By Sissi Cao A summer job Michael Dell had when he was 16 gave him a “an early lesson in direct marketing.” Dell (DELL),…
By JOY GENDUSA Here are a few common pitfalls business owners encounter when creating a marketing strategy — and how to address them. Have you…
By Paul Kunert Penny Appeal sent more than 460,000 texts asking for money to help war-torn countries, no opt out Typically it is energy…
By RICK ELMORE Direct mail fundraising can resonate with millennials and Generation Z, but a refined approach to direct mail campaigns is in order.…
BY JOY GENDUSA Use these three key tips to successfully incorporate personalization into your marketing. In the early 2000s, Starbucks made writing customers’ names on…
By SEBASTIAN DIAZ Privacy is poised to be a big topic in 2024, with multiple ramifications on the digital advertising front. Sebastian Diaz, iAB…
By Dirk Petzold Unveiling the artistry: BrandPacks’ Adobe InDesign brand guidelines presentation template is something else. A brand’s identity is its compass, guiding it…
By Branwell Johnson Gather intel, raise profile, and target carefully: those are Branwell Johnson’s ‘three commandments’ for agencies looking to leverage positive ad spend outlook…
By Nathan E. Sanders archive page& Bruce Schneier Social media’s unregulated evolution over the past decade holds a lot of lessons that apply directly to AI…
By Guy Kawasaki & Madisun Nuismer Below, co-authors Guy and Madisun share six key insights from their new book, Think Remarkable: 9 Extraordinary Habits that…