By Katy Cowan Publication weaves a narrative around the influential studio’s three decades through the lens of work for brands such as Amazon, McDonald’s…
BY TOM WICKY These three tips can help you move products outside of this online retailer as well. Amazon is a behemoth of a marketplace…
BY KALI HAYS “Social Media is Dead. Long Live Snapchat!” Snap’s CEO wrote in the title of a leaked memo. This article originally appeared on Business…
By Angela Watercutter Visits to music piracy websites went up more than 13 percent last year, a new report says. The majority of those…
By Danielle Wiley The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer approach.…
BY MIKEY O’CONNELL, LESLEY GOLDBERG As Amazon becomes the latest platform to push an ad-supported tier, TV writers greet this retro model with frustration and, in…
By Kimberlee Josephson How a brand is perceived by consumers can influence not only market structures, but also culture and even government policy. rand…
By Tom May Design experts select the best ads of the 1930s, and explain what made them so special. The 1930s wasn’t the happiest time…
BY ROB WALKER With alcohol sales flattening, the beer, wine, and spirits industry has managed to cash in on the growing ‘sober curious’ trend. Branded…
By Michelle Hawley Explore the impact of Customer Experience (CX) on business success, from customer journey nuances to strategies for enhancing CX and fostering brand…