By Martin Zwilling Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well…
By Louise Watson, Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller Group…
By Aytekin Tank Just a week after launching its R1 artificial intelligence model, DeepSeek took the title for most downloaded free app…
By Catherine Brinkman AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you…
By Lauren Forristal Spotify announced Thursday the launch of its new “Partner Program” that lets popular podcast hosts monetize their video content.…
Sourced from OM Irecently wrote about the future of the browser and Surf, a new app from the creators of Flipboard. Both stories explore the…
By Deepak Bansal As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing…
By Jamie Gutfreund From Short-Form Content To Long-Term Assets Most brands and media executives still approach TikTok, YouTube, Meta, and…
By Sarah Choudhary Meta’s staggering $32 billion quarterly ad revenue isn’t just about size; it’s about strategy, systems and execution as…
By Nigel Powell Chinese AI video hits its stride, and suddenly things ain’t what they used to be. We’ve always known…