By Roman Vrublivskyi,

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences in a quick, efficient and cost-effective manner. For small brands, this plays a crucial role in terms of competition with large companies.

An Ad Exchange Amplifies Reach

Standard digital advertising methods like social media marketing are rather limited, while manual search for relevant publishers can be a pretty time-consuming process, leading to heavy expenses. That is why more and more brands are switching to programmatic marketing. In the U.S., the share of programmatic in digital display marketing spending was projected to surpass 90% in 2024.

An ad exchange allows marketers to connect with media owners in no time and reach potential customers across different environments, including digital out-of-home devices and connected TVs. For programmatic ads, there are no limits, which helps increase reach, cut costs and accelerate the process of media buying thanks to automation capabilities. With programmatic technology, a brand can target a customer whether they are surfing the internet, listening to a podcast, watching a movie or walking down the street.

Enhanced Targeting Becomes Possible With Ad Exchanges

Accurate targeting is crucial for companies of all sizes. However, it becomes even more important for small organizations trying to survive in the competitive market. Fortunately, ad exchanges make precise targeting possible.

Marketers use demand-side platforms to specify targeting settings and apply filters: demographic characteristics, language, geolocation, device, OS type, IAB categories, etc. However, an ad exchange is a place where auctions happen—it allows advertisers to benefit from accurate targeting and reach exactly those users who are most likely to get interested in their products or services. In combination with creative and memorable advertisements, this is a great way to build brand awareness and drive conversions.

Cost-Effectiveness As A Crucial Benefit

For small brands, cost-effectiveness plays an exceptional role, and ad exchanges allow them to advertise without enormous investments.

When it comes to programmatic advertising, marketers are in full control of their budgets—they set up bid prices and apply DSP features to prevent overspending and adjust bids to the most optimal level. Then, with data insights provided by an ad exchange, they can ensure even more effective refinements. Additionally, ad exchanges provide data on user preferences and behaviour, which helps improve the overall strategy, enhance the campaign performance in real time and reach better results.

Ad Exchanges Come In Multiple Forms

While real-time and header bidding auctions are among the most popular programmatic models, open ad exchanges are highly competitive, meaning that brands with limited marketing budgets may find it challenging to access relevant ad inventory.

Fortunately, there are alternative options like private and preferred deals and exchanges. Competition there is often lower, while the available inventory is usually of a higher quality. By experimenting with different types of ad exchanges, small companies can determine the most optimal advertising path and identify the most effective and relevant publishers. Then, they can purchase inventory from them via preferred or guaranteed deals and maximize the performance of their ads.

Getting Your Own Ad Exchange Can Be Helpful

Apart from using a DSP, marketers may consider getting their own ad exchange platform. There are ready-to-use solutions available, which means that a brand will not have to invest time and money in development from scratch. If a business has a marketplace under its total control, it will be responsible for matching supply and demand, preventing fraud and other activities. It will be able to create a healthy programmatic ecosystem, which can help maximize its campaigns’ performance and target the right users. Such an approach can be an effective way to compete with large brands, especially those simply relying on ad exchanges but not controlling them.

Final Words

For small brands, leveraging programmatic advertising can be a game-changer. In the majority of niches, competition is severe, so gaining access to a wide pool of publishers and automating the processes can help a business cut costs and survive. However, it is important to remember that selecting an effective demand-side platform is not enough.

First and foremost, you need to collect your audience data to apply targeting settings. Then, you must continuously analyse the data provided by an ad exchange to be able to adjust your campaigns promptly. Yes, programmatic technology implies automation, but human intervention is still required to maximize the campaign performance and remain competitive.

Feature Image Credit: getty

By Roman Vrublivskyi,

Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions. Read Roman Vrublivskyi’s full executive profile here.

Sourced from Forbes

BY ADAM HANFT

Meet the mini-lution model, how today’s brand marketers make an impact in a media-shattered world.

Feature Image Credit: Getty Images

BY ADAM HANFT

Sourced from Inc.

By Zak Doffman

Google Chrome users are being tracked. Last year’s decision to resurrect tracking cookies triggered a privacy storm, as did alleged data collection from private browsing sessions. But Google’s planned new upgrade should fix this once and for all. Don’t get too excited, though. There’s a nasty new tracking surprise that has just gone live.

