By Aaron Baar The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform. Dive…
By Mark Ritson New ads for ChatGPT scored low on fluency—and even lower on branding basics OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming…
Sourced from what’s trending Summary: Have you ever added items to your cart due to bonus offers? It’s a deliberate marketing strategy. Temu gamifies…
By Zak Doffman Updated, Oct. 21 with an industry response to Google’s retreat on user privacy. Apple warns iPhone users to stop using Google Chrome, and Microsoft has…
By Dax Dasilva • Edited by Micah Zimmerman What consumers need from physical stores — and how retailers can rise to meet it — is evolving fast.…
By Hannah Bowler, Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a…
By Julian Horsey Imagine waking up one day to find that every click, search, and purchase you’ve made online has been carefully catalogued, not…
By Dr. Diane Hamilton, You might have noticed AI at the top of Google’s search page, but that might not be enough to compete…
By Jada Jones, No ad budget? Try this tool – all you need is a URL to get started. ZDNET’s key takeaways Pomelli is…
By Rick Evans These days, agencies act more like orchestrators of tech and creator access A decade ago, I fought tooth and nail to gain…