By Roman Vrublivskyi, While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic…
BY ADAM HANFT Meet the mini-lution model, how today’s brand marketers make an impact in a media-shattered world. I’ve heard the discussion dozens of times.…
By Zak Doffman Google Chrome users are being tracked. Last year’s decision to resurrect tracking cookies triggered a privacy storm, as did alleged data collection from private…
By Jenni Baker As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers? Agentic…
By Jodie Cook Thinking of starting a YouTube channel? This is for you. YouTube has over 2.70 billion monthly active users worldwide. People spend…
By Lester Mapp A major shift is happening in social media – here’s everything you need to know for your next big move. I’m officially…
By Gene Marks, Over the past few years there have been countless articles and columns from people predicting how AI will be used for…
By Tonia Ryan Edited by Kara McIntyre Are you looking to elevate your social media presence to new heights? Here are the tips and tricks I’ve used…
By Georgia Coggan Industry chat suggests Bill Gates might be wrong. Designers are currently debating the impact of AI on graphic design jobs in more…