavily involved in since its inception.

Well, Musk recently announced that Tesla is ramping up installations of solar tile roofs, also known as Solarglass, with international expansion planned later this year. But it was a simple, almost unnoticed tweet by Musk last week that drew my attention, because it gave some insight into Musk’s process for creating killer products:

One simple sentence. Backed up by decades of neuroscience research.

“Please let us know what improvements we can make to any aspect of Tesla SolarGlass roof! Critical feedback is much appreciated.”

There’s a lot to be learned from the process of asking for consumer feedback, but I’d like to focus on the value a single short sentence: “Critical feedback is much appreciated.”

One simple sentence. Five words. But it’s backed up by decades of research, and it highlights a major facet of emotional intelligence: the ability to learn from negative feedback.

What’s emotional intelligence got to do with it?

Emotional intelligence is the ability to identify, understand, and manage emotions. Put more simply, it’s the ability to make emotions work for you, instead of against you.

Typically, when we get criticized, our default reaction is to do one of the following:

  • Defend ourselves
  • Make excuses
  • Minimize the problem
  • Attempt to rationalize
  • Sidestep the issue
  • Shift the blame

When researching EQ Applied: The Real World-Guide to Emotional Intelligence, I worked with neuroscientists to come up with a simple explanation to sum up decades of scientific research, in an attempt to explain why this happens.

In short, when making decisions, we rely heavily on a part of the brain known as the prefrontal cortex. But when we feel triggered or under attack, a different part of the brain springs into action–the amygdala. The amygdala serves as our emotional processor, and it tends to take over when we feel we’re under attack.

This is known as an emotional hijack.

Emotional hijacks aren’t always bad. In the case of an emergency, the amygdala can provide the courage and motivation you need to defend yourself or your loved ones. But the amygdala can also cause you to act in a way you later regret. And when it comes to interpreting negative feedback, it can lead you to default to one of the above behaviors, before you even recognize what’s happening.

Now, here’s the rub: Nobody’s perfect. We all have blind spots and perspective gaps. We need negative feedback if we’re going to grow. Since most criticism is rooted in truth, it helps fill those knowledge gaps so you can improve. And even when feedback is off base, it’s still valuable–because it helps you understand the perspective of others.

All of this is what makes Musk’s invitation so excellent. By inviting the negative feedback, he puts himself in control. He frames the incoming comments, not as an attack, but as a learning experience. At the same time, he braces himself for what’s coming.

If you scroll through Musk’s “tweets and replies” tab on Twitter, you’ll find a perfect example of this: a two-way conversation between CEO and consumers. Musk uses the feedback to answer questions, clarify messaging, and even to crowdsource ideas–all as a much better way of responding to negative feedback.

Of course, Musk isn’t perfect. Over the past few years, he’s gotten himself into trouble by responding to criticism in the wrong way, also on Twitter.

But this further emphasizes the need to have a plan to deal with negative feedback. And while it would be great to always identify our triggers ahead of time, it’ll usually happen the other way around: We react to something that rubs us the wrong way and say or do something we later regret.

This is why it’s so important to understand the amygdala and how it works. It enables you to sort through your thoughts and feelings, like pieces of a puzzle. And as you begin to understand your reaction, you can train yourself to respond differently the next time.

Train yourself.

Feedback is like a freshly mined diamond. To the naked eye, it’s unattractive. But its true value becomes obvious after a little cutting and polishing. In the same way, it’s easy to see criticism as something ugly. But you can train yourself to view it differently by reframing it.

So, invite negative feedback by remembering a simple, five-word sentence:

Critical feedback is much appreciated.

And when the feedback comes, don’t view it as an attack. Rather, see it as a gift–a chance to learn.

Feature Image Credit: Getty Images

By Justin Bariso

Sourced from Inc.

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Where Will Facebook Be in 10 Years?

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By Nicholas Rossolillo.

Facebook (NASDAQ:FB) stock has had an epic run since its public debut in 2012. Shares have surged nearly 450%, driven by massive global additions to active subscribers and dominance in online advertising — with Alphabet‘s Google making up the other half of the virtual duopoly.

