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How to Use Social Media to Get Millennials to Buy From You

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By Gabriel Shaoolian

By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers.

Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping.

What’s better, they are currently the most valuable target demographic for modern businesses.

But, with a plethora of digital marketing tactics, remarketing campaigns, email campaigns and more inundating consumers, how can brands capitalize on this digitally inclined demographic to boost their own bottom line?

Target them on social media, of course!

Young target audiences flock to social media in droves.

A study from the Pew Research Center examined U.S. adults’ use of social media. All in all, the overwhelming majority of Americans regularly use social media. In fact, a whopping 68 percent alone frequent Facebook.

However, it seems that the younger the user, the more prominent the social media use. The research found that 88 percent of 18- to 29-year-olds and 78 percent of 30- to 49-year-olds use at least one social media channel — which almost perfectly aligns with millennials’ age group of 22 to 37.

Studies show that social media platforms influence ecommerce shopping experiences with millennials.

My company DesignRush.com conducted a study that analyzed 219 millennials’ ecommerce behaviors on social media platforms. We found:

  1. Thirty percent of millennials purchase products directly on Facebook.
  2. Facebook, Instagram and Pinterest foster the most brand trust and help young adults find discover products they would actually use.
  3. Snapchat is irrelevant for ecommerce and branding — only 5 percent of millennials believe it creates the most trustworthy relationship.
  4. Sixty-one percent of millennials trust a friend’s endorsement the most, followed by their own experience with a brand (51 percent) and website reviews (48 percent).
  5. Thirty-one percent of respondents said social media influences their purchases. However, they complete the transaction elsewhere.

The survey’s key findings show that social media marketing has a direct effect on brand visibility, awareness and conversion rates. These results also reinforce the ideas that the best platforms are those that are robust, ever-evolving and user-centric — such as Facebook.

Here’s how to integrate your ecommerce and social media marketing strategy.

The findings of millennials’ social media shopping habits can be used to improve your own brand’s strategy.

After all, if brands were left to guess which platforms would appeal to a younger demographic, they might find themselves going all-in on Snapchat. However, despite boasting a hefty 300 million active users, Snapchat lacks the finesse, brand discoverability factor and website traffic capabilities to truly inspire meaningful purchases or build long-term brand growth.

Therefore, businesses shouldn’t leave themselves to guess which social media channels will inspire a millennial audience, but instead look at more specific insights when formulating a strategy.

Luckily, the survey’s findings outline a few simple fixes that can drastically improve ecommerce conversions through social media, including:

Invest in Facebook initiatives.

Millennials audiences (and, frankly, all demographics) overwhelmingly rely on Facebook for their social media needs. Luckily, there are plenty of tactics that can improve your brand identity, customer services and even direct purchases right on the platform. Try strategies such as:

  • Organic and sponsored posts
  • Retargeting advertisements
  • Advertisements targeting a custom audience
  • A fully functional ecommerce store, embedded directly into the social platform

There are several programs to help you achieve the latter. These include WooCommerce, WP-eCommerce and Ecwid. By creating a separate Facebook shop, you can target potential consumers with ads and products that might love and make it easier for them to complete a purchase, which increases conversion rates.

Utilize user-generated content.

A younger target audience trusts real people as opposed to influencers and celebrities (although influencers do historically perform better than traditional famous people). Therefore, whenever possible, humanize your brand by including user-generated content.

Repost real people’s photos on Instagram, ask for personal testimonials or even try a social media video featuring real consumers. This will foster an honest brand-to-consumer relationship that is proven to grow brands and increase revenue. Warby Parker, SoulCycle and Aerie, respectively, are all great examples of these user-generated content tactics in action.

Plus, don’t forget website reviews! Make it easy for customers to leave reviews on your website — and give them a few options for rating the product, such as star ratings, images, recommendations and paragraph descriptions. Not only will this build credibility with new customers, but it will make your returning consumers feel as though their voice is welcome and will be heard by your brand.

Build an authentic, well-branded online community.