First to the good news. Tracking cookies will finally be killed by a one time “global prompt” upgrade, giving Chrome users an Apple-like choice between being tracked and (more likely) not being tracked. All good, albeit the timing is unclear and the industry seems worried that this may unfairly advantage Google, given its own account tracking. As such we await the inevitable regulatory green light and potential delays.

But while that’s a good privacy move, the surprising update that’s just gone live seems to be bad news for those same users benefiting from a one-time global prompt. We’re talking digital fingerprinting, which Google prohibited as “wrong” in 2019 but has now resurrected. As of February 16th, fingerprinting has also been expanded to track all your devices — such as smart TVs and gaming consoles, providing a rich new seam of your data for the advertising industry to mine.

“Privacy campaigners have called Google’s new rules on tracking people online ‘a blatant disregard for user privacy,” BBC News reported this weekend, citing Mozilla’s Martin Thomson warning that “Google has given itself – and the advertising industry it dominates – permission to use a form of tracking that people can’t do much to stop.”

The UK’s data regulator explains that “fingerprinting involves the collection of pieces of information about a device’s software or hardware, which, when combined, can uniquely identify a particular device and user,” echoing Thomson’s warning that “even privacy-conscious users will find this difficult to stop.”

Google says that the reversal reflects a new device landscape, with smart devices enabling “a broader range of surfaces on which ads are served,” while telling BBC News that “privacy-enhancing technologies offer new ways for our partners to succeed on emerging platforms… without compromising on user privacy.”

There was little furor when Google announced this change in December, as I reported at the time. But with it now live, there has been more of a pushback and it remains unclear how regulators will respond. French data regulator CNIL, for example, has warned that “the use of fingerprinting for advertising purposes requires the consent of users who must be able to refuse as simply as accept.”

Meanwhile, Google says “we continue to give users choice whether to receive personalized ads, and will work across the industry to encourage responsible data use.” Only time will tell what happens next as all our devices start reporting back. Clearly Google and the regulators can’t both be right. For the time being, fingerprinting can’t be stopped. We will need to see a mandatory opt-out to change that.

A new report from vpnMentor sheds some light on what’s going on behind the scenes, as all your data is collected, harvested and monetized. And just as with everything else, this is a market being reshaped by AI, just as the volume of data increases.

“This industry has long been the silent director of information exchange in the digital space,” vpnMentor says, “influencing how data is amassed, packaged, and monetized. Data brokers tap multiple sources and methods to collect information on consumers and build dynamic user profiles, which are then sold to third parties.”

The stats are stark. This data brokerage industry is already worth “around US$390 billion,” and could grow to as much as “US$672 billion by 2032.” If these reported values are accurate, vpnMentor says, this makes this an industry on a par with — or even great then — social medial and cybersecurity. You can see why there’s so much hunger for more of your data from more of your devices.

Republished on February 20th with new report into the multi-billion dollar data harvesting industry and its staggering growth, all fuelled by unlimited user tracking.

Feature Image Credit: Jaap Arriens/NurPhoto

By Zak Doffman

Follow me on Twitter or LinkedIn.

Sourced from Forbes

By Jenni Baker

As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers?

Agentic AI might sound like another buzzword, but if we’ve learned anything from every tech conference this year, it’s going to be a game-changer.

Feature Image Credit: Solen Feyissa on Unsplash

By Jenni Baker

Sourced from The Drum

By Jodie Cook

Thinking of starting a YouTube channel? This is for you. YouTube has over 2.70 billion monthly active users worldwide. People spend a lot of time consuming videos and there are business opportunities there. But the challenge is this: How do you stand out in an increasingly crowded space?

You can’t just show up and post on YouTube. You have to understand what drives people to watch videos. 70% of viewers make purchases after discovering brands on YouTube. Yours can one of them.

I spoke with seven successful YouTube creators about the pivotal moves that accelerated their growth. What did we find? Success often hinges on one strategic decision that creates momentum.

YouTube’s million-subscriber secret: the moves that changed everything

Focus on foundational topics that resonate broadly

Creating content that addresses fundamental questions within your niche can dramatically expand your reach. Jamila Musayeva, an international etiquette consultant with 1.1 million subscribers, found her breakthrough moment with basic content.

