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By Kirsti Lang

A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.

Remember when social media content was limited to Facebook statuses and, er, “pokes?” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram.

It seems bizarre now, given how much you can do with social media today. With the ever-growing list of platforms releasing new features daily, it’s an exciting time to build a following online — but it’s not an easy one.

With the plethora of social media content options available every time you open your favourite app, it can be difficult to know what type of content your audience most wants to see. Short-form video? A carousel? A good old-fashioned selfie?

Well, that all depends on you and your audience. The right mix of content will be the sweet spot between what your audience most wants to see and what is easiest for you to create consistently.

To pinpoint what works best for you, I’d encourage you to start with a social media content strategy and, from there, experiment with different types of content in your social media content calendar.

Use the ideas in this article as a springboard to help you figure out what kind of content is most likely to resonate with your followers.

With all that in mind, let’s dig in: Here are the various types of social media content, plus some ideas to spark your next post:

Text-based posts

Text-only posts have survived from the early days of social media, and with good reason — they’re still the bread and butter of many a social media marketing strategy.

With the rise of the LinkedIn personal branddecentralized networks, the launch of Threads, and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.

Not convinced yet? Even Instagram allows for text-based posts (in the form of Instagram Notes and ‘Create-mode’ Instagram Stories), and TikTok introduced its own text-based post style in 2024.

In summary: text posts aren’t going anywhere.

Perhaps the best thing about this social media content type is how easy it is to create — as opposed to, say, video. This is a crucial consideration if you’re looking to get more followers on LinkedIn, X, Threads, and other platforms that allow for text-based posts.

Consistent activity on the platform is far more important than busting your gut to create high-effort videos. If all you have time for is, say, a quick tweet or Threads post, do that, rather than sit on your hands.

Buffer CEO Joel Gascoigne recently summarized this in a (text-based) post across platforms:

Text-based post ideas

1. Chop up long-form content into threads

Written a great blog post or newsletter? Platform character limits don’t mean lengthier posts like this are off the table. In fact, thread functionality on platforms like X, Threads, and Bluesky (if you post with Buffer) really lends itself to summaries of long-form content.

Here’s a thread example from Buffer guest post contributor Gaetano DiNardi, which surprised him by going viral on X — his explainer shows that repurposed social media content can surprise you when you give it life on a new platform.

2. Share industry news

A round-up of all the latest goings-on in your industry can be incredibly helpful for your followers and positions you as a first-in-the-know thought leader.

Here’s a great example of Girl Power Marketing’s weekly social media round-up. Notice how she makes it super easy to digest with short, snappy sentences and emojis as bullet points.

3. Embrace thought leadership

Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.

Sharing your unique insights, experiences, and expertise can help establish your credibility and attract others in your area (and prospective clients or hiring managers).

Consider discussing industry trends, offering career advice, or sharing lessons learned from your own journey. These posts can spark meaningful conversations and might even open the door to your next big opportunity.

Buffer’s Director of Growth Marketing, Simon Heaton, regularly shares posts that detail how the Buffer marketing team works, like this one:

4. Ask engaging questions

Engaging your target audience with thought-provoking questions is a clever, lightweight way to boost engagement and gather useful information for your content, work, or life.

You could share your thoughts on current events and ask others to weigh in. You could also go the more personal route and gather advice from other folks in similar industries or situations. The latter is a particularly great strategy on Threads, where niche communities are often ready to lend a hand.

Here’s a great example from Buffer’s Head of Content and Communications, Hailley Griffis:

These types of posts can also spark social media content ideas. In fact, leveraging YouTube Community Posts to gather new video ideas or feedback is a successful YouTuber staple.

Ali Abdaal uses this tactic often, using responses to spark a whole new video series. Here’s an example:

5. Share behind-the-scenes stories

Audiences love to connect with brands (business or personal) on a deeper level. Sharing a relatable story that will make a viewer think, “Hey, I totally get that,” or, “They’re just like me,” can be an excellent way to strengthen their support of your work.

The more authentic, the better.

6. Create polls to spark discussion

Polls are a staple feature on most social platforms. Almost all of them have some sort of ‘poll’ post type that you can use to gather feedback and prompt discussion.

They’re a great way to generate engagement and even spark ideas for new content you can share.

If your preferred social media platform doesn’t have a poll functionality, you could ask folks to react or comment with a certain emoji to choose a specific option. The easier it is for them to engage, the more likely they are to do so.

Pro tip: Offer your target audience a way to share an answer not in your poll by creating an ‘Other’ option and asking them to comment with more context.

Short-form videos

Short-form video is known by many names across platforms — ’Shorts’ on YouTube, ‘Reels’ on Instagram and Facebook Reels, and ‘TikToks’ on well, TikTok. Videos can also be shared on LinkedIn, Threads, Twitter/X, Mastodon, and more.

Whatever your platform preference, short-form video — usually clips that are 90 seconds or under — is one of the most powerful types of social media content you can invest in.

According to Buffer data, videos are the content format most likely to get engagement across most major social platforms. It makes sense — short-form videos are tailored to mobile devices, where you’ll find most social media users consuming content these days.

So if you have the resources to create short-form videos, they’re well worth investing in.

Short-form video ideas

7. Chop up long-form video content

Waste not, want not. When it comes to creating enough content to maintain a strong social media presence on any platform, repurposing is your best friend. Cutting key moments out of longer YouTube videos is the best example here (resized for that all-important 9:16 ratio, of course), but don’t sleep on other videos, either.

If you’re hosting a webinar or speaking at professional events, be sure to get the recording — even a 30-minute session can yield several different one-minute clips for your social media platform of choice.

Here’s a highlight snippet from a podcast recording I did with Simon, which I chopped up into shorter clips for Instagram and TikTok:

8. Tap into trending audio

Trending audio and music tend to rear their heads on TikTok first, then pop up on Instagram and Facebook Reels — so you’ll be ahead of the curve if you keep an eye on TikTok.

Here’s our guide to finding trending sounds on TikTok and trending audio on Instagram that you can leverage here.

Tiffany Morris, Owner of Luxe Gather, does a great job of keeping on top of these trending sounds and applying them to Instagram Reels to promote her business. (Here’s her clever system for creating these videos).

9. Record ‘stock footage’ 

My Buffer teammate Mitra Mehvar put me on to this, and it’s genius — she keeps an album of ‘stock footage’ she can use for short-form videos with a simple text overlay.

This could be anything: working at your desk, going about your day, putting the finishing touches on a new product, or even some beautiful scenery you happen to pass by. Here’s a guide to creating social media stock footage of your own.

10. Add text to videos

Wondering how you can convert your clever text posts into content for video-focused social media channels? Put your message in the medium.

This idea is particularly well-paired with idea no. 9 above — rather than saving your text for a caption, you could add some thoughts as text over your stock footage with a simple video editing tool CapCut.

@tripleotamihashtag remote work struggles

♬ Éphémère – Tony Anderson

11. Try a ‘spend a day with me’

Whether you’re a creator, a business owner, or a marketer, this versatile trend can work. These videos, which give your target audience a fly-on-the-wall view of a day in your life, are actually relatively easy to make.

They simply involve grabbing some clips of a couple of key moments in your day and stringing them together in your editing app of choice. You can choose to add a voiceover contextualizing things, add a trending song, or just use the ambient noise from the clips (hello, #asmr).

The key here is to approach your day from an interesting angle — what about your life might be interesting or relatable? So rather than ‘Spend a day with me,’ opt for ‘Spend a day with me as a business owner in Toronto,’ or ‘Spend day 5 of my 4-day workweek with me,’ as I did below.

