By RICK ELMORE Direct mail fundraising can resonate with millennials and Generation Z, but a refined approach to direct mail campaigns is in order.…
BY JOY GENDUSA Use these three key tips to successfully incorporate personalization into your marketing. In the early 2000s, Starbucks made writing customers’ names on…
By SEBASTIAN DIAZ Privacy is poised to be a big topic in 2024, with multiple ramifications on the digital advertising front. Sebastian Diaz, iAB…
By Dirk Petzold Unveiling the artistry: BrandPacks’ Adobe InDesign brand guidelines presentation template is something else. A brand’s identity is its compass, guiding it…
By Branwell Johnson Gather intel, raise profile, and target carefully: those are Branwell Johnson’s ‘three commandments’ for agencies looking to leverage positive ad spend outlook…
By Nathan E. Sanders archive page& Bruce Schneier Social media’s unregulated evolution over the past decade holds a lot of lessons that apply directly to AI…
By Guy Kawasaki & Madisun Nuismer Below, co-authors Guy and Madisun share six key insights from their new book, Think Remarkable: 9 Extraordinary Habits that…
BY AMIT BENDOV New policies signal a major change for brands that have relied on ‘spray-and-pray’ techniques to drive sales. We all know the pain…
By Peter Adams At NRF’s Big Show, companies like Walmart pitched in-store as an advertising channel on par with TV. NEW YORK — Retail…
BY REUTERS A CCDH found that 70% of climate denial content focused on attacking climate solutions as unworkable. YouTube is making millions of dollars a…