By Katie Deighton PepsiCo is in the process of building out an in-house team dedicated to bridging data with media…
By Madison Malone Kircher I’m just gonna get right into this because there’s really no vamp that’ll do it justice:…
Sourced from Forbes Website traffic is an important marketing metric for most companies. The more visitors who see your Web…
Sourced from ELLE The pilot scheme will compile data that will encourage fashion companies do better. With the fashion industry’s…
By Chris Donkin LIVE FROM DIGITAL TRANSFORMATION WORLD, NICE: Mobile operators generally hold an inflated view of their ability to sell…
Sourced from IT Brief Recently IT Brief had the opportunity to sit down with SAS CEO Dr Jim Goodnight to…
By Seb Joseph General Mills is spending up to a third of the digital budget for some of its brands on…
By Adrianne Pasquarelli. Brand Playbook looks at best practices for using copyrighted music—and how to avoid snafus. Indoor cycling company…
By Terin Miller Business Intelligence software collects, stores and analyses data, turning it into useful information to help businesses make better…
By Tanya Hall If you have a book, you’ve already done the hard work and have a full year’s worth…