By Jacqui Wallis We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is…
By Troy Wolverton Sheryl Sandberg’s future at Facebook has become an open topic of discussion in recent weeks. Facebook has stumbled…
By Rilind Elezaj Among the service industries to benefit the most from the AI breakthrough are the Banking, Insurance, Telecom, and…
By Darryn Pollock The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet…
By Jessica Davies Three months ago, four ad tech vendors flagged that they had identified fake consent strings. Consent strings are…
By Naomi Woolfenden Our current digital environment is arguably more about attention than information. We have more information than we…
Sourced from BusinessNewsWales Rising costs, overheads and rates, in line with the growth and convenience of online shopping has presented…
By Joe McCarthy With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing…
By Sujan Patel t can feel like a David and Goliath scenario. As a startup, you may be tempted to…
By Rande Price The Facebook’s News Feed, introduced in 2006, was once a strong source of traffic for many publishers. News…