By SASHA LAFERTE Sometimes branding fails happen when something gets lost in translation. For example, when Coors translated its slogan “Turn It Loose” into Spanish,…
By Christian Polman “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Programmatic…
By Pia Silva The past couple of months of this global pandemic have brought up no shortage of questions for entrepreneurs: “How long will it…
By Anna Medina All entrepreneurs and marketers know how valuable time is. The more time you spend engaging in activities that don’t directly bring…
By Luciana Paulise Covid-19 has caused an economic crisis. According to a Mckinsey study, more than 20.5 million jobs have been lost in the United…
By Rodney Laws. Cash flow is a central issue for all businesses — balancing your income against your expenses to ensure you have enough…
By Alan Porter Covid-19 has accelerated the digital shopping experience. Retailers will need a strategy re-think. Retail has been a highly competitive sector for many…
By Alex Sixt. When it comes to reaching new customers, an excellent paid media strategy starts with setting goals. If you don’t know where…
By John Ellett With the cancellation of physical events, companies have been scrambling to host their annual conferences virtually. This is uncharted territory for…
By Neil Patel When I first got into the world of SEO, you could literally optimize your site for any term and rank at…