By Senni Whitaker While marketing industry buzz tells us to expect more automation, so far, the rate of adoption has not reflected expectations. Is this…
By Emmy Liederman Key Stat: 32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to…
By Natalie Fear They prove minimalist design can have a big impact. Today’s advertising sphere often revolves around loud design and wacky viral moments, rarely…
By Ben Thompson It’s fun — and often accurate — to think of tech companies in pairs. Apple and Microsoft defined the PC market;…
By Can Ozcer With the launch of GA4, Google has put in place its biggest change to analytics in the company’s 21-year history. The new…
By Jeff Smith OpenAI’s latest reported change being considered to ChatGPT is drawing a wide-range of strong reactions from users. The ever-evolving world of artificial intelligence features…
By Rosie Hilder Shocking ads that actually worked. Controversial brands, campaigns or rebrands tend be the ones we remember. We’re all still talking about Cracker Barrel and Jaguar after…
By Ian Shepherd When James Watt talks about advertising, he sounds less like the founder of billion dollar beer brand BrewDog and more like…
By Daniel John One last debacle for the messiest rebrand of the decade. The fact that people still refer to Elon Musk’s social media platform as…
By Lara O’Reilly Coca-Cola has rolled out its second AI-generated holiday ad campaign, featuring its iconic trucks. Eagle-eyed viewers have noticed glitchy inconsistencies. The studio…