Social media campaigns are an integral part of brand marketing strategies. A good post can elevate awareness and reaffirm the coolness of a brand, but what happens when you go viral for all the wrong reasons?
When it comes to PR disasters and brand blunders, it can be easy to forget there’s a person behind the post. Brands and social media managers alike will inevitably make mistakes.
From poorly timed tweets, to questionable GIFs and insensitive comments – these mishaps come in many different forms, in any type of industry and in companies of any size.
In today’s ‘cancel culture’ climate it can be difficult to weather the storm of a social media disaster. So, we asked our Twitter community for some practical advice on how to handle it in style.
Feature Image Credit: The Drum’s Twitter audience share tips on managing a social media crisis