@itsmekirstiMy company has a 4-day work week! Here’s how I spend my Fridays. ✨ @Buffer#4dayworkweek#remotework#spendthedaywithme#adayinmylife#dayinmylife♬ Autumn Leaves – Timothy Cole

Creating the video for your business? Be sure to tie it back to the brand in some way: ‘Spend a day with me as host a founder event’, or ‘Spend a product launch day with me,’ could offer a behind-the-scenes look and humanize the brand for your customers.

12. Crosspost Instagram Reels and TikToks

It’s nearly impossible to predict what social media content will perform best where — so don’t shy away from sharing the videos you create on other platforms.

As creators or social media managers, we often fall into the trap of thinking everyone in our audience has seen everything, but in reality, only a small fraction of our audience will follow us on multiple social media channels.

X, Threads, and LinkedIn all support video. LinkedIn, in particular, is doubling down on short-form video content with an in-feed ‘Videos for You’ segment that has seen video reach on the platform skyrocketing.

That ‘spend a day with me,’ video I shared above? It was one I created with TikTok in mind as part of my 30-day TikTok experiment, and I shared it on LinkedIn on a whim.

On TikTok, the video had a solid 6.8K views. On LinkedIn, it had well over 50K.

Looking to repurpose some TikTok videos you’ve already shared? Here’s how to download your TikToks without that a watermark.

13. Encourage user-generated content

If you’re a business, partnering with other video creators and users in your audience on UGC (user-generated content) who align with your brand can help you boost credibility, reward brand ambassadors, and reach audiences beyond your own.

Creators who use your product or services (and talk about it) are like social media gold dust, but don’t underestimate the power of social media content created by regular users, either.

Use Instagram’s Remix or TikTok’s Duet or Stitch features to put your own spin on their social posts — but I’d recommend asking for permission first. If they’re excited about your brand, there’s no doubt they’ll be happy to be featured on your feed.

Photo posts

Classic social media photo posts can still garner a healthy reach on platforms — and aren’t exclusively for Instagram.

X (formerly Twitter) and LinkedIn both support image posts, and even Facebook still sees engagement with visual content.

Photo post ideas

14. Don’t shy away from the selfie

Putting a face to a post — preferably yours — can make or break it. This is something I can personally attest to. Some of my top-performing posts as a creator on LinkedIn have all featured my face.

15. Share a product sneak peek

If you’re preparing to launch a new physical product, a sharing simple sneak peek image — either a blurred-out photo, or only a small piece of the item —is a great way to whet your customer’s appetites and drum up excitement for the launch.

You could even turn the post into some sort of guessing game and giveaway in the comments, and offer the first user to get it right a prize.

16. Create a collage

Social media tools like Canva and Instagram’s Layout make editing together a selection of images a breeze. Tell a visual story by juxtaposing several elements in one image, the way Buffer content writer Tami Oladipo did in this clever Threads post.

Photo carousels

Take all of what I mentioned above and multiply that by 10 (or 35 and 20, in the case of TikTok and Instagram, respectively.)

Carousels are a fun way to offer a window into your world or share behind-the-scenes content both as a brand or creator. The best part about photo carousels (if an aesthetic feed is important to you) is that they don’t all need to be picture-perfect.

Edit the first image to stay on brand, and the rest can be a little more raw and authentic. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

17. Try a weekly ‘photo dump’

Out: Perfectly polished feeds on Instagram. In: Messy, authentic, candid snaps. This trend lends itself perfectly to carousel-style posts, where all you need are some recent snaps from your camera roll.

Fitness creator Meggan Grubb shares ‘photo dumps’ like this every week, and her followers can’t get enough of them:

18. Add text to your images

Another option could be to include short sentences on each photo in a carousel for more context.

This carousel style became popular on TikTok, but now Instagram has added the ability to add text into your images natively, too. On other platforms, apps like InShot, Canva, or CapCut will get the job done even better.

The trick is to keep your text simple to make it easy to digest — no more than a line or two per image.

Graphic carousels

Not to be confused with their simpler sibling, photo carousels, graphic carousels are images or PDFs (on LinkedIn) that your audience can swipe or click through like a slide show.

Created in tools like Canva or Visme, they’re usually visually appealing and feature short, snappy, helpful information. They work particularly well on LinkedIn, Instagram, and Threads — and they’re also great for engagement.

We have a guide to creating LinkedIn carousels and a comprehensive list of LinkedIn Carousel ideas here (which can be adapted for Instagram and other platforms). Here’s a few of the latter.

19. Give step-by-step instructions and advice

Carousels are a great way to share step-by-step instructions or guides. This can be useful for sharing how-to content, tutorials, or tips. For example, you could create a carousel that walks users through setting up a specific software or tool.

20. Round up new features or industry trends

Carousels offer a way to share bite-size snippets with your users, customers, or followers that they will actually digest. The Instagram @Creator account is a brilliant example of this.

They regularly share new platform updates in a simple carousel format like the example below:

They also use this format to showcase social media trends that creators can tap into, as in this post:

21. Spotlight your customers or followers

With their permission, a feature on your feed will go a long way to show how much you value your biggest supporters.

Here’s a recent example of how Buffer shined the spotlight on one of our users on Instagram:

Long-form videos

Long-form video content remains a powerful tool for engaging audiences across various platforms.

Longer videos allow for in-depth storytelling, detailed explanations, and comprehensive tutorials. Platforms like YouTube, Facebook, and now even TikTok are great for this format.

On platforms that function as social search engines like YouTube and TikTok, these videos also tend to have more longevity than their short-form counterparts. On YouTube especially, a solid YouTube SEO strategy could mean your videos continue to get views for years after posting.

But in the world of short-form video focus, keeping your audience engaged for anything longer than 30 seconds can be tough.

There are plenty of ways to do this (as we unpack in our guide to growing your subscribers on YouTube), but in broad strokes:

  • make sure your video is high-value and delivers on its promise
  • use creative stock footage or subtle animations and sound effects
  • segment longer videos into titled chapters to help your viewers find what they’re looking for.

Long-form video ideas

22. How-tos or tutorials

These types of videos are perfect for demonstrating complex processes or techniques — and building report with your viewers while you do it.

For example, a makeup artist could create a detailed tutorial on achieving a specific look, or a software company could produce a comprehensive guide on using their product.

Here’s a great example from Todoist:

 

23. Behind-the-scenes content

Give your audience a peek into your world. This could be a day-in-the-life video, a tour of your workspace, or a look at how your products are made.

24. Video podcast

The age of the podcast has evolved to the age of the ‘vodcast’ — that is, a podcast recorded with video as well as audio. This podcast style has become a staple for both podcasters and YouTubers, with many of them even setting up beautiful studios in which to sit down with their guests.

Here are some great examples from marketing podcast Nudge and YouTubers Colin and Samir:

 

Of course, you absolutely don’t need a high-tech set-up to tap into this format. Even a high-quality video call recording, if you host your podcast virtually, will do the trick.

Bonus: You’ll be spoilt for choice when it comes to video content to use on other platforms.

25. Interviews with experts

Another great way to spotlight leaders in your industry or expert customers is to invite them into your studio (virtual or otherwise) for a chat. There are plenty of benefits to creating social media content in this way:

  • it provides valuable, expert-led content for your audience
  • allows you to tap into the audience of your guests (if they have one)
  • it’s another way to spotlight and build relationships with expert customers or thought leaders.

The best part? As I touched on above, you really don’t need any fancy equipment to make this happen. A video call and a decent set of headphones is a great starting point.

26. Repurpose webinars and events

I’ll say it again: waste not, want not. If you’re hosting events as a brand or business, do hit that record button. Value-led sessions like these are an easy win for long-form video content and, if structured well, require little to no editing.

Here’s a recent example from a webinar the Buffer team hosted with Threads:

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This is an interesting social media content type in that social media posts that contain links often don’t perform as well. While most social media platforms don’t advertise the fact, it’s widely believed that link-only posts are not looked kindly upon by the algorithms.