“The video that accelerated my channel’s growth tackled the most basic topic in my niche. Everyone has heard of table manners, so it resonated even with those less familiar with etiquette. Focus on foundational topics. If you’re running a baking channel, start with videos on baking bread or making chocolate chip cookies rather than more niche subjects like crème brûlée,” says Musayeva.

When viewers seek information, they typically start with foundational queries. Position yourself as the clear answer to these primary questions to capture a much wider audience than you would with highly specialized content.

Capitalize on momentum with related content batches

When you strike gold with a successful video, the algorithm takes notice. The key is recognizing these opportunities and building fast from there. Anna Tyrie, whose English Like A Native channel also has 1.1 million subscribers, attributes her growth spurt to this strategy.

Feature Image Credit: Lucy Simkins

By Jodie Cook

Follow me on LinkedIn. Check out my website.

Sourced from Forbes

By Lester Mapp

A major shift is happening in social media – here’s everything you need to know for your next big move.

I’m officially convinced we are living in the weirdest timeline.

Let me explain.

A few weeks ago, TikTok was banned and subsequently unbanned, but that isn’t the weird part.

The weird part is the reaction to the ban.

Apple and Samsung devices with TikTok still installed sold for as much as $58,000 on eBay.

That’s not a typo, and I’m not trolling you.

But! It gets weirder!!!!

Other Chinese social apps started trending, some not even in English, so translation apps also started trending.

It’s all weird, but you know what blew my mind…

“Delete Instagram” and “Delete Facebook” started trending.

This is when I get my tin foil hat out, and we can discuss all the possible scenarios as to why this could be happening, what Meta may or may not have done, etc.

But this article isn’t about that.

We must discuss why Snapchat could be the biggest winner from these events and not Meta, and specifically, how you and I could benefit from the chaos.

In this article, I’ll share with you

• Why I believe Snapchat is well-positioned
• What Snapchat is doing that could be a game-changer
• What opportunities you should be looking for as an advertiser and an investor. (This is not financial advice.)

So grab your tin foil hat — I mean, your notepad — as we discuss what Snapchat has going on and how this may be the best thing to happen to you.

Quick intro

If you’re new to my work, my name is Lester. My friends call me Les.

I’m a founder with a successful exit and currently the executive chairman of a group of DTC brands. But at my core, I’m an award-winning performance marketer.

I’ve crafted and managed tens of millions in digital marketing campaigns on Meta, TikTok, and Google.

Needless to say, I have unique insight into what’s happening.

If you’re into data-driven marketing insights and strategies, check out my free newsletter, No Fluff Just Facts. 

All that said, let’s get into why I’m so bullish on Snapchat should TikTok disappear.

What is Snapchat, and why is it well-positioned to take over?

Snapchat is a social media platform that was launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown to send photos, messages, and videos that disappear. The cool kids call these “snaps.”

Since its launch, it has evolved into a more mature social platform with features like Stories, filters, AI chatbots, and even Spotlight, its version of short-form video.

When comparing user adoption to platforms like TikTok and Instagram, Snapchat has definitely struggled. But like my mother would say, comparison is the thief of joy. With that as the benchmark, what they have built is impressive, especially considering how many other platforms have failed to survive in the same period.

That said, let’s dig into the opportunity I see.

When I analysed Snapchat’s performance last year, it was clear they did some things well, while some areas need improvement.

The latest data on Snapchat’s demographics show that nearly 2 in 5 users (37.4%) are between 18 and 24. This is the platform’s largest segment. The second-largest group, ages 25 to 34, makes up 24.7%.

Together, these two groups account for a massive 62.1% of all Snapchat users.

Now, here’s the thing: Young people move culture, and culture moves markets.

This group can make or break a business. They are often overlooked because they don’t have the same spending power as the 40+ crowd. But guess what? This age group is going to get older.

They are the future CEOs, business professionals, and decision-makers.

Speak to any executive, and they will tell you they are desperately trying to appeal to this audience because their core customers are aging out. The brands that win are the ones that stay ahead of cultural shifts and capture young audiences early.

Why does this matter right now? Gen Z is notoriously hard to market to. It is like high school with the “you can’t sit with us” attitude.

Trying too hard to relate is “cheugy.” That’s Gen Z slang for doing too much.

Unlike Instagram, which has become an ad-heavy, influencer-driven space, or YouTube Shorts, which is still playing catch-up, Snapchat feels personal. The app is built around private messaging, real interactions, and content that disappears instead of lingering forever. Younger users still engage with it daily, even if they do not always post publicly.

