By Russ Stoddard It’s widely said that the traditional advertising industry is on the decline. Last year, according to an…
By Kevin George Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing…
By Rick Munarriz Snapchat’s parent company is moving into soft-scripted documentary shows featuring a YouTube star — a recipe that hasn’t…
By Gregg Keizer Microsoft in the past week updated its Edge browsers for Android and iOS, adding a built-in web…
By Matthew J. Belvedere “The world needs advertising more than ever. We just need to make it more relevant,” says AT&T…
By Kurt Wagner Plus Messenger’s autoplay video ads, Pinterest’s shopping ambitions and more news from Cannes Lions. Greetings from Cannes…
By Austin Weinstein For Snap Inc., hype matters. And for Wall Street analysts, as users go, so goes the hype.…
By Sarah Perez YouTube hopes a new set of creative tools will help it win back advertisers who may have grown…
By Shareen Pathak The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival…
By Katie Canales Glassdoor’s annual 100 Highest-Rated CEOs report reveals both Apple’s Tim Cook and Google’s Sundar Pichai dropped heavily…