By Christina-Lauren Pollack, In recent years, the word authenticity has become the smart marketer’s approach to building customer loyalty, and with good reason. The…
By Melissa Pepper, My first real marketing job was at a law firm with about 40 attorneys. It was their first marketing role, too,…
By Vipul Tripathi, Today, content marketing is important because it can easily take a business to the next level. Especially when a business has…
By Timothy Carter, But what if someone else developed that content for you? That’s the idea behind user-generated content. Put it to work for…
By Margie Zable Fisher, The invite-only, audio-based social network launched in April 2020 and now has over 10 million weekly active users. Here’s how…
By Scott Clark, Traditionally, brands advertised in the mediums of the day, namely print (newspapers and magazines), television and radio. While those mediums are…
By Jenny Stanley, Social media ROI is one of the most important key performance indicators (KPIs) in marketing. It is often expressed as a…
By Diego Dávila, 50% of people are more interested in a brand when they see its ads on Instagram. Take advantage of it! If…
By Ross Andrew Paquette, Email isn’t going anywhere, and it cannot be ignored. Millions of consumers worldwide use email and its use continues to…
BY Justinas Keturka, We all know that brands and companies don’t quite play with their cards open. And while we can only suspect what…