By Rebecca Stewart As brands continue to add their name to the growing list of companies boycotting Facebook, fresh research from the…
By SASHA LAFERTE Sometimes branding fails happen when something gets lost in translation. For example, when Coors translated its slogan “Turn…
By Christian Polman “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital…
By Pia Silva The past couple of months of this global pandemic have brought up no shortage of questions for…
By Anna Medina All entrepreneurs and marketers know how valuable time is. The more time you spend engaging in activities…
By Luciana Paulise Covid-19 has caused an economic crisis. According to a Mckinsey study, more than 20.5 million jobs have been…
By Rodney Laws. Cash flow is a central issue for all businesses — balancing your income against your expenses to…
By Alan Porter Covid-19 has accelerated the digital shopping experience. Retailers will need a strategy re-think. Retail has been a highly…
By Alex Sixt. When it comes to reaching new customers, an excellent paid media strategy starts with setting goals. If…
By John Ellett With the cancellation of physical events, companies have been scrambling to host their annual conferences virtually. This…