The idea is that the platforms want the experience to be immersive for users, and don’t necessary want them clicking or tapping off to another destination.

That said, there is a time and place (and platform) for link-only posts.

Link post ideas

27. Stick to Pinterest

There’s no platform quite like Pinterest for sharing links, particularly if you or your brand fit into lifestyle niches.

Pinterest was built for external links. The idea of the platform is to save these external destinations so that users can visit them again later — think recipes, design ideas, workouts, and the like.

If your brand doesn’t quite fit into the most Pinterest-y niches, don’t discount the platform just yet. See our Pinterest how-to guide for a step-by-step explainer and ideas.

28. Use the first comment or last thread to share a link

If you’re sharing a link on platforms like LinkedIn, consider placing it in the first comment or as the last item in a thread.

This approach allows you to share helpful external content without potentially triggering algorithm penalties for link-heavy posts. You can use link-shortening services (like Buffer!) to create cleaner, more visually appealing URLs.

When sharing links, always provide context and explain why the content is valuable to your audience.

29. Try Facebook to drive clicks

According to Buffer data, of all the major platforms that support link-only posts (Facebook, LinkedIn, and X/Twitter), Facebook links tend to get five times more clicks than those posted on LinkedIn and four times more than those posted on X.

30. Leverage a link-in-bio tool

While this is not strictly a social media post idea, it’s worth noting here that it’s poor social media practice to include links in posts on TikTok and Instagram. The links won’t be clickable, and your viewers won’t be able to copy and paste them into a browser.

If you’re looking to direct folks elsewhere on these platforms (or any really) it’s a great idea to add the CTA (call to action) ‘Find the link in my bio’ or ‘Tap the link in bio to read more’. This will send viewers over to your profile where it will be easy for them to click on a link.

Of course, if the site you want to send them to is not front and centre, you’ll need a link-in-bio tool you can easily curate to show the most important information first. Buffer’s Start Page is a great (free!) alternative.

I use it to curate a list of my top home office products, something I get asked for often as a creator. Rather than including links to 15 different items in each post (honestly, who has the time?), I simply direct people to my Start Page link.

Experiment to figure out what social media content works best for your audience

Not all of the social media content ideas on this list will be a roaring success for you, and that’s OK. While a solid social media marketing strategy will help you theorize what might be the best fit, there’s no substitute for throwing the proverbial spaghetti to see what sticks.

And if you do find something that sends your follower count and audience engagement skyrocketing, great! But don’t be tempted to post one single social media content type until the end of time. Your audience will quickly tire of seeing the same social media posts over and over, so it’s worth coming up with several content types to mix and match in your social media calendar.

Your social media marketing should be an iterative, flexible plan that you refine and tweak as your social media accounts grow.

Feature Image Credit: Nubelson Fernandes on Unsplash

By Kirsti Lang

Senior Content Writer @ Buffer

Sourced from Buffer

By Adriano Lombardi,

What happens when you add a transactional layer to experiential marketing? Adriano Lombardi of Momentum Worldwide explores some of the best examples of experiential commerce – a new frontier for marketing.

As businesses evolve and consumers’ needs and behaviours shift due to new technologies, certain disciplines have started to merge. A prime example is retail media, a space in which adtech and commerce increasingly unite to boost retailer revenue, paving the way to a post-cookie future.

Leading brands like Coca-Cola are leveraging technologies like augmented reality, AI-driven personalization, and interactive digital displays to create consumer journeys that merge the convenience of e-commerce with the tactile satisfaction of the physical-store experience. This approach not only enhances customer engagement, it also empowers businesses to collect valuable data on consumer behaviour across platforms.

While retail media has reshaped how brands advertise at the point of sale, experiential commerce now presents a complementary transformation.

As the name suggests, the idea comes from experiential marketing, which focuses on bringing consumers closer to brands. Whether for a minute or an hour, the goal is to create meaningful experiences to allow people to truly live the brand and connect with its purpose. On the other hand, commerce has always been about driving transactions.

By combining the two, you get experiential commerce: a dynamic medium that bridges the gap between living the brand and trying or buying its products. The perfect mix of brand experience and consumer action that unlocks new opportunities to build deeper consumer relationships and drive measurable results.

Point of sale

We often talk about frictionless experiences, both digitally and in-store. Enter French postal service La Poste and the bright yellow changing rooms (designed to look like their post boxes) that they installed in post offices. While not intended primarily to drive sales, by seamlessly combining convenience with transaction-driven engagement, this move exemplifies experiential commerce.

La Poste has removed a key friction point in online shopping – saving customers the hassle of trying and returning items at home. This consumer-centric solution transforms postal offices into spaces that enhance the shopping experience, making returns effortless and driving sales by prioritizing convenience and efficiency. A small footprint created a big impact – and presumably helped to drive sales.

An idea from the Philippines, This is an Ikea Store, involved placing showrooms with their furniture in public spaces like coffee shops, gyms, and even on beaches. These activations allowed people to experience their own “Ikea moment” in everyday settings. Price tags with QR codes attached to products enabled on-the-spot online purchases. The campaign effectively brought the in-store experience to familiar places and turned everyday moments into potential points of sale.

What might initially seem like a media or product placement idea from Peru, the ‘Rent Your Sunset’ campaign by Corona is, in fact, a brilliant example of experiential commerce. Businesses, hotels, and Airbnb owners can submit photographs of the sunset views from their windows. If chosen, Corona brands the window with a painted frame and supplies the owner with a number of free beers.

This initiative combines a memorable branded experience – transforming sunset views into vibrant brand hotspots – with a clear transactional layer through sampling opportunities. This exchange captures the essence of experiential commerce: integrating a path to trial or purchase with an immersive, shareable consumer moment.

And for the pet lovers? Designed for those who can’t leave home without their best friends, the Purina Club is a permanent dog-friendly section in soccer stadiums – where pets are normally banned. Bringing dogs to the game unlocks rewards and sampling opportunities – driving engagement and, ultimately, sales. That’s how to turn an experience into a transactional opportunity.

Bridging the gap

These examples each embody the emerging practice of experiential commerce. Each execution combines the tactile satisfaction of a physical store with the convenience of e-commerce. By combining the two, the brands involved successfully bridge the gap between experience and conversion. This not only enhances the user experience but allows companies to learn more about their target audience. Brands can then forge more meaningful relationships with their customers – driving measurable results.

Experiential commerce will change how we shop. Alongside retail media, it looks set to usher in a new era of customer-centric commerce. Get your brand ready.

By Adriano Lombardi,

Sourced from The Drum

By Eglė Bliabaitė

As we can all imagine, coming up with a brilliant ad that resonates with people is quite challenging. It requires a great deal of creativity and other factors in order to create commercials that linger in our minds, logos that we always recognize, soundtracks that will play in our heads, or billboards that complete their surroundings. These can become masterpieces and even part of popular culture themselves, capable of transforming a small business into a successful beast.

On the other hand, there are the ads that leave us indifferent. We’ve seen them, we acknowledge their existence… and we quickly forget about them. However, there exists another group within the marketing world — ads that have failed miserably. We witness numerous failures in this realm, ranging from unfortunate word choices in slogans, poor graphic design decisions to coincidental ad placements that convey a completely different story than their creators intended.

Today, we have selected a fresh assortment of these gems that have transformed from marketing creations into hilarious memes, injecting a dose of laughter into the regular lives of those who stumble upon them and later share them with a larger audience.

#1 I Got This Ad On A Snapchat. Just Look At This Cat

I Got This Ad On A Snapchat. Just Look At This Cat

#2 This Church Has Some Rather Unfortunate Ad Placement For Its Bible Camp

This Church Has Some Rather Unfortunate Ad Placement For Its Bible CampLunaMcLovinReport Final score: 2points

By Katie Tweedy

AI Overview is the next evolution of search in response to changing user behaviour

SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we’re finally seeing it happen.

AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They’re long, in depth, and provide not just an answer, but also context, proactively answering related questions the searcher has yet to even ask. They’re so long that, when expanded, AIOs take up roughly half the screen for both desktop and mobile devices—which means searchers finally don’t have to click through to a website to get the full picture.

The expansion of AIOs, coupled with their in-depth answers and sheer size, means that the harbingers were right, just a little early: Zero-click search results are no longer a prediction, but a stark reality for many brands.

Has Google completely shifted the SEO landscape? In a word, yes. And marketers need to evolve too or see their work become obsolete. So, what’s next?

Measurement must shift

A sharp decline in clicks doesn’t mean marketers need to panic. We just need to adapt. And the easiest part of this puzzle to adjust is measurement.

That’s because—while yes, clicks will decline in 2025—rank and impressions will likely remain steady, or even improve. AIOs do not impact rank; they simply push the rest of the results down the page, making a No. 1 ranking a little less valuable.

And with AIOs, conversions might even increase. Think of it this way: AIOs dampen the need to click through to a website, which means that searchers who actually do click through to a website are more likely to convert. In a way, we should thank AIOs for culling the unqualified traffic for us.

When SEO metrics are analysed together rather than in silos, organic traffic declines in conjunction with steady rank and impressions, as well as with consistent—or even improved—engagement and conversions, shifting the story from “our marketing efforts are failing” to “the decline in traffic is simply a result of the search landscape changes.”

What about AIO citations?

Some publishers are reporting an increase in traffic thanks to the links within AIO citations, but those are the exception to the rule. Instead, the real value of AIO citations lies in the brand visibility and credibility boost brands receive by being mentioned in this prime real estate.

Think of AI Overview citations as “free” brand ads; if Google thinks you’re an expert to be referenced, then searchers will too.

Social search further eats into Google traffic

It’s not just the search landscape that’s changing; user behaviour is also changing. People are turning to platforms like TikTok, YouTube, Reddit, and Instagram for early information-gathering instead of Google. In fact, 67% of social media users engage with social search in their purchase journey.

This means that more and more, when people finally do turn their journey to Google, it’s already with a brand in mind: 44% of all 2024 Google searches came from branded searches.

When you pair the fragmenting of search with a decline in organic traffic driven by AI Overviews, it becomes apparent that successful SEO in 2025 means optimizing for search wherever it’s happening, including social platforms. Marketers need to be thinking about SEO beyond just Google—or risk being left behind.

Has AI killed organic traffic?

No. Of course organic traffic isn’t dead. Just like with the featured snippets, this is simply the next evolution of search in response to changing user behaviour.

People are still searching. They’re still asking questions your brand can answer—they just might be searching on TikTok now instead of Google, or getting an AI-generated answer conglomerated from the best the internet has to offer (at least we hope). Tried-and-true optimization practices are still marketers’ best bet to be found by users wherever they’re seeking information about your brand.

But in terms of the bigger picture: What if AI Overviews do end up killing the click? So what? Clicks don’t keep the lights on—conversions do that. There’s a world where AIOs do us all a favour and help us more clearly see conversion barriers and really home in on a better experience for the people who do end up on your website.

Marketers who quickly shift from lamenting lost organic traffic to providing a better, unique experience for their remaining traffic will come out on top in 2025. There’s clarity in stripping away the fluff—and I, for one, am here for it.

Feature Image Credit: mustafahacalaki/Getty Images

By Katie Tweedy

Katie Tweedy is director of SEO and content marketing at Collective Measures.

Sourced from ADWEEK

 By Lance Whitney, 

You can connect to and even control another person’s iPhone to provide remote tech support.

Sometimes, a family member or friend will contact me asking for technical help with their iPhone. Often, I can solve the problem or address the question by talking them through the necessary steps. Other times, though, I’m hard-pressed to fix the issue without actually seeing or working with the phone.

A new screen sharing and remote control capability available through FaceTime can surmount that challenge. You can draw on the phone to show the other person where to go and what to do. If that doesn’t work, you’re able to assume full control of the other phone to navigate the screen, launch apps, and access settings just as if it were in your own hands

This also works with an iPad, but with some limitations. You can use an iPad to connect to and fully control an iPhone. You can also use an iPhone to connect to an iPad, but you can’t remotely control it. And you can use an iPad to connect to another iPad, but you can’t draw on the screen or remotely control it.

Anyway, here’s how this works between two iPhones.

What you need: With your iPhone and the other iPhone both running iOS 18, you can start a FaceTime call and then remotely access the other phone.

First, make sure both your iPhone and the other person’s iPhone are running iOS 18 or higher. Go Settings, select General, and then tap Software Update. Allow the latest update to download and install.

Update the phones
Screenshot by Lance Whitney/ZDNET

Next, you’ll need to start a FaceTime call. You can call the other person, or they can call you. When the FaceTime call comes through, the recipient should answer it and then tap Join to join the call.

Place the FaceTime call
Screenshot by Lance Whitney/ZDNET

The person receiving your help then needs to share their screen. You can do this in one of two ways. The other person can tap the Share icon at the top of the screen and then select Share My Screen. Otherwise, you tap the Share icon and then select Ask to Share.

In response, another thumbnail screen opens up on your iPhone, displaying the screen of the other person’s phone. Tap that thumbnail to see their phone in a larger window. From there, you can instruct the person on how and where to access the screen, app, feature, or setting for which they need help.

Share the screen
Screenshot by Lance Whitney/ZDNET

If you want to help the other person without taking control of their phone, you can tap and draw on the screen to point them in the right direction. Tap an icon, setting, or other item on the screen, and a small circle appears for a second. You might do this to show the other person what they need to select.

Additionally, you can draw or even write on the screen to more clearly show them what to do. After you stop drawing on the screen, the words or lines you drew disappear after a couple of seconds.

Draw on the screen
Screenshot by Lance Whitney/ZDNET

By default, FaceTime displays the screen of the other phone in a zoomed-out mode with a border around it. To zoom in on the screen, tap the magnifier icon in the lower left. The only limitation here is that you can’t tap or draw when in zoomed-in mode. Tap the magnifier icon again to zoom back out.

Zoom in and out
Screenshot by Lance Whitney/ZDNET

If the person has trouble taking the necessary actions to try to fix the problem, you may want to assume control of the phone yourself. For this, tap the icon of a finger selecting a dot in the lower right corner. The other person receives a request for remote control, which they should select Allow. The first time you do this, a notification appears on their screen asking if they know you. To allow the remote control, they should tap Continue.

Ask to control the other phone
Screenshot by Lance Whitney/ZDNET

You can now navigate and use the other person’s phone by tapping, swiping, and navigating. You’re able to zoom in on a particular screen by tapping the magnifier icon, but then you lose control of the phone. To zoom out and regain control, tap the magnifier icon again.

Use the other phone
Screenshot by Lance Whitney/ZDNET

After you’ve hopefully fixed the issue, tap the remote control icon at the bottom to return control of the phone to the other person. To stop the screen sharing, the other person should tap the Share icon at the top of the screen.

If you simply want to end the FaceTime call, tap the thumbnail for your own screen. Tap it again to see the set of controls at the top, and then tap End to end the call.

End the screen sharing or FaceTime call
Screenshot by Lance Whitney/ZDNET

Feature Image Credit: ZDNET

 By Lance Whitney, 

Sourced from ZDNET

By Khamosh Pathak

ChatGPT Search is just a shortcut away.

OpenAI is trying really hard to make ChatGPT Search into a viable product. It’s available for free, to all users, without limits. And now, just like with Google Search, it can be used without logging into an account.

But even with all it AI features, Google Search still focuses on giving you links to pages directly, while ChatGPT Search instead uses online sources to give you an answer, backed up by links. You can click the links in your answer’s sources to open a website (and you really should check ChatGPT’s homework, as it tends to hallucinate quite a bit), but the question remains: is ChatGPT Search worth making your default search engine, and is that even possible?

