By John McCarthy Media veteran Mike Soutar, a former editor of FHM and co-founder of Shortlist Media, has been appointed chief executive of The…
By Syeda Khaula Saad With the complicated algorithms and secrets behind hashtags, Instagram isn’t just a hobby anymore — it’s a science. And if…
By Olivia Scott The world has moved on from what it used to be in the 90s, especially in terms of the use of…
By James Warrington Adverts on Google now drive more app downloads than adverts on Facebook, marking the first time the search giant has overtaken…
Sourced from Buffer Effective Strategies for Organic Growth and Battling the Rising Cost of Ads on Instagram this Shopping Season. Introduction Window shopping used…
By Julian Shapiro We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective…
Sourced from FINCYTE Creating a content marketing strategy for your eCommerce business isn’t always easy, but you need to have one if you want…
By Blake Droesch Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to…
By Sahil Patel BuzzFeed, Group Nine Media and Insider form alliance to co-sell video ads Three prominent digital publishers are pooling their video ad…
Sourced from www.squareup.com What exactly are customer segmentation and targeting? Marketers throw around terms like customer segmentation and targeting a lot, but what exactly…