Although integrated ecommerce shops and targeted advertisements are crucial for reaching millennials on social media platforms and transforming them into regular customers, taking the time to create a community that represents your brand will result in longevity. To achieve this:

  • Ensure you also publish non-paid social media posts.
  • Respond to comments and customer service requests.
  • Create campaigns that engage consumers.
  • Ensure your imagery and messaging.
  • Don’t just promote your products — add some informative posts and information to your social channels, too.

These strategies can still add business value by driving traffic to your website, showcasing your area of expertise or promoting your brand’s core values. However, going the extra mile and incorporating these tactics will cultivate a well-rounded and comprehensive social media presence that will appear genuine to consumers and add validity to those oh-so-important ads and ecommerce promotions.

Social media and ecommerce strategies can work together to grow your business.

It’s undeniable that social media marketing strategies directly influence conversions and revenue. However, it can be difficult to understand how to leverage social media platforms to ensure success.

By following the tips above, you’ll be sure to create a digital presence that captivates millennial consumers. This will empower you to transforms them into life-long users of your brand for decades to come, ensuring a long line of success for your business.

Feature Image Credit: Image credit: Elizabeth Fernandez | Getty Images 

By Gabriel Shaoolian

Sourced from Entrepreneur Europe

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‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

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By Tim Peterson

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles into a legitimate channel for advertisers and publishers, there are some myths to be dispelled around “connected TV,” the catchall term for videos streamed over the internet and watched on a TV screen.

Myth: Connected TV and OTT are the same thing
Connected TV refers to the device on which someone is watching a video or an ad, whereas OTT (over-the-top) refers to how that video or ad was delivered. OTT predates connected TV and originated as a way to describe TV networks letting people watch their shows online, bypassing the cable or satellite TV box (why the term is “over the top” not “over the internet,” I have no idea). If someone is streaming Hulu through its mobile app, they are accessing that content over the top and watching it on their phone or tablet; if someone is streaming Hulu through its app installed on their Samsung smart TV, they are accessing that content over the top and watching it on their connected TV.

Myth: There is a lot of TV-quality inventory available on connected TV
For as many apps as there are available across connected TV platforms like Apple TV, Roku and Amazon Fire TV, four apps account for 75 percent of time that people spend streaming video on their connected TVs, according to Comscore: Netflix, Amazon Prime Video, Hulu and YouTube. Two of those apps — Netflix and Amazon Prime Video — do not carry ads, while Hulu and YouTube each offer ad-free subscriptions in addition to their standard ad-supported services.

“There’s still a very limited amount that is truly ad-supported on a volume basis relative to TV. A lot is no ads or few ads. The idea that there’s this massive growing pool of premium video inventory on connected TVs is not the case,” said Dave Morgan, CEO of Simulmedia.

Myth: Connected TV inventory is cheap
The connected TV inventory that is available is significantly more expensive than digital video and on par with linear TV. “There is a little bit of sticker shock,” said Ari Paparo, CEO of ad tech firm Beeswax. Connected TV CPMs average in the mid-$20s, which is comparable to linear TV, and can even be slightly higher than linear TV prices, said Raphael Rivilla, partner for media and connections planning at Marcus Thomas.

Myth: Connected TV ads can be tracked like other digital ads
Advertisers may be aware that connected TV is a cookie-less environment, but they may think, well, mobile in-app advertising is also cookie-less, but we can track ads there; shouldn’t that be the case for connected TV too? No. “A lot of advertisers will think it’s just like buying digital: I can now track actions that happen on a website or foot traffic to a store. That is a myth,” said Rivilla.

There is a workaround if advertisers are able to collect connected TV devices’ IP addresses to link their CTV campaigns to laptops, phones and other devices that use the same internet connection, said Rivilla. However, that’s becoming harder to do as one of the biggest CTV platforms, Roku, has limited ads’ ability to collect devices’ IP addresses.

These tracking limitations mean that table-stakes digital advertising tactics, like frequency capping and using third-party data for ad targeting, are difficult to deploy for connected TV campaigns.