Over the last few years, though, Facebook has been dealing with some well-documented woes. There was some backlash after reports that user account information was improperly accessed by political consulting firms during the 2016 presidential elections. There has been more recent criticism from politicians over the type of campaign advertising the social media giant allows, and talk of whether U.S. antitrust investigators might eventually force a breakup of the company (which also owns Instagram, WhatsApp, and Messenger).

Facebook has thus far been able to withstand the criticism. And while ads make up the bulk of its revenue right now, the groundwork is being laid for a more diversified business. In 10 years, much of Facebook’s operation will likely look similar to what it is right now. But the services available through one of the company’s social apps should be far more diverse.

Online social interactions, ads, and average revenue per user

Facebook has turned into a cash-generating monster over the last few years. Revenue has grown over 1,800% since 2012, clocking in at $71.0 billion in 2019. Free cash flow has been equally impressive, increasing 2,150% to end 2019 at $21.1 billion. Facebook’s user count expansion is one of the key ingredients to its meteoric rise.

Year-End Period Monthly Active Users Increase (YOY)
2012 1.06 billion 25%
2013 1.23 billion 16%
2014 1.39 billion 13%
2015 1.59 billion 14%
2016 1.86 billion 17%
2017 2.13 billion 14%
2018 2.32 billion 9%
2019 2.50 billion 8%

YOY = year over year. Data source: Facebook.

Now with over 2.5 billion monthly active users of one of its apps, it’s no surprise that growth in this important metric is slowing down into the high single-digit percentages the last couple of years. Expect that to continue in the next decade as low single-digit growth in new users is likely more realistic over the very long term (10 years or more).

But as Facebook has proved, new users aren’t the only way to grow. CEO Mark Zuckerberg and his management team expect the top line to keep expanding north of 20% for the foreseeable future even though user additions are decelerating.

The new key ingredient is average revenue per user (ARPU). Back in the fourth quarter of 2012, Facebook’s global ARPU was a mere $1.54, compared with $8.52 in Q4 2019. The massive gain is a result of the company primarily figuring out how to better deliver ads and provide a lucrative platform for its advertising partners — although the “other” segment, primarily Oculus virtual reality (VR), has also been steadily growing by double digits and hauled in about $1 billion in revenue in 2019.

ARPU is the metric to watch in the next decade at Facebook. It still has a lot of room to run in emerging markets. At the end of 2019, ARPU was a whopping $41.41 in Facebook’s most mature North America geography. Over in Europe, where regulatory scrutiny is higher than here at home, ARPU was $13.21. That compares with just $3.57 in Asia-Pacific and $2.48 everywhere else. Put simply, Facebook has a lot of room to grow as emerging economies continue to develop.

Looking beyond the controversy

Facebook’s business being tilted so much toward advertising is what frequently comes under the microscope, though, so let’s assume that increasing ARPU from ads doesn’t end up being the tailwind it has been the last eight years. That’s OK. When it comes to consumer/business interaction, there’s more going on than just advertising.

Facebook isn’t blind to this fact, either. On the last quarterly earnings call, Zuckerberg outlined some of the work his company is doing to diversify. Much of that work at the moment is going toward helping users control privacy and access to their personal information. A large chunk of the $30.9 billion in expenses in 2018 and $46.8 billion in 2019 went toward various privacy updates and regulatory compliance. And Zuckerberg said other features are in the works: a private social platform for more intimate interactions, e-commerce, and payments, and a cloud computing platform.

Among those efforts is WhatsApp Payments, which will start rolling out to new countries the first half of 2020 (it’s been testing in India since 2018). Also, there are new tools for small businesses and entrepreneurs to sell and accept payments online, the development of a next-gen AR/VR computing platform via Oculus that goes beyond delivering video games and entertainment, and messaging tools for business employees to communicate with one another and customers. With 8 million paying advertisers and more than 140 million businesses using at least one free-to-use Facebook tool at the end of 2019, there’s plenty of open space to keep growing.

