By Kate O’Flaherty, “No ads, no games, no gimmicks.” This was the ethos of WhatsApp co-founder Jan Koum. Yet 11 years after…
By David Crowther WPP’s CEO is stepping down as artificial intelligence threatens some of the core functions of the agency…
By Tim Frankcom Programmatic failed to live up to its promise to be faster, smarter, and better, says Tim Frankcom of Epsilon.…
By Sarah Scire Business Insider will lay off one in five employees and go “all-in on AI,” CEO Barbara Peng told…
By Christopher Whitbeck PPC stands for pay-per-click advertising — and yep, it’s exactly what it sounds like. Someone clicks on your ad,…
By Waleed Najam So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a…
By Priya Singh Following layoffs of over 200 employees in May, Google is now offering voluntary buyouts to staff across several…
By Martin Rowinski, Edited by Chelsea Brown Executive branding is no longer optional; it’s a leadership imperative. Here’s why. Leadership isn’t what…
Sourced from The Drum Kicking off our Creative Technology for Drummies guide, our glossary helps navigate the tools, trends and terminology…
By Jodie Cook Scroll down the feed of any social media platform and you see the problem. Everyone’s content is…