By Dana McKay & Damiano Spina For 30 years, the world wide web has run on a surprisingly profound social contract: most sites are free…
By Amanda Caswell These tips can support your workflow, save time and make the AI assistant’s responses much better Claude has become one of the…
By Melania Watson Interactive’s head of data and AI, Lizzy Jones, has urged marketing and advertising teams to create workplaces where employees feel comfortable…
By Luis Rijo Google is phasing out standalone Display Ads campaigns and folding the Google Display Network into Demand Gen, with a migration tool…
By John Readman Google announced a shift in how search works after more than 25 years of relative stability. It confirms what agencies like us…
By John Readman Over the past 25 years, I’ve seen e-commerce change in almost every way. With benefits such as improved accessibility and insight…
By Natalie Fear McDonald’s has dropped an ingenious new campaign that celebrates the joys of the humble McFlurry – no matter the occasion. From breakups…
By Crystal Bell Employee-generated content is quickly becoming one of the creator economy’s fastest-growing marketing strategies For years, brands have spent billions chasing influencers with massive…
By Michelle Douglas It wasn’t that long ago when agencies encountered procurement executives during contract negotiations, and rarely beyond that. But procurement executives’ roles…
By Lauren Newman For those of us who’ve spent our careers in affiliate and performance commerce, it raises a simple question: What took everyone…