Weather report in ChatGPT Search.
Credit: Khamosh Pathak

 

ChatGPT Search is OpenAI’s attempt at integrating something akin to an internet search engine into its AI products. You access it through the same page as regular ChatGPT— clicking the “Search” button before pressing “Enter” will turn your question into a search instead.

OpenAI will then pipe the knowledge from its internet search, gathering the latest information, into its latest AI model. The result is still a verbose, text-heavy answer to your question, but now with links to sources cited throughout. Though, for topics like the weather, you do get visual results. Even compared to Perplexity, ChatGPT’s Search interface is light on media, contextual information, and videos.

Compared to Google Search, you don’t get boxes of sponsored posts or product lists. You also, by default, don’t get a list of links, but you can scroll down to the bottom of your answer and click the Sources button to open a short list up in a sidebar. The interface is simple: it’s still just text, but better formatted, giving you different sections with citations, and highlighting different results.

Should you make ChatGPT Search your default search engine?

A user’s default search engine is a coveted spot, and most browsers only include a couple of popular and safe options like Google Search, DuckDuckGo, Bing, and so on. So far, no browser has made space for ChatGPT Search on that list. There are, however, workarounds. In fact, OpenAI’s official method itself is a workaround. It turns out that browsers like Chrome and Firefox will let you switch the default browser, but only if it comes in form of a vetted extension from their own extensions store.

 

Before I get to these workarounds, I want to say that this caution does make sense. A search engine is a window to your entire online world. Many users don’t manually type in website URLs to navigate to webpages anymore. They search on Google instead, and click the first link that pops up (a dangerous practice that leads to a lot of phishing scams, but that’s besides the point).

Trust is a huge factor when you’re choosing a search engine, and I’m not sure if ChatGPT clears that bar yet. In our comparison between Google Search and ChatGPT Search, we found the ChatGPT Search interface to be much better than the bloated mess that Google Search has become. ChatGPT Search is good at explaining things to you directly and can be a great way to research a product deeply before buying something new. But for day-to-day use, where you’re searching around to get a link to a web page, ChatGPT Search just doesn’t cut it. For most users, I would recommend you stick with Google, use a couple of tips to remove the AI nuisances if you wish, or consider a privacy-friendly search engine like Kagi.

How to make ChatGPT Search your default search engine, if you must

If you’ve come this far and still want to set ChatGPT Search as your default search engine, you can do so using OpenAI’s official ChatGPT Search Chrome extension. This works in Chrome and other Chromium-based browsers like Microsoft Edge, Vivaldi, Brave, and so on. Note, though, that Microsoft Edge throws up an extra popup when you try to enable it, and Chrome, too, will ask for confirmation before it lets go of the default search engine spot. Still, once installed, anything you type in the URL bar that isn’t a valid web address will instead directly go through ChatGPT Search.

 

Confirming to change the search engine to ChatGPT search.
Credit: Khamosh Pathak

Safari and Firefox, unfortunately, don’t support ChatGPT Search as a search engine, and there’s no extension for them, either. Though, there’s still a workaround for Firefox, which I’ll go over in the next section.

How to create a ChatGPT Search shortcut

Even if you’re able to make ChatGPT Search your default search engine, for most people, I think it would be best to create a shortcut for ChatGPT Search instead. It’s called Site Search, and it’s available in all Chromium browsers as well as Firefox (sorry, Safari users).

 

It’s a really straightforward process in Chromium browsers. Open Settings in Chrome, go to Search Engine from the sidebar, and in the Site Search section, click the Add button.

Here, enter “https://chatgpt.com/?q=%s&hints=search” in the URL section, and use something like “@gpt” as a shortcut. Give it a name, like “ChatGPT Search” and click Save.

Site Search in Google Search.
Credit: Khamosh Pathak

 

Now, go to the URL bar, type “@gpt” or whatever you named your shortcut, hit the space bar, and type out what you want to ask ChatGPT Search. When you hit enter, it will open the results in ChatGPT, just like it would if ChatGPT were your default search engine.

In Firefox, setting this kind of shortcut requires accessing the hidden settings page. Type “about:config” in the address bar, and click Accept the Risk and Continue.

In the Search bar, type “browser.urlbar.update2.engineAliasRefresh“, and click the Plus icon next to the search result. Now, make sure that the value is True.

Changing browser settings in Firefox.
Credit: Khamosh Pathak

Now, go to Firefox settings, and from the sidebar, choose Search. In the Search Shortcuts section, click the Add button.

Add “https://chatgpt.com/?q=%s&hints=search” as the Engine URL, give it a name, and an alias, which is the shortcut. Then, click Add Engine.

Adding ChatGPT as site search in Firefox.
Credit: Khamosh Pathak

 

Now, you’ve added ChatGPT as a site search that you can trigger using a shortcut.

Serching with ChatGPT in Firefox.
Credit: Khamosh Pathak

The new ChatGPT site search will also now show up now in the Default Search Engine box, so if you really want to, you can make ChatGPT your default search in Firefox, too. Again, though, I wouldn’t recommend you go that far.

By Khamosh Pathak

Khamosh Pathak is freelancer tech journalist with over 13 years of experience writing online. Read Khamosh’s full bio

Sourced from LifeHacker

By Talon Homer

Neon colours, also sometimes referred to as fluorescent colours, are the rock stars of the visible spectrum — bold, electric and impossible to ignore.

These extremely bright versions of primary and secondary colours seem to glow, bursting with vibrant energy. Neon hues like neon green, neon pink and neon purple aren’t just colours; they’re experiences, radiating excitement wherever they’re used.

Whether it’s neon cyan in a piece of psychedelic art or neon yellow on a high-visibility jacket, these bright colours command attention. Neon shades bring an electric vibe to everything from fashion to interior design, making them as versatile as they are dazzling.

Examples of Neon Colours

Neon colours include a wide variety of hues, from neon red and neon magenta to neon blue and lime green. Neon yellow is a staple in safety gear due to its high visibility, while hot pink and neon purple often star in fashion and graphic design.

A typical neon colour palette features bright colours that seem to glow on their own, even without neon lights. Neon cyan and electric blue, for example, pop vividly against dark backgrounds, while neon magenta and bright purple bring a playful edge to designs. These colours are all about energy, whether they’re used as an accent colour or the star of the show.

Paints in neon colours — like highlighter yellow or neon pink — emulate the brightness of neon hues but aren’t produced by neon gas. Instead, they’re created with pigments that reflect more light, making them visible even under natural or artificial light.

Neon Colours in Interior Design

In interior design, neon colours bring a touch of fun and modernity to any space.

A splash of neon yellow or neon green on a feature wall can make a bold statement, especially in rooms with darker colours or minimalist decor. Neon shades also work well as accent colours, adding vibrant energy without overwhelming the space.

Neon lights are another way to incorporate these hues. Neon signs in neon pink or electric blue can turn a room into a retro-chic haven. Interior designers often pair neon hues with dark backgrounds to make the colours stand out even more, creating a dynamic and eye-catching atmosphere.

Neon Colours in Fashion

Neon colours are a fashion phenomenon, making appearances in everything from high-visibility clothing to streetwear. Neon green, lime green and neon yellow are staples in safety gear because their emitted light falls squarely within the visible spectrum, ensuring maximum visibility.

On the other end of the spectrum, neon pink and purple add flair and personality to casual and formal wear alike.

Pairing neon hues with darker colours, like black or navy, creates a striking contrast that’s perfect for making a statement. Neon shades are also popular in athletic wear, bringing a sense of energy and movement.

Psychedelic art-inspired neon colour palettes continue to influence festival and party outfits, where vibrant energy is a must.