All the talk about Facebook right now is centered on social issues, but I believe that will subside in time. The company is already a cloud computing giant geared toward its ad platform, and it’s dumping a lot of investment dollars into growing its ecosystem of cloud-based tools for users and businesses alike. Paired with its dominance in selling advertising, there’s a lot to like about Facebook as an investment over the next 10 years.

Feature Image Credit: Getty Images.

By Nicholas Rossolillo.

Sourced from The Motley Fool

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Marketing Executive

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Neworld Associates, 9 Greenmount Ave, Dublin

Salary: 30,000

Neworld Associates is looking for a Creative and Analytical person to join our team in Harold’s Cross.
You must have relevant qualifications in marketing or behavioural science and at least 2 years work experience. You will carry out qualitative research and data analysis. Excellent writing and communication skills are necessary. Experience of working in a marketing or customer service role is an advantage. A keen interest in the latest consumer behaviour trends would also be an advantage.
39 hours p/w. Salary €30k p/a.

Click HERE to apply for this job.

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Promotional staff wanted in Connacht & Ulster

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Brandface, Sligo.

Due to our large client base, additional campaigns and new clients coming on board we are looking for Brand Ambassadors to join our team in the Connact & Ulster.

We work with some major global brands across a range of industries including; FMCG, Drinks, & Sports. We are looking for open minded, product driven, brand aware people to join the team and help promote brands in the right way.

Click HERE to apply for this job.

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Senior Advertising & Sponsorship Sales Executive

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Hot Press, 100 Capel Street, Dublin.

Hot Press has just published it’s 1,000th issue. Following that major landmark, Ireland’s most influential and widely acclaimed magazine is on the lookout for hot new talent to work across all of our projects and platforms.

Hot Press is seeking an experienced advertising and sponsorship sales executive, to work across the full range of our titles and platforms.

This is a really exciting opportunity for people with sales ability and the ambition to make their mark and establish themselves in the entertainment and media industry in Ireland. For over 40 years, Hot Press has been at the cutting edge of Irish media development, establishing a reputation as one of the leading entertainment and music publications in the world.

In 2020, we are responsible for the following publishing adventures: – Hot Press, the magazine – Hotpress.com, the website – The Hot Press Yearbook – The Hot Press Annual – Go Rail, the magazine of the train service in Ireland – Enterprise, the magazine of the Enterprise Express – Best of Ireland, a superb glossy annual guide – Best of Dublin, its acclaimed sister publication – and a variety of one-off consumer, b-to-b and bespoke books, titles and initiatives.

In addition, we organise a range of events, exhibitions, music partnerships, online activities, mobile applications, social network campaigns and national competitions, in music, media, fashion, design, writing, film, sport, education, photography and more, all driven by our unparalleled access to, and understanding of, the Irish youth, entertainment and student markets.

We are currently seeking people with some – or all – of the following qualities:

  • Proven sales know-how and ability
  • An awareness of the importance of meeting targets
  • The drive to really contribute to the future development of an exciting media business
  • The ability and attitude required to work effectively as part of a team
  • The independence necessary to take on personal responsibility for clients
  • An understanding of the potential of the internet and social media in a wider promotional mix
  • The imagination to come up with new ideas and concepts
  • The commitment to get the hard work done
  • Managerial potential or experience…

This role suits someone who has over 3 years

  • Media Sales Experience

If you truly believe that you can generate substantial sales and be part of a winning team apply now!

We do not require the assistance of recruiters for this role, thanks.

Click HERE to apply for this job.

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Top 20 Entrepreneurs Give 20 Tips To Get To 7 Figures

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By Stephanie Burns.

“Genius is making complex ideas simple…” – Albert Einstein.

Simplicity is something I love – even creating a podcast called The Top 3 For Entrepreneurs, wherein I asked some of my favorite entrepreneurs for the top three tips they would give if pressed for time. Since February is the shortest month of the year, I decided it would be great to get a short tip from 20 entrepreneurs I admire, on how they reach seven figures a year.

