By Kristen Bousquet, The creator economy has matured well past the era of sponsored posts being a creator’s only income stream. As the industry…
By Mark Ritson Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend. When marketers talk about their “films,” as if…
By Chance Miller Netflix has once again made a controversial change to its Apple TV app. In recent weeks, the company has stopped using…
By Asa Hiken AI Max advertisers can now instruct the system in natural language instead of having to rely on previously selected keywords. (Google) New…
By Queenie Wong Some iPhone users could be eligible to collect up to $95 per device as part of a settlement over allegations that…
By Kanika Gogia Most folks have probably noticed that when they mention something out loud, like a holiday or a random gadget, its ads suddenly…
BY ANNABEL BURBA The company’s senior VP of spreads said the ‘phones lit up’ after Nutella appeared in the Orion capsule. Nutella is giving “to…
By Christopher Yang|edited by Maria Bailey As millions of shoppers turn to AI agents before traditional retailers, brands that fail to become machine-readable risk losing…
By Daniel John The metaverse has Meta sorry end. Five years ago, Facebook unveiled one of the most surprising rebrands of the decade. While the…
BY ANNABEL BURBA If you got a package addressed to Demi Moore or Zoe Saldaña, would you open it? Last week, more than 1,000 people…