By Daniel John “We will not stop until beauty is a source of happiness.” Personal care brand Dove has become known for its campaigns championing…
By John Taite McDonald’s, Old Spice and Corona prove the best branding is multi-sensory. Multi-sensory branding is on the rise because of one simple human…
By Jamie Bailey, Ever shared an article on social media after reading only its headline? Jamie Bailey of Ledger Bennett explains that slowing down can…
Sourced from RETAILDIVE Social commerce is where social media and e-commerce intertwine. Consumers scroll social media platforms like TikTok and Instagram for entertainment and…
Sourced from Forbes For many new entrepreneurs, one of the most exciting stages of starting a business is getting the word out to potential…
BY DMITRII KHASANOV. Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts. Investing in digital marketing is no longer…
By Jasmine Sheena. Billion Dollar Boy, Gut, and Mischief are focused on ensuring that work powered by the tech retains a human touch. It’s…
By Anton Lipkanou. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality…
By Andrew Hutchinson. Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns. And there…
By KIT EATON. AI supplants conventional search engines, their loss of market share will change the digital ad landscape, says research firm Gartner. A new…