BY Eve Upton-Clark Younger social media users may care more about follower counts than authenticity, a new survey says. What does…
By Matt Cayless E-commerce CTRs drop; smart brands adapt with new SEO strategies I’ve worked in SEO for over a decade, and I…
By Ankush Das Twilio integrates conversational intelligence to offer deep behavioural insights. AI is here to automate and simplify tasks for…
By Aki Ito In March, Shopify’s CEO told his managers he was implementing a new rule: Before asking for more head…
By Tom May For years, we’ve been told that, rather than try to be all things to all people, we…
By Joe Foley It should rebrand iPhone and Apple Watch while it’s at it. It’s that time of the year when…
By Darren Orf Predictions across the field range from a few months to a few decades, but experts agree—change is coming.…
By Tom May When car brands make sneakers and festivals launch furniture lines, it’s time to rethink what ‘brand’ really means.…
By Simon Woolford Simon Woolford discusses how brand strategy distinguishes enduring brands from those easily overlooked in a fast-paced, AI-driven content…
By Janita Pannu When was the last time you felt like a brand truly understood you? Chances are it wasn’t…