By Seb Joseph. Procter & Gamble (P&G) is working to get the right blend of precision with mass-reach in its…
By Bethany Biron. When the popular app Musical.ly first hit the scene in 2014, it was mostly a tool for teenagers…
For social media managers, this makes your workload a little bit smaller. By MediaStreet staff writers. The world of social…
Sourced from AdExchanger. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital…
By Ross Benes. With ad buyers pushing to ensure digital ads are viewed by humans, publishers have had to adapt.…
By Laurie Sullivan. Google Maps is crowdsourcing information based on people sitting in traffic, as mobile phones running Apple or…
By Seb Joseph. Rather than bundle social video into sponsorship deals, Premier League clubs want to carve out its commercial…
By Sarah Mahoney. Outdoor brands wasted no time blasting President Donald Trump’s new executive order about America’s national monuments. Patagonia…
Sourced from eMarketer. Strong results despite a wrenching quarter Google parent Alphabet seems to have survived an advertising controversy basically…
By Tim Baysinger. Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as…