Myth: High-quality connected TV inventory is not available programmatically
Ad tech companies including The Trade Desk, Beeswax, SpotX and Telaria have been laying the pipes for connected TV inventory to be bought and sold programmatically. That inventory is often user-generated content, but TV networks, including HGTV and DIY Network, and other premium publishers are increasingly making their connected TV inventory available to buy programmatically, said Rivilla.

However, the higher-quality inventory may not always be available in open programmatic marketplaces. Some TV networks only make their connected TV inventory available programmatically through private marketplaces so that they cannot be polluted by lower-quality inventory that’s more likely to be fraudulent, said Morgan.

Myth: Connected TV is a fraud-free environment
Connected TV is not immune to bad actors trying to trick advertisers into paying for impressions that nobody actually sees. In the third quarter of 2018, 19 percent of connected-TV ad impressions globally and 18 percent of impressions in the U.S. were fraudulent, according to fraud prevention firm Pixalate.

Connected TV can be particularly susceptible to fraud because the potential for TV-level ad dollars makes it a more alluring gold mine for fraudsters and the nascent ad infrastructure can make it more difficult to detect and disable fraudulent impressions. Connected TV ads commonly use server-side ad insertion, which means the ads are attached to content and then delivered to the device. That makes it easier for fraudsters to claim that an impression is for a connected TV without companies, such as measurement firms, being able to collect the device information to verify that the ad will or did run on a connected TV screen. “We’ve been measuring connected TV impressions for the last two years and have seen the growth of SSAI and other fraud vectors for the last year and a half,” said Pixalate CTO Amin Bandeali.

Myth: Connected TV is only for video ads
The bulk of connected TV inventory may be pre-roll and mid-roll ads attached to the videos that people stream through their connected TVs. But that isn’t the only inventory available on connected TV screens. “The ad experience isn’t solely tethered to the apps themselves. A lot of Samsung smart TVs, for example, have a home screen that advertising can be fed through as well,” said Kyle Turner, senior director of strategy at United Entertainment Group.

By Tim Peterson

Sourced from DIGIDAY UK

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Payless becomes Palessi to prove point in new advertising campaign

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By Natalie Dreier

Payless? More like PayMORE, as the discount shoe store turns the tables on people who just want to shop by name only.

Payless commandeered a former Arani store in Santa Monica, California, and filled it with its normal slate of shoes. They normally cost between $20 and $40 at common Payless locations. But at this location, renamed Palessi, the standard shoes came with a designer price of between $200 and $600 a pair, USA Today reported.

Payless? More like PayMORE, as the discount shoe store turns the tables on people who just want to shop by name only.

Payless commandeered a former Arani store in Santa Monica, California, and filled it with its normal slate of shoes. They normally cost between $20 and $40 at common Payless locations. But at this location, renamed Palessi, the standard shoes came with a designer price of between $200 and $600 a pair, USA Today reported.

In only a few hours, the company sold about $3,000 worth of shoes.

The employees eventually did tell shoppers that the products were Payless shoes, but not before some customers described the footwear as “elegant and sophisticated.” Those  shoppers, who USA Today said were real people and not actors, apparently were surprised at the revelation.

Payless didn’t keep the marked up money and refunded the purchases to the shoppers, but the videos that were shot during operation will be used as commercials and on YouTube. The shoppers also get to keep the shoes, Fortune reported.

 

An ad company worked with Payless on the ruse, USA Today reported.

Doug Cameron, who worked on the campaign for DCX Growth Accelerator, said Payless “wanted to push the social experiment genre to new extremes, while simultaneously using it to make a cultural statement.”

 

By Natalie Dreier, Cox Media Group National Content Desk

Sourced from The Drum

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Customer Support Intern

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At Jobbio we believe people should do what they love. It’s better for you and it’s better for the companies you work for. We pride ourselves on helping companies hire great people and we walk the talk! At Jobbio you’ll be working with a team of smart, driven and creative innovators who genuinely love our product. We’re out-of-the-box thinkers who are excited to break boundaries and make a lasting contribution to the world of work. We value entrepreneurial spirit, a can-do attitude and a bit of fun. We’re an international company with kick ass teams in New York, London, Dublin and who knows where next!

What does the role look like?

