By Susan Pfeifer By now, you’ve probably heard about the fractional CMO—a marketing leader contracted to work a limited number…
By Alexandra Tremayne-Pengelly Google faces a second antitrust trial in less than a year. Just one month after Google (GOOGL)…
By Jody Godoy ALEXANDRIA, Virginia (Reuters) – A Google executive told colleagues the goal for the company’s then-nascent online advertising…
By Kyle Wiggers Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by…
By Rebecca Stanisic Advertising has been constant for years even when it shows up in different media. But are people…
By Jodie Cook Everyone wants to scale their business but hardly any make it a success. Only 22% of new…
By Renae Gregoire Welcome to the digital jungle. Hear that noise? It’s the sound of content saturation, which seems the…
By Dmytro Spilka How to use AI alongside human creativity. Branding goes beyond designing a simple logo and slapping your…
By Julian Horsey In today’s fast-paced digital world, the pressure to produce high-quality content quickly and efficiently is more intense…
By Satya Narayan A good social media marketing strategy forms the backbone of a social media presence. More importantly, it…