By BoF Team and McKinsey & Company As traditional engagement models struggle on established social media platforms, fashion players will…
By Peter Boyd Of all the business analytics tools used today, the most popular one is Google Analytics, which is…
By Kristina Monllos In recent years, marketers have been on a tear to take back control of their brands. Much…
By Jodi Amendola The marketing world has become increasingly data-driven. Just ask anyone who has innocently searched for a product…
Sourced from Forbes. In a fast-paced world consumed by digital media, it can feel impossible to grab someone’s attention. Companies…
Sourced from AdAge CMOs go on record about their New Year’s pledges According to an oft-cited statistic from U.S. News…
“Breaking the Sound Barrier” AAI Nuts and Bolts of Advertising seminars form part of the AAI Advertisers’ Toolkit, an initiative…
By Mónica Marie Zorrilla Unmetric analyzes dogs, K-pop and Colonel Sanders as engagement perfection For the past decade, brands have…
Sourced from engadget. Give yourself a leg up in 2020 with these e-learning packages covering marketing’s hottest skills. You don’t…
By Chance Miller. We’re officially in the final weeks of the decade, and App Annie is celebrating with a look…