  • Providing excellent support to Jobbio users over the phone and Zendesk
  • Proactively engaging the user to understand their individual needs
  • Working with and supporting the wider Customer Success team
  • Preparing weekly and ad-hoc reports that track metrics impacting Customer Experience
  • Gathering insights to develop business cases for process improvement recommendations
  • Building and developing strategies to ensure users are educated and engaged on the platform
  • Other duties and responsibilities as assigned

You would be our ideal candidate if;

  • You are a relationship builder
  • You are our customer’s biggest fan
  • You are a team player with a sense of humour – we’re a sociable bunch!
  • You are proactive and responsive; ask the right questions and raise flags at the right time
  • You are able to prioritise and plan workloads
  • You are a strategic thinker
  • You are a detail oriented self-starter
  • You have an international view of the world

Bonus points for;

  • Third level Business related studies
  • Proficiency with Google Suite
  • Salesforce, Zendesk and Saas experience

Click HERE to apply for this position.

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Customer Support Lead

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How you will spend your day:

  • Lead a new team of Customer Support Representatives
  • Coaching reps to provide an excellent Jobbio experience, updating the team on product changes and updates
  • Empower our customers by leading the education of clients to become effective Jobbio users
  • Proactively look for solutions to problems and propose improvements if something could work better
  • Drive product change through Customer Support team feedback to make Jobbio the leading hiring platform

Who you are:

  • At least 3 years experience in Customer Service, 1 year as people manager
  • You’re a team player as well as leader that can follow and lead as situations dictate
  • You’re a confident communicator to make decisions and resolve escalated issues
  • You have the ability to explain complex issues in clear and simple terms
  • Strong analytical skills with the ability to find solutions for operational and people management challenges
  • You’re able to plan, organise, and prioritise workload of a team

Click HERE to apply for this job.

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Sales Development Representative

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Jobbio is continuing to grow which means we need people to help drive our story forward. We are looking for ambitious, target driven Sales Development Representatives to join our incredible team.

As a Sales Development Representative, it is your job to contact senior stakeholders, executives and leaders across Jobbio’s relevant verticals and markets. You will join our newly created Sales Development Team focusing on widening our sales funnel and helping to build relationships with new clients.

For the Sales Development Representative, this is an opportunity to join the headquarters of an Irish owned rapidly growing technology business. As part of this new group, you have the opportunity to learn from the best and move through the organisation at pace as we continue to grow the business at a significant rate.

How you will spend your day?

  • Identifying the key decision makers in target accounts
  • Building relationships with decision makers via phone, email and online/face to face meetings
  • Cold calling and emailing prospects daily
  • Constantly building your pipeline of new leads, contacts and accounts daily
  • Work closely with account executives, senior account executives and team leads to implement a strategy around target clients
  • Learning and training to help you achieve your goals and targets
  • Attending sales meetings, client calls, demos, training sessions, 1:1s to develop your sales skills

Who you are?

  • 1+ years experience in sales, recruitment, marketing, lead generation or a target driven role
  • Enjoy working in a team environment
  • Motivated by reward and opportunity
  • Excellent communication skills
  • You spot commercial opportunities
  • Have a flare for objection handling and love a challenge
  • You get things done and work hard to achieve clear goals
  • Third level qualification in Business, Marketing or other relevant discipline desirable

What we can offer you?

  • Work with the world’s most innovative companies
  • Centrally located office (baggot street) with loads of great food options around
  • Reekly yoga and gym classes
  • Relaxed / smart-casual dress code
  • Monthly team bonding activities

Click HERE to apply for this job.

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Sales Team Lead

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Jobbio makes it easy to find and apply for jobs. We are a marketplace that enables Talent and Companies to connect directly with each other and show off exactly what makes them special. So, when the right opportunities arise, the right people know about it. The result? More people doing what they love. More effective companies. And a more delightful way of getting there. Be part of our journey!

As one of our Sales Team Leads you will be a key member of the team leading the growth of our business. Reporting to the Head of Revenue, you will lead a team of sales execs who are responsible for driving additional revenue from the existing customer base through upselling additional products as well as renewing platform subsriptions. Over 8,000 companies globally have used the Jobbio platform to date so the opportunity in front of the team is huge and there is lots of room for growth.

