Sourced from The Drum A massive disconnect exists between media spends and media consumption. The disconnect between ad spend and consumption reality has multiple…
By Davide Demarchi for CreatorDB If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers,…
By Kristian Monroe It’s an unexpected place to spot a recession indicator — from videos reviewing the latest in skin care to picturesque posts…
By Lester Mapp What’s making your favourite social videos go viral? The answer might surprise you. Talking babies, but! Make it a podcast. That’s the…
By Solomon Thimothy There is power in community, and brands are learning how to harness it through their audiences’ voices Key Takeaways Why “smaller” influencers…
By Vidhi Choudhary Bryan Moore said the platform has seen an over 75% uptick in inbound partnerships from brands and retailers. Live shopping platform…
By Catherine Erdly Social commerce is booming and set to hit over $100 billion in 2026. With social commerce set to account for over 8%…
By Tamilore Oladipo In this article, we break down what you need to know about the TikTok Creativity Program. Whether you’ve just made your…
By Daniel John It was only a matter of time until the companies came-a-calling. By now, the lifecycle of social media platforms has become easy…
Sourced from WATC A monumental shift has occurred in the digital distribution landscape of 2025. For content creators and publishers, a platform once heralded…