By Ana McFee In today’s fiercely competitive higher education landscape, colleges and universities must implement innovative marketing strategies that can…
By Tyler Metcalf Amazon’s Buy with Prime gives sellers the best of both worlds, integrating Amazon’s Prime benefits into their…
By Kendra Barnett We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its…
By Ian Krietzberg As concerns over data privacy abound, Vero is doing social media a little differently Unlike Threads, Vero…
By Jonathan Durante Imagine you’re standing at the edge of a bustling marketplace where billions of potential customers are shopping.…
By Catherine Salfino There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are…
By Scott Everett The 30- or 60-second TV spot – the ‘hero ad’ – has long been the prestige centre…
By James Greig The budget airline’s social media represents a bold new era of advertising in which the customer, far…
By Mike White As new event paradigms dawn, event sponsorship is dying, says Lively’s Mike White. Promoters and brands clinging…
By Jennifer Torres Musk’s revamped X network ushers in X Pro, formerly known as TweetDeck, behind its verified Twitter Blue…