By Andrew Seel Brands are shifting from influencer advertising to a strategy of putting marketing into the hands of employees,…
By Rebecca Stewart AppNexus is looking to take on the Facebook-Google ‘duopoly’ with a tool it has claimed will give…
By Rebecca Stewart Over the last three years, Lastminute.com has scaled up its programmatic capabilities and found new sources of…
By WNIP The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies —…
By Emma James These days, it seems like an increasing number of people are using social media for one reason or…
Sourced from Business 2 Community Having a well-planned mobile marketing strategy is an important part of building your personal brand…
By Brendan Gahan Here are three ways to help — not hurt — your brand on social media. Social media has…
By Ariella Brown More personalization is in the cards with Google Feed Google has always dominated search, but it has not…
By Dale Lovell he power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with…
By Rebecca Stewart Amazon has been forced to issue a statement explaining a malfunction that caused Alexa to record a…