Neon Colours in Branding and Marketing

In branding and marketing, neon colours are used to grab attention and convey excitement. A logo in neon cyan or neon magenta pops off the screen, while neon red or neon yellow is perfect for creating a sense of urgency or energy.

Neon colour palettes are often chosen for brands that want to stand out in a crowded market or evoke a modern, edgy vibe.

Neon hues also work well in digital design, where they’re paired with darker colours to maximize impact. Whether it’s a website banner in neon purple or a social media post in hot pink, these bright colours draw the eye and engage viewers.

How Neon Lights Work

Neon lights are iconic for their glow and vibrant hues. These lights work by filling a glass tube with neon gas, which emits light when electrified. Neon gas naturally produces a bright red-orange glow, but other gases and coatings are used to create a range of neon hues like neon blue, neon green and neon yellow.

The emitted light falls within the visible spectrum, creating the glowing effect we associate with neon signs. By shaping the tubes into letters or designs, neon accents become functional art pieces, lighting up everything from storefronts to home decour. Their unique glow has made them a staple in both retro and modern aesthetics.

Neon Lights vs. Fluorescent Lights

While neon lights and fluorescent lights are both bright and colourful, they operate differently. Neon lights rely on neon gas and other noble gases to emit light, while fluorescent lights use a phosphor coating inside the tube to produce their high-intensity glow.

This is why fluorescent colours stand out even in daylight, while neon lights are most effective in low-light or dark settings.

We created this article in conjunction with AI technology, then made sure it was fact-checked and edited by a HowStuffWorks editor.

Now That’s Noble

Neon is the 10th element on the periodic table and the second of the noble gases. Noble gases are vital to certain industries because they do not burn in the presence of a flame or react with surrounding chemicals under normal conditions. This characteristic also means that neon can be a conduit of the high amounts of energy in neon lighting without creating a hazard.

Feature Image Credit: Shutterstock AI Generator / Shutterstock

By Talon Homer

Sourced from howstuffworks?

By Dirk Petzold

Do you want to know what really makes a great designer? It’s more than just knowing the latest software, isn’t it?

In today’s fast-paced creative landscape, design skills are constantly evolving. Design is not only about visual appeal. In fact, it goes beyond just making things look pretty. It is about solving problems, creating experiences, and connecting with people. And it is about communicating effectively.

Think about your favourite brands. What makes their designs so appealing? Is it simply the colours they use, or is there something deeper? Maybe it’s the way their website anticipates your needs, or how their app is so intuitive that you barely have to think to use it. That’s the power of great design. The need for designers has increased as businesses have come to realize the importance of good design for success.

But here is the deal: landing a job in the design industry is not a walk in the park. It needs a certain set of capabilities to be a successful designer. It’s a competitive field and therefore you will need to know what skills to learn in order to be successful.

So, what are those must-have skills that will set you apart and make you a sought-after designer? Let’s get right to it!

Core Design Principles: The Bedrock of Great Work

Adobe Creative Cloud - All Apps

You might be wondering why we are starting with core design principles. Well, understanding design principles like typography, colour theory, layout, balance, and hierarchy isn’t just about following rules. It is more than that. Instead, it’s about understanding how these elements work together to create a visually appealing and effective design. These principles are foundational. They inform every decision a designer makes.

  • Typography: Understanding how to choose and use fonts effectively is essential. Fonts can set the tone and convey the message of the design.
  • Colour Theory: Knowing how colours interact and evoke emotions is crucial. Colour can influence how people perceive a design.
  • Layout and Composition: Arranging elements in a way that is both visually appealing and easy to understand is key. A well-organized layout guides the eye and improves the user experience.
  • Balance and Hierarchy: Creating a sense of equilibrium and guiding the viewer’s eye to the most important elements is vital. These principles ensure the design is both aesthetically pleasing and functional.

Mastering these core principles provides a solid foundation. It will allow you to create designs that are not only beautiful but also effective in achieving their intended purpose. It’s about understanding the “why” behind the “what.”

Software Proficiency: Mastering the Digital Tools

Okay, let’s be honest. While raw talent and design skills are super important, you’ll also need to know your way around the software that brings your ideas to life. Being proficient in industry-standard tools is a must. What do you need to learn?

  • Adobe Creative Suite: Programs like Photoshop, Illustrator, and InDesign are the bread and butter of many design projects. Knowing how to use these tools efficiently can greatly enhance your productivity and creativity.
  • Figma/Sketch: These are popular tools for UI/UX design. They allow you to create interactive prototypes and collaborate with other designers in real-time.
  • Prototyping Tools: Familiarize yourself with tools like Adobe XD, InVision, or Marvel to create interactive prototypes and test your designs.

The key is not just knowing the software. Instead, it is understanding how to use it to solve design problems effectively. You should always be eager to learn and adapt to new tools. The design software landscape is constantly evolving!

UX/UI Design: Crafting User-Centered Experiences

User experience (UX) and user interface (UI) design are now fundamental aspects of the design process. Why are they so important? Because they focus on creating products that are easy to use, enjoyable, and effective. They put the user first!

Here’s why these design skills are so crucial:

  • User Research: Understanding user needs, behaviours, and motivations through research methods like surveys, interviews, and usability testing.
  • Information Architecture: Organizing and structuring content in a way that makes sense to users and helps them find what they need.
  • Interaction Design: Designing the way users interact with a product, ensuring that it is intuitive and efficient.
  • Usability Testing: Evaluating the effectiveness of a design by observing users as they interact with it and gathering feedback for improvements.

These are essential if you’re designing websites, apps, or any other digital product. It’s about creating a seamless and satisfying experience for the user.

Communication and Collaboration: Sharing Your Vision

Can you explain your design choices clearly? This is important. Design is rarely a solo endeavour. You will be working with clients, developers, and other designers. Being able to communicate your ideas effectively, listen to feedback, and collaborate with others is essential. These skills are a must.

  • Verbal Communication: Presenting your ideas clearly and concisely, and articulating the reasoning behind your design decisions.
  • Written Communication: Creating documentation, writing design briefs, and providing clear instructions to developers.
  • Active Listening: Paying attention to feedback from clients and team members, and incorporating it into your designs.
  • Collaboration: Working effectively with others to achieve a common goal, and being open to different perspectives and ideas.

Remember, design is a team sport! Communication design skills bridge the gap between your vision and the final product.

Problem-Solving and Critical Thinking: Tackling Design Challenges

Great designers aren’t just stylists. They are problem-solvers. Designers need to be able to identify design challenges, analyse the situation, and develop creative solutions. They can think critically about the problem at hand.

  • Analytical Skills: Breaking down complex problems into smaller, more manageable parts, and identifying the key issues.
  • Creative Thinking: Generating new ideas and approaches, and thinking outside the box to find innovative solutions.
  • Decision-Making: Evaluating different options and choosing the best course of action based on available information.
  • Attention to Detail: Ensuring that every aspect of the design is carefully considered and executed to the highest standard.

These skills enable designers to approach each project strategically and thoughtfully.

Adaptability and Learning: Staying Ahead of the Curve

The design landscape is constantly evolving. What’s hot today might be old news tomorrow. Staying ahead of the curve requires a willingness to learn new things, adapt to new technologies, and embrace new design trends. The modern designer must adapt in order to remain on top.

  • Continuous Learning: Staying up-to-date with the latest design trends, technologies, and best practices through online courses, conferences, and industry publications.
  • Flexibility: Being able to adapt to changing project requirements, client feedback, and emerging design trends.
  • Experimentation: Trying new things, pushing boundaries, and being willing to take risks to discover new and innovative design solutions.
  • Openness to Feedback: Being receptive to criticism and using it as an opportunity to learn and improve.

Staying curious and always seeking new knowledge is how you remain a valuable asset in the design industry.