1. Elena Cardone, co-owner of Cardone Capital

Build relationships. Business influencer Elena Cardone emphasizes the power of relationships in reaching seven figures. “Being independent is a middle class mindset, which I’m helping people break from,” she shared. “You can only go so far on your own – building an empire begins with relationships.”

2. Aimee Tariq, CEO of A Life With Health

Take care of your health. Aimee Tariq, health optimization expert, believes the ability to scale your business comes down to health. “Health is key to the sustainability of your business and everything starts with it,” she shared. Without health, Tariq says you won’t have the mental clarity and energy to focus appropriately and to make the best decisions.

3. Jen Gottileb, CEO of Superconnector Media

Don’t compare yourself to others. Gottileb believes in the power of letting other entrepreneurs fuel you. “As entrepreneurs in this age of social media, it’s very easy to find ourselves scrolling our feeds and comparing ourselves to other people’s successes,” she points out. “If we let it, this “comparisitis” phenomenon can cause major self doubt and diminish our confidence. It can even cause massive inaction. Instead of allowing that feeling of jealousy to bring you down, use it as a tool to see what’s possible for you!” she encourages.

4. Desislava Dobreva, CEO of Des Dobreva, LLC

Craft your identity. Desislava Dobreva, more commonly known as the branding queen, states that branding is simply a combination of identity and perception. Dobreva utilized this basic principle to build the highest retention membership site that generates monthly recurring revenue. To forge a brand that does the same, emphasize identity and perception.

5. Guna Meldere, CEO of Guna Meldere, LLC

Visuals matter. Guna emphasizes brand strategy. She says it’s vital to create a brand visual across the entire board that aligns with this strategy, but to also make color choices that help you build trust with your customers.

6. Melonie Dodaro, CEO of Top Dog Social Media

Know thy customer. Melonie Dodaro specializes in using social media to attract and retain clients. She says that the most powerful way to become a client attraction machine is by “crafting an ideal client avatar.” In other words, understand everything about your ideal client, then create a profile to fit that avatar.

7. Matt Young, CEO of Matt Young Media

Listen to your customer. “In sales calls, closing is 95% listening.” Young reminds us that people remember how they feel rather than what you say.  “It’s such an unusual feeling to feel heard – and that’s how relationships are built.”

8. Lauren Tickner, CEO of Impact School

Get your customer to realize they need your help. “According to behavioral science, it’s 5x more persuasive for your prospect to convince themselves that they need your help,” Tickner shares. “To do this, it’s up to you to speak to your potential customer and ask them a specific series of questions to help them open up to their needs and recognize they need your help.”

9. Kerri Kasem, CEO of Breakthrough Naturally

Always follow up. Following sales, it’s also all about the customer experience. “Whether you have an ecomm store or a physical store or service, call as soon as they ordered and keep following up with them to ensure they are happy and to make recommendations,” Kasem recommends.

10. Christine Weeks, Founder of Eleanor Creative

Your team matters. “You can’t do everything yourself. Take the time to find the best team members, then love on them and provide them with the best work environment possible. You’ll see an improvement in every aspect of your business,” says Weeks.

11. Immy Tariq, Chairman of Webmetrix Group

Multi-channel marketing. Immy Tariq is a business expert who says scaling companies needs to be done with multi-channel marketing, which is the blending of different promotional and distributional channels. “I apply this to deliver on every platform starting with SEO by focusing on the 4 core algorithms: user intent, user experience, authority and localized traffic (engagement),” he specified.

12. Kraig Bond, Founder of Elite Results Marketing

Don’t forget SEO. Your website can do a lot of sales heavy lifting, so optimize accordingly. Bond says that proper brand entity and website setup is necessary to promote better SEO exposure in Google.

13. Melyssa Griffin, CEO of Melyssa Griffin, LLC

Engage your website visitor. As an online marketing expert, Griffin preaches the power of utilizing chatbots & email lists to capture people’s information. “Before you begin to generate this traffic, make sure to build powerful website assets so that the value of every website visitor is maximized,” she advises.

14. Gretta Van Riel, CEO of Hey Influencers

Engage influencers. Van Riel believes that influencer marketing is key to raising brand awareness and reaching large audiences of potential customers. With this exposure comes trust: engage influencers this year.

