By Jason Davis For a decade, the creator economy was sold on a single promise: reach. Find the right voice, buy the right audience,…
By Ewan Spence The annual battle for premium smartphone sales is won not only by hardware specifications and software upgrades, but also by marketing…
By JOY GENDUSA Most marketing plans are relying solely on digital marketing, and they are missing traditional revenue-boosting advertising channels. Trends are seductive, but…
By John Laurenson Social media platforms used to be about communication between friends – now many are increasingly short video entertainment hubs. The business…
By Patrick Dolan As consumers move through their days, static thinking about out-of-home media is struggling to keep up. From transit wraps to rideshare placements,…
By Al Sefati Retail marketing has changed drastically in recent years. Consumers no longer discover brands only through search ads, visiting stores or browsing…
By Peter Adams The digital marketing services provider, which was folded into Dentsu’s creative banner in 2022, has an updated logo and will work…
By NICOLE RAMIREZ As AI-powered outreach explodes, the value of genuine, deliberate LinkedIn networking has only increased. Something has changed about the LinkedIn DM. If…
By Tom May An under-16s ban on TikTok and Instagram might do more than protect children – it could reshape who gets hired by agencies.…
By SOREN KAPLAN Research firm Gartner predicts half of all AI workforce cuts will reverse by 2027. The reason tells you everything about what AI…