By Chitra Iyer Only about 30% of marketers use original research in content marketing strategies, despite numerous benefits. Why? The Gist When data is…
By Liviu Tanase Email lists degrade fast, and that affects your inbox reach. Here’s how to make sure your subscribers are real so you…
By Mike Froggatt According to Gartner research, just over a quarter of all marketing budgets go toward paid media, with 56% of that spent…
By Ritu Marya How D2C Founders Are Adapting Their Business To Meet Customers Where They Are Now and Where They Will Be Tomorrow Nir…
By Chad S. White The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several…
By Danny Maiorca If you want to set your blog up for success, install these WordPress plugins. WordPress powers millions of blogs worldwide, and…
By James Vincent Anthropic has expanded the context window of its chatbot Claude to 75,000 words — a big improvement on current models. Anthropic says…
By Andrew Hutchinson Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta…
By Nick Fernandez It’s time to start that small business or side hustle. There are podcasts for everything, but if you’re a small business…
By John Mullins The author of Break the Rules explains how to rock the boat without sinking the ship and your career. These days,…