BY IRINA PROSKURINA The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to…
By Jordan Glazier, Edited by Kara McIntyre Here’s how one type of affiliate marketing tool offers smaller online retailers an effective way…
By Sarah Sweeney We live in an increasingly noisy world. Social media platforms are swelling exponentially. Advertising spending growth is the highest it’s ever…
By Chris Alarcon Operating an e-commerce business is a rewarding experience. However, venturing into online selling without a plan can…
By Jennifer Elias Key Points Alphabet’s year included product mishaps, layoffs, changes to processes and divide among the workforce. As…
By Flavio Vidigal In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be…
By Jessica Hawthorne-Castro As we close out 2024, we’re facing a marketing industry that is changing faster than ever. To…
By Jason Goldberg In 2007, Steve Jobs stepped onto the stage and, with his now-legendary “one more thing” moment, unveiled…
By Robin Jaffin Locate X, a powerful location tracking tool developed by data broker Babel Street, has sparked controversy due…
By Rocio Fabbro From scouring subreddits to personalized messages from John Stamos, AI is helping target audiences in new ways https://qz.com/known-agency-big-lebotski-chicken-subreddit-ai-stamos-1851695089…