Who You Are

  • Highly organized and excellent time management skills
  • Demonstrated ambition and self motivation to exceed both individual and team sales targets, preferably in a SAAS Business
  • Demonstrated ability to qualify customer requirements and ask effective questions
  • An exceptional written and spoken communicator
  • Demonstrated experience in leading others and supporting management
  • Demonstrated ability to lead others and drive a positive team culture, motivation and productivity

Necessary Skills/Qualifications

  • Bachelor’s degree or equivalent professional experience
  • Minimum 3+ years experience working in high growth sales organisation
  • Salesforce CRM proficiency
  • Strong analytical skills to identify trends and patterns to aid sales function
  • Experience leading a consultative sales process

Preferred Skills/ Qualifications

  • Knowledge and/or experience in the staffing industry in beneficial
  • Ability to lead and coordinate cross-functional teams.
  • Ability to influence clients and to build strong client relationships.

Click HERE to apply for this job

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How radio stalwart Global is adopting podcasting

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By Lucinda Southern

Radio and entertainment company Global has been increasing its podcasting capabilities over the last three months. On Nov. 29, it introduced 1,500 podcasts into the Global Player app, the company’s one-stop shop for all Global content.

Global Player will house popular podcasts like “How Stuff Works” and “Serial” alongside Global’s radio show podcasts, and its few original podcasts like Classic FM’s true crime series “Case Notes” and more recent releases “Tomorrow’s Nerd” and “The Food Medic.”

“The simple strategy is to get more people spending time with Global products,” said James Hickman, Global’s director of digital. “We want to cover the day with radio. There are times throughout the day where listening isn’t as strong, like during the commute or at the weekends when people have more time to invest. This is about driving incremental listening and potentially new audiences.”

In the last three months, Global has built a centralized podcast team where between six and 20 people will be working on podcasts at any one time. It’s produced around 10 new podcasts during this period, and it plans to add more of the most popular third-party podcasts chosen by a combination of editors picks and technology.

“This is not a catalog of everything, only the best,” said Hickman. With podcasts that Global has commercial relationships with the publishers it can monetize the content through Dax, its digital audio ad platform. Dax makes it easy to monetize U.K. audiences on U.S. podcasts, which tend to advertise DTC brands like food delivery kits or mattresses that don’t ship overseas.

Global hasn’t pitched the commercial benefits of the expanded and improved Global Player to Charlie Yeates, commercial trading partner at Mediacom, but additional data is welcomed, particularly as listeners can log into the app, which would give a richer picture of listening habits. “Podcast metrics are extremely opaque,” said Yeates. “We know someone has downloaded; we don’t know if they have listened.”

The recent push into podcasting, despite the company’s long heritage in audio, comes from the ability to monetize it more effectively now, said Hickman. “We want to make it easy to find great podcasts.”

However, having just 1,500 podcasts could be limiting for Global if it wants to be a destination for podcasting. “Becoming the main U.K. podcasting app is a challenging business. You have to match Apple, Google and Spotify if you want to play in that space,” said Matt Deegan, a consultant covering the radio industry.

Global will initially get the word out across radio brands on air, digital and social campaigns. The company recently acquired outdoor ad companies Primesight and Outdoor Plus.

“For Global, it’s exciting to be in the market to bring podcasts to more people,” said Deegan, “Fifteen hundred is not a bad start if they can help drive up that 13 percent (of U.K. podcast listeners). That’s a good place for any commercial radio broadcaster to be.”

Commercial radio brands like Radio X and Capital cater to the younger market, so Global doesn’t have the same need as the BBC to launch an audio platform for younger people. BBC Sounds doesn’t offer access to third-party content, although it has said it plans to.

Global Player was originally launched in November 2017 as a place for audiences to listen live to Global’s dozens of stations, including Capital, Radio X and Classic, and catch up on shows. The company wants to put more emphasis on the Global Player app, turning this into a more consumer-recognizable brand, rather than through radio brand apps. Global wouldn’t share how many people currently use Global Player, although it said its brands reach 32 million people a week.