With TikTok out of the picture, Snapchat has a clear opening to capture displaced users and keep them engaged in a way other platforms struggle to do.

If Snapchat plays this right, this moment could be bigger than anyone expects.

It’s a long shot, but I’m currently bullish on Snapchat.

The road ahead

Replacing TikTok will not be easy, but let’s not forget that the first version of TikTok, Musical.ly, bombed.

So, while Snapchat does not have everything figured out, that does not mean all hope is lost.

The silver lining here is that this is not a winner-take-all situation. It is more like winner-take-most.

Before we jump into what could go wrong and what needs to be improved, let’s talk about the moves Snapchat is making that are right.

Snapchat has taken a few major steps in the right direction, notably the platform redesign.

But another move really stands out to me.

Let me explain.

TikTok’s algorithm gets a lot of credit for its success, and rightfully so, as it’s highly effective. But is it really the algorithm that makes TikTok so powerful, or is it the content driving engagement?

What truly sets TikTok apart isn’t just the algorithm but how the platform invested in creators like no other, fuelling the content that keeps users engaged.

It provided tools that empowered anyone to grow, regardless of their following. With built-in insights, easy-to-use editing features, and content creation support, TikTok made it simpler for creators to succeed, fuelling the platform’s rapid growth.

If I had to sum it up, TikTok made creators feel like active participants, not just pawns in the system. More importantly, it didn’t nickel-and-dime audience reach, and success wasn’t dependent on paying to play.

Which brings me to one of the key reasons I am bullish on Snapchat.

Snapchat’s most significant and impressive move is revamping its creator monetization program.

This is a significant step toward Snapchat putting creators first.

On February 1, Snapchat officially introduced a new, unified monetization program for creators.

For creators to qualify:

• They need 50,000 followers.
• They must post at least 25 times monthly to Saved Stories or Spotlight.
• They must post to either Spotlight or Public Stories on at least 10 of the last 28 days.

While this is a step in the right direction, TikTok’s biggest strength was that anyone could be a creator and have a fair shot at going viral or earning revenue.

In my opinion, Snapchat’s 50,000-follower requirement is not in its best interest. It would be better for them to remove barriers and let creators create and be rewarded regardless of their size.

Now, let’s talk about the challenges.

The obvious one is that Meta does not play well with others. Without question, they will make things difficult for anyone in this space.

Beyond that, Snapchat still has a stigma.

It has been known as a platform for private, explicit content for years. They need to shake that stigma fast because it will hurt advertisers’ trust and limit mainstream adoption.

Snapchat has made big moves, but if it wants to capitalize on TikTok’s potential downfall, it needs to lower the barriers for creators, fight off Meta’s inevitable interference, and clean up their brand image.

If they do that, this could be their moment.

The big opportunity

I know what you are thinking. “Cool story, but what is in it for me?”

Great question. Regardless of what happens with TikTok, I see two significant opportunities on Snapchat right now.

Opportunity 1

The most obvious one is creating content for Snapchat. Ban or no ban, Snapchat is a unique opportunity to connect authentically with Gen Z. Whether you are making funny content or telling the audience about a product or service, there is a real opportunity to grow.

With the rise of AI, launching and running a business has never been easier. AI agents, automation, and incredible tools are making everything more accessible. But because of that, finding a way to connect with an audience is now mission-critical. Snapchat offers a chance to build genuine connections with a younger demographic that will shape future markets.

Opportunity 2

If you are a marketer or someone looking to promote a product or service to a younger audience, Snapchat should be on your radar.

According to Snapchat’s website, Snapchat ads reach Gen Z and Millennials like few other platforms can. They claim to reach 90% of the 13-to-24-year-old population and 75% of the 13-to-34-year-old population across 25+ countries. That is a massive audience with a spending power of $5 trillion, making Snapchat an opportunity for businesses of any size.

I have used Snapchat Ads in the past with moderate success. Your product and the problem you are solving matter when running ads on Snapchat. In my experience, B2C brands performed better than B2B.

For example, jewellery brand Oak & Luna saw 47% higher ROI using Snapchat Ads. “Snap’s platform provided us with an invaluable opportunity to connect with fresh audiences, surpassing our initial investment expectations,” according to Eytan Korn, CEO of Tenengroup.