Visual Communication: Conveying Ideas Visually

Visual communication design skills are the ability to effectively convey ideas and information through visual elements. It’s not enough to just make something look good. It also needs to communicate a message clearly. It is about using the correct visual elements to make the design understandable.

  • Imagery: Selecting and using appropriate images, illustrations, and icons to enhance the message and engage the viewer.
  • Typography: Using fonts effectively to convey the tone and message of the design.
  • Colour: Using colour strategically to evoke emotions, create contrast, and guide the viewer’s eye.
  • Layout: Arranging elements in a way that is visually appealing and easy to understand, and that effectively communicates the intended message.

Mastering these elements of visual communication can greatly enhance the impact and effectiveness of a design.

Branding: Developing and Maintaining Brand Identity

Branding is another crucial aspect of design. It involves creating and maintaining a consistent brand identity across all touchpoints. A good brand sets the tone for a company. It influences how consumers view the company.

  • Brand Strategy: Understanding the brand’s values, mission, and target audience, and developing a strategy to communicate these elements effectively.
  • Visual Identity: Creating a visual language that reflects the brand’s personality and values, including logo design, color palette, typography, and imagery.
  • Brand Guidelines: Establishing clear guidelines for how the brand should be represented across all channels, ensuring consistency and coherence.
  • Brand Management: Monitoring and maintaining the brand’s reputation, and ensuring that it remains relevant and engaging over time.

Designers who understand branding principles can create designs that not only look good but also effectively communicate the brand’s message and values.

So, Are You Ready to Level Up Your Design Skills?

So, there you have it! These are the design skills that will help you thrive in today’s design world. By focusing on these key areas, you can elevate your skills, set yourself apart, and create designs that truly make a difference. Now go out there and create something amazing!

By Dirk Petzold

Sourced from WATC

By

Design Week editor Rob Alderson sits down with IDEO chair Tim Brown for a wide-ranging conversation about the past, present and future of design.

By

Sourced from Design Week

By Dirk Petzold

Create Stunning Social Media Posts with Adobe Express

Alright, let’s talk about what’s really happening in the design universe. It’s not static, is it? This industry moves fast, like, warp speed fast. If you’re in the game, you know staying ahead isn’t a choice, it’s a survival skill. So, it’s now 2025, and it’s clear: designers need the right weapons. We’re talking tools that unleash killer innovation, that leave a mark. Graphic design templates? Yeah, they’re clutch, at least when they’re well-crafted (by pros for pros). They’re the secret sauce to saving time without sacrificing style.

These tools are your backup to ensure everything is consistent and they crank up productivity and set your creative juices flowing. But the real question is: which templates are about to blow up? Which ones will actually empower you, rather than just hold your hand? We’ve got ten solid contenders for you. These aren’t just templates; they’re disruptors, ready to redefine the design game. They’ll streamline your process and bring a new level of awesome to your work.

The Power of Templates

Why are templates so important? It’s a fair question. Think about it. They provide a foundation. They give designers a starting point. This allows for more focus on creativity. You no longer need to start from a blank page. That is often a daunting prospect. Templates offer ready-made layouts, styles, and structures. This saves you valuable time and effort. Moreover, these resources ensure consistency across all your projects. This is especially important for branding. They help maintain a unified and professional image. In 2025, using the right graphic design templates will not only help with productivity. They’ll give you a competitive edge. You are essentially leveraging the expertise of seasoned designers. It is a smart move for any creative pro.

Adobe Creative Cloud - All Apps

Please note that with the exception of one template, which was made for use in Canva, these templates require Adobe’s professional design software including Adobe InDesignIllustrator, or Photoshop. Their latest versions can be downloaded from the Adobe Creative Cloud website—just look here.

The Elite Selection of Graphic Design Templates for 2025

These templates have been hand-picked. They represent the best in design. They are available to you. We’re showcasing high-quality digital assets. They come from top-tier resources. Each one is crafted by professionals for professionals. They will certainly level up your design game. Let’s get into the details. This is our selection of the best graphic design templates for 2025!

1. Geometric Stationery Set for Adobe Illustrator

Adobe Illustrator Stationery Template with Geometric Pattern
Adobe Illustrator Stationery Template with Geometric Pattern

Do you want to elevate your brand’s visual presence? Then check out this stunning stationery set created by graphic designer and Adobe Stock contributor, Orangeberry. This collection features essential templates, including a letterhead, business card, and envelope, offering a cohesive and polished look. Furthermore, the templates utilize fully editable vector graphics, which means unparalleled flexibility. Consequently, customization is incredibly swift. For instance, you can quickly alter colours or insert your own content without any hassle. Please note, that all sample text is provided purely for display and may not be included in the final product. However, personalizing these designs with your own branding is incredibly straightforward. With a few clicks, you can effortlessly integrate your desired text, images, and graphics into the provided layouts, guaranteeing a unique final product. Moreover, this stationery package will easily impress clients and contacts.

2. Brand Guidelines Template – Your New Secret Weapon

Adobe InDesign Brand Guidelines Presentation Template by Studio PixWork with 26 Pre-design Customizable Pages
Adobe InDesign Brand Guidelines Presentation Template by Studio PixWork with 26 Pre-design Customizable Pages

Have you ever faced the daunting blank page, paralyzed by the thought of creating comprehensive brand guidelines? It’s a common challenge, and the struggle is definitely real! But, what if I told you there’s a solution? This expertly crafted Adobe InDesign template is poised to become your new indispensable tool. Forget generic, lacklustre templates; this is a meticulously designed resource from the graphic design and branding studio, PixWork. Consequently, they’ve addressed almost every need you might encounter when developing your brand’s visual language. Indeed, the template’s format is specifically optimized for screen presentations, sized at 1920 x 1080 pixels. Therefore, sharing your brand identity guidelines online or during presentations becomes seamless. No more wrestling with awkward scaling or resolution problems. Ultimately, this template empowers you to present your brand consistently and professionally, saving you valuable time and frustration.

3. Retro CRT TV Screen Photoshop Mockup

CRT Screen Photo Effect Mockup by Pixelbuddha Studio
CRT Screen Photo Effect Mockup by Pixelbuddha Studio

If you want a distinctive edge for your creative work? Then consider Pixelbuddha Studio’s Retro CRT TV Screen Effect Photoshop Mockup. It’s a fantastic example of readily available graphic design templates that can instantly transform your designs. This mockup brilliantly recreates the iconic look of vintage cathode-ray tube (CRT) screens, complete with characteristic raster lines and vibrant colors. Therefore, it provides a perfect way to infuse a bold, retro aesthetic into your images, posters, or digital artwork. Furthermore, while this mockup is for sure one of our favourite graphic design templates for 2025, it demonstrates how effects-based designs can drastically alter the mood of your work. For instance, consider how the vintage feel could be applied to a travel poster, giving it a unique, nostalgic feel. I think it’s amazing how much those graphic design templates, both literal and abstract, can elevate your creative projects by offering unexpected stylistic options.

4. Clean InDesign Portfolio Template

Clean InDesign Portfolio Template by PixWork
Clean InDesign Portfolio Template by PixWork

Creating a professional portfolio from scratch is, as many designers know, an intimidating task. Indeed, the struggle often lies not just in assembling your work, but in ensuring it’s presented with maximum appeal. A captivating portfolio is essential to grab the attention of clients, employers, or potential collaborators. However, building such a powerful tool from the ground up demands considerable time, effort, and design expertise. Consequently, this is where using a high-quality portfolio template becomes incredibly beneficial. It bridges the gap between functionality and aesthetics, saving you valuable time and resources. For instance, PixWork’s Adobe InDesign portfolio template is an ideal solution for creatives wanting a professional edge without the headache of starting from zero.

This template offers a carefully balanced combination of elegant design, user-friendly features, and complete customizability. Ultimately, whether you’re an artist, photographer, or another creative professional, this customizable portfolio layout provides an effective and efficient way to showcase your work with both clarity and style.

