By B. Carlisle The American Dream has always been about chasing success and making a better life for yourself and…
By Christian J. Ward The future is AI-driven, trust-centric dialogue between brands and consumers The generative AI race is well underway,…
By Ali Donaldson Companies pivoted away from weird names in 2023, but some made questionable decisions to walk away from…
By Natalie Fear. And the logo is deliciously retro. McDonald’s has been sneakily building a brand new spin-off restaurant with an…
By Simon Harwood Brand fame is still achievable in a new communications era This year marked a definitive turn in…
By Walker Smith The results here come from a 2016 Kantar Knowledge Point report about five situations in which Kantar…
By Alex Quin While discounts and promotions can provide a temporary boost in sales, their long-term sustainability is questionable. Not…
BY CHRISTOPHER TOMPKINS It’s no secret that social media has become a very important part of our lives. It’s not just…
By C. James Let’s be real, it’s AI’s (Artificial Intelligence) world and we are living in it. Or at least…
BY JEFF BEER In ‘The Illusion of Choice,’ Richard Shotton explores the behavioural psychology that affects our impression of ads and…