By Kristina Monllos. Hiring the right candidate has always been a challenge. But agencies are now competing for talent at…
By Cheryl Robinson. Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to…
By Christina Hager. It’s the beginning of the new year, and not only that; it’s 2020, which has a particularly…
By Damian Radcliffe. As we begin a new digital decade, what are the key developments that will shape publishing in…
By Peter Economy. Former Google senior vice president Laszlo Bock reviewed more than 20,000 resumes while he was at the…
By BoF Team and McKinsey & Company As traditional engagement models struggle on established social media platforms, fashion players will…
By Peter Boyd Of all the business analytics tools used today, the most popular one is Google Analytics, which is…
By Kristina Monllos In recent years, marketers have been on a tear to take back control of their brands. Much…
By Jodi Amendola The marketing world has become increasingly data-driven. Just ask anyone who has innocently searched for a product…
Sourced from Forbes. In a fast-paced world consumed by digital media, it can feel impossible to grab someone’s attention. Companies…