All that said, I am not telling you to drop Meta or TikTok for Snapchat. This is not a zero-sum game, especially for creators and business professionals.

My two cents

I will leave you with this.

When I first heard TikTok would be banned, I thought, “Wow, Meta wins again.”

But after it was briefly banned and #DeleteInstagram started trending, my outlook changed.

Call me crazy, but the more I look at this situation, the more I am convinced.

Meta is not loved. It is tolerated.

And if that theory holds any weight, the door is still open for other social platforms like Snapchat to step in and fill the void.

Remember when Facebook was all the rage, and Instagram was the platform for teens that adults did not take seriously? We could be witnessing the same shift with Snapchat. One day, Instagram might just not be cool anymore.

Snapchat fully leaning into Gen Z could be the key differentiator in how this plays out.

That said, no matter what happens with TikTok, I am bullish on Snapchat.

I would like to see Snapchat make content creation even easier for creators. One of the smartest things TikTok did was leverage CapCut, an intuitive video editing app that removes friction from the process. If you have ever used it, you know how seamless it makes content creation.

Snapchat is well positioned, but whether they can actually pull this off remains to be seen. 👀

By the way, if you want more data-driven business insights like this, sign up for my free newsletter, No Fluff Just Facts. I share what is working, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam, click here to sign up. It is totally free.

Hope this helps. I am rooting for you.

Feature Image Credit: Tim Robberts/Getty Images

By Lester Mapp

Sourced from ZD Net

By Gene Marks,

Over the past few years there have been countless articles and columns from people predicting how AI will be used for and by accounting professionals. Finally, these predictions are beginning to become reality. Here are some interesting uses of AI in accounting that those of us in the profession should know about.

Reducing DSO

People make mistakes when entering orders into their supplier portals. A finance platform called Tesorio aims to use AI agents to automate this process to minimize these mistakes and speed things up. The problems they’re solving include incorrectly formatted or inaccurate submissions. Their agents aim to reduce the time it takes to fill in required fields and submit invoices to various supplier portals. According to Tesorio, their agents autonomously access these portals and submit invoices and then monitors the approval process. Not only would this help customers by expediting the ordering process but it then reduces DSO – or days sales outstanding – which is the time it takes for the supplier to complete a sale and get paid

Tax Research

The U.S. Tax Code is almost 7,000 pages long and the interpretation of these rules takes up countless more pages. All of this is being turned into large language models and trained with questions to deliver fast and reliable answers. One company doing this is Thomson Reuters, who recently partnered with AI platform Anthropic to build such a system with Claude – its popular chatbot – as its interface. According to Venture Beat it’s one of the “largest rollouts in the tax and accounting industry.” Built on Amazon Web Services, the content also includes resources from 3,000 subject matter experts and 150 years of professional publications.

Expense Capture

There are a number of companies leaning heavily into AI to automate expense capturing – be it through scanning, emails and synching with banks. For example, Fyle has something called “conversational AI” where a user takes a photo of a receipt and sends it by text which is then automatically categorized. SparkReceipt not only automates scanning and categorization of receipts but also accepts information from bank statements and other documentation. Dext says that it works with every major accounting software and integrates with over 11,500 financial institutions worldwide and creates “smart supplier rules that help to efficiently process and publish invoices.” All of these applications learn with each document so that their AI algorithms can apply similar logic to other, similar documentation in lieu of a human having to do so.

AI Bookkeeping

A tech firm called Briefcase raised $3 million this past December to not only do expense capturing but use AI to automate the entire bookkeeping process. Its AI algorithms supposedly learn all the details from every transaction and then posts all the way through to a company’s general ledger. Briefcase acts more like an accountant than a bot. It’s smart enough to detect duplicate invoices and receipts. It can also detect invoices that are prepayments (i.e. insurance) and then automatically schedules monthly entries to amortize and record the amounts. It can do the same with deferred revenue. Based on prior transactions it will automatically create regular accruals and other adjusting entries.

