By John Glenday
Global investment firm Abrdn (formerly known as Standard Life Aberdeen) has unleashed its first campaign since consolidating its business under a single brand in July.
‘The Power of Investment’ seeks to reframe high finance as a force for good by highlighting the positive impact research, industrial and real estate investors make from the development of prosthetic limbs to financing your favorite football team and equipping hospitals.
Amid images of happy, smiling beneficiaries of capital investments, a narrator informs viewers that “… when your investments do good things, so can you. We are millions of people, we are billions of pounds and together we are changing our future.”
Developed by Iris Worldwide, the uplifting campaign builds on Abrdn research, which found that 54% of the public believe that investing not only secures their financial future but can have a positive impact on society.
Reflecting a simplification of the Edinburgh-based firm, the campaign moves beyond cold pounds and pence to the societal benefits that accrue from efficient investment through real-world examples such as Sol and his dad Ben, who demonstrate how recent robotics advancements have enabled the mass production of prosthetic limbs.
Global investment firm Abrdn (formerly known as Standard Life Aberdeen) has unleashed its first campaign since consolidating its business under a single brand in July.
‘The Power of Investment’ seeks to reframe high finance as a force for good by highlighting the positive impact research, industrial and real estate investors make from the development of prosthetic limbs to financing your favourite football team and equipping hospitals.
Amid images of happy, smiling beneficiaries of capital investments, a narrator informs viewers that “… when your investments do good things, so can you. We are millions of people, we are billions of pounds and together we are changing our future.”
Developed by Iris Worldwide, the uplifting campaign builds on Abrdn research, which found that 54% of the public believe that investing not only secures their financial future but can have a positive impact on society.
Reflecting a simplification of the Edinburgh-based firm, the campaign moves beyond cold pounds and pence to the societal benefits that accrue from efficient investment through real-world examples such as Sol and his dad Ben, who demonstrate how recent robotics advancements have enabled the mass production of prosthetic limbs.