An added feature that allows listeners to skip songs while listening to live radio — currently available on just three of its radio brands — increased listen length in the Player on average by 60 percent and the average number of sessions by 50 percent, although it wouldn’t share specific numbers.

By Lucinda Southern

Sourced from DIGIDAY UK

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Conquering the Blogging Game: Tips & Trick from One Blogger to Another

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By Priyadarshini Patwa

Take your blog from zero to hero with these amazing tips that can make or break your blogging experience

Have you ever wondered why some blogs garner more attraction than others? Of course, you have and tons of you might have tried to decode the hack to do that as well. We all have been there. If you are someone reading this article at this moment, you either are a blogger or you plan to be one.

If you believe your blog or your idea is unique and captivating, make sure hundreds, thousands and eventually the millions out there share the same perspective.

To give you a clear view let me quote Jonathan Perelman, head of Digital Ventures, ICM Partners, a popular talent and literary agency in Los Angeles. The man simply said, “Content is the king but distribution is the queen and she wears the pants.” If you can understand the crux of this you are moving on the, right path my friend.

There are a lot of reasons why someone prefers one blog over another. Blogging isn’t a rocket science. It is about being you and putting your vision out there. But at the same time, it is hard as you need to stay interesting and relevant to your viewers.

In order to give you a clear context, Entrepreneur India sat down with Priyanka Bharwani, a blogger from Mumbai who goes by the name ‘AMomInLove’ on Instagram. She has been an entrepreneur, then became a mother and lately has donned the hat of a mommy blogger. So here are some tricks and tips from one growing blogger to another.

Patience is a virtue

You can’t own the digital space in one day. It is a growing process and patience is the key. If you lack the basic quality of forbearing blogging is certainly not your thing.

“Be very patient. Follow your gut feeling. Post whatever you like. Within a month you will know where you are heading. Accordingly, you will know what your forte is. Starting engaging your audiences and be patient that’s the key,” says Bharwani.

Know your calling

Source: Pixabay

The most important factor that makes or breaks your blogging experience is knowing what sector you intend to venture into.

Tap on to a new area of blogging. Don’t be part of the rat race because you already have a huge line before you will even be noticed. Always find a niche and accordingly pursue your passion.

6-8 months process

Source: Pixabay

Blogging isn’t about creating a lot of content. It is about creating smart content. Just like any start-up, blogging is a venture which takes time to fly. Usually, it takes 6-8 months before someone potential approaches you.

“Even for me it to get the first response it took me good 6-8 months and that too posting and creating content every day,” she shares.

Be ready for criticism

Source: Pixabay

One thing that you can’t ignore is criticism. When you are out in the open, posting and creating content you are more open to scrutiny than any other individual.

“Initially, I received a lot of criticism and even I used to wonder should I put my son’s picture on social media. There were people who were being extremely negative about my approach and laughing over how I was conducting myself. People asked me what I was trying to do as they failed to understand the term mommy blogging. I have got a lot of bashing but then it got better,” explains Bharwani.

Like, trust, business

Putting it out bluntly, if your content is liked, people automatically listen to you. Listening builds trust and soon they are open to doing business with you.

But how will you know if you are growing? The amount of people who connect with you and the response you get tells you how you are growing.

The Right Time To Convert Blogging Into A Business

Source: Pixabay

It is all about knowing the right time and quoting the right amount so you don’t lose on the opportunity.

“When people start approaching you themselves that is the time. So start with charging a small amount. When you charge, only then people appreciate your work and you are taken seriously. Things become more formal and your work approach becomes better. Initially, you even do barter before you actually start charging in a monetary manner. The amount of effort you put into one post, it might not be understood by a lay person. The ideation, the content creation and that take a lot of effort. Don’t overvalue yourself but don’t undervalue yourself also,” says Bharwani.

P.S. All the blogger, this job is all about innovating and creating. So remember the day you feel your creativity is over, just remember the more you create and use it, the more you have it in you. It never gets over, it keeps growing!

Feature Image Credit: Instagram/ amominlove

By Priyadarshini Patwa

Sourced from Entrepreneur

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