By Louise Millar Gen Alpha loyalty is all about world-building, and brands need to keep up. It may seem crazy to be talking seriously about…
Sourced from Forbes Social media is one of the most important channels modern B2C brands use to get discovered, shape audience perception and spark…
By Natalie Fear The adorable designs have won my heart. Heinz has released an ingeniously simple new ad campaign that’s captivating sports fans in China…
By Kirk Stange ,edited by Micah Zimmerman Key Takeaways Marketing proficiency is the foundation of every successful entrepreneurial venture. Without effective marketing, even great products and…
By Solomon Thimothy Using the faces of movie stars, supermodels and wealthy businesspeople to promote brands is nothing new; the tactic has been around…
By Joe Foley Are 3D model generators still not up to the hype? AI art seems to be everywhere, from social media content created for…
By Manisha Priyadarshini New Content Protection tools let you spot, block, or claim copied videos. What’s happened? Meta has launched a new Content Protection tool on Facebook to…
By MaryLou Costa Imagine one night, you’re scrolling through social media on your phone, and the ads start to look remarkably familiar. They’re decked…
By Senni Whitaker While marketing industry buzz tells us to expect more automation, so far, the rate of adoption has not reflected expectations. Is this…
By Emmy Liederman Key Stat: 32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to…