5. Social Media Templates for Product Promotions

Social Media Instagram Post Templates for Product Promotions and Sales
Social Media Instagram Post Templates for Product Promotions and Sales

I’m not telling you a secret when I say that in today’s digital landscape, visual content reigns supreme, especially for capturing attention on social media. Therefore, having access to compelling designs is crucial. Adobe Stock contributor Phillip has created a set of six striking graphic design templates, specifically designed for product promotions and sales across various social media platforms. These templates, crafted in Adobe Illustrator, come in the standard 1080 x 1080 pixel format, ensuring perfect compatibility with platforms like Instagram, Facebook, Pinterest, Threads, and X (formerly Twitter). Furthermore, these social media templates are distinguished by their clean and minimalist aesthetic. Consequently, they emphasize product presentation and essential details, without being cluttered. Let’s explore the standout features of these templates and see how they can elevate a brand’s visibility, providing both efficiency and professional polish to your social media presence.

6. 426 Graphic Shapes, Letters, and Numbers Kit

426 Graphic Shapes, Letters, and Numbers in One Kit
426 Graphic Shapes, Letters, and Numbers in One Kit

Looking for versatile resources to enhance your design projects? Then consider the 426 Graphic Shapes, Letters, and Numbers Kit by Vanzyst. This meticulously crafted toolkit stands out by merging contemporary design elements with a diverse range of graphic shapes. Designed specifically for modern creatives, this collection taps into the power of typography and geometric forms. Consequently, it embraces a bold, trend-oriented aesthetic highly sought after by today’s designers. Moreover, this toolkit is an excellent example of readily available graphic design templates, even though it doesn’t fit the typical template format. Let’s delve into this unique kit to examine its usability, style, and potential applications across various creative fields.

This toolkit offers an impressive 426 graphic shapes, divided into two main sections: 322 geometric shapes, and 104 letters and numbers. Furthermore, each component is provided in multiple formats, ensuring maximum compatibility across various platforms and software. Thus, these graphic assets give designers a rich palette for impactful projects, from logo design and trendy posters to social media content and even apparel designs. These graphic shapes empower designers to realize their creative visions.

7. Modern Brand Guidelines for Digital Presentations

Modern, Clean, and Colorful Brand Guidelines Design Template by GraphyPix for Screen and Online Presentations
Modern, Clean, and Colorful Brand Guidelines Design Template by GraphyPix for Screen and Online Presentations

Are you in need of an efficient and visually compelling way to present your brand guidelines? Then consider GraphyPix’s template, designed in Adobe Illustrator, which showcases both clarity and flexibility. This template is an excellent example of best graphic design templates for enhancing brand communication. The layout, sized at 1920 x 1080 pixels, is optimized for digital presentations, allowing users to deliver cohesive branding instructions in a professional and eye-catching manner. Moreover, the design is specifically created for easy PDF export, therefore, enabling seamless distribution via email or online uploads.

This template features 22 pre-designed pages, all of which are fully customizable, allowing you to tailor the template perfectly to your brand’s needs. For instance, all content, including text and images, is presented as placeholders, making it incredibly user-friendly. Consequently, users can effortlessly replace these placeholders with their own branding elements, ensuring a tailored and professional outcome for any business or project. Ultimately, this brand guidelines template empowers you to present your brand’s identity clearly and effectively.

8. Greydient 3 Graphics Pack

Greydient 3 Graphics by Kloroform
Greydient 3 Graphics by Kloroform

Our next recommendation is something to infuse your designs with a fresh, high-impact aesthetic. Kloroform’s Greydient 3 release is a collection that skilfully blends constructivism, brutalism, and op-art into a unique visual experience. This collection stands out as one of the best graphic design templates for those seeking bold and versatile assets. Greydient 3 functions like an extensive toolbox of outstanding graphics for designers tackling print, web, branding, social media, and other visual projects. Indeed, it’s a fantastic example of innovative graphic resources that go beyond typical templates.

The strength of Greydient 3 lies in its fusion of three powerful design movements: constructivism, brutalism, and op-art. Consequently, each graphic embodies the energy of constructivist forms, the rugged simplicity of brutalism, and the optical intrigue of op-art. The resulting graphics exude an intense and contemporary vibe that’s both captivating and highly functional. Moreover, the bold geometric shapes, paired with gradients and subtle line art, create a dynamic visual language. Therefore, this makes the set especially suitable for attention-grabbing projects such as posters, advertisements, and social media content. Ultimately, this collection of graphics empowers designers to make a bold visual statement.

9. Fawn Collection: Canva Instagram Templates

Fawn Collection: 30 editorial Instagram Canva templates by Studio Alana Design
Fawn Collection: 30 editorial Instagram Canva templates by Studio Alana Design

If you want to enhance your Instagram presence with engaging and professional content? Then consider this pack of 30 editorial Instagram templates, created by Studio Alana Design specifically to make your feed stand out. These templates, created in CANVA, offer unparalleled ease of use and customization. Therefore, you can effortlessly adapt each design to perfectly match your unique brand aesthetic and specific needs. Furthermore, this template pack demonstrates a great example of some of the best graphic design templates available for social media use.

The default size for each template is an Instagram feed post (1080×1080 pixels), but, if you have Canva Pro, you can easily resize them to fit other platforms and dimensions as well. This flexibility is a huge advantage for designers. The pack includes: 30 unique templates, full compatibility with CANVA, a standard 1080×1080 pixel size, dedicated email support, and also placeholder copy to help you get started. If you have any questions or need further clarification, please do not hesitate to reach out—I will get back to you as quickly as possible. Thank you so much for considering supporting my small business and investing in your Instagram success.

10. Subway Train Poster Photoshop Mockup

Subway Train Posters Mockup by Pixelbuddha Studio for Adobe Photoshop
Subway Train Posters Mockup by Pixelbuddha Studio for Adobe Photoshop

Ever wondered how your beautifully crafted poster design would translate to a real-world environment? Then consider this highly realistic poster mockup from Pixelbuddha Studio, designed to provide a truly authentic preview. Specifically made for Adobe Photoshop, this mockup offers designers an incredibly easy-to-use and powerful tool. I think it’s a prime example of the best graphic design templates for showcasing your work. Let’s explore why this poster mockup is so incredibly valuable.

The scene places three posters within a subway car setting, instantly providing context and depth. Notice how the train seats and windows add authenticity, helping viewers visualize your designs in a commonplace public space. Furthermore, the attention to detail, like the inclusion of a metal handrail, enhances the scene’s realism. Such precision is invaluable for creating impactful presentations. Indeed, consider the positive response you’ll likely get from a client when they see your poster design in this relevant and engaging setting. This poster mockup not only showcases your design but also brings it to life, making it truly unforgettable.

Why These Templates Stand Out

Each of these templates offers something unique. They are designed to meet the needs of modern designers. Furthermore, they are user-friendly, they can help you save time and enhance creativity, they are fully customizable, and they are also professionally designed. These graphic design templates are more than just assets. They are tools that empower you to create amazing designs. They also help you communicate your ideas more effectively.

The Future of Design is Here

These top ten graphic design templates are a great place to start in 2025. They represent the best in design resources. Using these templates, you’ll produce consistent and outstanding work. They will also keep you ahead of the trends. So, are you ready to transform your design process? These templates offer a blend of creativity, efficiency, and innovation. They are an essential part of any modern designer’s toolkit. Embrace them and witness the difference they can make in your work. They offer the potential to make a massive impact on your projects. They can help you reach new heights.

Hungry for more? If so, feel free to check out WE AND THE COLOR’s massive Templates category, where you can find amazing vector graphics, fully customizable layouts for print and web, mockups, photo effects, patterns, presentations, and much more.

By Dirk Petzold

Sourced from WATC

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