By Kristy Snyder Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing accounts for 56% of total marketing…
By JESSICA WONG The year 2024 looks promising for marketers who are willing to embrace technology without sacrificing community. Within less than two decades, marketing as…
By Jane Wareing Space & Time’s Jane Wareing examines a ‘halo effect’ from Meta ads – and outlines how to optimize your advertising strategy to…
By Muskaan Saxena Over 700 third parties, including Microsoft, could be reading parts of your emails It looks like Microsoft’s penchant for collecting its users’ data…
By Jason Notte Leaders from SeaWorld, BNY Mellon, Brainlabs said strategy should involve both short- and long-term preparation At a panel entitled “Brand vs. Performance,”…
By Jodie Cook Anyone can write a landing page, run some ads and start a business. It’s not difficult. But very few can build…
By Rob Davinson In 2024, affiliate marketing will see brand-creator alliances rise, TikTok vs. Amazon competition, programmatic opportunities, and more, says Awin’s global head of…
By Phil Nickinson Here we go again, folks. First it was Amazon Fire TV, with a large (and apparently unescapable) ad that invaded the…
BY MICHELLE CHAPMAN AND THE ASSOCIATED PRESS Sheryl Sandberg, who helped to transform Facebook from a tech startup into a digital advertising empire, will step down from the board…
Sourced from The Association of Advertisers in Ireland Join us for our upcoming Toolkit session featuring Garry Blair, on April 23rd at 2:15 pm. In…