By Jessica Hammers The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging. Dive Brief:…
Sourced from PPC.Land AI bots crawl retail sites 198x more per visit than Google, bot traffic rose 5.4x in 2025, and 80% of websites…
By Jon Stapley One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a…
By Hank Campbell Personalized online ads must work for the same reason advertising must work; it wouldn’t be a trillion-dollar industry if it didn’t work.…
By Jeff Tactile design is reshaping branding, packaging, and digital UI with texture, embossing, and material surfaces that make design feel as good as…
By Tom May From Belfast to Brighton, creatives are swapping algorithm feeds for real conversation… and loving every minute of it. If you’ve ever…
By Amelia Hansford GB News is being urged to ‘reflect’ on the type of content it produces after a host complained about an advertising…
By Laetitia Mimoun and Julien Schmitt The rain hasn’t stopped for hours. Wind rattles the shelter’s windows as the storm outside swells, flooding the…
By Nancy Marshall As artificial intelligence continues to disrupt industries from law to media to public relations, you don’t need me to sing its…
By Daniel John Some of the most controversial redesigns have had surprising staying power. Over the last few years we’ve seen some truly headline-making rebrands.…