By Greg Peters AI is the biggest jolt of energy marketing has felt since the internet. Rather than fear it,…
By Anaïs Guillemané Mootoosamy An emotional connection with fans is as important as on-field performance. Your team’s on-field performance might be…
By Roger Dooley Walmart is experimenting with paper catalogues. Yes, you read that correctly. The retail giant that helped drive…
By Aaron Baar The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within…
By Mark Ritson New ads for ChatGPT scored low on fluency—and even lower on branding basics OpenAI’s recent ads for ChatGPT…
Sourced from what’s trending Summary: Have you ever added items to your cart due to bonus offers? It’s a deliberate…
By Zak Doffman Updated, Oct. 21 with an industry response to Google’s retreat on user privacy. Apple warns iPhone users to stop…
By Dax Dasilva • Edited by Micah Zimmerman What consumers need from physical stores — and how retailers can rise to meet it…
By Hannah Bowler, Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for…
By Julian Horsey Imagine waking up one day to find that every click, search, and purchase you’ve made online has…