By Rob Williams Many media channels can expect a banner year in 2020. The Summer Olympics and the presidential election will help drive ad…
By Sarah Perez Despite ongoing speculation and investor pressure, Netflix is still declining to adopt an advertising-based business model as a means to boost…
By Hayley Romer. It’s the most efficient route toward long-term success When was the last time you looked up? That’s a question I’ve been…
By Matt Southern. Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel…
By Lane Ellis. Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly…
Sourced from Search Engine Watch. As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92…
By Andrew Rowell Big Tobacco likes to stay ahead of the curve – it has to in order to survive. Its fundamental problem is…
By Tyler Sonnemaker. Pinterest surpassed Snapchat as the third-largest social media network in the US, according to a report from eMarketer. EMarketer predicted that…
By Jared Newman. Spare a thought, if you will, for the digital advertisers who have grown dependent on knowing your exact whereabouts at any…
By Jamie Johnson. As more customers embrace online shopping, here are 10 ways you can increase foot traffic into your store’s physical location. Small…