By Nita Song For agencies that have always had to do more with less, the level playing field is finally here, writes Nita Song, president and…
By Maria Greaves Circana’s Cara Pratt and Lindsay Pullins unpack how AI, social commerce and agentic shopping are compressing the path to purchase, and why…
By Haozhuang Dai In the days after Google rolled out AI Overviews, many merchants watched search traffic drop almost overnight. The data soon confirmed what they…
By James Peckham The feature is optional, but it won’t work for search engine results or Mozilla-powered ads. Firefox for iOS now comes with…
By Joe Foley The furniture giant is coming clean. Ikea recently caused furor with its racy Wicker furniture ad. Now it’s shown that it can also…
By Al Sefati|Edited by Chelsea Brown OpenAI covertly turned ChatGPT into an advertising tool this year. Here’s how it works. The script for finding customers when they…
By Dirk Petzold A timeless brand identity is not one that never changes. Identities that last usually evolve as the business, audience and platforms…
By Lily Bell I think I can speak for my whole generation when I say we don’t want the same things our grandparents or…
By Rob Thubron Unlabelled AI profiles could also have their reach restricted In a nutshell: There’s a huge number of accounts on Instagram that feature AI-generated…
BY KAMYA MARWAH Letting people see what you are learning and building can create real career capital. When I first started posting on LinkedIn, my goal…