Deliver Us From Spreadsheet Hell

Regardless of how “automated” we seem to be, most of my clients are still finding themselves in spreadsheet hell, managing various Excel or Google Sheet files and manually updating them for reporting and analysis. LiveFlow is using AI to deliver us from that place. The company recently raised more than $13 million for its AI connecter to bridge spreadsheets and popular accounting software like QuickBooks and Xero where information can be shared with teams without giving them access to the full accounting system. It positions itself as the intermediary between the accounting system and spreadsheets to enable up to the minute budget vs actual, cash flows, vendor spending and other analysis.

An AI Driven Dashboard

I like my clients to keep a thumbnail “flash report” of key information in their business. But because data is located in different places, it’s time consuming to put together. A startup called Finally raised $200 million last September to connect data from financial institutions, accounting software and other sources into a single, easy-to-access location. Using a single login Finally built a dashboard of all pertinent data like spending, account transactions, trends and other information related to a company’s financial health which can be viewed anywhere and in real time. Its AI capabilities are used to identify abnormal expenses, unusual margins or unrecognizable transactions. As it learns it makes better recommendations tailored to a company’s financial history.

Feature Image Credit: getty

By Gene Marks

Follow me on Twitter or LinkedIn. Check out my website or some of my other work.

Sourced from Forbes

By Tonia Ryan Edited by Kara McIntyre

Are you looking to elevate your social media presence to new heights? Here are the tips and tricks I’ve used to grow my own following.

Key Takeaways

• Consistency, engaging visuals and audience engagement are pivotal for social media growth.
• Employing tactics like conversational captions, strategic hashtag use and effective CTAs can significantly increase audience interaction and brand visibility.
• Understanding peak posting times and leveraging Instagram Stories are additional methods to maintain a dynamic and attractive social media presence.

By Tonia Ryan 

Edited by Kara McIntyre

Sourced from Entrepreneur

By Georgia Coggan

Industry chat suggests Bill Gates might be wrong.

Designers are currently debating the impact of AI on graphic design jobs in more than one thread over on Reddit. After a week that saw Bill Gates’ unsettling premonition that only three jobs are safe from AI (note: graphic design wasn’t one of them), a timely discussion was started by a designer new to the industry – and many professionals have chimed in with their honest thoughts.

Graphic design was recently named as one of the jobs most under threat from AI in a report from the World Economic Forum, and with many tools that now use generative AI to create graphics that would have been made by the human hand it’s no wonder graphic designers are concerned about the future of the role. But things are much more hopeful than Bill Gates predicted, if this discussion is to be believed. Find out more here about how AI is impacting graphic design.

It’s an especially uncertain time to be starting out in the graphic design industry. As the post alludes to, a human graphic designer will always offer more than a machine – but AI’s power increases humans will need to do more to add the value to the role that AI can’t give. The Reddit user asks:

“AI is advancing rapidly, and it can feel overwhelming at times. As a beginner in graphic design, the future may seem uncertain. What steps can I take to stay relevant, grow in this evolving industry, and effectively earn money from my skills?”

On the whole, responses doubt how far AI can really go, which feels reassuring. “Be more than an operator of something AI can replicate. Humans solve problems, whether it’s fixing crap artwork or discovering what a client really needs,” said one user.

“Synthesizers and step-sequencers didn’t replace musicians,” one comment read. “I realise it’s not quite the same thing, but I think as the technology develops we’re going to find new ways to augment what designers do rather than replacing them.”

Another user agrees with this, with more points on how the messaging from major developers (such as Adobe) on how AI will fit into designer’s workflows.

“Listen this AI hype is to hold share and market value. AI will not replace graphic design but it will speed up the process,” they say. “The licensing and copy write issues aren’t going to go away. Use it for inspiration for mock ups, but I would continue to hone your craft on what is good Type and Design and what isn’t.”

All of this is certainly true, there is more skill and theory involved in graphic design than simply generating images. Added to that, there is the kind of connection and strategy humans can bring to a project that AI will never be able to replicate. As another comment says: “Good thing graphic designers solve creative problems which AI can’t”.

Bill Gates also said that how much AI is used across the jobs market is ultimately down to how far humans let it go. And according to one Reddit comment, there isn’t enough appetite for AI to worry. “To my surprise there’s actually a lot of aversion towards AI stuff. People around me don’t seem to want it.”

Read more of this discussion over on Reddit. And find out what we think the future of AI in graphic design looks like.

Feature Image credit: Getty Images

By Georgia Coggan

Georgia is lucky enough to be Creative Bloq’s Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.

Sourced from Creative Bloq