By Stephen Lepitak Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year Advertising spend is…
By Aisha Counts, Tom Maloney and Bloomberg Twitter is now worth just one-third of what Elon Musk paid for the…
By Chris Sutcliffe At the Google Marketing Live event, the search giant announced further plans for its AI tools, promising…
By Mike White A few years ago, you couldn’t go three sentences at an advertising conference without hearing the word…
By Rusty Shelton Branding means creating an image in the minds of your audience. Few phrases generate grimaces from professionals…
By Eugene Varricchio We hear a lot about influencers in marketing circles today. It’s a relatively new term, but the…
By Andy Wolber Everything you need to know to get started with Bard, Google’s experimental conversational AI chatbot. Bard is…
By Joseph Liu LinkedIn remains one of the most essential platforms to establish a professional online presence and showcase your…
By Nick Liddell In May 2019, Coca-Cola European Partners unleashed a premium range of signature mixers on the UK market.…
By AJ Eckstein Newsletters are being supercharged with brand money. Have you noticed that at the end of almost every…