By Scott Everett The 30- or 60-second TV spot – the ‘hero ad’ – has long been the prestige centre…
By James Greig The budget airline’s social media represents a bold new era of advertising in which the customer, far…
By Mike White As new event paradigms dawn, event sponsorship is dying, says Lively’s Mike White. Promoters and brands clinging…
By Jennifer Torres Musk’s revamped X network ushers in X Pro, formerly known as TweetDeck, behind its verified Twitter Blue…
By Jessica Wong Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This…
By Jasmeet Singh I know what you might be thinking. “Will AI replace professional photographers? Are the days of hiring…
By Jon Swartz Google appears to be in a good position to compete for digital advertising against OpenAI OpenAI’s ChatGPT…
By Webb Wright Until recently, many prominent brands including Disney, H&M and Coca-Cola were all-in on the metaverse. Now, times…
By Jeremy Bustin Photography is as much a business as it is an art. Amid the myriad choices that shape…
By Erik Emanuelli Are you looking for ways to make money while staying at home? You are not alone! The…