15. Rachel Bell, founder of the Online Coach Academy

Use Instagram stories. For Rachel Bell, it comes down to Instagram stories. “Instagram growth has slowed down, so the key is to utilize instagram stories in a way that engages people.” She does this by providing both entertainment and CTA’s.

16. Sunny Lenarduzzi, CEO of Sunny Lenarduzzi

Leverage video. In the interest of presence on every platform, Lenarduzzi advises to capture viewers on YouTube by creating pithy educational videos. The more educational they are, the higher they’ll rank in the YouTube search engine.

17. Shay Rowbottom, CEO of Rowbottom Marketing

Be present on LinkedIn. LinkedIn must be utilized, too. Rowbottom shares, “LinkedIn is a newsfeed network like Facebook where people are discovering content.” If you give your followers a positive user experience, it can pay off in sales.

18. Cody Neer, CEO of Ecommerce Brand Academy

Paid ads can move the needle. Media buying can take your ads over the top. “Scale with paid ads once the organic channels are set up using media buying,” recommends Neer.

19. Joseph Lazukin, CEO of Pixel Smarter

Data is your friend. Along the way, make sure you’re optimizing data to re-strategize. “Data helps us make better decisions for scaling and retargeting.” Lazukin advises.

20. David Finkel, CEO of Maui Mastermind

Automate to free up your time. Finally, to truly scale to seven figures, automate your business. “You must become owner independent with proper systems in place,” Finkel notes.

By Stephanie Burns

My company, Chic-CEO.com, is an online resource for over 100,000 female entrepreneurs. As a startup, we had to get scrappy in order to hit our goals and make an impact. When we started asking for the impossible and getting the green light, I knew we had stumbled on something magical – something I call ‘Unreasonable Requests.’ I write about female entrepreneurship and how to brand yourself. I live in beautiful Ozark country with my husband and two brilliant children.

Sourced from Forbes

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International Marketing Director – Performance Demand Generation

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Groupon, Dublin.

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime.

We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward.

We are looking for an expert in Paid Marketing to lead our International markets. You will have experience managing / optimizing performance marketing campaigns, building and leading a team, and partnering with analytics and engineers to scale these efforts through automation. You are a marketer and a leader of teams who’s particularly energized by performance marketing, growing efficiently and looking for new areas to optimize. If this sounds like you, please reach out to us.

Key Responsibilities:

  • Manage all aspects of Paid Marketing for our International businesses, including strategy, forecasting, and technology.
  • Develop the strategic roadmap for paid marketing and SEO while partnering on overall multi-channel strategy
  • Collaborate with engineering and product to drive automation for the channels
  • Build and optimize Paid marketing campaigns for specific KPIs
  • Create and manage relationships with internal and external partners (cross functional teams and external teams)
  • Integrate and align the channels into a unique customer centric approach.
  • Establish and track key performance indicators and other supporting metrics to measure digital marketing effectiveness and ROI
  • Champion analytical insights and dashboards that demonstrate the specific value of digital platforms and channels
  • Manage the digital marketing budget and create compelling business cases for future investment
  • Lead, develop and manage the internal SEM, SEO, Display and Affiliates teams
  • Partner with cross functional Ad Tech team to build automation, optimization, and scalable tools for the online marketing team
  • Champion excellence within online marketing team and our cross functional partners

Who you are:

  • Minimum of 10+ years of work experience in a global organization as a Digital Marketing or business leader, including the strategic management and hands on execution of Display, SEM, SEO and Affiliates, and other digital advertising platforms
  • At least 5-7 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports)
  • BS degree in Business, Economics, Math, Engineering, Statistics or related field preferred. Masters degree is a strong plus
  • Expert in online advertising management and budget optimization
  • Strong ability to manage external vendors and agency partners
  • Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization
  • Strong ability to develop and implement plans while continuously monitoring results and implementing continuous improvement methodologies
  • Innate ability to stay in tune with and take advantage of emerging technology trends and platforms within web/digital marketing.

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