By Peter Roesler You know that abiding by Google’s rules is a must, but did you know not all search ranking factors are applied…
By Kimeko McCoy For the last few years, Facebook and Instagram have dominated advertisers’ media mix. But recently, media buyers say ad spend on…
By Hayden Field But the technology has drawn criticism from the AI community Google wants your search queries to look less like a Jeopardy!…
By Colin Kirkland Ads placed in news media consistently outperform ads on Facebook and YouTube, according to a study conducted by Australia’s ThinkNewsBrands. The…
By Adrian Falk If you take a look at consumers from small towns to the world’s biggest cities, you will find that there is…
By Shubham Agarwal “Advertising income often provides an incentive to provide poor quality search results,” Google’s founders, Sergey Brin and Larry Page, argued in…
By Danny Maiorca If you’ve spent any time trying to grow website traffic, you’ll have heard of search engine optimization (SEO). Excelling with SEO…
By Irwin Hau Google’s progress over the last 20 years is mind-blowing when you think about it. Not long ago, users were impartial to…
By Hal Hershfield and Laura Carstensen One of the most pressing concerns in the early days of the Covid-19 pandemic was how to best…
By Sierra Powell With the traditional way of passing news from one client to another, you get clients, yes? But not as many as it…